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2
jobs
Senior copywriter and brand writer, makes words sing
Ed Prichard
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m here to help your brand communicate in the most powerful, appropriate and engaging way possible. You might be looking to create or refresh your brand strategy; find or fix your tone of voice; or you need persuasive copywriting and big ideas that work across multiple media. Whatever you need, I make every word count.
My broad experience and deep expertise sit at the sweet spot where brand consultancy and communications meet. I’m a good listener and quick to understand your business, brand, creative and tone of voice issues. I take those insights and finds ways to help you tell persuasive, memorable stories about your brand. I do this through big, engaging ideas that flex seamlessly across multiple touchpoints. My work falls into three main areas:
BRAND WRITING & COPYWRITING – everything I do is focused on words. I’ve written for start-ups and multinational brands and everything in between. I work across every medium from brief to concept and execution, with strong skills in storytelling for brands and big idea-driven integrated campaigns that offer a real return on imagination.
TONE OF VOICE & VERBAL IDENTITY – creating and establishing tone of voice and verbal identities for brands is fundamental to my practice. With five years as Head of Verbal Identity at a brand consultancy, if you need help developing and executing the perfect tone for your brand, I can help.
BRAND STRATEGY– I create joined-up thinking for brands. I’ve helped many companies clarify and then communicate their brand strategy and purpose in guidelines and then translating it into campaigns. As a strategic copywriter and creative director, you can trust me to steer your brand and verbal identity.
My broad experience and deep expertise sit at the sweet spot where brand consultancy and communications meet. I’m a good listener and quick to understand your business, brand, creative and tone of voice issues. I take those insights and finds ways to help you tell persuasive, memorable stories about your brand. I do this through big, engaging ideas that flex seamlessly across multiple touchpoints. My work falls into three main areas:
BRAND WRITING & COPYWRITING – everything I do is focused on words. I’ve written for start-ups and multinational brands and everything in between. I work across every medium from brief to concept and execution, with strong skills in storytelling for brands and big idea-driven integrated campaigns that offer a real return on imagination.
TONE OF VOICE & VERBAL IDENTITY – creating and establishing tone of voice and verbal identities for brands is fundamental to my practice. With five years as Head of Verbal Identity at a brand consultancy, if you need help developing and executing the perfect tone for your brand, I can help.
BRAND STRATEGY– I create joined-up thinking for brands. I’ve helped many companies clarify and then communicate their brand strategy and purpose in guidelines and then translating it into campaigns. As a strategic copywriter and creative director, you can trust me to steer your brand and verbal identity.
Links for more
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Industries
Language
English
Fluently
Available
My experience
2007 - ?
freelance
Freelance copywriter, brand writer and brand strategist
Edward Prichard Consultant.
For 20 years, I worked in agencies of every stripe, from ATL to integrated, direct, web and brand consultancies as a copywriter, head of copy, creative director and head of verbal identity. In 2007, I set up as a freelance consultant and have worked with a wide range of clients, sectors and agencies. You can see the sort of stuff I get up to on my website: www.edprichard.com or download my resume.
Over 30 awards and nominations from the Campaign, Cannes Lions Direct, Caples, D&AD, DMA UK, Epica, The Marketing Society and the Smart Awards. I’ve judged at D&AD, Campaign awards, the DMA and ISP.
TESTIMONIALS
"Ed writes beautiful endlessly flowing words. If I had to sum up his unique offering, it would be his
chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most
importantly, he always writes copy I want to read to the last full stop."
Piggy Lines, Creative Partner, Carnage
(working on McLaren, Bentley & Jaguar)
"We've been really happy with the level of thinking and support Ed has brought to the project [brand development - positioning/personality/tone of voice/design]. He has been fantastic to work with and brought great intelligence to the development of the leisure brand."
Nic Hamilton, Senior Content Lead, Ordnance Survey
(working on brand positiong and TOV project)
"Ed helped us turn a lot of research and insight about our organisation into a simple, meaningful
narrative. Asking challenging questions and bringing an outsider's view to the table, he cut through the noise and unpicked our DNA. He uses language emotively, and was able to reflect both the big
picture and the subtle details, bringing a new energy to our brand. A pleasure to work with and
would highly recommend. Thanks Ed!"
