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Senior
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0
jobs
Experienced marketing manager ready for interim projects
Rochelle Crowe
,
Wokingham, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a passionate and driven marketer focussed on the importance of understanding the audience I'm communicating with. Motivated by the impact the work I create has at a consumer level. I enjoy finding innovative and creative solutions to challenges, whether those challenges are market, budget or product based.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Available
My experience
2016 - ?
job
Aftersales Marketing Manager
McLaren Automotive.
In this role, I am responsible for maximising global awareness and uptake of products and services which enhance the McLaren ownership experience, driving retention and long-term business growth. My team act as the voice of Aftersales to internal audiences, retailers and customers.
Key achievements:
Set up the Aftersales Marketing function from scratch, building a team and the processes, platforms and relationships necessary to be successful
Created and maintained McLaren's first and only Retailer Steering Group
Managed the most successful Aftersales marketing campaign to date, including budget and agency management. Results (first 3 months) include:
Social: 6 million impressions, 1 million engagements
YouTube: 230K views, 75.4K engagements
Email: 51% open rate, 15% click through rate
Retailer engagement: 450 asset downloads
Sales: 100 sales in first 3 months (+25% vs target)
Implemented best-in-brand communication platforms to connect and inform the global team, driving Retailer engagement in both newly launched and existing products, programmes and promotions
Key achievements:
Set up the Aftersales Marketing function from scratch, building a team and the processes, platforms and relationships necessary to be successful
Created and maintained McLaren's first and only Retailer Steering Group
Managed the most successful Aftersales marketing campaign to date, including budget and agency management. Results (first 3 months) include:
Social: 6 million impressions, 1 million engagements
YouTube: 230K views, 75.4K engagements
Email: 51% open rate, 15% click through rate
Retailer engagement: 450 asset downloads
Sales: 100 sales in first 3 months (+25% vs target)
Implemented best-in-brand communication platforms to connect and inform the global team, driving Retailer engagement in both newly launched and existing products, programmes and promotions
Global Marketing, MArketing Strategy, Communication strategy, Marketing Campaigns, Social Media Marketing, Internal communication, Project Management
2013 - 2016
job
Marketing Communications Manager
Volkswagen Group.
In this role, I was responsible for developing and delivering the marketing strategy for The Trade Parts Specialists, supporting the sale of Genuine Parts to Independent Motor Traders.
Key achievements:
Developed and managed UK-wide staff incentive programme, including the setting of KPIs to ensure business objectives were achieved and culminating in an annual overseas event for winners and partners.
Managed annual programme budget
Managed and delivered annual national conference for dealer management staff. Including agenda setting (ensuring relevant content was included), content creation (working with senior managers to create presentations, encouraging creative and engaging ways to present content), engagement plan
(ensuring key members of the dealer network were in attendance) and agency management (logistics)
Managed creative agencies through the design of collateral to support national and local campaigns and programmes
Key achievements:
Developed and managed UK-wide staff incentive programme, including the setting of KPIs to ensure business objectives were achieved and culminating in an annual overseas event for winners and partners.
Managed annual programme budget
Managed and delivered annual national conference for dealer management staff. Including agenda setting (ensuring relevant content was included), content creation (working with senior managers to create presentations, encouraging creative and engaging ways to present content), engagement plan
(ensuring key members of the dealer network were in attendance) and agency management (logistics)
Managed creative agencies through the design of collateral to support national and local campaigns and programmes
Content creation, MArketing Strategy, Communication strategy, Project Management, External communication, Copywriting, Proofreading
2012 - 2012
freelance
Event Manager
KTS Events.
During this summer placement, I developed and delivered a luxury product launch event. 200 UHNW customers attended the exclusive event, hosted by the CEO. The nature of the attendees meant that bespoke itineraries and requirements were supported, I managed
this throughout the event with the support of an onsite team.
this throughout the event with the support of an onsite team.
Event management, Communication, Project Management, Delegate communication
2011 - 2011
freelance
Account Assistant
RLA, Mission Group.
During University, I worked in this part-time role to built my experience and knowledge of marketing also working within an agency. As Account Assistant, I was a contact point for key clients. Working with the creative studio team, I acted on behalf of the client to ensure delivery of marketing materials in line with or exceeding expectations.
Project coordination, Communication, Newsletters, Content marketing, Copywriting, Proofreading
My education
2009
-
2013
Bournemouth University
Bachelors, Marketing
Bachelors, Marketing
2007
-
2009
Cirencester College
A Levels, Business Studies, Sociology, Media Studies
A Levels, Business Studies, Sociology, Media Studies
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