$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
UX Designer and Researcher
Marcela Kopytko
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi! I am a Freelance UX Designer and Researcher. In the past ten years I've been lucky to work across top research agencies for a number of clients which all had one thing in common: find out what works best for their user. Using qual and quant research methods, design and prototyping I was answering business questions around user behaviours.
To learn more visit my website http://**********.***
To learn more visit my website http://**********.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Polish
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
freelance
Freelance User Researcher
Kantar.
Freelance Researcher at Kantar, London (May 2018 — August 2018 and February 2019 — March 2020)
Tested over 150 ad concepts, from low to high fidelity prototypes for Amazon Prime original shows. Closely collaborated with Amazon stakeholders to optimise media campaigns. Designed UI of insight platform for Japan Tobacco International. Helped Shell Retail better understand their users’ behaviours and attitudes across 10 Eastern European and Asian markets. Led the development of Specsavers’ quant research study for digital and in-store purchases.
Tested over 150 ad concepts, from low to high fidelity prototypes for Amazon Prime original shows. Closely collaborated with Amazon stakeholders to optimise media campaigns. Designed UI of insight platform for Japan Tobacco International. Helped Shell Retail better understand their users’ behaviours and attitudes across 10 Eastern European and Asian markets. Led the development of Specsavers’ quant research study for digital and in-store purchases.
Business Intelligence, Video, Power BI, Researcher, Service, Development, Amazon, BEE, Power
2018 - 2018
freelance
Freelance User Researcher
Millward Brown.
Optimised ad campaigns for Samsung using mixed research methods (quant research studies, A/B testing, stakeholder interviews). Supported monthly deliveries for IKEA quant study.
Business Intelligence, Researcher
2017 - 2018
freelance
Freelance User Researcher
Kantar TNS, London.
Developed questionnaires for HSBC and MasterCard studies defining foundational research to guide product development. Built and coordinated development of automated decks. Managed data analysis for everyday agile reporting. Delivered half yearly brand tracker findings and recommendations.
Agile, Researcher, Development
2017 - 2017
freelance
Freelance User Researcher
Hall & Partners.
Delivered quant research findings and recommendations for British Airways and Grant’s Whiskey studies.
Researcher
2016 - 2017
job
Research Manager
Wine Lister.
Designed quant questionnaires and led online surveys. Built segmentation studies, brand awareness and positioning analysis for wine producers and their multiple brands (Developed in-depth analysis on wines, producers and appellations defining the scope of Wine Lister’s consulting offering. Produced high quality research for clients such as Mouton Rothschild, Pape Clément, Pichon Comtesse, Cheval Blanc, Calon Ségur) Helped Wine Lister meet crucial sales targets (Pitched the product idea to the fine wine trade, expanding the number of WL’s Founding Members. This included cold calling and gathering feedback from top tier merchants and auction houses)
Produced consulting studies, marketing copies (E.g. The Bordeaux Market Study available on Wine Lister website, the wine factsheets)
Played a key role in product launch (Closely collaborated with the web developer designing website UI, created user journeys and flows. Established 2-way communication channels with users through social media and newsletters. Gathered valuable feedback from subscribers and non-subscribers through online surveys) Expanded tools for driving website traffic (E.g. quizzes, newsletters, factsheets, social media & blog posts)
Produced consulting studies, marketing copies (E.g. The Bordeaux Market Study available on Wine Lister website, the wine factsheets)
Played a key role in product launch (Closely collaborated with the web developer designing website UI, created user journeys and flows. Established 2-way communication channels with users through social media and newsletters. Gathered valuable feedback from subscribers and non-subscribers through online surveys) Expanded tools for driving website traffic (E.g. quizzes, newsletters, factsheets, social media & blog posts)
Website, LED, Manager, Social, Market study, Online, Development, Surveys, Blog, Social Media, Technology, Content, Sales, Consulting, Research, API, Marketing
2015 - 2016
freelance
Volunteer
ICYE UK.
Designed a sales document. (Raised brand awareness of ICYE UK and helped to recruit volunteers)
2
2
Sales
2010 - 2016
job
Research Executive at Repucom UK
International Olympic Committee, Welsh Football Trust, HSBC.
Media Analyst (June 2011 -- August 2013), Intern
(December 2010 -- June 2011)
Managed the full project cycle (From proposal writing to final delivery. Coordinated ad-hoc projects, analysed quant and qual data. Composed research studies and infographics. Closely collaborated with stakeholders and presented final findings)
Designed questionnaires (Using SNAP software, and online survey providers such as Toluna, Crowdtech) Undertook primary and secondary research, drawing findings that addressed key business questions and impact metrics (Identified challenges and built bespoke solutions for clients such as the International Olympic Committee, Welsh Football Trust, HSBC, TfL, UEFA, Red Bull, Prudential, to name but a few)
Built solid and trusted relationships with stakeholders (E.g. represented Repucom during the UEFA Champions League Final in Warsaw, May 2015. This contributed to winning another project with UEFA in 2016)
(December 2010 -- June 2011)
Managed the full project cycle (From proposal writing to final delivery. Coordinated ad-hoc projects, analysed quant and qual data. Composed research studies and infographics. Closely collaborated with stakeholders and presented final findings)
Designed questionnaires (Using SNAP software, and online survey providers such as Toluna, Crowdtech) Undertook primary and secondary research, drawing findings that addressed key business questions and impact metrics (Identified challenges and built bespoke solutions for clients such as the International Olympic Committee, Welsh Football Trust, HSBC, TfL, UEFA, Red Bull, Prudential, to name but a few)
Built solid and trusted relationships with stakeholders (E.g. represented Repucom during the UEFA Champions League Final in Warsaw, May 2015. This contributed to winning another project with UEFA in 2016)
Writing, Market research, Research, Analyst, SOLID, Software, International, Online, Winning, Internal
2009 - 2010
temp
Part-time Sales Associate
Ferrari Store.
Sales
2006 - 2006
internship
Intern
Embassy of the Republic of Poland.
2007)
Internal
My education
2020
General Assembly London
User Experience Design course, UX Design and Research
User Experience Design course, UX Design and Research
2018
-
2019
CopyCure at Marie Forleo International
Copywriting, Copywriting
Copywriting, Copywriting
2009
-
2010
Kings College London
Masters, Middle East and Mediterranean Studies
Masters, Middle East and Mediterranean Studies
2003
-
2008
Wroclaw University
Masters, International Relations
Masters, International Relations
Marcela's reviews
Marcela has not received any reviews on Worksome.
Contact Marcela Kopytko
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Marcela directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark