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Experienced Public Relations consultant specialising in consumer lifestyle
Louisa Clack
,
Horsham, United Kingdom
Experience
Other titles
Skills
I'm offering
Freelance PR consultant, social media manager and all round coverage hound with six years experience. After working both in house and agency, I have started my own limited company offering PR services.
Limited results from a PR agency for a high fee? Can't justify an extra member of staff in house? Let's chat about how freelance PR could be the perfect option for you. And guess what, it's not as much as you might think.
I have managed and planning PR campaigns in a variety of sectors including FMCG, food & drink, beauty, property, education, fuelled by great contacts at national and trade media titles and my creative approach to PR. I can also offer media training to senior positions in companies.
I am confident, highly organised, innovative and opportunistic with a strong work ethic. I pride myself on coming up with new ideas to get the best results. I am consistently praised for my pro-activity and flexibility of adjusting campaigns to suit all budgets.
I offer a wide range of PR consultancy services, from strategy and media relations through to measurement and training. My approach to PR consultancy is to provide a high impact, honest, flexible and results-driven service. I particularly specialise in working directly in-house for companies.
Limited results from a PR agency for a high fee? Can't justify an extra member of staff in house? Let's chat about how freelance PR could be the perfect option for you. And guess what, it's not as much as you might think.
I have managed and planning PR campaigns in a variety of sectors including FMCG, food & drink, beauty, property, education, fuelled by great contacts at national and trade media titles and my creative approach to PR. I can also offer media training to senior positions in companies.
I am confident, highly organised, innovative and opportunistic with a strong work ethic. I pride myself on coming up with new ideas to get the best results. I am consistently praised for my pro-activity and flexibility of adjusting campaigns to suit all budgets.
I offer a wide range of PR consultancy services, from strategy and media relations through to measurement and training. My approach to PR consultancy is to provide a high impact, honest, flexible and results-driven service. I particularly specialise in working directly in-house for companies.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
temp
Part time PR manager to increase exposure
Anglepoise.
for the brand
Pr, Manager
2020 - ?
freelance
Freelance PR Manager
Bricks&Logic.
Part time PR manager to support launch and interpret data into media-worthy stories
Pr, Support, Manager
2020 - ?
freelance
Freelance PR Manager
Cahaya Straits.
Part time PR manager to support launch of brand and crowdfunding activity
Pr, Support, Crowdfunding, Manager
2019 - ?
freelance
Freelance PR Manager
Happier Beauty.
Part time PR and influencer management support to launch the brand
Pr, Management, Support, Manager
2018 - 2019
freelance
Freelance PR Manager
John Lewis Partnership.
• Worked in the John Lewis Ventures team, developing press strategies for out-of-store propositions for John Lewis and Waitrose, including Cook Well from Waitrose, Waitrose Wine Tasting at Home, John Lewis Home Solutions, Waitrose Rapid and Waitrose While You're Away
• Commenced and managed influencer activity
• Built awareness and secured on-going publicity for the propositions
• Commenced and managed influencer activity
• Built awareness and secured on-going publicity for the propositions
Pr, Manager
2019 - 2019
freelance
Freelance PR and Social Media Manager
TwelveBelow.
Part time PR, social media and branding support to launch TwelveBelow
Social Media, Branding, Pr, Support, Social, Manager
2019 - 2019
freelance
Freelance PR Manager
The Skinny Food Company.
Part time PR support to help the startup gain coverage to optimise chances of a supermarket listing
Pr, Support, Manager
2017 - 2018
job
PR Manager
WOW Food & Drinks.
Key responsibilities:
● Increased company, brand and product visibility by securing media coverage
● Organised press events and trade shows
● Managed influencer communication and outreach
● Secured interviews and speaker opportunities with the company's founder
● Managed all brand partnerships
● Managed the PR agency in Paris handled the French media relations and dramatically increase performance
● Drafted and submitted award entries
Achievements:
● At the time of writing, Louisa secured 121 pieces of coverage in the UK, with a total AVE of over £700,000 and circulation of over 43,000,000. Highlights included a review of the start up's drinks on BBC Radio 2 during Simon Mayo's show, and pieces in The Times and The Sun
● Increased company, brand and product visibility by securing media coverage
● Organised press events and trade shows
● Managed influencer communication and outreach
● Secured interviews and speaker opportunities with the company's founder
● Managed all brand partnerships
● Managed the PR agency in Paris handled the French media relations and dramatically increase performance
● Drafted and submitted award entries
Achievements:
● At the time of writing, Louisa secured 121 pieces of coverage in the UK, with a total AVE of over £700,000 and circulation of over 43,000,000. Highlights included a review of the start up's drinks on BBC Radio 2 during Simon Mayo's show, and pieces in The Times and The Sun
Writing, Pr, Radio, Speaker, Manager, UP, Founder
2017 - 2017
job
Manager
Golin.
