$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Food & Drink Insight Strategy and Innovation Expert
Matthew Langley
,
Hereford, United Kingdom
Experience
Other titles
Skills
I'm offering
Matthew is a food and drink insight, strategy and brand expert with over 19 years’ experience working with entrepreneurial FMCG business.
He is obsessed with using data to create meaningful, compelling and actionable insight to successfully innovate both brands and categories, and drive sustainable and profitable growth.
He is obsessed with using data to create meaningful, compelling and actionable insight to successfully innovate both brands and categories, and drive sustainable and profitable growth.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Strategy and Innovation Consultant
Insight.
Migagi Food & Drink, Nationwide
• Founded a food and drink consultancy delivering insight, strategy, innovation and category management for small entrepreneurial food and drink businesses.
• Founded a food and drink consultancy delivering insight, strategy, innovation and category management for small entrepreneurial food and drink businesses.
Innovation, Management, Category Management
2019 - 2020
job
Supply Chain Manager
H Weston & Sons Ltd.
Achievements
• Established new Supply Chain team, removed ingrained silos, and established collaborative ways of working.
• Used Power BI to improve forecasting accuracy, allowing the business to ID efficiencies and improve profitability.
Responsibilities
• Lead and continuously improved the production planning, and materials planning process.
• Lead a cross functional forecasting process to ensure delivery of efficient production plans.
• Established new Supply Chain team, removed ingrained silos, and established collaborative ways of working.
• Used Power BI to improve forecasting accuracy, allowing the business to ID efficiencies and improve profitability.
Responsibilities
• Lead and continuously improved the production planning, and materials planning process.
• Lead a cross functional forecasting process to ensure delivery of efficient production plans.
Forecasting, Power BI, Production, Planning, Manager, Project Management, Change management, Interim management, Project coordination
2017 - 2019
job
Insight & Innovation Manager
Westons Cider.
Achievements
• Ensured that Westons Cider was #1 in the on-trade and #5 in the off trade for ‘providing insights’ in the annual AGS survey of drinks suppliers.
• Developed and launched Stowford Press Mixed Berries, selling the first million pints in less than six months.
• Authored the Westons Cider Report, considered “the most authoritative review of the industry” by the Telegraph.
• Speaker at many national & international conferences, including the IGD Category Management Summit.
• Developed an insight led international commercial strategy for Westons Cider, moving the business from transactional selling to focused consultative selling, which delivered 29% export volume growth.
Responsibilities
• Oversaw the insights and innovation functions of the business, taking data from multiple sources to build a comprehensive view of the market, category, channels and brand.
• Deliver an insight led, pipeline of innovation, in line with the objectives of the company 5 year strategy.
• Managed, coached and mentored three direct reports.
• Lead qualitative and quantitative research projects to gain a better insight of the cider consumer and shopper.
• Deliver compelling, meaningful and actionable insight to all sales channels, driving business growth.
• Ensured that Westons Cider was #1 in the on-trade and #5 in the off trade for ‘providing insights’ in the annual AGS survey of drinks suppliers.
• Developed and launched Stowford Press Mixed Berries, selling the first million pints in less than six months.
• Authored the Westons Cider Report, considered “the most authoritative review of the industry” by the Telegraph.
• Speaker at many national & international conferences, including the IGD Category Management Summit.
• Developed an insight led international commercial strategy for Westons Cider, moving the business from transactional selling to focused consultative selling, which delivered 29% export volume growth.
Responsibilities
• Oversaw the insights and innovation functions of the business, taking data from multiple sources to build a comprehensive view of the market, category, channels and brand.
• Deliver an insight led, pipeline of innovation, in line with the objectives of the company 5 year strategy.
• Managed, coached and mentored three direct reports.
• Lead qualitative and quantitative research projects to gain a better insight of the cider consumer and shopper.
• Deliver compelling, meaningful and actionable insight to all sales channels, driving business growth.
