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Experienced Marketing Manager
Stephanie Carson
,
Wigan, United Kingdom
Experience
Other titles
Skills
I'm offering
14 years experience in the healthcare environment, with a focus in marketing over the last 10 years.
I am a commercially orientated marketer with the ability to communicate and engage with stakeholders from a variety of functions and levels.
I am a results driven planner with a keen focus on return on investment.
With experience across the marketing mix and with online and offline marketing tactics designed to support business goals now and in the future.
I am accustomed to owning and developing commercial marketing strategies, marketing plan and marketing budget.
I have a PhD, CIM Level 4 Professional Certificate in Marketing and have been awarded MCIM status by CIM.
I have lead teams of various functions including marketing and sales.
I am a commercially orientated marketer with the ability to communicate and engage with stakeholders from a variety of functions and levels.
I am a results driven planner with a keen focus on return on investment.
With experience across the marketing mix and with online and offline marketing tactics designed to support business goals now and in the future.
I am accustomed to owning and developing commercial marketing strategies, marketing plan and marketing budget.
I have a PhD, CIM Level 4 Professional Certificate in Marketing and have been awarded MCIM status by CIM.
I have lead teams of various functions including marketing and sales.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2018 - 2019
job
Marketing Manager
Infectious Diseases, UK & IRL.
Responsible for developing the marketing strategies and executing the marketing plan to meet the Commercial and Business goals in the short and long term. The plan involved working with external agencies and internal colleagues to drive projects and to ensure that the field force were trained and confident to position the products accurately and effectively with customers. I was part of the Commercial UK&IRL Lead Team, representing the marketing function.
I was responsible for the Infectious Disease portfolio principally within secondary care, with a point of care focus. Products covered:
● Respiratory portfolio (including molecular Influenza & RSV, lateral flow tests for legionella & S.pneumo and a lateral flow reader)
● Sexual Health portfolio (including lateral flow test for HIV, Hepatitis B & C)
● Enteric portfolio (including rapid tests and ELISA's for C.difficile GDH & Toxin)
● Women's Health portfolio (including lateral flow tests for hCG, rupture of the membrane, preterm labour and a lateral flow reader)
I was responsible for the Infectious Disease portfolio principally within secondary care, with a point of care focus. Products covered:
● Respiratory portfolio (including molecular Influenza & RSV, lateral flow tests for legionella & S.pneumo and a lateral flow reader)
● Sexual Health portfolio (including lateral flow test for HIV, Hepatitis B & C)
● Enteric portfolio (including rapid tests and ELISA's for C.difficile GDH & Toxin)
● Women's Health portfolio (including lateral flow tests for hCG, rupture of the membrane, preterm labour and a lateral flow reader)
Marketing, C, Test, Health, Manager
2015 - 2018
job
Western Europe Marketing Manager
unknown.
During this time I had a variety of product responsibilities including Women's Health, Diabetes and Antimicrobial Resistance product ranges. Alongside product responsibility I had varied responsibilities within this period including:
● Managing 3 junior Marketing Managers
● Responsibility for the office teams (Telesales and Contract/Tenders)
● Involved in transitioning the UK&IRL business from Salesforce to MSD
● MSD Superuser for the Western Cluster
● Represented the Marketing function at the local management team level
● Managing 3 junior Marketing Managers
● Responsibility for the office teams (Telesales and Contract/Tenders)
● Involved in transitioning the UK&IRL business from Salesforce to MSD
● MSD Superuser for the Western Cluster
● Represented the Marketing function at the local management team level
Marketing, Salesforce, Management, Health, Office, Manager
2013 - 2015
job
Product Manager Acute Care
Women's Health, WH.
Western Cluster
Product Manager, Manager
2013 - 2013
job
Director
Women's Health Business Unit.
Business Unit Manager
Manager
2008 - 2010
job
Product Manager
unknown.
(including INR, hCG tests and Dako Flow Cytometry).
Product Manager, Manager
2007 - 2008
job
Product Specialist (Dako Flow Cytometry)
unknown.
Career history prior to Abbott
2005 - 2007
job
Technical Sales Specialist
UK North Clinical.
Covered hospitals, universities, pharma/small Biotechs.
Sales, Pharma
2004 - 2005
job
UK North Representative
unknown.
Covered universities, hospitals, pharma / small Biotechs.
Pharma
My education
2000
-
2004
n/a
Doctorate, Nuclear
Doctorate, Nuclear
1996
-
2000
Imperial College of Science
BSc, R.C.S (Minor in Biology)
BSc, R.C.S (Minor in Biology)
1994
-
1996
Wigan College of Science and Technology
Secondary, Biology, Chemistry, Physics and French and G.C.S.E's (Minor in Astronomy)
Secondary, Biology, Chemistry, Physics and French and G.C.S.E's (Minor in Astronomy)
?
-
2010
n/a
Secondary, Business Improvement Techniques
Secondary, Business Improvement Techniques
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