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Freelance International Creative Director
Dean Massey
,
Southampton, United Kingdom
Experience
Other titles
Skills
I'm offering
Well, I am not your average CD. I have had a uniquely diverse career path in disciplines, industries, and markets. I am an internationally experienced senior Creative Director with more than 30 years complete 360 degrees cross-discipline experience including branding, events, film, ATL, BTL, packaging, digital, social, and more across the dynamic markets of the Middle East, North Africa, and Europe. I am not just a visual designer but also a writer, strategist, and innovative thinker. Someone that can make a real difference to an organization.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Creative Director (& acting MD)
DIGITAL & SOCIAL.
ARION MEDIA, Bahrain.
Digital and 360 0 creative for clients such as:
Bushido (part of the Buddahbar global network), Bahrain Internation Circuit, BAPCO
(Bahrain Petroleum), Visit Bahrain, BTEA, Trader Vic's, Solymar Beach.
- Developed the new brand identity for the luxury Solymar Beach Club in Bahrain
along with interior design and accessories roll out.
- Social Media strategy and content development for a number of clients including
Bushido, Gallery 21, Trader Vic's and Visit Bahrain.
- Conceptualisation and art direction of various videography projects for Youtube and other Social Media applications.
- Web design and development for Solymar Beach, Interior Lab, BIC and Arion
Media.
- CSR video projects for VIVA Telecom giving back to the people of Bahrain.
- Developed new process and infrastructure for this start-up agency acting as
Managing Director.
- Definied and implimented rate card and time management systems.
- Rewrote and implimented briefing forms and processes.
- Defined new roles & responsibilities and reporting structure
- Developed marketing strategies and pitch presentations, presented and won new
business.
Digital and 360 0 creative for clients such as:
Bushido (part of the Buddahbar global network), Bahrain Internation Circuit, BAPCO
(Bahrain Petroleum), Visit Bahrain, BTEA, Trader Vic's, Solymar Beach.
- Developed the new brand identity for the luxury Solymar Beach Club in Bahrain
along with interior design and accessories roll out.
- Social Media strategy and content development for a number of clients including
Bushido, Gallery 21, Trader Vic's and Visit Bahrain.
- Conceptualisation and art direction of various videography projects for Youtube and other Social Media applications.
- Web design and development for Solymar Beach, Interior Lab, BIC and Arion
Media.
- CSR video projects for VIVA Telecom giving back to the people of Bahrain.
- Developed new process and infrastructure for this start-up agency acting as
Managing Director.
- Definied and implimented rate card and time management systems.
- Rewrote and implimented briefing forms and processes.
- Defined new roles & responsibilities and reporting structure
- Developed marketing strategies and pitch presentations, presented and won new
business.
Network, UP, Processes, Social, Direction, Accessories, Interior, Web, Development, Infrastructure, Telecom, Social Media, Content, Youtube, CSR, Management, Content Development, Web design, Video, Art Direction, Design, Marketing
2018 - 2019
job
Creative Director
From6.
Bahrain.
Digital and Through-the line for clients such as:
NBB, Tamkeen, Oman Oil, BFC, Oman Sail, Nigeria Air, Hasabi
- Developed the new brand identity for the National Bank of Bahrain along with full and detailed brand guidelines.
- Strategic conceptualisation for large real estate projects in both Bahrain and Oman.
- Conceptualisation and art direction of various marketing campaigns for the government of Bahrain through their Tamkeen division.
- Concept, copy strategy and graphic design of various annual reports for banks and government organisations.
- Development of different branding solutions for government and semi-government
organisations like the Ministry of Youth.
- The concept development and art direction of TV and radio commercials.
- Defining, planning and managing extensive photoshoots for various brands
including a recent one for Oman Oil Exploration & Production.
- Translating internal leadership programs into compellling communications materials
that truly engage with staff.
- Ideation and implimentation of multiple tacticle and sales promotion campaigns for
various financial and FMCG clients.
- Digital communication strategy and UI/UX design of websites and other digital
portals especially for banking and finance.
