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jobs
Strategy Director
Jamie King
,
SOHAM, United Kingdom
Experience
Other titles
Skills
I'm offering
Entrepreneurial, client-friendly strategist and creative whisperer,
with leadership skills honed both client and agency side.
Adept at creating marketing solutions for business challenges of all shapes and sizes. Experience covers brand and comms. planning, advertising, shopper marketing, content/digital/social/brand experience, and service design.
The strategic leap is my thing. Skilled at harnessing transforming insights to inform inspiring briefs, develop strong propositions, build innovative journeys and craft campaigns that create competitive advantage.
with leadership skills honed both client and agency side.
Adept at creating marketing solutions for business challenges of all shapes and sizes. Experience covers brand and comms. planning, advertising, shopper marketing, content/digital/social/brand experience, and service design.
The strategic leap is my thing. Skilled at harnessing transforming insights to inform inspiring briefs, develop strong propositions, build innovative journeys and craft campaigns that create competitive advantage.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
STRATEGY DIRECTOR
Lucky Buddha Creative Strategy.
Strategic consultancy for creative agencies, in multiple disciplines and sectors.
Jack Morton Worldwide: 6-month contract role as Global Strategy Director which ended due to the business impact of the coronavirus pandemic.
• Blu (Imperial Tobacco) - appointed to work on global brand experience toolkit and subsequently awarded global shopper toolkit without a pitch
• Ford - copy writing for EVs roadshow
• Lenovo - provided the strategy that converted a one-off brief for MWC Barcelona into year-long content campaign with multiple global activations (providing campaign strategy, comms. strategy, plus some creative concepting and copywriting)
• Saudi Aramco - global strategy lead for: a Global Exhibition Manual (with emphasis on mobility tech innovation) supported by a Content Plan
• Motorola - creative strategy for CES Brand Showcase (pitch)
Live & Breathe: creative & shopper strategy for Truestart coffee,
Nestle Purina and PepsiCo; copywriting for Carlsberg.
Bandstand: Brand planning for Tipi. ATL creative briefs, content strategy and comms. planning for Girls Day School Trust, Water Aid, The Royal Academy of Engineering, and Drax Power. Creative concepting and copywriting for The Royal Academy of Engineering and Girls Day School Trust.
We Are Alexander: pan-European BTL strategy for Budweiser Euro 2020; brand positioning for Lisa craft lager.
Havas Field Day: working with Havas London, providing creative & activation strategy on integrated campaigns for Carling, Pravha and Coors Light.
Jack Morton Worldwide: 6-month contract role as Global Strategy Director which ended due to the business impact of the coronavirus pandemic.
• Blu (Imperial Tobacco) - appointed to work on global brand experience toolkit and subsequently awarded global shopper toolkit without a pitch
• Ford - copy writing for EVs roadshow
• Lenovo - provided the strategy that converted a one-off brief for MWC Barcelona into year-long content campaign with multiple global activations (providing campaign strategy, comms. strategy, plus some creative concepting and copywriting)
• Saudi Aramco - global strategy lead for: a Global Exhibition Manual (with emphasis on mobility tech innovation) supported by a Content Plan
• Motorola - creative strategy for CES Brand Showcase (pitch)
Live & Breathe: creative & shopper strategy for Truestart coffee,
Nestle Purina and PepsiCo; copywriting for Carlsberg.
Bandstand: Brand planning for Tipi. ATL creative briefs, content strategy and comms. planning for Girls Day School Trust, Water Aid, The Royal Academy of Engineering, and Drax Power. Creative concepting and copywriting for The Royal Academy of Engineering and Girls Day School Trust.
We Are Alexander: pan-European BTL strategy for Budweiser Euro 2020; brand positioning for Lisa craft lager.
Havas Field Day: working with Havas London, providing creative & activation strategy on integrated campaigns for Carling, Pravha and Coors Light.
Copywriting, Writing, Innovation, Creative Strategy, SoMe, Content, Engineering, Concepting, Content Strategy, Campaign, Power, Planning, That you
2017 - 2019
job
Strategy Director
Space.
(July 2017 - July 2019)
Part of the agency Leadership Team, accountable for strategic output across multiple clients, sectors & disciplines. In this role I built a team comprising 3 strategists and a head of social. I also redefined the agency proposition, developed a supporting approach based on the principles of unlearning and codified a set of strategy tools.
