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Established communication professional with expertise in copywriting, PR, and social media
Jodie Balmer
,
North Shields, United Kingdom
Experience
Other titles
Skills
I'm offering
A talented communication professional with exceptional copywriting skills and storytelling capabilities.
With over a decade of marketing experience in the UK, Asia, and Australia, I am used to writing for a diverse audience. I have worked with a variety of clients in a wide range of sectors including FMCG, healthcare, retail, travel, professional services, auto, property, tech, and music. Big-name clients include: Telstra, Seek, Qatar Airways, Boost Juice, Craft Gin Club, Bakers Delight, and Toyota.
I have worked in huge integrated agencies such as CHE Proximity, Havas Worldwide, and W Communications so have been exposed to every aspect of the marketing mix and been heavily involved in a lot of it.
Whether you're in need of a brand strategy, marketing support, PR, website copy, engaging social media content, or just a fresh pair of eyes; I can help.
With over a decade of marketing experience in the UK, Asia, and Australia, I am used to writing for a diverse audience. I have worked with a variety of clients in a wide range of sectors including FMCG, healthcare, retail, travel, professional services, auto, property, tech, and music. Big-name clients include: Telstra, Seek, Qatar Airways, Boost Juice, Craft Gin Club, Bakers Delight, and Toyota.
I have worked in huge integrated agencies such as CHE Proximity, Havas Worldwide, and W Communications so have been exposed to every aspect of the marketing mix and been heavily involved in a lot of it.
Whether you're in need of a brand strategy, marketing support, PR, website copy, engaging social media content, or just a fresh pair of eyes; I can help.
Markets
United States
United Kingdom
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Account Director
W Communications.
UK
- Senior counsel for clients including; Changing Health, North East Counselling Services, Kambukka,
MarketOrders, Whirli, Craft Gin Club and more
- Deliverables include; development of communication strategies, PR execution, social media training & implementation, event production and execution, new business development and staff
training/coaching
- Team Leader to a team of 10, most of whom are graduates and need clear direction
- Member of the culture and social team, organising team building activities and social events
- Yoga teacher for W North and neighbouring Toffee Factory businesses
- Senior counsel for clients including; Changing Health, North East Counselling Services, Kambukka,
MarketOrders, Whirli, Craft Gin Club and more
- Deliverables include; development of communication strategies, PR execution, social media training & implementation, event production and execution, new business development and staff
training/coaching
- Team Leader to a team of 10, most of whom are graduates and need clear direction
- Member of the culture and social team, organising team building activities and social events
- Yoga teacher for W North and neighbouring Toffee Factory businesses
Social Media, Business development, Coaching, Training, Event, Pr, Health, Social Media Marketing, Influencer marketing, Project Management, Management, Communication, Public relations, Public speaking
2019 - 2019
job
Senior Account Manager
NGI Solutions.
UK
- Account lead for clients including Newcastle United Foundation, Sleeperz Hotels, and Milburngate
- Deliverables included; PR/media relations (regional & national), content marketing, social media training,
outsourced marketing manager, expo stand designs, ideas, and activations
- Account lead for clients including Newcastle United Foundation, Sleeperz Hotels, and Milburngate
- Deliverables included; PR/media relations (regional & national), content marketing, social media training,
outsourced marketing manager, expo stand designs, ideas, and activations
Social Media, Marketing, Content marketing, Training, Account Manager, Pr, Content, Social, Manager, MArketing Strategy, Communication strategy, Digital Marketing, Brand identity, Website copy, Website design
2017 - 2018
job
Marketing Manager
Generator North East Ltd.
UK
- Steered the organisation into the future by developing a fresh new brand (with Horizon Works) and
implemented the style across the organisation which included a bespoke website that showcases the breadth of services Generator offers as well as new marketing collateral and social media presence
- This involved procuring new suppliers that were more fitting with the vision of the organisation and working closely with them to ensure the brand remained loyal to the vision
- On a day-to-day basis, I provided strategic marketing and communications advice and guidance across the business at board level, as well as promoting its services and staff to the North East and beyond utilising
various elements of the marketing mix including: PR, events, social media, direct mail, advertising, and digital marketing.