- I also created the somewhat politically contentious logo for the new Nigeria Air
airline along with full brand guidelines.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
DIGITAL & SOCIAL
MANAGEMENT
Digital and Through-the line for clients such as:
NBB, Tamkeen, Oman Oil, BFC, Oman Sail, Nigeria Air, Hasabi
- Developed the new brand identity for the National Bank of Bahrain along with full and detailed brand guidelines.
- Strategic conceptualisation for large real estate projects in both Bahrain and Oman.
- Conceptualisation and art direction of various marketing campaigns for the government of Bahrain through their Tamkeen division.
- Concept, copy strategy and graphic design of various annual reports for banks and government organisations.
- Development of different branding solutions for government and semi-government
organisations like the Ministry of Youth.
- The concept development and art direction of TV and radio commercials.
- Defining, planning and managing extensive photoshoots for various brands
including a recent one for Oman Oil Exploration & Production.
- Translating internal leadership programs into compellling communications materials
that truly engage with staff.
- Ideation and implimentation of multiple tacticle and sales promotion campaigns for
various financial and FMCG clients.
- Digital communication strategy and UI/UX design of websites and other digital
portals especially for banking and finance.
- I also created the somewhat politically contentious logo for the new Nigeria Air
airline along with full brand guidelines.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
DIGITAL & SOCIAL
MANAGEMENT
Leadership, Social, Direction, Production, Development, FMCG, TV, Banking, Radio, Sales, Finance, Management, Marketing, Logo, UI, Graphic design, Websites, UX, Art Direction, UX Design, Concept Development, Branding, Design
2016 - 2018
job
Executive Creative Director
TCIG.
Bahrain.
Digital and Through-the line for clients such as:
Le Meridien / Westin / Optica / Da Sole / Kempinski Mall Of The Emirates / Majid Al
Futtaim Finance / Claviger / Destinations Of The World / Visa / Saudia Arlines
- Developed a new restaurant brand identity called Furn, which means Oven in Arabic. Designed the full roll out across all comms materials, decor and equipment
branding and created the bring to market campaign.
- Conceptualised the new brand personality around the existing logo for Optica
Opticians to give a new lease of life to the business. This was applied across all
comms both in store and across external media channels.
- Multiple campaigns for Majid Al Futtaim Finance in Dubai to promote their range of Credit Cards. These were a range of creatively compelling activation campaigns.
- Ideation and developement of the Launch campaign for the new Saudia Holidays
product from Saudia Airways across the GCC and digital assets.
- Creation of the brand name, strategy and design for an internal engagement
program for Majid Al Futtaim called 'BE IN FOR LEARNING'.
- Development of the brand and bring to market campaign for a new digital travel
platform called 'Ejazah'.
- Working with Tamkeen to redefine the fact that they are not just about free
government subsidies but that these subsidies are intended to enhance the business
envirnment and economy. To do this I developed the 'Difference Maker' campaign to get buy in to the real purpose. This was a government economic initiative with a
CSR angle.
- For Destinations of the World, the developement of their Bravo product marketed
through solely digital media. This was a rapid turn around emailer focused business with multiple travel discount offers. For this I developed an efficient and versatile
illustration style character for the campaign which rolled smoothly and quickly to
deliver on the clients dynamic real-time business.
Digital and Through-the line for clients such as:
Le Meridien / Westin / Optica / Da Sole / Kempinski Mall Of The Emirates / Majid Al
Futtaim Finance / Claviger / Destinations Of The World / Visa / Saudia Arlines
- Developed a new restaurant brand identity called Furn, which means Oven in Arabic. Designed the full roll out across all comms materials, decor and equipment
branding and created the bring to market campaign.
- Conceptualised the new brand personality around the existing logo for Optica
Opticians to give a new lease of life to the business. This was applied across all
comms both in store and across external media channels.
- Multiple campaigns for Majid Al Futtaim Finance in Dubai to promote their range of Credit Cards. These were a range of creatively compelling activation campaigns.
- Ideation and developement of the Launch campaign for the new Saudia Holidays
product from Saudia Airways across the GCC and digital assets.