Zosia Poulter, Senior Brand & Design Officer, Nesta
(working on brand purpose development and expression)
"Ed has a deep understanding of brands and, crucially, how they are evolving in the increasingly
fragmented marketing landscape. His craft skills are a pleasure to peruse and he writes with confidence and credibility across all modern platforms. From a tweet to a tome, Ed is your man. A
pleasure to work with and learn from."
Dave Woods - Head of Copy, Keko London
(working on Bentley)
"Ed is a great listener. He quickly extracted value from simple conversations across the business and articulated them into our brand proposition and tone of voice."
Dan Northover - Chief Marketing Officer, Victor
(working on brand positioning and TOV)
"Ed is an exceptional copywriter and was a key member of the creative team who worked on the
brand refresh at audio network. Right from the off, Ed got to grips with the essence of the brand and its values and he was a pleasure to work with from start to finish. The tone of voice and brand per-
sonality workshops he ran were a vital part of the journey we went through as a team and they
ensured the entire company were fully bought into the brand refresh. I hope I can join forces with Ed
again on future brand projects and would fully recommend him."
Simon Marrett - Director of Marketing, Audio Network
(working on brand positioning, tone of voice and comms)
Over 30 awards and nominations from the Campaign, Cannes Lions Direct, Caples, D&AD, DMA UK, Epica, The Marketing Society and the Smart Awards. I’ve judged at D&AD, Campaign awards, the DMA and ISP.
TESTIMONIALS
"Ed writes beautiful endlessly flowing words. If I had to sum up his unique offering, it would be his
chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most
importantly, he always writes copy I want to read to the last full stop."
Piggy Lines, Creative Partner, Carnage
(working on McLaren, Bentley & Jaguar)
"We've been really happy with the level of thinking and support Ed has brought to the project [brand development - positioning/personality/tone of voice/design]. He has been fantastic to work with and brought great intelligence to the development of the leisure brand."
Nic Hamilton, Senior Content Lead, Ordnance Survey
(working on brand positiong and TOV project)
"Ed helped us turn a lot of research and insight about our organisation into a simple, meaningful
narrative. Asking challenging questions and bringing an outsider's view to the table, he cut through the noise and unpicked our DNA. He uses language emotively, and was able to reflect both the big
picture and the subtle details, bringing a new energy to our brand. A pleasure to work with and
would highly recommend. Thanks Ed!"
Zosia Poulter, Senior Brand & Design Officer, Nesta
(working on brand purpose development and expression)
"Ed has a deep understanding of brands and, crucially, how they are evolving in the increasingly
fragmented marketing landscape. His craft skills are a pleasure to peruse and he writes with confidence and credibility across all modern platforms. From a tweet to a tome, Ed is your man. A
pleasure to work with and learn from."
Dave Woods - Head of Copy, Keko London
(working on Bentley)
"Ed is a great listener. He quickly extracted value from simple conversations across the business and articulated them into our brand proposition and tone of voice."
Dan Northover - Chief Marketing Officer, Victor
(working on brand positioning and TOV)
"Ed is an exceptional copywriter and was a key member of the creative team who worked on the
brand refresh at audio network. Right from the off, Ed got to grips with the essence of the brand and its values and he was a pleasure to work with from start to finish. The tone of voice and brand per-
sonality workshops he ran were a vital part of the journey we went through as a team and they
ensured the entire company were fully bought into the brand refresh. I hope I can join forces with Ed
again on future brand projects and would fully recommend him."
Simon Marrett - Director of Marketing, Audio Network
(working on brand positioning, tone of voice and comms)
Copywriter, Creative direction, Brand identity, Branding, Tone-of-voice, Communication, Copywriting
1988 - 2006
job
Copywriter & Creative Director
Yellowhammer, BMPB, TBWA, Mustard, McCann Erikson, Meteorite.
From junior copywriter to Creative Director and Board Director.
Copywriting, Creative direction, Verbal Identity
My education
1986
-
1987
Watford Art College
Diploma, Copywriting
Diploma, Copywriting
1983
-
1986
University of Kent
BA (Hons) 2.1, English & History
BA (Hons) 2.1, English & History
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