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In the industry for more than 10 years and have a solid background in Account & Project Management as well as great communication, negotiation and cross-group collaboration skills.
Anna Gusakova
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
For the last 5 years I worked as an Account Director on Global brands, leading account teams and delivering different business objectives campaigns on Regional (EEMEA), Local (Russia) and Global levels. I have experience in leading three work streams at once and team up to 10 people.
Building business processes and large budgets management.
Managing projects from brief to delivery with financial control.
Expertise in branding, strategy, packaging and communications (integrated approach).
I have more than 2 years experience working as Global Account Director for Global network award winning agency in London (Geometry Global, UK).
Decision maker, problem solver, multiple stakeholders manager.
I am always passionate about driving results and seeing projects & objectives through to completion and ready for new challenges.
Building business processes and large budgets management.
Managing projects from brief to delivery with financial control.
Expertise in branding, strategy, packaging and communications (integrated approach).
I have more than 2 years experience working as Global Account Director for Global network award winning agency in London (Geometry Global, UK).
Decision maker, problem solver, multiple stakeholders manager.
I am always passionate about driving results and seeing projects & objectives through to completion and ready for new challenges.
Markets
United Kingdom
Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2016 - 2018
job
Global Account Director
Geometry Global.
More than 10 years experience in marketing industry and have a solid background in Account
& Project Management as well as great communication, negotiation, organizational and cross-
group collaboration skills.
I was with Geometry Global for 9.5 years. For the last 5 years I worked as an Account Director on Global brands, leading account teams and delivering different business objectives
campaigns on Regional (EEMEA), Local (Russia) and Global levels.
All these years my key account was British American Tobacco (BAT). I also had an opportunity to work on many different brands & segments within BAT portfolio.
Worked on different business goals campaigns:
- Global Brand guidelines development & implementation
- Global Packaging standards and toolkits development & implementation
- Integrated campaigns (multiple channel scale) development & implementation
- Local markets initiatives & big missiles development & implementation
Experience in managing three works streams at once and team up to 8 people.
Large budgets management and building business processes to deliver best results.
Multiple stakeholders & suppliers management.
Managing each project from brief to completion, including budget creation, project plan
preparation, cost control and managing day-to-day running of the account. Liaising with all
stakeholders and necessary parties to ensure the project is delivered on time and within the budget.
Reporting status and perspectives including financial to Senior Management. Providing
strategy & future vision.
As a Brand Guardian was responsible for markets co-ordination Regionally (EEMEA) and last
2 years Globally to ensure the consistency of communication and Global Guidelines for brand.
Liaising with teams internally and externally on the guidelines understanding. As well as
individual plans & creative work development and implementation to ensure these are in line
with Global positioning and guidelines. Ensure best practices to be collected and shared with markets colleagues.
Expertise in strategy, packaging, branding and communications, integrated campaigns
(strategy, ATL, digital, activation platforms, festivals, events, 1-2-1, OOH, videos etc)
development and implementation, including restricted markets.
Work with insights, data, analytics, and campaigns outcomes evaluation.
Experience in website & applications development.
Team player. Leading, coaching and motivating teams to achieve the best performance.
Budgeting, projects scoping & planning, resourcing, workload prioritization.
Always passion for driving results and seeing projects through to completion.
Willing to extend expertise and open to new challenges.
Geometry Global, Russia
Account Director
Eastern Europe, Middle East & Africa Region and Russia
Key account: British American Tobacco (BAT)
April 2013 -- May 2016, 3 years 1 month
Building business processes to deliver best result and partner relations with the Clients. Over 6
years responsible for Regional and Local business streams. Establishing good expertise & knowledge of different regions. Conceptualize, create, develop and implement advertising
campaigns through implementation of various media (ATL, BTL, 1-2-1 and events) with all
respective negotiations. Video & photo shooting experience. Working closely with multiple
teams across the Agency including; creatives, strategic planning, production, finance as well as managing suppliers. Leading, coaching and motivating Agency teams to achieve the best
performance. Reporting status and perspectives to Senior Management. Searching for more and expanding Business opportunities. Providing strategy & future vision.
Grey Worldwide/G2, Russia
Senior Account Manager
Eastern Europe, Middle East & Africa Region and Russia
Key account: British American Tobacco (BAT)
& Project Management as well as great communication, negotiation, organizational and cross-
group collaboration skills.
I was with Geometry Global for 9.5 years. For the last 5 years I worked as an Account Director on Global brands, leading account teams and delivering different business objectives
campaigns on Regional (EEMEA), Local (Russia) and Global levels.
All these years my key account was British American Tobacco (BAT). I also had an opportunity to work on many different brands & segments within BAT portfolio.
Worked on different business goals campaigns:
- Global Brand guidelines development & implementation
- Global Packaging standards and toolkits development & implementation
- Integrated campaigns (multiple channel scale) development & implementation
- Local markets initiatives & big missiles development & implementation
Experience in managing three works streams at once and team up to 8 people.
Large budgets management and building business processes to deliver best results.
Multiple stakeholders & suppliers management.
Managing each project from brief to completion, including budget creation, project plan
preparation, cost control and managing day-to-day running of the account. Liaising with all
stakeholders and necessary parties to ensure the project is delivered on time and within the budget.
