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Tanya Coxshall
,
Ware, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2019 - 2020
freelance
Sponsorship Manager - Freelancer
Blue Prism.
Blue Prism - The pioneer and market leader in Robotic Process Automation (RPA), has grown into a global organization, delivering the world's leading connected Digital Workforce.
Blue Prism runs a two day Annual Conference in London and New York and attracts 1500 customers and 40 Blue Prism Partners to each location. Due to the global pandemic, Blue Prism World 2020 has had to adapt to the change in circumstances, and are now offering a fully virtual conference, engaging audiences from all over the world in one virtual venue in June.
Responsibilities:
• Reach out to all Blue Prism Partners across the different regions, with the Sponsorship Prospectus and to secure their involvement as a Sponsor.
• Arrange calls with Partners in EMEA and Americas to run them through the format and agenda.
• Report into the Event Director on a weekly basis with a weekly report on sales and hot prospects.
• To work closely with the internal departments such as Corporate events, Marketing and the Partner Account Managers, keeping them in the loop as and when Sponsors are confirmed.
• Arrange contracts to be sent out to all sponsors
Blue Prism runs a two day Annual Conference in London and New York and attracts 1500 customers and 40 Blue Prism Partners to each location. Due to the global pandemic, Blue Prism World 2020 has had to adapt to the change in circumstances, and are now offering a fully virtual conference, engaging audiences from all over the world in one virtual venue in June.
Responsibilities:
• Reach out to all Blue Prism Partners across the different regions, with the Sponsorship Prospectus and to secure their involvement as a Sponsor.
• Arrange calls with Partners in EMEA and Americas to run them through the format and agenda.
• Report into the Event Director on a weekly basis with a weekly report on sales and hot prospects.
• To work closely with the internal departments such as Corporate events, Marketing and the Partner Account Managers, keeping them in the loop as and when Sponsors are confirmed.
• Arrange contracts to be sent out to all sponsors
Marketing, Contracts, Corporate events, Automation, Event, Sales, Robotic process automation, RPA, Sponsorship, Contracts, Manager
2008 - 2018
job
Senior Sponsorship Sales Executive
Power Electronics and Rail.
IET Events - Delivering insight and debate into the key topics affecting engineers and technicians across the globe.
My main role was to generate sponsorship sales through a number of IET's events and other products and services within different engineering sectors, but in particular within Cyber Security, Safety, Defence, Power Electronics and Rail. Responsibilities include:
• Meeting and exceeding the sales targets set by the Display Advertisement Manager, and Head of Publishing Sales
• Responsible for identifying new business and sales prospects through researching competitors, and the market through events, trade shows, trade publications, online resources and also internal staff such as TPN Managers, community development managers, magazine sector editors and sales colleagues
• Making at least ten effective calls a day to repeat business and new, providing information on the opportunities available to them, and to ensure that the IET is considered in their marketing activity
• Looking into alternative revenue streams such as advertising on the Events Zone and to encourage clients to spend their marketing budget across the number of products that the IET has to offer. For example, developing an attractive marketing plan which ensures coverage through a number of marketing channels: Events, Awards, Online, Print and IET.tv
• To ensure our clients have received outstanding customer service and are completely satisfied with the service and products we offer from start to finish. This includes liaising with the client prior to and during the event and collating feedback from our sponsors through post-event questionnaires, to ensure ongoing improvement in our services and to achieve our objectives.
• To build on existing relationships with clients, through regular contact/meetings and updates from both parties. For example, Darktrace, Kaspersky, Waterfall Security Solutions
• Proactively establish, maintain and develop client relations
• Providing the Display Advertisement Manager with a weekly excel report on confirmed sales for new and repeat business for all events made that week, including hot prospects
• Organising and conducting at least twelve face to face sales meetings a month
• Ensuring our packages/products are competitive and value for money for our clients.
• Assisting the marketing team by contributing ideas on promoting the sponsorship opportunities. For example, producing a sponsorship brochure to be direct mailed to our client database.