- Creation of the brand name, strategy and design for an internal engagement
program for Majid Al Futtaim called 'BE IN FOR LEARNING'.
- Development of the brand and bring to market campaign for a new digital travel
platform called 'Ejazah'.
- Working with Tamkeen to redefine the fact that they are not just about free
government subsidies but that these subsidies are intended to enhance the business
envirnment and economy. To do this I developed the 'Difference Maker' campaign to get buy in to the real purpose. This was a government economic initiative with a
CSR angle.
- For Destinations of the World, the developement of their Bravo product marketed
through solely digital media. This was a rapid turn around emailer focused business with multiple travel discount offers. For this I developed an efficient and versatile
illustration style character for the campaign which rolled smoothly and quickly to
deliver on the clients dynamic real-time business.
Design, Branding, Illustration, Logo, Finance, CSR, Development, Campaign, GCC
2010 - 2016
job
Creative Director
Dentsi Aegis Gulf Marcom.
Bahrain.
Through-the line for clients such as:
Tamkeen / eGovernment Bahrain / BMI Bank / Bahrain International Airport / Yaumi
Foods / National Finance House / National Motor Company / Economic Development
Board / Seef Mall / Moda Mall / Turkish Airways / Bahrain Red Crescent / BBK Bank / Kalaam Telecom / Ministry of Transport (Bahrain Airshow).
- Pitched and won the Bahrain Airshow marketing campaign for 2016. This was a full
media roll out with an energetic creative execution I developed to run across GCC
markets.
- Strategically revised the brand personality of MODA Mall, one of the most
prestigious malls in Bahrain, through a creative communications campaign.
The brand was becoming tired and losing its way and needed a 'style lift'.
- With Tamkeen, conceptualised, branded and implimented the 'Adliya Taste Tour' in
Bahrain. Adliya is the restaurant area of Bahrain and this initiative connected up the restaurants of the area into a single festival like activity. Other elements were added such as entertainment and food trucks. I also created many sub-brands for this
event.
- Developed the concept, wrote the scripts and art directed 3 x 30 sec TV
commercials for Yaumi Foods based out of KSA.
- Created strong tactical/sales promotion campaigns for Seef Mall, a family mall in the heart of Bahrain. This was a spend and win campaign called 'The Big Win'
- Created a marketing campaign for Turkish Airways to optimise uptake by the GCC
customer market.
- For BNI (Bahrain National Insurance) I create a fun campaign for a stale product
area to give it a bit of life and notoriety. The idea was to create a family of space
aliens (as 3D render characters) who have been searching the galaxy for the perfect
insurer and have found it in BNI. A bit of fun that gave the brand a reason to communicate with its customers and got noticed.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
Through-the line for clients such as:
Tamkeen / eGovernment Bahrain / BMI Bank / Bahrain International Airport / Yaumi
Foods / National Finance House / National Motor Company / Economic Development
Board / Seef Mall / Moda Mall / Turkish Airways / Bahrain Red Crescent / BBK Bank / Kalaam Telecom / Ministry of Transport (Bahrain Airshow).
- Pitched and won the Bahrain Airshow marketing campaign for 2016. This was a full
media roll out with an energetic creative execution I developed to run across GCC
markets.
- Strategically revised the brand personality of MODA Mall, one of the most
prestigious malls in Bahrain, through a creative communications campaign.
The brand was becoming tired and losing its way and needed a 'style lift'.
- With Tamkeen, conceptualised, branded and implimented the 'Adliya Taste Tour' in
Bahrain. Adliya is the restaurant area of Bahrain and this initiative connected up the restaurants of the area into a single festival like activity. Other elements were added such as entertainment and food trucks. I also created many sub-brands for this
event.
- Developed the concept, wrote the scripts and art directed 3 x 30 sec TV
commercials for Yaumi Foods based out of KSA.
- Created strong tactical/sales promotion campaigns for Seef Mall, a family mall in the heart of Bahrain. This was a spend and win campaign called 'The Big Win'
- Created a marketing campaign for Turkish Airways to optimise uptake by the GCC
customer market.
