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Content Marketing Specialist
Ankita Mehrotra
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A seasoned marketing professional with rich experience in developing and implementing results-oriented marketing strategy for tech providers, financial services & market research firms, professional membership bodies and academic institutes. Specialises in planning, prioritising and delivering campaigns leveraging multiple channels, including website, social media, performance, events, email marketing, internal comms, thought leadership. A critical thinker with proven project management and stakeholder management skills.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
temp
Marketing Manager
Nuix.
• Developed and executed demand generation strategy, utilising full range of marketing channels
• Owned the lead management process from lead capture to follow up and lifecycle stages to lead scoring
• Measured, analysed and reported campaign performance on a weekly basis to senior stakeholders
• Organised and planned several events for lead gen as well as brand positioning
• Owned the lead management process from lead capture to follow up and lifecycle stages to lead scoring
• Measured, analysed and reported campaign performance on a weekly basis to senior stakeholders
• Organised and planned several events for lead gen as well as brand positioning
Marketing, Management, Campaign, Lead Management, UP, Manager
2018 - 2019
temp
Senior Marketing Manager
unknown.
Preqin - The Home of Alternatives
• Strategised and spearheaded the delivery of multi-channel digital marketing campaigns, meeting the set KPIs, budget and timelines and tracked and reported on the performance of these campaigns
• Developed brand guidelines, value propositions, audience profiles (based on buyer personas and use cases), and ensured that these form the basis of all digital marketing initiatives
• Project managed and closely collaborated with the Development team to ensure the timely delivery of the new website. Convened daily stand-up meetings, identified bottle necks and provided workable solutions
• With an in-depth focus on improving user experience, managed the development of the company's new website, defined user journeys and designed and created landing pages
• Optimised the website for high ranking by putting in place appropriate keyword strategy and site architecture
• Worked closely with the Product team to provide support on user journeys and experience; ensure product designs met brand guidelines; develop consistent product messaging; create product content such as case studies, testimonials, videos, website copy; conduct surveys and focus groups for UAT
• Created an engaging content marketing strategy and devised high-performing campaigns through the right channels to increase the readership of thought leadership reports and to generate in-bound marketing leads
• Managed and developed compelling content (including videos) for website, social media, sales collateral, email campaigns, newsletters, brochures, pitch decks
• Managed the marketing budget and created and implemented a performance measurement matrix to ensure all marketing initiatives lead to a high ROI
• Line-managed a team of 3, including two marketeers and a designer, and managed external vendors
Key achievements:
• Spearheaded and orchestrated the launch of the company's two key products through a three-stage launch plan: pre-launch, big bang and post-launch
• Wrote and project managed the production and promotion of thought leadership reports: Future of Alternatives and Digitisation in Private Capital Operations
• Strategised and spearheaded the delivery of multi-channel digital marketing campaigns, meeting the set KPIs, budget and timelines and tracked and reported on the performance of these campaigns
• Developed brand guidelines, value propositions, audience profiles (based on buyer personas and use cases), and ensured that these form the basis of all digital marketing initiatives
• Project managed and closely collaborated with the Development team to ensure the timely delivery of the new website. Convened daily stand-up meetings, identified bottle necks and provided workable solutions
• With an in-depth focus on improving user experience, managed the development of the company's new website, defined user journeys and designed and created landing pages
• Optimised the website for high ranking by putting in place appropriate keyword strategy and site architecture
• Worked closely with the Product team to provide support on user journeys and experience; ensure product designs met brand guidelines; develop consistent product messaging; create product content such as case studies, testimonials, videos, website copy; conduct surveys and focus groups for UAT
• Created an engaging content marketing strategy and devised high-performing campaigns through the right channels to increase the readership of thought leadership reports and to generate in-bound marketing leads
• Managed and developed compelling content (including videos) for website, social media, sales collateral, email campaigns, newsletters, brochures, pitch decks
• Managed the marketing budget and created and implemented a performance measurement matrix to ensure all marketing initiatives lead to a high ROI
• Line-managed a team of 3, including two marketeers and a designer, and managed external vendors
Key achievements:
• Spearheaded and orchestrated the launch of the company's two key products through a three-stage launch plan: pre-launch, big bang and post-launch
• Wrote and project managed the production and promotion of thought leadership reports: Future of Alternatives and Digitisation in Private Capital Operations
Content, Manager, UP, Social, Performing, Production, Development, Support, Surveys, Landing pages, Architecture, Website, Digital Marketing, Sales, Leadership, Website copy, ROI, Budget, Operations, User Experience, MArketing Strategy, Content marketing, Marketing, Social Media
2017 - 2018
job
Marketing Manager
The London Institute of Banking and Finance.
UK
• Planned, delivered and monitored digital marketing campaigns for new and existing qualifications and events
• Liaised with senior stakeholders including CEO, MDs, relationship directors and qualification development teams to understand business-specific marketing requirements
• Delivered high-standard campaigns leveraging the full suite of digital channels, including website, social media and events, and measured and reported on the performance of these campaigns
• Analysed website visitor behaviour, using innovative tools like UserReplay and Click Tale, studied user heat maps, identified patterns and suggested improvements to increase conversions
• Scouted for new technology and platforms to implement customer loyalty and advocacy programs
• End-to-end spearheaded a series of events; planned and delivered various components, such as agenda, commissioning speakers, invites, arranging conference material, selecting venues, etc.
