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jobs
Performance Marketing Consultant
Chloe Wilson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A dynamic and competent professional with over five years’ experience in increasing profits through PPC & biddable media. Able to analyse markets, build marketing plans, and position products. Strong dexterity in developing marketing campaigns and strategies & managing marketing budgets. Excel in analysing data and defining marketing requirements and tools needed, resulting in successful implementation of strategies to achieve the business goals. Equipped with excellent leadership, organisational, interpersonal and computer skills, in addition to advanced communication skills, leveraged in building positive business relationships.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Performance Marketing Manager
unknown.
New role in ClassPass to bring Performance marketing for UK&I in-house as part of the Global Growth Team. Independently
manage $250k quarterly budgets reporting into the Head of Growth, EMEA.
• Work cross functionally with account managers, marketing & brand team and business i ntelligence teams to develop
performance strategies for the growth team to drive acquisitions.
• Responsible for quarterly planning, projections and strategy, building campaigns, analyzing data sets and daily
optimisations.
• Weekly reporting to the leadership team on key actions, key results or pain points and tracking towards QTR goals of CPA, CVR & trailer volumes.
• Built and monitor automated reports for leadership team to view with top level results and in detail reports for daily
optimisations.
• Responsible for all paid channels, currently using Facebook, Instagram, Apple Ads & Google.
• Identified App users have a higher LTV so developed an App Install acquisition campaign. This led to 14% increase in retention after trail period. Worked with the team to have a series of push notifications delivered to the user during their
trial.
• Robust A/B testing across a newly segmented audience has led to increases in CTR and CVR
• Lead the digital efforts in our October London Brand Campaign, supporting our first ever OOH campaign in UK. This
resulted in 19.5% MoM growth in traffic.
• Outside of performance channels I led a project for organic Apple App store optimisations across all European markets
to increase ranking and localise each of the Apple App stores.
manage $250k quarterly budgets reporting into the Head of Growth, EMEA.
• Work cross functionally with account managers, marketing & brand team and business i ntelligence teams to develop
performance strategies for the growth team to drive acquisitions.
• Responsible for quarterly planning, projections and strategy, building campaigns, analyzing data sets and daily
optimisations.
• Weekly reporting to the leadership team on key actions, key results or pain points and tracking towards QTR goals of CPA, CVR & trailer volumes.
• Built and monitor automated reports for leadership team to view with top level results and in detail reports for daily
optimisations.
• Responsible for all paid channels, currently using Facebook, Instagram, Apple Ads & Google.
• Identified App users have a higher LTV so developed an App Install acquisition campaign. This led to 14% increase in retention after trail period. Worked with the team to have a series of push notifications delivered to the user during their
trial.
• Robust A/B testing across a newly segmented audience has led to increases in CTR and CVR
• Lead the digital efforts in our October London Brand Campaign, supporting our first ever OOH campaign in UK. This
resulted in 19.5% MoM growth in traffic.
• Outside of performance channels I led a project for organic Apple App store optimisations across all European markets
to increase ranking and localise each of the Apple App stores.
Marketing, Instagram, Facebook, Leadership, ADS, Growth, Testing, Retention, Detail, Google, App, Campaign, Manager, LED, CVR
2018 - 2019
job
Digital Optimisation Manager, Zoopla - Marketing Services
unknown.
Managerial role within Zoopla as part of a team that operates as an agency, providing performance marketing services and AdReach product, an award-winning re-targeting advertising product that allows agent members of Zoopla to promote their
business to Zoopla site visitors on other platforms such as Facebook.
• Managed 4 campaign executives and a budget for live campaigns of £400K per month. Budget split across the platforms
was 50% Social, 40% Display and 10% Search,
• Managed and optimised 120-150 campaigns on different paid advertising channels (Search, Display & Social platforms)
and ensured the generation of high-quality leads for clients by developing reports for data analysis using supermetrics.
• Helped increase AdReach's revenue by £1M and exceeded margin target by 10% on average each month through daily
optimisations on all platforms utilising different biding techniques, audiences and A/B testing ad copy.
• Increased monthly revenue from the search channel by 55% through ROI increase and management of strategy,
implementation and optimisation of all 4 search clients.
• Enhanced AdReach's total revenue by 12% MoM by developing Event Reach product for enabling clients to purchase
product pre-launch.
• Identify growth opportunities and revenue threats by conducting competitor research, recognising demand and pain
points and developing a strategy for determining needed resources, and presented the results in quarterly meetings with the Head of Sales and Senior Account Managers.
• Increased the number of clients using company's services by 41%, CTR by 21% and conversion rates by 11.7% by
conducting tests of all clients' ads on Facebook and Google Ads, including creative testing, landing page testing,
audience testing and utilisation of different bidding strategies.
• Organised quarterly Face to Face meetings with 20 key clients for discussing the results, presenting new products and planning budget and marketing plan for the upcoming quarter.
• Improved time management by developing 40 different result dashboards for all clients with the automatic updat e built
from Data Studio.
business to Zoopla site visitors on other platforms such as Facebook.
• Managed 4 campaign executives and a budget for live campaigns of £400K per month. Budget split across the platforms
was 50% Social, 40% Display and 10% Search,
• Managed and optimised 120-150 campaigns on different paid advertising channels (Search, Display & Social platforms)
and ensured the generation of high-quality leads for clients by developing reports for data analysis using supermetrics.
• Helped increase AdReach's revenue by £1M and exceeded margin target by 10% on average each month through daily
optimisations on all platforms utilising different biding techniques, audiences and A/B testing ad copy.
• Increased monthly revenue from the search channel by 55% through ROI increase and management of strategy,
implementation and optimisation of all 4 search clients.
• Enhanced AdReach's total revenue by 12% MoM by developing Event Reach product for enabling clients to purchase
product pre-launch.
• Identify growth opportunities and revenue threats by conducting competitor research, recognising demand and pain
points and developing a strategy for determining needed resources, and presented the results in quarterly meetings with the Head of Sales and Senior Account Managers.
• Increased the number of clients using company's services by 41%, CTR by 21% and conversion rates by 11.7% by
conducting tests of all clients' ads on Facebook and Google Ads, including creative testing, landing page testing,
audience testing and utilisation of different bidding strategies.
• Organised quarterly Face to Face meetings with 20 key clients for discussing the results, presenting new products and planning budget and marketing plan for the upcoming quarter.
• Improved time management by developing 40 different result dashboards for all clients with the automatic updat e built
from Data Studio.
Implementation, Social media ads, Winning, Manager, Agent, Social, Search, Campaign, Google, Testing, Presenting, Growth, Marketing, Sales, ADS, Management, Optimization, Event, ROI, Facebook, Research, Budget, Advertising, Data Analysis
2017 - 2018
job
Biddable Senior Account Executive
Publicis Media.
I had 3 key clients Enterprise Rent a Car, Halo Top and Oath. For Oath I ran biddable activity for their brands; Yahoo
Style, Yahoo Sports & Yahoo Mail.
• In the last financial year, I was there; overall revenues grew for Enterprise by over 30% across the 5 markets. We
acquired the account around the time I joined the agency, during this first year we re-structured the accounts to a more
granular level to give us more control.
• For Enterprise, we ran on a Cost Per Rental target giving us flexibility on spend as long as this target is met. We operated
in 5 countries where spend was on average £400,000 a month.
• Due to the other members of my team being heavily search based I carried all the responsibility for all social campaigns.
This involved developing the media plans, building the campaigns and delivering the results the clients expect.
• For Oath, I independently ran all their paid social promotions across Yahoo Style, Yahoo Sport & Yahoo Mail. These
projects are usually event-based, generally running for a week at a time.
• Budgets were negotiated on a project basis. The largest budget I managed for Oath was for an international app install
campaign delivered across Facebook & Twitter at £800K for the final quarter of 2017.
• My biggest achievement was with a campaign I ran for Yahoo Style, the 'Alternative Catwalk' campaign. We partnered
with Battersea dogs & cats home to promote Yahoo style. We promoted a 24h live stream of a 'real-life catwalk' using
kittens from Battersea cats home. It attracted a lot of attention across social channels. The target was 10,000 shares over
a 24hour live stream. I beat this target leading to 13.3K shares, very high engagement rates and all the cats involved in the project were adopted!
• I have run further live stream campaigns for events such as London Fashion Week and the NFL in London.
• In addition to my team clients, I put myself forward to independently manage one of our charity AdWords accounts,
Right To Play.
• I regularly attended top to top meetings and presented the post-campaign analysis results to the clients.
• In my team, I managed 3 executives; this involves discussing with the Manager and Associate Director of my team the week's priorities, and then it was my responsibility to delegate that to the team in the most efficient way.
• I was also the execs first point of contact day to day with the problem's that they came across and I conducted training
where necessary.
Style, Yahoo Sports & Yahoo Mail.
• In the last financial year, I was there; overall revenues grew for Enterprise by over 30% across the 5 markets. We
acquired the account around the time I joined the agency, during this first year we re-structured the accounts to a more
granular level to give us more control.
• For Enterprise, we ran on a Cost Per Rental target giving us flexibility on spend as long as this target is met. We operated
in 5 countries where spend was on average £400,000 a month.
• Due to the other members of my team being heavily search based I carried all the responsibility for all social campaigns.
This involved developing the media plans, building the campaigns and delivering the results the clients expect.
• For Oath, I independently ran all their paid social promotions across Yahoo Style, Yahoo Sport & Yahoo Mail. These
projects are usually event-based, generally running for a week at a time.
• Budgets were negotiated on a project basis. The largest budget I managed for Oath was for an international app install
campaign delivered across Facebook & Twitter at £800K for the final quarter of 2017.
• My biggest achievement was with a campaign I ran for Yahoo Style, the 'Alternative Catwalk' campaign. We partnered
with Battersea dogs & cats home to promote Yahoo style. We promoted a 24h live stream of a 'real-life catwalk' using
kittens from Battersea cats home. It attracted a lot of attention across social channels. The target was 10,000 shares over
a 24hour live stream. I beat this target leading to 13.3K shares, very high engagement rates and all the cats involved in the project were adopted!
• I have run further live stream campaigns for events such as London Fashion Week and the NFL in London.
• In addition to my team clients, I put myself forward to independently manage one of our charity AdWords accounts,
Right To Play.
• I regularly attended top to top meetings and presented the post-campaign analysis results to the clients.
• In my team, I managed 3 executives; this involves discussing with the Manager and Associate Director of my team the week's priorities, and then it was my responsibility to delegate that to the team in the most efficient way.
• I was also the execs first point of contact day to day with the problem's that they came across and I conducted training
where necessary.
It, Manager, Social, Enterprise, Search, Campaign, App, International, Live Stream, Budget, Twitter, Sport, Event, Fashion, Adwords, Facebook, Training
2016 - 2018
freelance
Freelance PPC & Biddable Media Manager, Best Student Halls
unknown.
I worked closely with the business owner to develop their marketing plan. There was no biddable media set up for this busines s when I started working for them. I managed the annual budget for all the biddable media campaigns. This involved writing,
implementing, analysing and amending all aspects of their Google AdWords campaigns and paid social media campaigns.
implementing, analysing and amending all aspects of their Google AdWords campaigns and paid social media campaigns.
Social Media, Marketing, Google adwords, Writing, Budget, PPC, Adwords, Google, Social, Manager, UP
2016 - 2017
job
Marketing Assistant, Cyber
Duck Ltd.
I worked alongside the Marketing Lead to implement marketing strategies to promote the agency. As there were
only two of us in the Growth department, we worked independently on separate areas of the marketing strategy.
My role was to take ownership of all biddable media and email marketing campaigns.
only two of us in the Growth department, we worked independently on separate areas of the marketing strategy.
My role was to take ownership of all biddable media and email marketing campaigns.
Marketing, MArketing Strategy, Email marketing, Growth
2014 - 2016
job
Marketing and Business Development Manager
Engineered Solutions Limited.
• Entrusted with the sole responsibility for all marketing activities, strategy development & budget management.
• Facilitated process improvement by coordinating monthly management meetings to discuss last month's results,
future directions & potential ideas for the following months with the team.
• Increased traffic to site by 25%, reduced the bounce rate by 5% and increased average order value by 88%, leading to a
98% increase in turnover in the last financial year I was with the company.
• Increased quality of the traffic coming in from PPC through greater segmentation and targeting of ads, thereby reducing
the CPC through increasing the quality score on AdWords, resulting in a higher CTR and longer time spent on site.
• Introduced biddable media, used Facebook, Twitter and LinkedIn, this became the key growth area for traffic to our sites.
• Took multiple visits to Poland to build a positive business relationship with the Vice president and the Owner of the company and negotiate an agreement. This involved giving a presentation to showcase my market audit and marketing
plan of how best to enter the UK market which led to us managing their UK marketing through Engineered Solutions.
• This role allowed me to gain solid experience in marketing project coordination by bringing a new product to market
and working in an environment of diverse backgrounds and cultures and reporting directly to owners of a multi-
million European business.
• Facilitated process improvement by coordinating monthly management meetings to discuss last month's results,
future directions & potential ideas for the following months with the team.
• Increased traffic to site by 25%, reduced the bounce rate by 5% and increased average order value by 88%, leading to a
98% increase in turnover in the last financial year I was with the company.
• Increased quality of the traffic coming in from PPC through greater segmentation and targeting of ads, thereby reducing
the CPC through increasing the quality score on AdWords, resulting in a higher CTR and longer time spent on site.
• Introduced biddable media, used Facebook, Twitter and LinkedIn, this became the key growth area for traffic to our sites.
• Took multiple visits to Poland to build a positive business relationship with the Vice president and the Owner of the company and negotiate an agreement. This involved giving a presentation to showcase my market audit and marketing
plan of how best to enter the UK market which led to us managing their UK marketing through Engineered Solutions.
• This role allowed me to gain solid experience in marketing project coordination by bringing a new product to market
and working in an environment of diverse backgrounds and cultures and reporting directly to owners of a multi-
million European business.
Twitter, President, LED, Manager, ME, Audit, SOLID, Strategy development, Development, Growth, Marketing, ADS, Management, Linkedin, Adwords, Facebook, PPC, Audit, Budget, Business development
2014 - 2014
internship
Marketing Intern, MEDASSET
Athens Office.
Marketing, Internal
2014 - 2014
internship
Marketing & Communications Intern
Party Contacts Limited.
Marketing, Internal
My education
2013
-
2014
University of Newcastle
MSc, International Marketing
MSc, International Marketing
2010
-
2013
Northumbria University
BSc, Psychology
BSc, Psychology
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