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Senior
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Experienced communication and public affairs consultant
Alex C Menendez
,
Mexico City, Mexico
Experience
Other titles
Skills
I'm offering
I am a skilled communications and public affairs consultant who is passionate about helping organisations tell their stories and engage with their stakeholders.
I specialise in devising and implementing media relations plans, creating engaging content, and providing strategic communication counsel to my clients.
Before starting as a freelance communication expert, I worked as a public affairs consultant in a leading public affairs firm in Mexico and as a public relations specialist at global communication agencies such as Edelman and Burson-Marsteller (now BCW). I have a master’s degree in Public Administration and Management from University College London.
Now I am on a mission to be part of projects that help private, public and non-profit organisations communicate their values and what they believe in.
I specialise in devising and implementing media relations plans, creating engaging content, and providing strategic communication counsel to my clients.
Before starting as a freelance communication expert, I worked as a public affairs consultant in a leading public affairs firm in Mexico and as a public relations specialist at global communication agencies such as Edelman and Burson-Marsteller (now BCW). I have a master’s degree in Public Administration and Management from University College London.
Now I am on a mission to be part of projects that help private, public and non-profit organisations communicate their values and what they believe in.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Rest of Euro area
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - ?
freelance
Press Officer
LMF Network.
Providing PR support and guidance for LMF Network, a global social enterprise that is enabling and educating women and minoritised groups, by:
• Devising a communication strategy to increase brand awareness about LMF and its initiatives.
• Crafting press releases and communication materials about LMF, its mentoring programme and diversity and inclusion research project.
• Pitching stories to relevant media outlets in the UK.
•Building relationships with journalists interested in entrepreneurship, diversity and inclusion, women's empowerment, career development, and mentoring.
• Devising a communication strategy to increase brand awareness about LMF and its initiatives.
• Crafting press releases and communication materials about LMF, its mentoring programme and diversity and inclusion research project.
• Pitching stories to relevant media outlets in the UK.
•Building relationships with journalists interested in entrepreneurship, diversity and inclusion, women's empowerment, career development, and mentoring.
Public relations, Communication strategy, Writing, Media monitoring
2020 - ?
freelance
Public Affairs and Communications Consultant
Independent.
Industries I have worked for: Banking, education, energy, and hospitality.
Strengthening communication and public affairs strategies through policy research, media plans, and content creation.
• Devised public affairs, communications and social responsibility strategies to influence relevant stakeholders.
• Analysed policy and media developments for my clients’ sectors and activities to identify potential issues that might impact their businesses and reputations.
• Drafted narratives and key messages about a global bank’s products and services to relaunch their internal and external marketing strategies.
• Crafted B2B content and executing B2B and B2C media relations plans for an entertainment and educational platform targeted at the Hispanic community in the US.
• Pitched stories to Latin American and US-Hispanic media.
• Developed B2B strategies for the agency's social media platforms, as well as generating attractive and relevant visual content.
Strengthening communication and public affairs strategies through policy research, media plans, and content creation.
• Devised public affairs, communications and social responsibility strategies to influence relevant stakeholders.
• Analysed policy and media developments for my clients’ sectors and activities to identify potential issues that might impact their businesses and reputations.
• Drafted narratives and key messages about a global bank’s products and services to relaunch their internal and external marketing strategies.
• Crafted B2B content and executing B2B and B2C media relations plans for an entertainment and educational platform targeted at the Hispanic community in the US.
• Pitched stories to Latin American and US-Hispanic media.
• Developed B2B strategies for the agency's social media platforms, as well as generating attractive and relevant visual content.
Public affairs, Public relations, Media monitoring, Pitching, Strategic Public Relations, Press and pr
2017 - 2019
job
Senior Public Affairs Consultant
Integralia Consultores.
Created content for various platforms to deliver key messages for the New International Airport of Mexico City.
Developed and implemented comprehensive communication stra-
tegies for public and private organisations.
Conducted background research and interviews to generate stra-
tegic documents for the real estate and food and beverage sectors.
Identified policy and legislative risks and opportunities for compa-
nies in the real estate, retail, and food and beverage industries.
Coordinated efforts with other teams at Integralia and other firms to update and produce a risk matrix for a beverage company.
Developed and implemented comprehensive communication stra-
tegies for public and private organisations.
Conducted background research and interviews to generate stra-
tegic documents for the real estate and food and beverage sectors.
Identified policy and legislative risks and opportunities for compa-
nies in the real estate, retail, and food and beverage industries.
Coordinated efforts with other teams at Integralia and other firms to update and produce a risk matrix for a beverage company.
Retail, Research, Content, Public affairs, International
2016 - 2017
job
Account Executive
Edelman.
Provided business intelligence for companies to identify potential
risks and develop scenarios, action plans and key messages for
each stakeholder.
Developed and implemented communication and policy advocacy
strategies for public and private organisations within the real estate and public transport sectors.
Worked on a pro-bono project to bolster a same-sex marriage bill;
helped develop a public affairs and communications campaign to raise awareness on the initiative.
risks and develop scenarios, action plans and key messages for
each stakeholder.
Developed and implemented communication and policy advocacy
strategies for public and private organisations within the real estate and public transport sectors.
Worked on a pro-bono project to bolster a same-sex marriage bill;
helped develop a public affairs and communications campaign to raise awareness on the initiative.
Business Intelligence, Public affairs, Campaign
2014 - 2016
job
Assistant Account Executive
Burson-Marsteller México.
Public relations specialist for Coca-Cola México.
Raised awareness on the company's sustainability initiatives and the work done by the organisation's foundation through communication
strategies and the creation of content for the press.
Helped coordinate press events about the company's most important
initiatives and announcements.
Worked with other public relation agencies contracted by the orga-
nisation to align key messages and strategies to enhance the compa-
ny's media presence.
Raised awareness on the company's sustainability initiatives and the work done by the organisation's foundation through communication
strategies and the creation of content for the press.
Helped coordinate press events about the company's most important
initiatives and announcements.
Worked with other public relation agencies contracted by the orga-
nisation to align key messages and strategies to enhance the compa-
ny's media presence.
Public relations, Sustainability, Content, Organization
My education
2019
-
2020
University College London
Masters, Public Administration and Management
Masters, Public Administration and Management
2017
Centro de Investigación y Docencia Económicas
Unspecified, International Strategic Analysis
Unspecified, International Strategic Analysis
2015
-
2016
Centro de Investigación y Docencia Económicas
Unspecified, Strategic Political Analysis
Unspecified, Strategic Political Analysis
2010
-
2014
Universidad Panamericana
Bachelors, Communication
Bachelors, Communication
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