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jobs
Aditi Chauhan
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2018 - ?
job
Head of Field Marketing
EMEIA.
➢ Charged with the overall Marketing business plan & execution to support the $400+ mil EMEIA revenue
➢ Lead a 15-member team spread across Sweden, Netherlands, France, Germany, UK, India, Lebanon, Russia and Italy responsible for Demand Gen, Sales Enablement & Pipeline Acceleration
➢ Crafted the Marketing Offerings to support the business needs working closely with Sellers which was later adopted by many other functions in the organization
➢ Led the Global Field Marketing council working closely with AMER & APAC leaders to drive Global Best practices, Roles & Responsibility, Job Skill Matrix and Field Marketing Dashboard as we formed new functions
➢ Led the Global Pipeline Acceleration project rollout including Warm Nurturing, Tradeshow Acceleration, Customer Advocacy, Closed Doors, Account based programs among others
➢ Own the tight handshake with Sales leadership- Field, Inside and Business Development in EMEIA
➢ Own Strategic Business Goals for EMEIA as a part of the Leadership group
➢ Represent the company at Regional and Global events like Conferences, Tradeshows and NI Events
➢ Lead a 15-member team spread across Sweden, Netherlands, France, Germany, UK, India, Lebanon, Russia and Italy responsible for Demand Gen, Sales Enablement & Pipeline Acceleration
➢ Crafted the Marketing Offerings to support the business needs working closely with Sellers which was later adopted by many other functions in the organization
➢ Led the Global Field Marketing council working closely with AMER & APAC leaders to drive Global Best practices, Roles & Responsibility, Job Skill Matrix and Field Marketing Dashboard as we formed new functions
➢ Led the Global Pipeline Acceleration project rollout including Warm Nurturing, Tradeshow Acceleration, Customer Advocacy, Closed Doors, Account based programs among others
➢ Own the tight handshake with Sales leadership- Field, Inside and Business Development in EMEIA
➢ Own Strategic Business Goals for EMEIA as a part of the Leadership group
➢ Represent the company at Regional and Global events like Conferences, Tradeshows and NI Events
Marketing, Business development, Leadership, Sales, Support, Development, LED
2016 - 2018
job
Snr Regional Marketing Manager
IndRAA.
➢ Led a 12-member multi- national IndRAA Marketing team responsible for Lead Generation, Digital, Advertising, Social Media, Events, Technical/ Content Marketing & ABM
➢ Source/ Influence 25% of the total Revenue for IndRAA
➢ Own Strategic Marketing relationships with IndRAA Sales leaders, Operations, HR, AE/S, Partner functions
➢ Present quarterly Marketing results and ROI to Marketing and Sales Leadership
➢ Responsible to perform gap analysis & propose course correction plan to achieve business results
➢ Recruit, on-board new marketing hires and perform leadership engagement and coaching
➢ Source/ Influence 25% of the total Revenue for IndRAA
➢ Own Strategic Marketing relationships with IndRAA Sales leaders, Operations, HR, AE/S, Partner functions
➢ Present quarterly Marketing results and ROI to Marketing and Sales Leadership
➢ Responsible to perform gap analysis & propose course correction plan to achieve business results
➢ Recruit, on-board new marketing hires and perform leadership engagement and coaching
Social Media, Marketing, Content marketing, Advertising, Coaching, Operations, Marketing and sales, ROI, Leadership, Strategic Marketing, Sales, Content, Social, Manager, LED
2014 - 2015
job
Regional BU Lead
unknown.
➢ Responsible to create and drive Automated Test & RF BU plans across Emerging Markets
➢ Finalise regional metrics, dashboards & scorecards in collaboration with the Global BU leadership
➢ Lead the virtual cross functional teams from Sales & Marketing across vast geography to ensure BU plans are executed effectively and on time
➢ Collaborate with Global BU lead on go-to market strategy, campaign metrics and shared objectives
➢ Recommend the pockets of growth in the region (Based on Market research, revenue & pipeline data, qualitative feedback from Sellers, Customers, Partners) to inform all investment decisions in the region
➢ Work in close collaboration with regional media leads and adjust campaign budgets and media mix at both the regional and sub-regional level basis performance of the campaign
➢ Finalise regional metrics, dashboards & scorecards in collaboration with the Global BU leadership
➢ Lead the virtual cross functional teams from Sales & Marketing across vast geography to ensure BU plans are executed effectively and on time
➢ Collaborate with Global BU lead on go-to market strategy, campaign metrics and shared objectives
➢ Recommend the pockets of growth in the region (Based on Market research, revenue & pipeline data, qualitative feedback from Sellers, Customers, Partners) to inform all investment decisions in the region
➢ Work in close collaboration with regional media leads and adjust campaign budgets and media mix at both the regional and sub-regional level basis performance of the campaign
Marketing, Market research, Research, Leadership, Sales, Test, Growth, Campaign, Go
2010 - 2014
job
Marketing Communications Manager - India
unknown.
➢ Led web initiatives leading NI India to contribute 8% of all the visitors to ni.com, growing at 10%YoY
➢ Led the social initiatives & moved NI India to #2 only to NI Global in aggregated social following
➢ NI India was #1 in 2014 in the Global Social-as-Referrer List
➢ Successful launch of NI SOM, Virtual Bench products (Globally) in India in 2013
➢ Led & managed many local initiatives like LV Developer League, Webcast Wednesday, LabVIEW Enabled, Thought Leadership Forum, first 5G Roundtable in EM, among others.
➢ Led the social initiatives & moved NI India to #2 only to NI Global in aggregated social following
➢ NI India was #1 in 2014 in the Global Social-as-Referrer List
➢ Successful launch of NI SOM, Virtual Bench products (Globally) in India in 2013
➢ Led & managed many local initiatives like LV Developer League, Webcast Wednesday, LabVIEW Enabled, Thought Leadership Forum, first 5G Roundtable in EM, among others.
Marketing, Leadership, Developer, Labview, Web, Social, Manager, LED
2009 - 2010
job
APAC Sales & Marketing
CNN International.
group responsible for Ad Sales in India
➢ Key Account Sales to large Indian Corporations- responsible for revenue, retention and customer satisfaction
➢ Supporting the Sales Director with pitches for the Top 2 Accounts
➢ Working on innovative solutions to meet client needs while keeping Editorial authenticity intact
➢ Key Account Sales to large Indian Corporations- responsible for revenue, retention and customer satisfaction
➢ Supporting the Sales Director with pitches for the Top 2 Accounts
➢ Working on innovative solutions to meet client needs while keeping Editorial authenticity intact
Marketing, Sales, Sales Director, Retention
2007 - 2008
job
Programmer Analyst, RnD
MindTree Ltd.
net, C++ & Java trained to work on MS Dynamics Axapta 4.0
➢ Worked on an In- Vehicle Management System module for the CRM developed to cater to the Indian Automotive Industry
➢ Worked on an In- Vehicle Management System module for the CRM developed to cater to the Indian Automotive Industry
Java, CRM, C, Management, Net, Analyst, Axapta
My education
Symbiosis International University
MBA, Marketing
MBA, Marketing
UBDT College of Engineering
Bachelors, Computer Science
Bachelors, Computer Science
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