- Worked closely with all departments including Digital Union and Tipping Point to ensure all stakeholders
are onboard with what Generator's services are and how they can best utilise them. This involved a more
campaign-led approach to boost the distinct services across the region and the UK.
- Was instrumental in creating Digital Union's manifesto, One Region, One Sector, One Statement, and refreshing member benefits
- Training staff on various online platforms and social media including: Mailchimp, Sprout Social and WordPress so they can effectively communicate to a high standard with me overseeing operations
- Budget setting and managing to ensure targets and being hit within a tight budget which is part-funded
by ERDF and other funding bodies such as the Arts Council England
- Internal communications - developing a vision statement and values plus an inclusive staff culture at Generator which included new staff incentives, new office décor (incorporating staff beliefs), and regular
brainstorming sessions to help cross pollinate departments
- Event development and management particularly for Digital Union and Tipping Point
- Steered the organisation into the future by developing a fresh new brand (with Horizon Works) and
implemented the style across the organisation which included a bespoke website that showcases the breadth of services Generator offers as well as new marketing collateral and social media presence
- This involved procuring new suppliers that were more fitting with the vision of the organisation and working closely with them to ensure the brand remained loyal to the vision
- On a day-to-day basis, I provided strategic marketing and communications advice and guidance across the business at board level, as well as promoting its services and staff to the North East and beyond utilising
various elements of the marketing mix including: PR, events, social media, direct mail, advertising, and digital marketing.
- Worked closely with all departments including Digital Union and Tipping Point to ensure all stakeholders
are onboard with what Generator's services are and how they can best utilise them. This involved a more
campaign-led approach to boost the distinct services across the region and the UK.
- Was instrumental in creating Digital Union's manifesto, One Region, One Sector, One Statement, and refreshing member benefits
- Training staff on various online platforms and social media including: Mailchimp, Sprout Social and WordPress so they can effectively communicate to a high standard with me overseeing operations
- Budget setting and managing to ensure targets and being hit within a tight budget which is part-funded
by ERDF and other funding bodies such as the Arts Council England
- Internal communications - developing a vision statement and values plus an inclusive staff culture at Generator which included new staff incentives, new office décor (incorporating staff beliefs), and regular
brainstorming sessions to help cross pollinate departments
- Event development and management particularly for Digital Union and Tipping Point
Strategic Marketing, Manager, Campaign, Organization, Development, Website, Digital Marketing, Management, Pr, Event, Mailchimp, Training, Budget, Operations, Advertising, Marketing, Wordpress, Social Media, Seo, Web design, Website copy, Newsletters, Brand identity, Design strategy
2017 - 2018
freelance
PR & Social Media Consultant
Sarah Hall Consulting.
UK
- Clients included: North East Futures UTC which is a pioneering new STEM school in Newcastle, Desert
Island Mix created by ex-Entrust CEO as a passion project enabling the general public to have their very
own Desert Island Disc experience, Hexhamshire Organics (founded by Bob Paton OBE), and Invest North
East England/LEP.
- Clients included: North East Futures UTC which is a pioneering new STEM school in Newcastle, Desert
Island Mix created by ex-Entrust CEO as a passion project enabling the general public to have their very
own Desert Island Disc experience, Hexhamshire Organics (founded by Bob Paton OBE), and Invest North
East England/LEP.
Social Media, Pr, Copywriting, Copywriter, Newsletters, News coverage
2016 - 2017
job
Senior Account Manager
Red Agency.