• Commissioned third-party agencies, negotiated terms of contract, provided clear brief and reviewed their drafts
Key achievement:
• Skilfully managed the implementation of marketing campaign for 8 new qualifications while adhering to timescales and budgetary requirements
• Planned, delivered and monitored digital marketing campaigns for new and existing qualifications and events
• Liaised with senior stakeholders including CEO, MDs, relationship directors and qualification development teams to understand business-specific marketing requirements
• Delivered high-standard campaigns leveraging the full suite of digital channels, including website, social media and events, and measured and reported on the performance of these campaigns
• Analysed website visitor behaviour, using innovative tools like UserReplay and Click Tale, studied user heat maps, identified patterns and suggested improvements to increase conversions
• Scouted for new technology and platforms to implement customer loyalty and advocacy programs
• End-to-end spearheaded a series of events; planned and delivered various components, such as agenda, commissioning speakers, invites, arranging conference material, selecting venues, etc.
• Commissioned third-party agencies, negotiated terms of contract, provided clear brief and reviewed their drafts
Key achievement:
• Skilfully managed the implementation of marketing campaign for 8 new qualifications while adhering to timescales and budgetary requirements
Digital Marketing, Social Media, Marketing, Technology, Website, Implementation, Ceo, Development, Campaign, Patterns, Social, Manager
2015 - 2016
freelance
Freelance Digital Marketing Specialist
Multiple companies.
UK
• Provided digital and content marketing consulting, developed content strategies and digital campaigns, and produced compelling assets to meet clients' requirements.
• Managed these client projects right from accepting freelance assignments, scheduling and outsourcing work to freelance writers and editors, agreeing terms of contract, assessing quality, tracking and paying invoices
• Provided digital and content marketing consulting, developed content strategies and digital campaigns, and produced compelling assets to meet clients' requirements.
• Managed these client projects right from accepting freelance assignments, scheduling and outsourcing work to freelance writers and editors, agreeing terms of contract, assessing quality, tracking and paying invoices
Digital Marketing, Marketing, Content marketing, Consulting, Content, Outsourcing
2013 - 2015
job
Managing Editor
Societe Generale.
• Managed daily, weekly, quarterly and ad-hoc publications, including conceptualizing the publication, commissioning writers to timely editing and publishing them
• Publications included: daily market commentary (broadcasted through emails); weekly investment thematics (thought leadership pieces published on the website); proprietary conviction list performance (distributed to subscribers); quarterly newsletter (print publication); and ad-hoc research reports
• Liaised with Equity Analysts to identify key thought leadership ideas; scheduled and maintained publication calendar, identified and allocated resources, monitored the progress to ensure publication within agreed budget and timescales
• Edited authors' work to ensure flaw-less language, adherence to the brief, suitability for audience, adherence to brand guidelines and correct tone
• Ensured adherence to the existing and changing regulatory requirements of the Compliance team and of regulators such as ESMA
Key achievements:
• Wrote Daily Wake Up Call, an engaging global equity market-performance report
• Wrote insightful educative publication Equity in a Nutshell aimed for private banking clients
• Publications included: daily market commentary (broadcasted through emails); weekly investment thematics (thought leadership pieces published on the website); proprietary conviction list performance (distributed to subscribers); quarterly newsletter (print publication); and ad-hoc research reports
• Liaised with Equity Analysts to identify key thought leadership ideas; scheduled and maintained publication calendar, identified and allocated resources, monitored the progress to ensure publication within agreed budget and timescales
• Edited authors' work to ensure flaw-less language, adherence to the brief, suitability for audience, adherence to brand guidelines and correct tone
• Ensured adherence to the existing and changing regulatory requirements of the Compliance team and of regulators such as ESMA
Key achievements:
• Wrote Daily Wake Up Call, an engaging global equity market-performance report
• Wrote insightful educative publication Equity in a Nutshell aimed for private banking clients
Budget, Research, Print, Leadership, Less, Compliance, Website, Banking, Regulatory, UP
2011 - 2013
job
Senior Editor - Market Research Reports
Infiniti Research.
India
• Qualitatively edited and scheduled client-specific and industry-specific research reports, covering the Financial Services, Healthcare, Telecom, Engineering and IT industries
• Enhanced report quality by adopting readers' perspective, suggesting improvements in flow, resolving text inconsistencies with analysts, reducing gaps in content and eliminating superfluous language and jargons
• Line managed a team of 8 junior editors and freelancers; monitored their quality and productivity
Key achievements:
• Set up the editorial function for the business, formulated editorial processes and set up KPIs
• Successfully reduced editing backlog from 34% to 6% by optimising editorial processes and effectively handling resource allocation
• Qualitatively edited and scheduled client-specific and industry-specific research reports, covering the Financial Services, Healthcare, Telecom, Engineering and IT industries
• Enhanced report quality by adopting readers' perspective, suggesting improvements in flow, resolving text inconsistencies with analysts, reducing gaps in content and eliminating superfluous language and jargons
• Line managed a team of 8 junior editors and freelancers; monitored their quality and productivity
Key achievements:
• Set up the editorial function for the business, formulated editorial processes and set up KPIs
• Successfully reduced editing backlog from 34% to 6% by optimising editorial processes and effectively handling resource allocation
Market research, Research, Content, Engineering, It, Telecom, Processes, UP
2011 - 2011
job
Digital Editor
RVM Foundation.
India
2010 - 2011
job
Associate Editor - Journals
Crimson Interactive.
India
2009 - 2010
job
Associate Editor
Academic Books.
India
2008 - 2009
job
Assistant Manager
ICICI Bank.
India
Manager
My education
2019
-
?
n/a
MSc, Digital Marketing and Analytics
MSc, Digital Marketing and Analytics
2006
-
2008
n/a
MBA, Finance and Marketing
MBA, Finance and Marketing
2003
-
2006
n/a
Bachelors, First Division
Bachelors, First Division
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