Effective communication with internal departments (marketing, web design, and TPN Managers), to ensure efficiency in promoting our clients and to also ensure realistic targets are set for each event.
• To give constructive feedback on how successful or unsuccessful sponsorship has been, by arranging a post wash up meeting with all parties involved for each event. This aids the compilation and delivery of future realistic annual sales plan.
• Compile and manage the client database on an ongoing basis
• To be professional, enthusiastic and to work well as a member of the sales team.
• To provide help, ideas and potential leads to my colleagues and to also promote their services where possible.
My main role was to generate sponsorship sales through a number of IET's events and other products and services within different engineering sectors, but in particular within Cyber Security, Safety, Defence, Power Electronics and Rail. Responsibilities include:
• Meeting and exceeding the sales targets set by the Display Advertisement Manager, and Head of Publishing Sales
• Responsible for identifying new business and sales prospects through researching competitors, and the market through events, trade shows, trade publications, online resources and also internal staff such as TPN Managers, community development managers, magazine sector editors and sales colleagues
• Making at least ten effective calls a day to repeat business and new, providing information on the opportunities available to them, and to ensure that the IET is considered in their marketing activity
• Looking into alternative revenue streams such as advertising on the Events Zone and to encourage clients to spend their marketing budget across the number of products that the IET has to offer. For example, developing an attractive marketing plan which ensures coverage through a number of marketing channels: Events, Awards, Online, Print and IET.tv
• To ensure our clients have received outstanding customer service and are completely satisfied with the service and products we offer from start to finish. This includes liaising with the client prior to and during the event and collating feedback from our sponsors through post-event questionnaires, to ensure ongoing improvement in our services and to achieve our objectives.
• To build on existing relationships with clients, through regular contact/meetings and updates from both parties. For example, Darktrace, Kaspersky, Waterfall Security Solutions
• Proactively establish, maintain and develop client relations
• Providing the Display Advertisement Manager with a weekly excel report on confirmed sales for new and repeat business for all events made that week, including hot prospects
• Organising and conducting at least twelve face to face sales meetings a month
• Ensuring our packages/products are competitive and value for money for our clients.
• Assisting the marketing team by contributing ideas on promoting the sponsorship opportunities. For example, producing a sponsorship brochure to be direct mailed to our client database.
Effective communication with internal departments (marketing, web design, and TPN Managers), to ensure efficiency in promoting our clients and to also ensure realistic targets are set for each event.
• To give constructive feedback on how successful or unsuccessful sponsorship has been, by arranging a post wash up meeting with all parties involved for each event. This aids the compilation and delivery of future realistic annual sales plan.
• Compile and manage the client database on an ongoing basis
• To be professional, enthusiastic and to work well as a member of the sales team.
• To provide help, ideas and potential leads to my colleagues and to also promote their services where possible.
Engineering, Manager, UP, Power Electronics, Power, Online, Web, Sponsorship, Electronics, Development, Community, Safety, TV, Security, Marketing, Service, Brochure, Sales, Customer service, Event, Print, Database, Web design, Budget, Advertising, Excel, Design
2005 - 2009
job
Sponsorship Manager
CO Plus Event Management.
Working for an Event Management company based in Hertfordshire, my role was to generate income through sponsorship for the Association of British Travel Agents (ABTA) yearly Convention. Recent examples took place in Marrakech and Athens. Main responsibilities include:
To reach a target of approximately £280K per Convention through sponsorship and advertising
• Working alongside the client and the Event Manager to create sponsorship and advertising packages
• Liaising with the Event Manager to produce copy for the commercial opportunities brochure for direct marketing to the sales and marketing database. This consists of organisations across the travel sector such as Airline, Airports, Cruise Lines, Car Hire, Insurance, On-line Retail, Technology, Tour Operators and many more
• Visiting Marrakech and Athens where the Convention takes place to familiarise myself on the items that were being sold, such as Golf Tournaments, Tennis Tournaments, Refreshment Sponsors etc.
• To inform organisations about the ABTA TRAVEL Convention and how the Convention can be used as a marketing tool to promote their brand. This is communicated through face to face meetings and via telecommunications
• Trade Press - read the trade press such as Travel Weekly and Travel Trade Gazette to broaden my knowledge on the Travel Industry as well as identifying new contacts to approach for sponsorship
• Attend trade events where possible, such as receptions and award ceremonies to build relationships with existing key clients and to meet new contacts
• Ensuring operational systems are maintained such as the sales and marketing database
• Closing the deal - consists of the sponsor/advertiser to sign the agreement form, for me to raise them and invoice and to send them a thank you letter for their support
• Liaise with client from start to finish and on-site ensuring all clients objectives have been met and to make certain that all their benefits in their package have been actioned for e.g. logo on the convention website, editorial features in the registration brochure and convention catalogue, copy deadlines for adverts etc.
• Post event meeting - Obtaining feedback and how we can take the sponsorship to the next level
Travelled to Singapore, Australia, Fiji & New Zealand November 2004 - February 2005
To reach a target of approximately £280K per Convention through sponsorship and advertising
• Working alongside the client and the Event Manager to create sponsorship and advertising packages
• Liaising with the Event Manager to produce copy for the commercial opportunities brochure for direct marketing to the sales and marketing database. This consists of organisations across the travel sector such as Airline, Airports, Cruise Lines, Car Hire, Insurance, On-line Retail, Technology, Tour Operators and many more
• Visiting Marrakech and Athens where the Convention takes place to familiarise myself on the items that were being sold, such as Golf Tournaments, Tennis Tournaments, Refreshment Sponsors etc.
• To inform organisations about the ABTA TRAVEL Convention and how the Convention can be used as a marketing tool to promote their brand. This is communicated through face to face meetings and via telecommunications
• Trade Press - read the trade press such as Travel Weekly and Travel Trade Gazette to broaden my knowledge on the Travel Industry as well as identifying new contacts to approach for sponsorship
• Attend trade events where possible, such as receptions and award ceremonies to build relationships with existing key clients and to meet new contacts
• Ensuring operational systems are maintained such as the sales and marketing database
• Closing the deal - consists of the sponsor/advertiser to sign the agreement form, for me to raise them and invoice and to send them a thank you letter for their support
• Liaise with client from start to finish and on-site ensuring all clients objectives have been met and to make certain that all their benefits in their package have been actioned for e.g. logo on the convention website, editorial features in the registration brochure and convention catalogue, copy deadlines for adverts etc.
• Post event meeting - Obtaining feedback and how we can take the sponsorship to the next level
Travelled to Singapore, Australia, Fiji & New Zealand November 2004 - February 2005
Brochure, Many more, ME, Manager, Sponsorship, Insurance, Support, Website, Technology, Marketing, Sales, Management, Direct marketing, Event, Logo, Database, Retail, Advertising
2004 - 2004
job
Account Executive
The MotivAction Group.
The MotivAction Group provides Motivation Communication & Event Solutions. I was responsible for delivering a variety of events in the form of teamwork solutions, action and adrenaline, country pursuits, parties and celebrations, hospitality plus and also specialist events.
Account managed Granada International (part of the ITV group), Renault UK, Orange, Deutsche Bank, NAPP Pharmaceuticals, Pizza Hut etc. Was also a team player for O2 and also JP Morgan Family day event for 3,000 people. Main responsibilities included:
• Dealing with initial enquiries from clients, understanding what they want to achieve (i.e. their objectives and outcomes from the proposed event.)
• Brainstorming and putting together a proposal in the form of PowerPoint, listing different ideas, venue options and prices based on the criteria given.
• Taking overall responsibility from booking to completion of the event, from client confirmation, venue confirmation, prizes etc.
• Booking events onto the system (COOL) and raising deposit/invoices.
• Liaising with the operations department (internally) on booking equipment etc on COOL database.
Account managed Granada International (part of the ITV group), Renault UK, Orange, Deutsche Bank, NAPP Pharmaceuticals, Pizza Hut etc. Was also a team player for O2 and also JP Morgan Family day event for 3,000 people. Main responsibilities included:
• Dealing with initial enquiries from clients, understanding what they want to achieve (i.e. their objectives and outcomes from the proposed event.)
• Brainstorming and putting together a proposal in the form of PowerPoint, listing different ideas, venue options and prices based on the criteria given.
• Taking overall responsibility from booking to completion of the event, from client confirmation, venue confirmation, prizes etc.
• Booking events onto the system (COOL) and raising deposit/invoices.
• Liaising with the operations department (internally) on booking equipment etc on COOL database.
Powerpoint, Operations, Database, Event, Motivation, Brainstorming, International, Booking
2002 - 2004
job
Events and Marketing Co-ordinator
BURA.
(British Urban Regeneration Association)
BURA is a leading independent organisation for those involved in the regeneration sector. Main responsibilities included:
• Responsible for the organisation and management of a set allocation of conferences/dinners
• Sourced and selecting venues, suppliers, caterers in the UK for each event
• Marketing Plan - prepared the marketing plan for each event, ensuring that all events were well marketed at least 3 -4 months prior to the event.
• Liaised with trade publications for inserting and advertising the event brochures and negotiating rates
• Updated websites (BURA.org.uk and BURAnet) with up and coming events
• Ensured events appeared in the diary dates section /in relevant websites and publications as well as members.
• Sourced mailing lists for direct mail campaigns
• Liaised and sent all correspondence to sponsors and speakers as soon as they have been identified
• Creation of promotional literature - putting together copy, briefing the designer, proofing, keeping the events branding constant throughout each piece of literature and liaising with printers.
BURA is a leading independent organisation for those involved in the regeneration sector. Main responsibilities included:
• Responsible for the organisation and management of a set allocation of conferences/dinners
• Sourced and selecting venues, suppliers, caterers in the UK for each event
• Marketing Plan - prepared the marketing plan for each event, ensuring that all events were well marketed at least 3 -4 months prior to the event.
• Liaised with trade publications for inserting and advertising the event brochures and negotiating rates
• Updated websites (BURA.org.uk and BURAnet) with up and coming events
• Ensured events appeared in the diary dates section /in relevant websites and publications as well as members.
• Sourced mailing lists for direct mail campaigns
• Liaised and sent all correspondence to sponsors and speakers as soon as they have been identified
• Creation of promotional literature - putting together copy, briefing the designer, proofing, keeping the events branding constant throughout each piece of literature and liaising with printers.
Marketing, Branding, Advertising, Websites, Event, Management, Printers, Organization, UP
2002 - 2002
unknown
Briefed President, College Officers
Royal College of Physicians.
Conference Organiser January 2002 - August 2002 (Contract)
The Conference Department is responsible for all aspects of the organisation and administration of the scientific and academic activities of the College. This consists of an annual programme of international events and includes conferences, courses, teach-ins and lectures. Main responsibilities included:
• Responsible for the organisation, management and budgetary control of a set allocation of conferences.
• Developed and implemented a publicity strategy for each conference within a set budget, including liaison with specialist societies, journal publishers, external designers and printers and the design/production of advertisements, flyers and conference brochures.
• Identified and approached potential sponsors for each conference.
• Liaised with co-hosting organisations and all participants (conference organisers, chairs, speakers, panel members and lecturers) prior to and during the event about conference operations and ensured that all requirements were met.
• Dealt with all aspects of delegate liaison from initial enquiry to registration on the day, including the process of booking, input of delegate information onto the Conferences database, despatch of joining instructions and full financial control of income.
• Produced and compiled all conference documentation, including final programmes, delegate list, questionnaires, speakers' handouts/AV presentations for delegate packs.
• Liaised with the venue
• Briefed President, College Officers and all departments about each conference prior to and during the event.
The Conference Department is responsible for all aspects of the organisation and administration of the scientific and academic activities of the College. This consists of an annual programme of international events and includes conferences, courses, teach-ins and lectures. Main responsibilities included:
• Responsible for the organisation, management and budgetary control of a set allocation of conferences.
• Developed and implemented a publicity strategy for each conference within a set budget, including liaison with specialist societies, journal publishers, external designers and printers and the design/production of advertisements, flyers and conference brochures.