- For BNI (Bahrain National Insurance) I create a fun campaign for a stale product
area to give it a bit of life and notoriety. The idea was to create a family of space
aliens (as 3D render characters) who have been searching the galaxy for the perfect
insurer and have found it in BNI. A bit of fun that gave the brand a reason to communicate with its customers and got noticed.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
Telecom, UP, GCC, Direction, Campaign, International, Development, Insurance, Festival, Marketing, It, 3D, TV, Sales, Finance, Event, Art Direction, Design
2008 - 2009
job
Creative Director
Semaphore Advertising & Design.
UK.
Through-the line including Digital design for clients such as:
The Hilton Family of Hotels / W H Smith / UNITE Student Accomodation / Orange
Business Services / Cardinal Health / Ryder / National Trust / Clearwater Hampers
/ Petplan.
- Extensive work for Hilton Family of Hotels including two years of printed comms
materials such as hotel sales brochues, all translated into the digital space also. This
included large photoshoots in Europe with models to represent the destinations and experiences all of which I art directed.
- Created a new look, feel and personality for UNITE Student Accomodation, giving it
a younger more contemporary appeal relevant to the target audience.
- Reinvented Cleartwater Hampers from a Christmas Hamper company losing
business to one with a fresh and inviting positioning of 'The thoughtful gift
company'. This was strategised, ideated, copy written and designed by myself.
- For Orange Business Services the B2B division of Orange Telecom I developed a
newspaper style comms which gave the relevant information this audience needed in a snappy, smart journalistic editorial style. It made the stale information much
more palatable and was a familiar medium for this audience to engage with.
- For Petplan, a pet insurance company I developed a unique and quirky campaign
which showed pets in the humorous moment before a mishap with my line 'You
can't plan for everything, but you can Petplan'.
Through-the line including Digital design for clients such as:
The Hilton Family of Hotels / W H Smith / UNITE Student Accomodation / Orange
Business Services / Cardinal Health / Ryder / National Trust / Clearwater Hampers
/ Petplan.
- Extensive work for Hilton Family of Hotels including two years of printed comms
materials such as hotel sales brochues, all translated into the digital space also. This
included large photoshoots in Europe with models to represent the destinations and experiences all of which I art directed.
- Created a new look, feel and personality for UNITE Student Accomodation, giving it
a younger more contemporary appeal relevant to the target audience.
- Reinvented Cleartwater Hampers from a Christmas Hamper company losing
business to one with a fresh and inviting positioning of 'The thoughtful gift
company'. This was strategised, ideated, copy written and designed by myself.
- For Orange Business Services the B2B division of Orange Telecom I developed a
newspaper style comms which gave the relevant information this audience needed in a snappy, smart journalistic editorial style. It made the stale information much
more palatable and was a familiar medium for this audience to engage with.
- For Petplan, a pet insurance company I developed a unique and quirky campaign
which showed pets in the humorous moment before a mishap with my line 'You
can't plan for everything, but you can Petplan'.
Design, Digital design, B2B, Sales, It, Telecom, Insurance, Health, Campaign
2005 - 2008
job
Creative Director
Publicis.
Through-the-line for international and local blue chip clients such as:
Oman Oil / Honda / Intercontinental Hotels / Nissan / Renault / Oman Tel / Oman
Mobile / UNICEF / National Mineral Water Co. / Muscat Private Hospital / Muscat City
Centre Mall / Amouage Perfume.
- During my career I have also designed many packaging designs for FMCG and retail
products. While here I designed the full range of Oman Oil lubricants including
PCMO's, Diesel and Ancilliary oils.
- For the National Mineral Water Co. I also created packaging for a new line of flavoured waters, Sparkling Tanuf with a splash of xxx. These I developed in the then
relatively new transparent cans to show the fruit as if floating in the water.
- Another prestigious packaging account of mine here was Amouge Perfume,
internationally reknowned as the most expensive perfume due to its inclusion of the
rare silver frankensence from the Dhofar mountains. At the time I developed and launched all of their packaging.
