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Senior
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jobs
Senior Digital Marketing Manager
Olatz Beitia
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing Consultant with an impressive record in the delivery of tangible results, reflected in added revenues achieved through streamlining operations to simplify and improve efficiencies. More than nine years' experience in fine tuning processes for marketing strategies for 'start to finish' projects that are now regularly meeting, and exceeding expectations. Experience across the publishing, education, technology, travel and fashion industries. Ready now for a new challenge where this 'cutting edge' Digital Marketing experience can be accessed by operators in new and expanding markets.
Markets
Canada
(Remote
only)
United Kingdom
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Available
My experience
2018 - ?
freelance
Senior Digital Marketing Consultant
Digital Noddle.
KEY ACHIEVEMENTS
• Produced the company's first digital marketing campaign, delivering 45 sales conversions from the 400 market leads generated
• Introduced more profitable and digital focus activities with the transformation of marketing strategies and propositions
• The development and implementation of new team processes producing a more responsive and connected team globally
• Increased customer usability through Digital Channels including Social Media, SEO or Paid Search with the development, and successful implementation of new Digital user journeys
RESPONSIBILITIES
• Digital marketing consultant for 3 start-up campaigns with a simultaneous launch, as part of a three-month project
• Regular review of analytics implementation to ensure the efficient tracking and accurate measurement of all transactions
• Advised business stakeholders and senior management of strategies reached from an accurate and practical insight of data analytics, and developed marketing strategies to keep pace with business goals
• Produced the company's first digital marketing campaign, delivering 45 sales conversions from the 400 market leads generated
• Introduced more profitable and digital focus activities with the transformation of marketing strategies and propositions
• The development and implementation of new team processes producing a more responsive and connected team globally
• Increased customer usability through Digital Channels including Social Media, SEO or Paid Search with the development, and successful implementation of new Digital user journeys
RESPONSIBILITIES
• Digital marketing consultant for 3 start-up campaigns with a simultaneous launch, as part of a three-month project
• Regular review of analytics implementation to ensure the efficient tracking and accurate measurement of all transactions
• Advised business stakeholders and senior management of strategies reached from an accurate and practical insight of data analytics, and developed marketing strategies to keep pace with business goals
Transformation, UP, Processes, Social, Responsive, Campaign, Search, Development, Usability & UX, Digital Marketing, Implementation, Sales, Analytics, Management, Usability, Seo, Marketing, Social Media
2017 - 2018
job
Senior Digital Marketing Manager
ELPRO.
KEY ACHIEVEMENTS
• Generated 2,000 leads, with 10 sales conversions, with the planning, development and launch of the company's first digital marketing campaign
• Trained team members in different areas of digital marketing and analysis, delivering an expanded in-house team and a more versatile global team
• Provided ongoing optimisation and improvement concepts, through the analysis and evaluation of digital marketing channel traffic, referrals and website navigation, offering an understanding of customers as an added benefit
RESPONSIBILITIES
• An assurance that all interactions were tracked and measured accurately, with regular reviews of analytics implementation
• The generation of regular reports, analyses, insights and recommendations to support digital marketing campaigns, planning, budgeting and channels
• Generated 2,000 leads, with 10 sales conversions, with the planning, development and launch of the company's first digital marketing campaign
• Trained team members in different areas of digital marketing and analysis, delivering an expanded in-house team and a more versatile global team
• Provided ongoing optimisation and improvement concepts, through the analysis and evaluation of digital marketing channel traffic, referrals and website navigation, offering an understanding of customers as an added benefit
RESPONSIBILITIES
• An assurance that all interactions were tracked and measured accurately, with regular reviews of analytics implementation
• The generation of regular reports, analyses, insights and recommendations to support digital marketing campaigns, planning, budgeting and channels
Digital Marketing, Marketing, Optimization, Analytics, Sales, Website, Implementation, Support, Development, Campaign, Manager
2014 - 2016
job
Web Analyst, Digital Marketing
Paul Smith.