Strategic direction for a mix of ATL, content, social/digital and brand
activation briefs, spanning national, European and global markets:
PepsiCo, The All England Lawn Tennis Club, Heineken (Moretti, Maltsmiths, Fosters), Nivea, The Bundesliga, General Mills (Haagen-Dazs, Nature Valley, Fibre One, Jus Rol), Arla (BoB milk, Farmers Milk, Big Milk, Arla Fibre, Skyr), Starbucks, Highland Spring, William Grant & Sons (The Glenfiddich, Drambuie, Monkey Shoulder, Hendricks)
• Appointed by PepsiCo as lead creative agency for cross-portfolio campaigns and events; extended into snacks (Walkers Sensations & Max Strong) and appointed lead creative agency for Tropicana WESA Region
• Appointed as lead creative agency for General Mills (Haagen-Dazs, Nature Valley, Fibre One, Betty Crocker, Jus Rol) and extended remit into Germany, and the regional teams for Europe & Asia
• Other wins: Fosters (on-trade), Nivea (Cancer Research partnership activation)
Part of the agency Leadership Team, accountable for strategic output across multiple clients, sectors & disciplines. In this role I built a team comprising 3 strategists and a head of social. I also redefined the agency proposition, developed a supporting approach based on the principles of unlearning and codified a set of strategy tools.
Strategic direction for a mix of ATL, content, social/digital and brand
activation briefs, spanning national, European and global markets:
PepsiCo, The All England Lawn Tennis Club, Heineken (Moretti, Maltsmiths, Fosters), Nivea, The Bundesliga, General Mills (Haagen-Dazs, Nature Valley, Fibre One, Jus Rol), Arla (BoB milk, Farmers Milk, Big Milk, Arla Fibre, Skyr), Starbucks, Highland Spring, William Grant & Sons (The Glenfiddich, Drambuie, Monkey Shoulder, Hendricks)
• Appointed by PepsiCo as lead creative agency for cross-portfolio campaigns and events; extended into snacks (Walkers Sensations & Max Strong) and appointed lead creative agency for Tropicana WESA Region
• Appointed as lead creative agency for General Mills (Haagen-Dazs, Nature Valley, Fibre One, Betty Crocker, Jus Rol) and extended remit into Germany, and the regional teams for Europe & Asia
• Other wins: Fosters (on-trade), Nivea (Cancer Research partnership activation)
Research, Leadership, Content, Direction, Social, Creative Strategy, Advertising on social media, Digital Strategy, Shopper marketing, Brand experience, Proposition development
2015 - 2017
job
Executive Planning Director
Live & Breathe.
Part of the agency Leadership Team, accountable for the agency’s strategic positioning and the day-to-day running of the planning function. In this role I created the pitch-winning strategy that beat the mighty Publicis Group to secure a target-smashing ATL campaign for the Happy Egg Co. I also masterminded the opening of an Irish office, mentored its Managing Partner and helped win €1m of business in year 1.
Strategic direction for a mix of shopper, integrated, ATL, digital, and experiential briefs, spanning European and national markets:
Morrisons, The Happy Egg Co., World Duty Free Group, Peroni, Pernod Ricard, Samsung, Karcher, Wyevale Garden Centres, Pladis (McVitie’s, Jacobs, go ahead!), The Restaurant Group (Frankie & Bennie’s, Garfunkels), Graze, Dufry AG Duty Free, Birds Eye, Avonmore Dairies, Wowcher, Wickes, Maplin, Dixons Travel Retail
Strategic direction for a mix of shopper, integrated, ATL, digital, and experiential briefs, spanning European and national markets:
Morrisons, The Happy Egg Co., World Duty Free Group, Peroni, Pernod Ricard, Samsung, Karcher, Wyevale Garden Centres, Pladis (McVitie’s, Jacobs, go ahead!), The Restaurant Group (Frankie & Bennie’s, Garfunkels), Graze, Dufry AG Duty Free, Birds Eye, Avonmore Dairies, Wowcher, Wickes, Maplin, Dixons Travel Retail
Marketing, Advertising, Leadership, Shopper marketing, New business, Creative Strategy, Retail Strategy, E-commerce
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