- I instigated an important UNICEF program in Oman to educate remote villagers on
the importance of nutrition for their children. At the time UNICEF had found that
malnourishment was high for this risk group. This entaled a full range of comms
materials such as posters and leaflets.
Oman Oil / Honda / Intercontinental Hotels / Nissan / Renault / Oman Tel / Oman
Mobile / UNICEF / National Mineral Water Co. / Muscat Private Hospital / Muscat City
Centre Mall / Amouage Perfume.
- During my career I have also designed many packaging designs for FMCG and retail
products. While here I designed the full range of Oman Oil lubricants including
PCMO's, Diesel and Ancilliary oils.
- For the National Mineral Water Co. I also created packaging for a new line of flavoured waters, Sparkling Tanuf with a splash of xxx. These I developed in the then
relatively new transparent cans to show the fruit as if floating in the water.
- Another prestigious packaging account of mine here was Amouge Perfume,
internationally reknowned as the most expensive perfume due to its inclusion of the
rare silver frankensence from the Dhofar mountains. At the time I developed and launched all of their packaging.
- I instigated an important UNICEF program in Oman to educate remote villagers on
the importance of nutrition for their children. At the time UNICEF had found that
malnourishment was high for this risk group. This entaled a full range of comms
materials such as posters and leaflets.
Retail, Packaging, FMCG, International
2003 - 2005
job
Associate Creative Director
JWT.
Worked t-t-l for clients such as:
Shell / Dominos Pizza / IKEA / MBC / Saudi Electricity Company /Saudi Telecom / GE / Daiwoo Electronics / National Commercial Bank / Vodafone.
- At JWT I worked on more traditional ATL campaigns for the likes of Saudi Telecom,
Vodafone and Saudi Electricity Company. While along with ATL for Shell I also
developed a B2B dealer and trade incentive program called 'Targets' to optimise the sales through these channels.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
Shell / Dominos Pizza / IKEA / MBC / Saudi Electricity Company /Saudi Telecom / GE / Daiwoo Electronics / National Commercial Bank / Vodafone.
- At JWT I worked on more traditional ATL campaigns for the likes of Saudi Telecom,
Vodafone and Saudi Electricity Company. While along with ATL for Shell I also
developed a B2B dealer and trade incentive program called 'Targets' to optimise the sales through these channels.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
Design, Art Direction, B2B, Sales, Telecom, Electronics, Direction, That you
1997 - 2002
job
Creative Director
Wunderman Middle East.
Both Above and Below-the-line for clients such as:
Ford motors / Jaguar cars / Warner Bros. Studio Stores / Colgate Palmolive / Effemex
(Skittles, M&Ms, Galaxy) / VISA card / San Miguel Beer / Wrigley's Chewing Gum /
Unilever (Omo, Organics, Vaseline, Lux) / Nestle (Maggi, Nido) / Caltex lubricants / Johnson & Johnson / Hilton hotels / LG electronics / Phillips / Citibank.
- During my 5 years in Dubai I worked on many prestigious brands some listed above.
For these and others I employed the full range of my skills and abilities from big ATL
campaigns to tactical sales campaigns and B2B BTL activations. I also worked
extensively on design for print including brochures, sales materials, annual reports
and more. I also undertook many packaging projects for the likes of Unilever and
Nestle, for the latter I designed the range of Maggi Noodles for the GCC and beyond including detailed food photography.
Ford motors / Jaguar cars / Warner Bros. Studio Stores / Colgate Palmolive / Effemex
(Skittles, M&Ms, Galaxy) / VISA card / San Miguel Beer / Wrigley's Chewing Gum /
Unilever (Omo, Organics, Vaseline, Lux) / Nestle (Maggi, Nido) / Caltex lubricants / Johnson & Johnson / Hilton hotels / LG electronics / Phillips / Citibank.
- During my 5 years in Dubai I worked on many prestigious brands some listed above.
