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Expert in Data Analysis, Reporting and Visualisation
John B.
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have almost 10 years experience in analysis with a focus on dashboarding, reporting and data visualisation.
My digital marketing background has given me experience analysing and reporting across a wide variety of customers, from local businesses right up to the largest brands in the world.
I specialise in Tableau but have experience in Google Data Studio and PowerBI.
My digital marketing background has given me experience analysing and reporting across a wide variety of customers, from local businesses right up to the largest brands in the world.
I specialise in Tableau but have experience in Google Data Studio and PowerBI.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Head of Insights
London Based Ad Tech Startup.
An ad tech startup focused on using external signals (TV subtitles, TV ads, etc.) to drive digital advertising performance. Having joined in the early days, which coincided with the launch of the first client campaign I've gained significant experience from my role as a Marketing Analyst to my current role as Head of Insights.
Marketing, Advertising, ADS, TV, PLC, Analyst, Campaign
2016 - 2019
job
Data & Insights Manager
London Based Ad Tech Startup.
Initiated and led the productization of reports and tools I built for clients to enable these to be used across the business.
Created tools that touched almost every different part of the business from sales (sales funnel tool), finance (billing dashboards), customer success teams (optimisation and outlier monitoring) and more.
Created tools that touched almost every different part of the business from sales (sales funnel tool), finance (billing dashboards), customer success teams (optimisation and outlier monitoring) and more.
Optimization, Finance, Sales, Monitoring, LED, Manager
2013 - 2016
job
Paid Media Analyst
iProspect.
● Senior Paid Search and Social account manager for General Motors Canada, one of the country's largest paid search accounts
● Full client ownership across multiple brands with a direct response focus
● Set up accounts and campaigns and performing daily account management of pay per click accounts on Google AdWords, Yahoo, Bing as well as paid social accounts on Facebook, Twitter & Instagram
● Built weekly, monthly and yearly decks - presenting results and plans to clients on a regular basis
● Monitored and administered web analytics dashboards, reports and key reporting tools - pointing out key areas of importance in accordance client goals
● Utilised AdWords Scripts and Automated rules to assist in the management of large and complex accounts
● Responsible for highly detail-oriented tasks such as URL and Ad Platform migrations involving 1m+ URLs
● Trained as well as delegated tasks to the Quebec team as well as junior team members. Monitoring the performance of the team's accounts and providing guidance and assistance
Achievements
● Doubled the Conversion Rate and halved the Cost Per Conversion on a mature account through systematic optimisations
● Developed and manage YouTube campaigns that have a four-time higher view rate and three times more efficient cost per view than the Canadian Auto Industry average
● Reduced the cost per outcome for a client from $28 to $9 in two weeks
● Increased conversion rate for a client from 1% to 5% in a month
● Full client ownership across multiple brands with a direct response focus
● Set up accounts and campaigns and performing daily account management of pay per click accounts on Google AdWords, Yahoo, Bing as well as paid social accounts on Facebook, Twitter & Instagram
● Built weekly, monthly and yearly decks - presenting results and plans to clients on a regular basis
● Monitored and administered web analytics dashboards, reports and key reporting tools - pointing out key areas of importance in accordance client goals
● Utilised AdWords Scripts and Automated rules to assist in the management of large and complex accounts
● Responsible for highly detail-oriented tasks such as URL and Ad Platform migrations involving 1m+ URLs
● Trained as well as delegated tasks to the Quebec team as well as junior team members. Monitoring the performance of the team's accounts and providing guidance and assistance
Achievements
● Doubled the Conversion Rate and halved the Cost Per Conversion on a mature account through systematic optimisations
● Developed and manage YouTube campaigns that have a four-time higher view rate and three times more efficient cost per view than the Canadian Auto Industry average
● Reduced the cost per outcome for a client from $28 to $9 in two weeks
● Increased conversion rate for a client from 1% to 5% in a month
Analyst, UP, Manager, Social, Performing, Adwords scripts, Search, Google, Web, Detail, Monitoring, Google adwords, Presenting, Twitter, Youtube, Analytics, Management, Adwords, Facebook, Account Manager, Instagram, Account management
2012 - 2013
job
PPC Account Manager
Outreach Media Solutions.
Ran Digital strategies for clients across Google AdWords, Bing Ads, YouTube, Facebook and LinkedIn
Google adwords, Account Manager, PPC, Facebook, Adwords, Linkedin, ADS, Youtube, Bing ads, Google, Manager
2011 - 2012
job
Online Strategy Coordinator
Technest Consulting Group.
6 Month Contract - Developed Organic Social marketing strategies for clients based in a wide range of industries.
Marketing, Coordinator, Online, Social
My education
2007
-
2011
Dublin City University
BSc, Marketing, Innovation and Technology
BSc, Marketing, Innovation and Technology
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