Reporting status and perspectives including financial to Senior Management. Providing
strategy & future vision.
As a Brand Guardian was responsible for markets co-ordination Regionally (EEMEA) and last
2 years Globally to ensure the consistency of communication and Global Guidelines for brand.
Liaising with teams internally and externally on the guidelines understanding. As well as
individual plans & creative work development and implementation to ensure these are in line
with Global positioning and guidelines. Ensure best practices to be collected and shared with markets colleagues.
Expertise in strategy, packaging, branding and communications, integrated campaigns
(strategy, ATL, digital, activation platforms, festivals, events, 1-2-1, OOH, videos etc)
development and implementation, including restricted markets.
Work with insights, data, analytics, and campaigns outcomes evaluation.
Experience in website & applications development.
Team player. Leading, coaching and motivating teams to achieve the best performance.
Budgeting, projects scoping & planning, resourcing, workload prioritization.
Always passion for driving results and seeing projects through to completion.
Willing to extend expertise and open to new challenges.
Geometry Global, Russia
Account Director
Eastern Europe, Middle East & Africa Region and Russia
Key account: British American Tobacco (BAT)
April 2013 -- May 2016, 3 years 1 month
Building business processes to deliver best result and partner relations with the Clients. Over 6
years responsible for Regional and Local business streams. Establishing good expertise & knowledge of different regions. Conceptualize, create, develop and implement advertising
campaigns through implementation of various media (ATL, BTL, 1-2-1 and events) with all
respective negotiations. Video & photo shooting experience. Working closely with multiple
teams across the Agency including; creatives, strategic planning, production, finance as well as managing suppliers. Leading, coaching and motivating Agency teams to achieve the best
performance. Reporting status and perspectives to Senior Management. Searching for more and expanding Business opportunities. Providing strategy & future vision.
Grey Worldwide/G2, Russia
Senior Account Manager
Eastern Europe, Middle East & Africa Region and Russia
Key account: British American Tobacco (BAT)
Finance, UP, That you, Manager, Processes, Production, SOLID, Development, Implementation, Website, Analytics, Marketing, Management, Strategic Planning, Packaging, Account Manager, Budget, Video, Coaching, Advertising, Project Management, Branding
2012 - 2013
job
Senior Manager
unknown.
was responsible for both Regional & Local business streams.
On Local market several product launches, line extensions and brand support campaigns (with full support) were developed & implemented.
Regional business was led with the specific focus and taking into consideration End Markets
business objectives, KPIs, legal conditions, Retail/HoReCa environment & consumer insights.
Worked in collaboration with Central & Local teams.
Grey Worldwide/G2, Russia
Regional Account Manager
Eastern Europe Region
May 2009 -- February 2012, 2 years 10 months
Responsible for the co-ordination of twelve markets in Eastern Europe to ensure the
consistency of communication and Global Guidelines for brand. Development & production of
key campaign toolkits to be used in the regions, including financial responsibility. Liaising with
markets on their individual plans & principles, and ensure these are in line with Global & Regional guidelines. Ensure that best practices are gathered globally. Working in close contact with Retails equipment & solutions development team.
On Local market several product launches, line extensions and brand support campaigns (with full support) were developed & implemented.
Regional business was led with the specific focus and taking into consideration End Markets
business objectives, KPIs, legal conditions, Retail/HoReCa environment & consumer insights.
Worked in collaboration with Central & Local teams.
Grey Worldwide/G2, Russia
Regional Account Manager
Eastern Europe Region
May 2009 -- February 2012, 2 years 10 months
Responsible for the co-ordination of twelve markets in Eastern Europe to ensure the
consistency of communication and Global Guidelines for brand. Development & production of
key campaign toolkits to be used in the regions, including financial responsibility. Liaising with
markets on their individual plans & principles, and ensure these are in line with Global & Regional guidelines. Ensure that best practices are gathered globally. Working in close contact with Retails equipment & solutions development team.
Retail, Account Manager, Support, Development, Campaign, Production, HORECA, LED, Manager
2007 - 2009
job
Key Clients Account Manager
ZAO "Advertising Cartel", Advertising Agency.
Developing campaign's strategy and creating launch materials. Writing briefs and creating the main objectives for creative, digital and other departments.
Agency proposal presentation to the Client. Developing and producing POS materials.
Working closely with PR department, preparing articles and reports for the Clients.
Making media proposals, placement and preparing media reports for the Client.
Preparing agreements, Cost Estimates and all necessary documents for Key Clients.
Agency proposal presentation to the Client. Developing and producing POS materials.
Working closely with PR department, preparing articles and reports for the Clients.
Making media proposals, placement and preparing media reports for the Client.
Preparing agreements, Cost Estimates and all necessary documents for Key Clients.
Writing, Account Manager, Pr, Pos, Campaign, Manager
My education
Higher School of Culturology
N/a, Anthropology (Minor in History)
N/a, Anthropology (Minor in History)
?
-
2015
Higher School of Economics Moscow State
MBA, Strategic Management
MBA, Strategic Management
?
-
2006
Moscow State of Culture AND Art
N/a, Public Relations & Advertising
N/a, Public Relations & Advertising
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