Customer insight analyser, Qualitative analysis, Data Analysis, Excel, DATA ANALYSIS AND VISUALIZATION, Business Intelligence, Power BI, Innovation, Innovation Management, Concept Development, Project Management, Change management, Project coordination, Business strategy, Business optimization
2015 - 2017
job
Category Development Manager
Westons Cider.
Achievements
• Instrumental in facilitating the sales team progress their business objectives, increasing sales ahead of budget in a declining wider cider marketplace.
• Built relationships with buyers in all channels to ensure Westons was the go-to authority on the cider category.
• Worked as part of a team that won the Waitrose Supplier Award for Collaborative Working.
Responsibilities
• Created compelling and actionable insight from data sources Such as IRI, Kantar and CGA.
• Provided objective category, consumer and market insight for internal and external consumption.
• Identified additional incremental market opportunities matched to different shopper and consumer needs.
• Instrumental in facilitating the sales team progress their business objectives, increasing sales ahead of budget in a declining wider cider marketplace.
• Built relationships with buyers in all channels to ensure Westons was the go-to authority on the cider category.
• Worked as part of a team that won the Waitrose Supplier Award for Collaborative Working.
Responsibilities
• Created compelling and actionable insight from data sources Such as IRI, Kantar and CGA.
• Provided objective category, consumer and market insight for internal and external consumption.
• Identified additional incremental market opportunities matched to different shopper and consumer needs.
Category Management, Marketing, Project Management, Communication, Authoring, Write articles, Written dissemination, Market and customer analyzes, Customer insight analyser, Data Analysis, Excel, Microsoft Word, Powerpoint
2011 - 2015
job
Senior Brand Manager
Westons Cider.
Achievements
• Developed and launched Caple Rd cider, winning the International Cider Challenge Gold for both liquid and packaging.
• Collaborated with Mitchells and Butler to develop Mortimer’s Orchard cider for the Mitchells and Butler estate
• Grew Henry Westons Cider to the largest glass bottle apple cider brand in the UK.
• Delivered Westons first TV advertising campaign for Stowford Press.
• Won an IPM Award for Stowford Press cricket ground activation.
Responsibilities
• Delivered an insight driven brand strategy for Westons portfolio of ciders.
• Controlled and monitored the Westons Brand marketing budget and Brand Plan.
• Guided branded NPD projects from concept to launch.
• Manage and coach International Brand Manager & Assistant Brand Manager.
• Developed and launched Caple Rd cider, winning the International Cider Challenge Gold for both liquid and packaging.
• Collaborated with Mitchells and Butler to develop Mortimer’s Orchard cider for the Mitchells and Butler estate
• Grew Henry Westons Cider to the largest glass bottle apple cider brand in the UK.
• Delivered Westons first TV advertising campaign for Stowford Press.
• Won an IPM Award for Stowford Press cricket ground activation.
Responsibilities
• Delivered an insight driven brand strategy for Westons portfolio of ciders.
• Controlled and monitored the Westons Brand marketing budget and Brand Plan.
• Guided branded NPD projects from concept to launch.
• Manage and coach International Brand Manager & Assistant Brand Manager.
Branding, Marketing, Project Management, Brand identity, Event management, Event planning, Event planner, Project coordination, Management, Tv-commercial, Brand identity
2011 - 2011
job
Interim Senior Brand Manager
Marstons Plc.
Interim, Manager
2010 - 2011
job
Brand Executive
Imperial Tobacco Plc.
2006 - 2010
job
Consumer Marketing Manager
Brothers Drinks Co. Ltd.
Marketing, Manager
2000 - 2006
job
Marketing Manager
Bottlegreen Drinks Co. Ltd.
Marketing, Manager
My education
2017
Cranfield School of Management
Professional Qualification, Innovation Strategy & Management
Professional Qualification, Innovation Strategy & Management
1997
-
1999
University of the West of England
Batchelors, Economics & Sociology
Batchelors, Economics & Sociology
1994
-
1996
Swansea Institute of Higher Education
HND, Business & Finance
HND, Business & Finance
Matthew's reviews
Matthew has not received any reviews on Worksome.
Contact Matthew Langley
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Matthew directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark