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Senior
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jobs
Strong marketing profile specialising in strategy and content development
Rachael North
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
I am passionate about the importance of marketing and developing great content. I take time to understand the audience and the purpose of the content, ensuring that the call to action is front and centre.
Designing content whether that is images for social media, blogs, newsletters and so on are skills I take pride in. I enjoy and excel at finding unique ways to put forward that key message. Feedback on my content has always been positive and my ability to ensure it is engaging and tailor it to individual audiences.
I believe strongly in strategy underpinning all of this to ensure great delivery. I have been complimented often on my strategic and planning skills.
I have recently launched a charities first public facing campaign including building a wordpress site and unique campaign branding, which exceeded expectations and received positive feedback. I have also been supporting a small business to build a clearer strategy and messaging on social media to grow their audience in the busy field of photography and continue to work closely and productively with the business owner.
For me marketing should be at the heart of an organisation complementing and supporting the goals of an organisation and this is what I achieve.
Designing content whether that is images for social media, blogs, newsletters and so on are skills I take pride in. I enjoy and excel at finding unique ways to put forward that key message. Feedback on my content has always been positive and my ability to ensure it is engaging and tailor it to individual audiences.
I believe strongly in strategy underpinning all of this to ensure great delivery. I have been complimented often on my strategic and planning skills.
I have recently launched a charities first public facing campaign including building a wordpress site and unique campaign branding, which exceeded expectations and received positive feedback. I have also been supporting a small business to build a clearer strategy and messaging on social media to grow their audience in the busy field of photography and continue to work closely and productively with the business owner.
For me marketing should be at the heart of an organisation complementing and supporting the goals of an organisation and this is what I achieve.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Communications and Marketing Executive
CoMoUK.
My role at CoMoUK is to manage all marketing and communications for the charity. I joined following an organisational re-brand, and quickly implemented a marketing strategy to build brand awareness. My role encompasses the development of strategies and plans and the immediate delivery of marketing and communications for the charity.
My role is split between managing and developing the marketing and communications for CoMoUK as a whole and also to focus on Transport Scotland funded projects. I report directly to the Scotland Director.
For CoMoUK I have responsibility for;
● Strategy development and implementation including audience research and brand promotion
● Senior management team support and reporting
● Development of marketing materials
● Production of communications to all audiences
● Annual conference promotion, set-up, support and follow-up
● Social media and website management
● Press releases
● Managing external contracts with PR Consultant, design agency etc.
● Management of the marketing and communications budget
For the Scotland specific projects I have responsibility for providing programme support and development for the marketing and communications. This has included running focus groups, developing location and audience focussed marketing materials, managing small scale marketing campaigns, developing marketing toolkits for use by communities. I undertake partnership working and have developed microsites for specific projects, worked on the development and launched an online CPD course, and provide support to the Scotland Director.
My role is split between managing and developing the marketing and communications for CoMoUK as a whole and also to focus on Transport Scotland funded projects. I report directly to the Scotland Director.
For CoMoUK I have responsibility for;
● Strategy development and implementation including audience research and brand promotion
● Senior management team support and reporting
● Development of marketing materials
● Production of communications to all audiences
● Annual conference promotion, set-up, support and follow-up
● Social media and website management
● Press releases
● Managing external contracts with PR Consultant, design agency etc.
● Management of the marketing and communications budget
For the Scotland specific projects I have responsibility for providing programme support and development for the marketing and communications. This has included running focus groups, developing location and audience focussed marketing materials, managing small scale marketing campaigns, developing marketing toolkits for use by communities. I undertake partnership working and have developed microsites for specific projects, worked on the development and launched an online CPD course, and provide support to the Scotland Director.
Website, UP, Contracts, Social, Online, Production, Strategy development, Development, Support, Implementation, Social Media, Management, Pr, Contracts, Research, Budget, MArketing Strategy, Design, Marketing
2018 - ?
job
Founder
Compass Digital.
I provide a digital communications and social media consultancy, strategy and solutions for a variety of clients
Social Media, Social, Founder
2016 - 2018
job
Regional Fundraiser East
Poppyscotland.
My role at Poppyscotland encompassed all fundraising activity, communications and relationship building within the East region.
