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Senior
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1
jobs
Demand generation and product marketing -- content expertise
Mutesa Sithole
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Global marketing leader with the entrepreneurial edge to drive brands; vision and empathy to motivate people, plus the skill and focus to deliver results. A data-informed marketer with robust knowledge of crafting product marketing strategies and content-led campaigns for positioning, acquisition and loyalty. Particularly enjoy working with Product teams to develop strategies to grow adoption and improve conversion.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - 2020
job
SENIOR MARKETING MANAGER, global content
Reuters.
● Craft strategies for content marketing and campaigns (including digital, advertising, communications and creative) to influence
C-suite decision makers and senior stakeholders throughout the customer cycle.
● Product marketing: Work with Product team to develop go-to-market strategies, improve conversions, and on and off platform
communications
● Work with Campaigns team and Sales team for account-based marketing opportunities
● Manage quarterly and annual budgets
● Design targeting and positioning strategies, ensuring brand message is differentiated and consistent
● Identify opportunities to reach new market segments and expand market share
● Develop and manage a mainly remote team of six, continuously raising the bar
● Provide regular reports on performance to the agency leadership team
● Analyse market trends and evaluating competitor activities
● Manage always-on campaigns including partners, nurture and engagement email programs, social, content and events.
● Implement testing for conversion rate optimization
Key Achievements:
Year 1 new marketing structure generated 25% of annualised revenue (+126% YoY).
● Year 2 20% of gross new sales (+46% YoY)
● Built Reuters Community, now our key demand and lead generation channel. Surpassed 5.5k+ members, 87% of whom fit our
target decision-maker profiles. Recognised as an essential industry resource.
● Launched Reuters Connect - multi award-winning content platform. Responsible for product marketing across customer lifecycle.
● Repositioned and launched sports agency, Action Images - rebrand, product marketing.
C-suite decision makers and senior stakeholders throughout the customer cycle.
● Product marketing: Work with Product team to develop go-to-market strategies, improve conversions, and on and off platform
communications
● Work with Campaigns team and Sales team for account-based marketing opportunities
● Manage quarterly and annual budgets
● Design targeting and positioning strategies, ensuring brand message is differentiated and consistent
● Identify opportunities to reach new market segments and expand market share
● Develop and manage a mainly remote team of six, continuously raising the bar
● Provide regular reports on performance to the agency leadership team
● Analyse market trends and evaluating competitor activities
● Manage always-on campaigns including partners, nurture and engagement email programs, social, content and events.
● Implement testing for conversion rate optimization
Key Achievements:
Year 1 new marketing structure generated 25% of annualised revenue (+126% YoY).
● Year 2 20% of gross new sales (+46% YoY)
● Built Reuters Community, now our key demand and lead generation channel. Surpassed 5.5k+ members, 87% of whom fit our
target decision-maker profiles. Recognised as an essential industry resource.
● Launched Reuters Connect - multi award-winning content platform. Responsible for product marketing across customer lifecycle.
● Repositioned and launched sports agency, Action Images - rebrand, product marketing.
Marketing, Content marketing, Leadership, Content, Testing, Community, Manager, Project Management, Social media strategies, Copy editing, English editing and proofreading, Proofreading - english, Authoring, Digital communication
2016 - 2016
freelance
MARKETING CONSULTANT
Various.
● Worked on five independent projects to generate increased business through marketing, CRM, events and social media
● Marketing jump start (early stage and scale-up startups). Strategic marketing planning (enterprise)
● Communicated with clients at a senior level to resolve implementation issues
● Marketing jump start (early stage and scale-up startups). Strategic marketing planning (enterprise)
● Communicated with clients at a senior level to resolve implementation issues
Social Media, Marketing, CRM, Startups, Strategic Marketing, Marketing Planning, Implementation, Enterprise, Planning, Social, UP
2014 - 2016
job
GLOBAL CONTENT MARKETING MANAGER
Mynewsdesk AB.
