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Senior
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0
jobs
Content Writer | Copywriter | PR | Content Strategy
Hannah-Jane Albone
,
Warwick, United Kingdom
Experience
Other titles
Skills
I'm offering
After working in B2B and B2C PR, marketing and creative agencies for around 8 years, I began freelancing in 2020. With my experience developed in fast-paced and results-driven environments, I’ve applied my skills and knowledge of client relationships and content marketing to build a successful client base, specialising in B2B and niche B2C sectors.
My key offering includes:
- Press releases and media relations
- Content creation (SEO blogs, whitepapers, web content, social content, printed materials)
- PR and content strategy (developing quarterly, six-month, or yearly plans, as well as campaign specific)
- Research and insight (qualitative methods, Google trends, SEMRush, Moz)
- Creative ideation (PR stunts, press launches, press events, creative content ideas)
- Award entries (Queen’s Award, industry and national awards)
My key offering includes:
- Press releases and media relations
- Content creation (SEO blogs, whitepapers, web content, social content, printed materials)
- PR and content strategy (developing quarterly, six-month, or yearly plans, as well as campaign specific)
- Research and insight (qualitative methods, Google trends, SEMRush, Moz)
- Creative ideation (PR stunts, press launches, press events, creative content ideas)
- Award entries (Queen’s Award, industry and national awards)
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2022 - 2023
job
Content Manager
Tribera.
At Tribera, I worked on B2C accounts to create PR and content. Taking a digital
PR approach, I used tools such as Google Trends and Buzzsumo to research consumer first pieces - deadlines were tight and work was fast in order to stay topical. Day to day work included media landscape research, media liaison, press release writing, and monitoring for media opportunities for clients. I also led and implemented Q1 2023 PR content plans for two clients, working with the SEO team for keyword targeting.
Clients spanned across high street family retail, home and garden living, interior design, house and property development, student accommodation, and public transport.
PR approach, I used tools such as Google Trends and Buzzsumo to research consumer first pieces - deadlines were tight and work was fast in order to stay topical. Day to day work included media landscape research, media liaison, press release writing, and monitoring for media opportunities for clients. I also led and implemented Q1 2023 PR content plans for two clients, working with the SEO team for keyword targeting.
Clients spanned across high street family retail, home and garden living, interior design, house and property development, student accommodation, and public transport.
Public relations, Content marketing, Content Strategy, B2c marketing, SEO articles
2021 - 2022
job
PR & Social Account Manager
Cogent Elliott.
Joining the busy PR and social team, my role blended B2B and B2C PR and social
account management. Work was fast paced and demanding, requiring quick thinking and creativity. Day to day work involved press release writing, media relations, client liaison, campaign strategy, social media and press consultancy. Clients spanned fashion, chemical, public transport, telecommunications, life and safety products, and electrical wholesale.
I led on two national press campaigns, and supported with creative concept and copy on social campaigns. I also had the opportunity to use my SEO content writing skills for B2B clients, providing keyword optimised blogs.
account management. Work was fast paced and demanding, requiring quick thinking and creativity. Day to day work involved press release writing, media relations, client liaison, campaign strategy, social media and press consultancy. Clients spanned fashion, chemical, public transport, telecommunications, life and safety products, and electrical wholesale.
I led on two national press campaigns, and supported with creative concept and copy on social campaigns. I also had the opportunity to use my SEO content writing skills for B2B clients, providing keyword optimised blogs.
Public relations, Social Media, Social Media Marketing, SEO articles, Whitepaper, B2B Marketing
2018 - 2020
job
Senior Account Executive
Wyatt International.
As Senior Account Executive I worked with a variety of clients in the B2B sector, directly managing three clients and supporting on eight others. My role was to support the execution of client projects and ensure that deadlines were met, work was to a high quality and expectations managed appropriately. There was a mixture of traditional and digital marketing projects with international and UK clients. As an agency, the environment was fast paced and demanding; consequently I am well used to time and workload management, client communication, and the importance of attention to detail at every stage of the process. I also supported within the PR team, writing content including features, blogs, interviews and thought leadership, both for clients and the company, as well as providing proofing within the agency.
The role allowed me the chance to develop my communication and content skills immeasurably, as well as my research skills when working on pitches and client projects. I worked closely with senior management within my team, and had strong relationships with the creative studio, digital team and my suppliers.
The role allowed me the chance to develop my communication and content skills immeasurably, as well as my research skills when working on pitches and client projects. I worked closely with senior management within my team, and had strong relationships with the creative studio, digital team and my suppliers.
Digital Marketing, Marketing, Writing, B2B, Research, Leadership, Pr, Management, Content, Blogs, Support, Detail, International, ME
2017 - 2018
job
Marketing Account Executive
Formation Media.
Working directly with the Marketing Manager and Social Media Technician, my role blended digital marketing, content copywriting, and account management. Day to day tasks included: creating and managing social media for a variety of clients, producing blog content, website copywriting, producing reports using Google Analytics and social media statistics, running and monitoring HTML campaigns (primarily MailChimp) and meeting with clients. The clients were a mixture of B2B organisations such as engineering, chemical, cleaning, and plant rental companies, and B2C with charities and retail clients.
Mailchimp, Social, Blog, Engineering, Website, Content, Analytics, Digital Marketing, B2C, Account management, B2B, Retail, Google analytics, Copywriting, Marketing, Social Media
2015 - 2017
job
Communications Assistant
Coventry University Students' Union.
My role was to ensure efficient and appropriate communications between the departments at CUSU. Tasks included proof reading, copywriting, and providing web, advertising, and promotional content and copy. Developing and seeing through marketing plans for campaigns and events was also central to my role, and I worked with a number of different departments in order to achieve this, as well as across multiple media platforms. Creative thinking was essential, as was working closely with the design team to create media materials.
I also managed CUSU's social media accounts with Hootsuite and enjoyed the challenges of audience engagement, as well as the statistical side of discovering more about improving social media communication to the audience.
I also managed CUSU's social media accounts with Hootsuite and enjoyed the challenges of audience engagement, as well as the statistical side of discovering more about improving social media communication to the audience.
Social Media, Marketing, Design, Copywriting, Advertising, Content, Web, Hootsuite, Social
2013 - 2015
project
Academic Research Assistant
Coventry University.
Working as a research assistant for Dr. Adrienne Evans on her current research project performing the background investigation looking into 'Living Dolls' and associated fields. Assisting with archiving website forums and comments, researching for articles online, and compiling my findings for analysis and discussions with relevance to the project at a fortnightly meeting.
Research, Website, Online, Performing
My education
2015
-
2016
Coventry University
Masters, Digital Media and Culture
Masters, Digital Media and Culture
Thesis titled 'Get on my level basics! Basic Bitches: Instagram, Postfeminism, and Femininity' submitted August 2016.
2012
-
2015
Coventry University
Bachelors, Media and Communications
Bachelors, Media and Communications
Thesis titled: The Doll Asexual: Asexuality and Femininity
2010
-
2012
Stratton Upper School Sixth Form
A Levels, English, Media, History
A Levels, English, Media, History
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