• Identified and approached potential sponsors for each conference.
• Liaised with co-hosting organisations and all participants (conference organisers, chairs, speakers, panel members and lecturers) prior to and during the event about conference operations and ensured that all requirements were met.
• Dealt with all aspects of delegate liaison from initial enquiry to registration on the day, including the process of booking, input of delegate information onto the Conferences database, despatch of joining instructions and full financial control of income.
• Produced and compiled all conference documentation, including final programmes, delegate list, questionnaires, speakers' handouts/AV presentations for delegate packs.
• Liaised with the venue
• Briefed President, College Officers and all departments about each conference prior to and during the event.
Design, Administration, Operations, Budget, Database, Event, Management, Printers, Hosting, International, Organization, Production, Booking, President
1998 - 2001
job
Events Executive
Emap Media Events.
Project managed a variety of awards ceremonies and conferences in the UK and overseas for Emap Media. They include The Broadcast Awards, for the TV and Film Industry, The Production Solution Awards (Amsterdam), International Media Management Course, World Communication Awards (Montecarlo) and the M&M Awards. There were 10-12 events a year, ranging from an audience size of 100-1000 people. Main responsibilities included:
General
• Project managed awards and conferences from start to finish, with sole responsibility for every event on-site.
• Worked to tight schedules and budgets.
• Organised a celebrity for an event.
• Headed up internal and external meetings.
• Liaised with sponsors, judges, speakers, delegates and venue staff for conferences and awards.
• Liaised with the magazine team, from editorial, sales' to marketing, ensuring that the event runs smoothly in the lead up to the event, as well as on the day.
• Ensured operational systems were developed and maintained for example databases and files.
• Brief and supervise any temporary members of staff.
Marketing
• Marketing Plan - preparation of the marketing plan for each award with the assistance of the Marketing Manager.
• Creation of promotional literature - putting together copy, liaising with the designer, proofing and keeping the events branding constant throughout each piece of literature.
• Managing the design process for all promotional material i.e. Menu cards, invitations, brochures, (proofing, checking film etc.)
• Direct Mail - assist the Marketing Department in producing lists, co-ordinate direct mail fulfilment, co-ordinate sending brochures to others i.e. societies and sponsors.
• Advertisements - arranging advertisement design with the magazine department for adverts in internal publications.
Venue
• Sourcing and selecting venues
• Menu Tasting
Production of the ceremony/conference
• Working closely with the Production Company, including technical supplier's prior to and including the day of the event, with regards to lighting, graphics and sound engineers.
General
• Project managed awards and conferences from start to finish, with sole responsibility for every event on-site.
• Worked to tight schedules and budgets.
• Organised a celebrity for an event.
• Headed up internal and external meetings.
• Liaised with sponsors, judges, speakers, delegates and venue staff for conferences and awards.
• Liaised with the magazine team, from editorial, sales' to marketing, ensuring that the event runs smoothly in the lead up to the event, as well as on the day.
• Ensured operational systems were developed and maintained for example databases and files.
• Brief and supervise any temporary members of staff.
Marketing
• Marketing Plan - preparation of the marketing plan for each award with the assistance of the Marketing Manager.
• Creation of promotional literature - putting together copy, liaising with the designer, proofing and keeping the events branding constant throughout each piece of literature.
• Managing the design process for all promotional material i.e. Menu cards, invitations, brochures, (proofing, checking film etc.)
• Direct Mail - assist the Marketing Department in producing lists, co-ordinate direct mail fulfilment, co-ordinate sending brochures to others i.e. societies and sponsors.
• Advertisements - arranging advertisement design with the magazine department for adverts in internal publications.
Venue
• Sourcing and selecting venues
• Menu Tasting
Production of the ceremony/conference
• Working closely with the Production Company, including technical supplier's prior to and including the day of the event, with regards to lighting, graphics and sound engineers.
Marketing, Design, Branding, Event, Management, Movie, Sales, Sourcing, TV, Design process, International, Production, UP, Manager
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