● Streamlined content production workflow
● Sourced and managed network of creators, producers and influencers
● Delivered four major content initiatives/experiences (including flagship annual research), wrote regularly for the company blog and produced copy for A/B testing and conversion rate optimisation
● Coached local marketing manager, introduced local content calendars
● Crafted channel plans rooted in the PESO framework (paid, earned, shared, owned)
● Established, measured and reported on content metrics, KPIs and objectives
● Piloted behavior-led programmes to improve funnel velocity with smart automation for personalisation
● Initiated predictive as part of conversion rate optimisation
● Embedded persona-led ideation (with help from chums in UX and Product)
● Accelerated content maturity through monthly sessions dedicated to knowledge sharing
● Set guidelines for tone of voice and content substance (topics, types, sources etc.)
Key Achievements:
● Content marketing delivered the highest marketing qualified to sales conversion ratio, representing 29% of marketing qualified
● Sourced and managed network of creators, producers and influencers
● Delivered four major content initiatives/experiences (including flagship annual research), wrote regularly for the company blog and produced copy for A/B testing and conversion rate optimisation
● Coached local marketing manager, introduced local content calendars
● Crafted channel plans rooted in the PESO framework (paid, earned, shared, owned)
● Established, measured and reported on content metrics, KPIs and objectives
● Piloted behavior-led programmes to improve funnel velocity with smart automation for personalisation
● Initiated predictive as part of conversion rate optimisation
● Embedded persona-led ideation (with help from chums in UX and Product)
● Accelerated content maturity through monthly sessions dedicated to knowledge sharing
● Set guidelines for tone of voice and content substance (topics, types, sources etc.)
Key Achievements:
● Content marketing delivered the highest marketing qualified to sales conversion ratio, representing 29% of marketing qualified
Blog, Embedded, Marketing, Content, Sales, Optimization, Automation, Content Production, Content marketing, Marketing project management, UX Writing, Video content
2013 - 2014
job
MARKETING MANAGER
STICKY CONTENT (part of PA MEDIA).
Worked with MD and Head of Sales to build an organically grown, content marketing agency. This successful venture led to the acquisition of a competing content agency
● Managed the subsequent post-merger rebrand and go-to-market
● Managed the subsequent post-merger rebrand and go-to-market
Branding, Content marketing, Market Analysis
2011 - 2013
job
SENIOR MARKETING EXECUTIVE
STICKY CONTENT.
SENIOR MARKETING EXECUTIVE OCT 2011 - JUN 2013
PRESS ASSOCIATION
● Re-launched pressassociation.com as part of the repositioning project group
● Stakeholder management, copywriting, designing assets, building webpages, managing user testing and content optimisation
PRESS ASSOCIATION
● Re-launched pressassociation.com as part of the repositioning project group
● Stakeholder management, copywriting, designing assets, building webpages, managing user testing and content optimisation
Content marketing, Copywriting, User testing, Stakeholder Management, Optimization, Marketing Campaigns, B2B Marketing
2009 - 2011
job
MARKETING EXECUTIVE
CAPITA GROUP PLC.
Created a new internal sponsorship revenue stream by initiating an internal communications plan to build the division's visibility
within Capita Group
● Managed an annual budget of £100,000 to deliver campaigns generating 75% - 90% of total revenue (5% - 20% above target).
within Capita Group
● Managed an annual budget of £100,000 to deliver campaigns generating 75% - 90% of total revenue (5% - 20% above target).
Marketing, Budget, Sponsorship
2007 - 2009
job
BUSINESS DEVELOPMENT EXECUTIVE
CRITICALEYE.
Business development, Development
2004 - 2004
job
Analyst internship
Credit Suisse.
Analyst, Internship
My education
Durham University Hatfield College
Bachelors, Philosophy, Politics & Economics
Bachelors, Philosophy, Politics & Economics
Chartered Institute of Marketing
Secondary, Economics, History, English Literature, General Studies
Secondary, Economics, History, English Literature, General Studies
Mutesa's reviews
Private job post
3 years ago
Tes is an incredibly strong strategic marketer and brilliant to work with.
3 years ago
3 years ago
Tes is fantastic to work with. She's strategic, but also happy to get stuck in. Couldn't recommend her more and hope to work together again soon.
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