For these and others I employed the full range of my skills and abilities from big ATL
campaigns to tactical sales campaigns and B2B BTL activations. I also worked
extensively on design for print including brochures, sales materials, annual reports
and more. I also undertook many packaging projects for the likes of Unilever and
Nestle, for the latter I designed the range of Maggi Noodles for the GCC and beyond including detailed food photography.
Design, B2B, Packaging, SoMe, Print, Photography, Sales, Electronics, SAN, GCC, That you
1993 - 1997
job
Creative Director
Synergy International Consultants.
Clients such as:
Caltex lubricants / B.A.T (Benson and Hedges, Carlton, JPGL, Viceroy) / Perrier / Hamleys Toystore / C.P.C. Best Foods (Mazola, Hellmann's) / Taj luxury hotels etc.
Caltex lubricants / B.A.T (Benson and Hedges, Carlton, JPGL, Viceroy) / Perrier / Hamleys Toystore / C.P.C. Best Foods (Mazola, Hellmann's) / Taj luxury hotels etc.
C
1988 - 1993
job
Founding partner and Creative Director
WZM International Consultants.
Clients such as:
Terry's of York / Total Oil / Unilever Export / Savola (Saudi Corn Oil) / Esso UK / Exxon
International / Milk Marketing Board (UK) / Proctor and Gamble / Almarai (Saudi Milk)
/ Kraft General Foods / Spears Games / Arthur Bells Distillers / Boots the chemist etc.
Terry's of York / Total Oil / Unilever Export / Savola (Saudi Corn Oil) / Esso UK / Exxon
International / Milk Marketing Board (UK) / Proctor and Gamble / Almarai (Saudi Milk)
/ Kraft General Foods / Spears Games / Arthur Bells Distillers / Boots the chemist etc.
Marketing, International
1987 - 1988
job
Art director / designer
Craton Lodge and Knight.
Clients such as:
Schweppes / Bacardi / I.C.I / H.P. Vinegar's / Unilever / Shell Oil / Almarai / Cadbury's / Quaker Oats / Tate and Lyle.
Schweppes / Bacardi / I.C.I / H.P. Vinegar's / Unilever / Shell Oil / Almarai / Cadbury's / Quaker Oats / Tate and Lyle.
C, Art director
1986 - 1988
job
Middle weight designer
Allied International Designers.
Working in the packaging design and corporate identitydepartments on clients such as:
Design, Packaging
1985 - 1986
job
Riggs Advertising and Marketing (Southampton) Art director
Droste Chocolates BV / HP Vinegars / Unilever.
London
Rubber Co. (Durex).
1985 to 1986 Riggs Advertising and Marketing (Southampton) Art director
Corporate, B2B and Product press advertising for clients such as:
Calor Gas / Mars Instruments / Dorset country foods / Lloyd Instruments.
Rubber Co. (Durex).
1985 to 1986 Riggs Advertising and Marketing (Southampton) Art director
Corporate, B2B and Product press advertising for clients such as:
Calor Gas / Mars Instruments / Dorset country foods / Lloyd Instruments.
Marketing, Advertising, B2B, Art director
1984 - 1985
job
Junior designer
Brierly James Design.
Packaging, Corporate ID and Literature design for clients such as:
AA / Hienz baby foods / Various local companies.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
DIGITAL & SOCIAL
MANAGEMENT
Portfolio LINK
https://drive.google.com/open?id=1KM4_CqofMKZnP_ojI7abIlfGsV49ezl9
AA / Hienz baby foods / Various local companies.
DM ART DIRECTion
DESIGN
CAREER
STRATEGy
DIGITAL & SOCIAL
MANAGEMENT
Portfolio LINK
https://drive.google.com/open?id=1KM4_CqofMKZnP_ojI7abIlfGsV49ezl9
Design, Art Direction, Packaging, Management, Google, Direction, Social
My education
1980
-
1983
Southampton College of Art and Design
Higher National Diploma - Passed with Merit, Graphics and marketing
Higher National Diploma - Passed with Merit, Graphics and marketing
Southampton College
Unspecified, Graphic design and advertising (Minor in EDUCATION)
Unspecified, Graphic design and advertising (Minor in EDUCATION)
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