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jobs
Experience Marketing and Ecommerce Lead specialising in retail
Alf Clark
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An Ecommerce Manager with a demonstrated history of working in the mens fashion industry. Skilled in Project Management, Digital Marketing, CRM and ecommerce trading.
Experience in managing the growth of multiple high growth start ups with a holistic approach to marketing encompassing operations and business management.
I can offer a full surgery of how to achieve high growth but also to manage it through merchandising and buying, logistics and operations.
Experience in managing the growth of multiple high growth start ups with a holistic approach to marketing encompassing operations and business management.
I can offer a full surgery of how to achieve high growth but also to manage it through merchandising and buying, logistics and operations.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
ECOMMERCE & MARKETING MANAGER
BASIC RIGHTS.
Coming to the brand as they were relocating from New York to London I was put in charge of building the customer base in the
UK, this included appointing PR representation, a developer, fulfillment options and building the UK website. Since joining the brand has grown immensely in the UK & European markets (more than doubling total revenue YoY) while maintaining a strong
core customer base in the US.
- Building the UK site ready for launch in the UK. This entailed interviewing developers to undertake the work, finding
delivery partners to handle fulfilment & setting up marketing channels (Facebook Ads Manager, Google Ads, Criteo & Adroll).
- Responsible for the Brands entire digital presence from management of the website, to the management of the marketing channels.
- Building the marketing calendar for online and physical events alongside a PR agency. In total we have run 2 fashion
week events and a full retail pop up store.
- Addressing the need for multi-currency stores and managing the build of a separate US store to service our customer
base in the USA.
- Building automated reporting across multiple platforms (Google Analytics, Google Ads, Facebook, Criteo, Adroll, Shopify)
so that all of our data is easily accessible in the same format and presenting it in weekly meetings with senior
management and investors.
- Keyword planning and building the brands SEO structure resulting in consistent top result searches for a tricky brand
name.
- Managing a content creation freelancer and building the brands content strategy. With campaign shoots in Berlin, Rio,
Milan and Mexico City, as well as regular shoots in the UK.
- Creating short, medium and long term strategies for the brand and chairing biannual full team sessions laying out the plans for the brand over the next 1-5 years.
- Management of the marketing budget and achieving ad 7x ROAS while acquiring new customers in new territories.
- Building the marketing team, of 1 full time direct report and 3 part time or freelance direct reports, and acquisition of agencies to help implement seasonal campaigns.
- Complex analysis using Google Analytics, PowerBi, NPS services amongst others to identify tactics for improvement
within our ecommerce site.
- Management of the brands email marketing, using Klaviyo to automate emails resulting in growing our email marketing
list by more than double and increasing customer retention.
UK, this included appointing PR representation, a developer, fulfillment options and building the UK website. Since joining the brand has grown immensely in the UK & European markets (more than doubling total revenue YoY) while maintaining a strong
core customer base in the US.
- Building the UK site ready for launch in the UK. This entailed interviewing developers to undertake the work, finding
delivery partners to handle fulfilment & setting up marketing channels (Facebook Ads Manager, Google Ads, Criteo & Adroll).
- Responsible for the Brands entire digital presence from management of the website, to the management of the marketing channels.
- Building the marketing calendar for online and physical events alongside a PR agency. In total we have run 2 fashion
week events and a full retail pop up store.
- Addressing the need for multi-currency stores and managing the build of a separate US store to service our customer
base in the USA.
- Building automated reporting across multiple platforms (Google Analytics, Google Ads, Facebook, Criteo, Adroll, Shopify)
so that all of our data is easily accessible in the same format and presenting it in weekly meetings with senior
management and investors.
- Keyword planning and building the brands SEO structure resulting in consistent top result searches for a tricky brand
name.
- Managing a content creation freelancer and building the brands content strategy. With campaign shoots in Berlin, Rio,
Milan and Mexico City, as well as regular shoots in the UK.
- Creating short, medium and long term strategies for the brand and chairing biannual full team sessions laying out the plans for the brand over the next 1-5 years.
- Management of the marketing budget and achieving ad 7x ROAS while acquiring new customers in new territories.
- Building the marketing team, of 1 full time direct report and 3 part time or freelance direct reports, and acquisition of agencies to help implement seasonal campaigns.
- Complex analysis using Google Analytics, PowerBi, NPS services amongst others to identify tactics for improvement
within our ecommerce site.
- Management of the brands email marketing, using Klaviyo to automate emails resulting in growing our email marketing
list by more than double and increasing customer retention.