Key responsibilities:
● Major clients: Reckitt Benckiser, Adobe, nPower, Consumer Goods Forum
● One of the main global liaison contacts for Adobe's EMEA agencies, handling blog management and organizing software launches, campaigns and projects
● Crisis communications contact for Reckitt Benckiser from a brand perspective, covering 19 of the consumer goods manufacturer's most profitable brands
● Account manager for Consumer Goods Forum, a members organisation representing 350 FMCG manufacturers and retailers on collaborative/non-competitive.
● Account manager for nPower Business, leading the launch of a nationwide survey of on the state of SMEs in the UK.
Achievements:
● Louisa led EMEA blog views to reach their highest point for Adobe Creative Cloud, reaching more than 200,000 visits over 4 months
● Major clients: Reckitt Benckiser, Adobe, nPower, Consumer Goods Forum
● One of the main global liaison contacts for Adobe's EMEA agencies, handling blog management and organizing software launches, campaigns and projects
● Crisis communications contact for Reckitt Benckiser from a brand perspective, covering 19 of the consumer goods manufacturer's most profitable brands
● Account manager for Consumer Goods Forum, a members organisation representing 350 FMCG manufacturers and retailers on collaborative/non-competitive.
● Account manager for nPower Business, leading the launch of a nationwide survey of on the state of SMEs in the UK.
Achievements:
● Louisa led EMEA blog views to reach their highest point for Adobe Creative Cloud, reaching more than 200,000 visits over 4 months
Account Manager, Cloud, Management, Blog, FMCG, Adobe, Software, Organization, LED, Manager
2016 - 2017
job
Senior Account Executive
SKYN, PegasusLife, Peabody Housing, Venture Marketing Group and West Eleven Limited.
Key responsibilities:
● Major clients: Capital One, SKYN, PegasusLife, Peabody Housing, Venture Marketing Group and West Eleven Limited.
● Managed two account executives and a graduate across a variety of clients, ranging from property to fintech
● Established valuable connections in press to generate influential coverage for clients, including front page exclusive in The Times for a property client
● Worked within an integrated agency alongside media buying, creative and digital marketing departments
● Contributed to new business pitches and actively sought out new leads on her own initiative
● Video production - organised, wrote scripts, oversaw editing process and managed talent for a series of videos for use on social media
Achievements:
● Louisa pitched for, won and directly managed a new account, West Eleven
● Major clients: Capital One, SKYN, PegasusLife, Peabody Housing, Venture Marketing Group and West Eleven Limited.
● Managed two account executives and a graduate across a variety of clients, ranging from property to fintech
● Established valuable connections in press to generate influential coverage for clients, including front page exclusive in The Times for a property client
● Worked within an integrated agency alongside media buying, creative and digital marketing departments
● Contributed to new business pitches and actively sought out new leads on her own initiative
● Video production - organised, wrote scripts, oversaw editing process and managed talent for a series of videos for use on social media
Achievements:
● Louisa pitched for, won and directly managed a new account, West Eleven
Digital Marketing, Social Media, Marketing, Video, Fintech, Media buying, Production, Social
2014 - 2016
job
Senior Account Executive and Social Media Executive
London PR.
Key responsibilities:
● Major clients: Musclefood.com London School of Marketing, Our Enterprise, Hairtrade, Smart Fire UK
● Successfully worked alongside an account director and a small team to build strong campaigns for clients
● Gained valuable experience in a breadth of sectors including consumer, B2B, property, interiors and education
● Daily coverage in national titles and broadcast appearances won for clients
● Desk tours around magazines for client leading to securing coverage and improving relationships with journalists
● Personally contributed to rebuilding of the company's own website
Achievements:
● Louisa created and managed social media accounts for several clients with Smart Fire UK gaining the most success going from 0 to 350 organic followers on Twitter in just two months
● Louisa contributed to the design of the company's new website page, which led to a significant increase in new leads as a result
Work Experience and Internships
● Major clients: Musclefood.com London School of Marketing, Our Enterprise, Hairtrade, Smart Fire UK
● Successfully worked alongside an account director and a small team to build strong campaigns for clients
● Gained valuable experience in a breadth of sectors including consumer, B2B, property, interiors and education
● Daily coverage in national titles and broadcast appearances won for clients
● Desk tours around magazines for client leading to securing coverage and improving relationships with journalists
● Personally contributed to rebuilding of the company's own website
Achievements:
● Louisa created and managed social media accounts for several clients with Smart Fire UK gaining the most success going from 0 to 350 organic followers on Twitter in just two months
● Louisa contributed to the design of the company's new website page, which led to a significant increase in new leads as a result
Work Experience and Internships
Social Media, Marketing, Design, B2B, Website, Twitter, Enterprise, Social, LED
2014 - 2014
internship
Editorial Intern
Velvet Magazine.
Internal
2014 - 2014
internship
Student Section Intern (editorial)
The Huffington Post.
Details:
Internal
2013 - 2014
job
Features Editor
The Tab Nottingham.
My education
University of Nottingham
Bachelors, English
Bachelors, English
Hills Road Sixth Form College
Secondary, English Language and Literature (Minor in Film Studies)
Secondary, English Language and Literature (Minor in Film Studies)
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