KEY ACHIEVEMENTS
• Delivered a £300K increase in online sales revenue with an analysis of online market trends and a clear direction to optimise web traffic
• Provided advice on how web design and content strategy impacted on KPI's, including engagement, revenue and conversion
• The need for a full audit of Google Analytics' technical component was highlighted through analysis, and the scrutiny of a series of reports
• Established, and managed a project for the identification and negotiation of diverse agencies, with the adjustment to the proposed budget based on business needs
RESPONSIBILITIES
• Development of a process to ensure website tracking and reporting were set up and tracked accurately, with guidance provided to E-commerce and IT departments
• Support digital marketing campaigns with regular reports, opinions and recommendations based on up-to-date data analysis
• Delivered a £300K increase in online sales revenue with an analysis of online market trends and a clear direction to optimise web traffic
• Provided advice on how web design and content strategy impacted on KPI's, including engagement, revenue and conversion
• The need for a full audit of Google Analytics' technical component was highlighted through analysis, and the scrutiny of a series of reports
• Established, and managed a project for the identification and negotiation of diverse agencies, with the adjustment to the proposed budget based on business needs
RESPONSIBILITIES
• Development of a process to ensure website tracking and reporting were set up and tracked accurately, with guidance provided to E-commerce and IT departments
• Support digital marketing campaigns with regular reports, opinions and recommendations based on up-to-date data analysis
Website, UP, Direction, Audit, Online, Google, Web, Content strategy, Development, KPI, Analyst, Support, It, Digital Marketing, Content, Sales, Analytics, E-commerce, Web design, Audit, Budget, Google analytics, Data Analysis, Design, Marketing
2012 - 2014
job
E-commerce Executive, Sales and Acquisition
News UK.
KEY ACHIEVEMENTS
• Increased traffic and sales to the site with suggestions and recommendations for the introduction of new incentives and initiatives following an analysis of online market trends
• Successfully managed partnership relationships, campaign reviews and supervision of all online/offline requirements, on-time asset delivery and campaign performance reports, as required for the effective delivery of 'end-to-end' campaigns across the online and direct marketing channels
• Created strong relationships with affiliate partners, with an evaluation leading to an improved incentive structure for the benefit of both News and affiliate businesses
• Further developed the affiliate channel partners with funding provided through the management of an annual budget of £360k
• Increased traffic and sales to the site with suggestions and recommendations for the introduction of new incentives and initiatives following an analysis of online market trends
• Successfully managed partnership relationships, campaign reviews and supervision of all online/offline requirements, on-time asset delivery and campaign performance reports, as required for the effective delivery of 'end-to-end' campaigns across the online and direct marketing channels
• Created strong relationships with affiliate partners, with an evaluation leading to an improved incentive structure for the benefit of both News and affiliate businesses
• Further developed the affiliate channel partners with funding provided through the management of an annual budget of £360k
Marketing, Budget, E-commerce, Direct marketing, Management, Sales, Supervision, Affiliate, Campaign, Online
2010 - 2012
job
Online Marketing Assistant, Distribution Team
Lastminute.com.
KEY ACHIEVEMENTS
• Analysed and coordinated activity, based on Omniture reports, to assist with merchandising decisions and promotional strategies
• Enhanced the online user experience across the partners, with the analysis of previous websites performed across long-standing partners, providing the foundation for the creation and design of new promotional landing pages and websites
• Analysed and coordinated activity, based on Omniture reports, to assist with merchandising decisions and promotional strategies
• Enhanced the online user experience across the partners, with the analysis of previous websites performed across long-standing partners, providing the foundation for the creation and design of new promotional landing pages and websites
Marketing, Design, User Experience, Online Marketing, Websites, Landing pages, Online
My education
2017
-
2018
UBC Sauder School of Business
Advance Certificate, Web analytics
Advance Certificate, Web analytics
2009
-
2010
London college of International l Business Studies
Degree, International Tourism Management
Degree, International Tourism Management
2002
-
2004
Areafor College
Master, WebMaster
Master, WebMaster
2000
-
2002
Areafor College
Bachelor, Graphic Design
Bachelor, Graphic Design
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