Service, Social media ads, UP, Manager, USA, Online, Campaign, Google, Content strategy, Retention, Presenting, Developer, It, Website, Content, Marketing, Analytics, ADS, Management, Pr, Fashion, Facebook, Shopify, Budget, Email marketing, Retail, Ecommerce, Content creation, Google analytics, Seo
2016 - 2018
job
ECOMMERCE MANAGER
EMMETT LONDON.
At Emmett London I have overseen the re-platforming of the commerce site onto Shopify, set up the brands first digital
marketing structure and along with this a robust budget. For 2017 I delivered an increase of revenue of 35%, mainly utilising its
current customers, increasing the conversion rate by 26% to 1.93%.
- Addressing the need to change the commerce platform to ensure we are well supported and flexible with the way we
manage the site going forward.
- Appointing a developer in accordance with the brief I wrote for the new site & platform.
- Working between warehouse and developer to create a comprehensive integration to manage commerce orders and store replenishment.
- Management of the brands promotion calendar and implementing a strategy for Black Friday.
- Segmentation of the brands customer database and moving the database onto mail chimp. Subsequent management
of that system and all email marketing.
- Setting up the brands first ever PPC campaigns, delivering a 8.8x ROI for 2017 through standard text adds and a Google Shopping Feed.
- Management of the SEO structure and getting the brand onto the front page of Google for its target keywords.
- Content creation for email & social media marketing. Including managing a freelance photographer 1 day per week.
marketing structure and along with this a robust budget. For 2017 I delivered an increase of revenue of 35%, mainly utilising its
current customers, increasing the conversion rate by 26% to 1.93%.
- Addressing the need to change the commerce platform to ensure we are well supported and flexible with the way we
manage the site going forward.
- Appointing a developer in accordance with the brief I wrote for the new site & platform.
- Working between warehouse and developer to create a comprehensive integration to manage commerce orders and store replenishment.
- Management of the brands promotion calendar and implementing a strategy for Black Friday.
- Segmentation of the brands customer database and moving the database onto mail chimp. Subsequent management
of that system and all email marketing.
- Setting up the brands first ever PPC campaigns, delivering a 8.8x ROI for 2017 through standard text adds and a Google Shopping Feed.
- Management of the SEO structure and getting the brand onto the front page of Google for its target keywords.
- Content creation for email & social media marketing. Including managing a freelance photographer 1 day per week.
ROI, UP, Manager, Social, Google, Developer, Google shopping, Content, Integration, Management, Database, Social Media, PPC, Shopify, Budget, Email marketing, Ecommerce, Content creation, Social Media Marketing, Seo, Marketing
2015 - 2016
job
DIGITAL MARKETING EXECUTIVE
PRIMER EUROPE.
Primer Europe was a start-up distributer funded by one of the largest retail distributers in Asia. I was tasked with launching
commence sites and digital marketing campaigns for 3 brands in the UK & Europe.
- Managed two Magento site builds
- Content creation for all digital marketing collateral and working with the Magento developers to deliver a working and transactional site on time.
- Managing the ongoing streamlining of user experience and other site updates following the launch.
- Following the Magento builds we decided that we should look at building our next site on Shopify. I wrote the brief
and requirements and met with a few different agencies eventually selecting one to carry out the job.
- Building each brands digital marketing strategies from the ground up.
- Building the initial PPC campaigns and setting the sites up on Webmaster Tools, Google Analytics, Google Tag
Manager and Google Merchant Centre.
- Support the extraction, analysis and interpretation of data in order to consistently review, manage and improve user
experience and measure effectiveness of campaigns through all digital channels.
- Weekly, monthly and quarterly reporting to the managing director and marketing manager of e-commerce sales,
social media growth, paid advertising spend and web site performance.
- Management and implementation of Social Media creative tactics.
- Content creation and management for social media. This included laying out one, three and six month social media
calendars using tools such as Hootsuite and posting the content across the various platforms.
- Working with a PR agency to produce a seeding list of bloggers and influencers, and distributing product to them.
- Building multiple brands email marketing guidelines and templates and then implementing them.
- Management of the sites SEO; working on Google Webmaster tools to highlight structured data, upload initial
sitemaps, and crawl sites to ensure that they are visible on search engines.
commence sites and digital marketing campaigns for 3 brands in the UK & Europe.
- Managed two Magento site builds
- Content creation for all digital marketing collateral and working with the Magento developers to deliver a working and transactional site on time.