Australia
- Clients included; Qatar Airways, Ernst & Young, Boost Juice, Blackmagic Design, Bras Without Wires, Sacred
Heart Mission, Bakers Delight, MGI Business Solutions, Defence Health, The Church of Jesus Christ of Latter-day Saints, SPC, AntiSocial App, base2Services, Beacon Lighting and Allscripts Asia Pacific
- Comms & PR strategist and implementer for all clients both on a campaign and a retainer basis. As well as
traditional PR, I worked in the influencer space utilising Red Agency's partnership with The Right Fit and
also using Tribe where necessary. Activations also played a large part of my workload from ideation to execution
- Along with servicing clients, as part of my #RedSocial KPIs, I conducted social media workshops with clients
to highlight the importance as well as frequent reporting on new features of their social channels to ensure
they are being used to their full potential. Created content calendars with junior members of staff, where
applicable along with community management
- Provided media training for clients such as Car Sales and Beacon Lighting
- Issues and crisis management - planning, reacting, writing materials and conducting simulations especially
for Qatar Airways and Defence Health
- Internal communications both for the Havas Village and for EY. Heavily involved in the social committee
and for EY was copywriter and ideator for a recruitment campaign to diversify its workforce across Australia
- Project manager for clients' digital and/or print requirements as part of the Havas Village - managing a
website build for MGI Business Solutions and various pieces of collateral for other clients
- Line manager and mentor for junior members of staff in Melbourne and for our offices in Sydney, Brisbane,
and Singapore
- Clients included; Qatar Airways, Ernst & Young, Boost Juice, Blackmagic Design, Bras Without Wires, Sacred
Heart Mission, Bakers Delight, MGI Business Solutions, Defence Health, The Church of Jesus Christ of Latter-day Saints, SPC, AntiSocial App, base2Services, Beacon Lighting and Allscripts Asia Pacific
- Comms & PR strategist and implementer for all clients both on a campaign and a retainer basis. As well as
traditional PR, I worked in the influencer space utilising Red Agency's partnership with The Right Fit and
also using Tribe where necessary. Activations also played a large part of my workload from ideation to execution
- Along with servicing clients, as part of my #RedSocial KPIs, I conducted social media workshops with clients
to highlight the importance as well as frequent reporting on new features of their social channels to ensure
they are being used to their full potential. Created content calendars with junior members of staff, where
applicable along with community management
- Provided media training for clients such as Car Sales and Beacon Lighting
- Issues and crisis management - planning, reacting, writing materials and conducting simulations especially
for Qatar Airways and Defence Health
- Internal communications both for the Havas Village and for EY. Heavily involved in the social committee
and for EY was copywriter and ideator for a recruitment campaign to diversify its workforce across Australia
- Project manager for clients' digital and/or print requirements as part of the Havas Village - managing a
website build for MGI Business Solutions and various pieces of collateral for other clients
- Line manager and mentor for junior members of staff in Melbourne and for our offices in Sydney, Brisbane,
and Singapore
Website, Manager, Social, Planning, Campaign, App, Health, Community, Workshops, Crisis management, Recruitment, Social Media, Content, Management, Pr, Mentor, Account Manager, Training, Copywriter, Writing, Project Manager, Design, Public relations, Social Media Marketing, Influencer marketing
2016 - 2016
job
PR Account Manager
Flourish PR.
Australia
Account Manager, Pr, Manager
2015 - 2016
job
PR Account Manager
PR Edge (CHE Proximity).
Australia
Account Manager, Pr, Manager
2014 - 2016
freelance
Freelance PR Consultant and Copywriter
UK & Bali.
Indonesia
Copywriter, Pr
2014 - 2015
job
Marketing/Buyer/Copywriter
Gnossem.com.
Singapore & Bali, Indonesia
Marketing, Copywriter
2014 - 2014
job
Account Manager
West Marketing.
UK
Account Manager, Manager
2011 - 2014
job
PR & Communications Manager
unknown.
UK
Pr, Manager
My education
2009
-
2012
Northumbria University
First Class Honours, Communication and Public Relations (BSc)
First Class Honours, Communication and Public Relations (BSc)
Northumbria University
MSc, Distance learning
MSc, Distance learning
North Tyneside College
Secondary, Psychology, Media Studies
Secondary, Psychology, Media Studies
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