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Marketing professional specialising in branding, strategy and content creation.
Laura Klark
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
CIM-qualified marketing professional with a track record of developing and delivering engaging, data-driven campaigns across the marketing mix. An excellent communicator with particular strengths in brand strategy, planning, ROI analysis, branding and market research, with experience across both B2B and B2C sectors. As an innovative thinker and strategic problem-solver, I'm motivated by challenging and creative opportunities and thrive when able to drive forward projects, collaborate with diverse teams and brainstorm new ideas. I have strong project management skills with the ability to influence and form meaningful relationships across all areas of the business - both internally and with external buyers and suppliers.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Assistant Marketing Manager
KPMG LLP.
Responsible for planning and delivering cross-government marketing campaigns to maximise quarterly
sales and drive brand awareness of KPMG's L&D products. Key responsibilities include:
- Owning relationships with creative agencies and managing the design and production of monthly
campaign content, spanning across multiple mediums including: thought leadership, insight articles,
videos, ATL advertising and mailshots.
- Leading on campaign engagement, sales bookings and ROI analysis to produce monthly insight reports
for senior stakeholders. Successfully designed and implemented the marketing dashboard using Power
BI to track marketing success and inform real-time tactics.
- Leading strategy brainstorming sessions and owning the marketing plan for the re-launch of KPMG's
L&D brand.
- Leading the sales funnel analysis and planning of responsive marketing tactics to drive revenue at each
sales stage. Successfully increased revenue by £96,000 following tactic implementation.
- Conducting in-depth client-needs analysis and market research to monitor industry trends and ensure
marketing strategies align with the target audience.
- Driving the team's use of CRM - creating and maintaining the client database, conducting analysis and segmenting contacts to produce bespoke target lists.
- Re-designed and implemented the team's social media strategy, successfully increasing engagement
rate by 48% over 2 months and driving social advocacy within the team.
- Responsible for signing off marketing materials from a brand and compliance perspective.
sales and drive brand awareness of KPMG's L&D products. Key responsibilities include:
- Owning relationships with creative agencies and managing the design and production of monthly
campaign content, spanning across multiple mediums including: thought leadership, insight articles,
videos, ATL advertising and mailshots.
- Leading on campaign engagement, sales bookings and ROI analysis to produce monthly insight reports
for senior stakeholders. Successfully designed and implemented the marketing dashboard using Power
BI to track marketing success and inform real-time tactics.
- Leading strategy brainstorming sessions and owning the marketing plan for the re-launch of KPMG's
L&D brand.
- Leading the sales funnel analysis and planning of responsive marketing tactics to drive revenue at each
sales stage. Successfully increased revenue by £96,000 following tactic implementation.
- Conducting in-depth client-needs analysis and market research to monitor industry trends and ensure
marketing strategies align with the target audience.
- Driving the team's use of CRM - creating and maintaining the client database, conducting analysis and segmenting contacts to produce bespoke target lists.
- Re-designed and implemented the team's social media strategy, successfully increasing engagement
rate by 48% over 2 months and driving social advocacy within the team.
- Responsible for signing off marketing materials from a brand and compliance perspective.
Content, That you, Manager, Social, Responsive, Production, Power, Campaign, BEE, Brainstorming, Implementation, Compliance, Social Media, Sales, Leadership, Database, ROI, Research, Market research, CRM, Advertising, Design, Marketing
2016 - 2017
job
University Research and Brand Manager
High Fliers Research.
- Recruited and managed a team of 35 interviewers responsible for conducting market research on the graduate job market.
- Managed the organisation and delivery of multiple focus groups to support market research findings.
- Produced a report on the research findings and presented this back to leadership. The research
contributed to the published report 'The Times Top 100 Graduate Employers' (2016 & 2017 editions).
- Managed the organisation and delivery of multiple focus groups to support market research findings.
- Produced a report on the research findings and presented this back to leadership. The research
contributed to the published report 'The Times Top 100 Graduate Employers' (2016 & 2017 editions).
Market research, Research, Leadership, Support, Organization, Manager
2016 - 2016
internship
Marketing Internship - Sky Broadband & Talk
Sky Ltd.
- Created customer acquisition journey maps for Sky Broadband to identify pinch points and support the propositions team in brainstorming solutions.
- Supported the launch of Sky Mobile through content design, KPI tracking and sales funnel analysis.
- Owned a market research project analysing the student broadband market and potential opportunities
in this area. Presented research findings and a business proposal to senior leadership.
- Worked with media agencies to support the creation of animated television adverts, including being
responsible for collating and assessing the suitability of voice over auditions.
- Supported the production team as a runner whilst filming the series 'The Big Spell'.
- Supported the launch of Sky Mobile through content design, KPI tracking and sales funnel analysis.
- Owned a market research project analysing the student broadband market and potential opportunities
in this area. Presented research findings and a business proposal to senior leadership.
- Worked with media agencies to support the creation of animated television adverts, including being
responsible for collating and assessing the suitability of voice over auditions.
- Supported the production team as a runner whilst filming the series 'The Big Spell'.
Marketing, Design, Market research, Research, Leadership, Sales, Content, Support, KPI, Brainstorming, Content design, Production, Internship
2015 - 2015
internship
Account Management Internship
Famous Innovations.
Brainstormed ideas for TV commercials in-line with customer insights, conducted supporting market
research, created mood boards and supported the creation of proposals to clients.
- Briefed creative teams on client requirements and assisted with art direction and copywriting for ATL
campaigns, including website adverts, brochures and billboards.
research, created mood boards and supported the creation of proposals to clients.
- Briefed creative teams on client requirements and assisted with art direction and copywriting for ATL
campaigns, including website adverts, brochures and billboards.
Copywriting, Art Direction, Account management, Research, Management, Website, TV, Direction, That you, Internship
My education
2014
-
2017
University of Bristol
BSc, Geography
BSc, Geography
2012
-
2014
Godalming Sixth Form College
Secondary, Geography
Secondary, Geography
Chartered Institute of Marketing
Unspecified, Level 6
Unspecified, Level 6
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