- Managing the ongoing streamlining of user experience and other site updates following the launch.
- Following the Magento builds we decided that we should look at building our next site on Shopify. I wrote the brief
and requirements and met with a few different agencies eventually selecting one to carry out the job.
- Building each brands digital marketing strategies from the ground up.
- Building the initial PPC campaigns and setting the sites up on Webmaster Tools, Google Analytics, Google Tag
Manager and Google Merchant Centre.
- Support the extraction, analysis and interpretation of data in order to consistently review, manage and improve user
experience and measure effectiveness of campaigns through all digital channels.
- Weekly, monthly and quarterly reporting to the managing director and marketing manager of e-commerce sales,
social media growth, paid advertising spend and web site performance.
- Management and implementation of Social Media creative tactics.
- Content creation and management for social media. This included laying out one, three and six month social media
calendars using tools such as Hootsuite and posting the content across the various platforms.
- Working with a PR agency to produce a seeding list of bloggers and influencers, and distributing product to them.
- Building multiple brands email marketing guidelines and templates and then implementing them.
- Management of the sites SEO; working on Google Webmaster tools to highlight structured data, upload initial
sitemaps, and crawl sites to ensure that they are visible on search engines.
Analytics, UP, Manager, Asia, Social, Hootsuite, Search, Google, Web, Support, Growth, Implementation, Webmaster, Content, Google webmaster tools, Sales, Digital Marketing, Management, Pr, Magento, E-commerce, PPC, Shopify, Email marketing, Retail, Content creation, User Experience, Advertising, Google analytics, Seo, Marketing, Social Media
2013 - 2015
job
E-COMMERCE MANAGER & DIGITAL MARKETING EXECUTIVE
BLOOD BROTHER MENSWEAR.
- Management of the brands affiliate network. During my time at Blood Brother sales through affiliates doubled.
- Setting up the brands SEO structure, and managing two interns to replace old meta tags and titles; bringing our
results higher on search engines.
- Complete overhaul of the system used for fulfillment of website orders. When I joined, all orders were fulfilled by the shop staff within the bricks and mortar store. I set up a system where orders would be pushed straight through to our
warehouse and picked by them. This allowed the website to hold more stock, increasing conversion rate by around
25%.
- Ongoing segmentation of the brands customer database. This increased our click and open rates to high above the industry standards set by Mailchimp.
- Growing the international business by around 30% and eradicated the cost of shipping internationally.
- Management of the brands PPC campaigns, designing and implementing a seasonal strategy, and managing the brand promotional calendar.
- Management of the brands Facebook adverts resulting in an increase of 1,274 (18%) of page likes since the turn of the year.
- Management of all social shopping channels (Lyst, Polyvore, Svpply & Shoppa), from integration with Magento,
through to creative control of the online stores.
- Delivering weekly, monthly and quarterly reports of sales to management and directors.
- Setting up the brands SEO structure, and managing two interns to replace old meta tags and titles; bringing our
results higher on search engines.
- Complete overhaul of the system used for fulfillment of website orders. When I joined, all orders were fulfilled by the shop staff within the bricks and mortar store. I set up a system where orders would be pushed straight through to our
warehouse and picked by them. This allowed the website to hold more stock, increasing conversion rate by around
25%.
- Ongoing segmentation of the brands customer database. This increased our click and open rates to high above the industry standards set by Mailchimp.
- Growing the international business by around 30% and eradicated the cost of shipping internationally.
- Management of the brands PPC campaigns, designing and implementing a seasonal strategy, and managing the brand promotional calendar.
- Management of the brands Facebook adverts resulting in an increase of 1,274 (18%) of page likes since the turn of the year.
- Management of all social shopping channels (Lyst, Polyvore, Svpply & Shoppa), from integration with Magento,
through to creative control of the online stores.
- Delivering weekly, monthly and quarterly reports of sales to management and directors.
Sales, UP, Manager, Social, Online, Search, International, Affiliate, Shipping, Network, Website, Digital Marketing, Integration, Management, Magento, Mailchimp, Database, E-commerce, Facebook, PPC, Seo, Marketing
2010 - 2013
job
SENIOR MORTGAGE ADMINISTRATOR, EQUUS IFM
NAME CHANGE TO FAIRSTONE IN.
JANUARY 2013
Administrator
2008 - 2010
job
OFFICE ASSISTANT
EQUUS IFM.
Office
My education
Darrick Wood Secondary School
Secondary, Applied Business
Secondary, Applied Business
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