● Development and delivery of a digital strategy which increased audience engagement by over 50%
● Integrated marketing into all managed activities including developing individual marketing plans for events
● Creatively worked with external design agencies to develop materials with a limited budget
● Implemented clear supporter journey and communications plan with enhanced visual and design elements
● Managed relationships with key supporters including corporate and small-scale groups
● Developed and managed volunteers in East region
● Promoted the organisations work through talks, articles and media work
My work saw me take the lead on developing new programmes and processes, as well as producing a range of copy and content writing, undertaking market research and analysis (using a range of tools), ensuring correct utilisation of the brand by internal and external stakeholders, managing social media accounts and budget management. In my role I had to regularly engage with and feedback to SMT on the implementation of strategies.
● Development and delivery of a digital strategy which increased audience engagement by over 50%
● Integrated marketing into all managed activities including developing individual marketing plans for events
● Creatively worked with external design agencies to develop materials with a limited budget
● Implemented clear supporter journey and communications plan with enhanced visual and design elements
● Managed relationships with key supporters including corporate and small-scale groups
● Developed and managed volunteers in East region
● Promoted the organisations work through talks, articles and media work
My work saw me take the lead on developing new programmes and processes, as well as producing a range of copy and content writing, undertaking market research and analysis (using a range of tools), ensuring correct utilisation of the brand by internal and external stakeholders, managing social media accounts and budget management. In my role I had to regularly engage with and feedback to SMT on the implementation of strategies.
Social Media, Marketing, Design, Digital Strategy, Writing, Market research, Budget, Research, Fundraising, Management, Content, Implementation, Development, Social, Processes, ME
2016 - 2016
job
Fundraiser
Friends of the Earth Scotland.
(This was a short-term contract subject to funding)
In this role I was responsible for developing digital fundraising and event fundraising which were two new avenues for the organisation. The initial part of my work was a large amount of market research. I then developed key areas that the organisation should focus on developing a digital and events strategy. Much of my digital focus was integrating the appeal campaigns with a digital offering, this included social media and email communications.
My role included;
● Managing and enhancing social media use
● Targeting specific groups for volunteering opportunities, event attendance or donation asks
● Writing appeal mailings and utilising social media and email to enhance this and increase donations
● Managing all communications with supporters and volunteers
● Creating and running a reactivation programme through Mailchimp of our less engaged supporters
● Update and enhance web content
● Building relationships with new supporters including corporate donors
● Design work utilising Canva for all communication
During my time at Friends of the Earth Scotland a new 5-year strategy was being written. I played an active part in strategy sessions with the board. Due to my experience in digital I was responsible for enhancing this area of the strategy.
In this role I was responsible for developing digital fundraising and event fundraising which were two new avenues for the organisation. The initial part of my work was a large amount of market research. I then developed key areas that the organisation should focus on developing a digital and events strategy. Much of my digital focus was integrating the appeal campaigns with a digital offering, this included social media and email communications.
My role included;
● Managing and enhancing social media use
● Targeting specific groups for volunteering opportunities, event attendance or donation asks
● Writing appeal mailings and utilising social media and email to enhance this and increase donations
● Managing all communications with supporters and volunteers
● Creating and running a reactivation programme through Mailchimp of our less engaged supporters
● Update and enhance web content
● Building relationships with new supporters including corporate donors
● Design work utilising Canva for all communication
During my time at Friends of the Earth Scotland a new 5-year strategy was being written. I played an active part in strategy sessions with the board. Due to my experience in digital I was responsible for enhancing this area of the strategy.
Social Media, Design, Web content, Writing, Market research, Research, Fundraising, Mailchimp, Event, Less, Content, Organization, Web, Social
2014 - 2016
job
Community Fundraising Officer
National Trust for Scotland.
As the Community Fundraising Officer I primarily supported the properties in their fundraising efforts. I identified potential fundraising events that could be held at properties and agreed the support that Community Fundraising will offer. I was responsible for the marketing, finance and administration of these.
Marketing, Administration, Fundraising, Finance, Support, Community
2011 - 2013
job
Supporter Administration Officer
Marie Curie Cancer Care.
Administration
My education
The University of Edinburgh
Masters, Archaeology
Masters, Archaeology
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