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An experienced and data driven digital marketing specialist, with a proven track record in leading in-house media buying teams, to successfully deliver direct response and brand advertising campaigns.
Treasa Rogers
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accomplished and results-oriented professional with solid experience in developing strategic initiatives and e-commerce programmes for all stages of the customer cycle. My previous experience includes working as Growth Marketing Manager at Glassdoor, and prior to this I worked for six years at the online travel company Hostelworld Group PLC, most recently responsible for leading the Digital marketing team.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
International Growth Marketing Manager
Glassdoor.
Job title: International Growth Marketing Manager
● Responsible for the strategy, planning and execution of international multi-channel digital campaigns across web, email, paid marketing, webinars, and partnerships to drive pipeline
(B2B), and job application growth (B2C).
● Lead quarterly and annual planning for the international marketing team, liaising with sales leadership, business operations and finance to set and track engaged leads, MQLs and SQLs.
● Lead audience segmentation initiatives, including ABM campaigns, to increase product engagement.
● Reporting and in-depth analysis of marketing channel performance, synthesizing the most meaningful insights, and communicating the findings to senior leadership and the wider
marketing team to improve performance.
● Responsible for partnering with the Data Science and Marketing Ops team to understand the incremental uplift and contribution of marketing campaigns. Experienced user of Marketo,
Salesforce, Bizible, Tableau and Google Analytics.
Key Achievements
● Achieved double digit yoy growth in engaged leads, MQLs and SQLs through digital marketing channels.
● Developed strong content partnerships with HR and employer branding publications to drive net new leads.
● Reviewed and re-classified the content library, to ensure users at each stage of the marketing funnel, received the most relevant and engaging content based on their lead score.
● Responsible for the strategy, planning and execution of international multi-channel digital campaigns across web, email, paid marketing, webinars, and partnerships to drive pipeline
(B2B), and job application growth (B2C).
● Lead quarterly and annual planning for the international marketing team, liaising with sales leadership, business operations and finance to set and track engaged leads, MQLs and SQLs.
● Lead audience segmentation initiatives, including ABM campaigns, to increase product engagement.
● Reporting and in-depth analysis of marketing channel performance, synthesizing the most meaningful insights, and communicating the findings to senior leadership and the wider
marketing team to improve performance.
● Responsible for partnering with the Data Science and Marketing Ops team to understand the incremental uplift and contribution of marketing campaigns. Experienced user of Marketo,
Salesforce, Bizible, Tableau and Google Analytics.
Key Achievements
● Achieved double digit yoy growth in engaged leads, MQLs and SQLs through digital marketing channels.
● Developed strong content partnerships with HR and employer branding publications to drive net new leads.
● Reviewed and re-classified the content library, to ensure users at each stage of the marketing funnel, received the most relevant and engaging content based on their lead score.
Sales, Manager, Marketo, Planning, Online, Google, Web, Organization, Science, International, Growth, Net, PLC, Content, Employer branding, Marketing, Analytics, Finance, Leadership, Tableau, Salesforce, Database, E-commerce, B2C, Budget, Operations, B2B, Data Science, Google analytics, Branding
2015 - 2018
job
Digital Marketing Manager - Customer Acquisition and Brand Advertising
Hostelworld Group PLC.
Responsible for the strategy, planning and delivery of biddable media, app and paid social
marketing campaigns to drive customer acquisition and brand awareness.
● Accountable for the preparation of revenue and booking forecasts for Senior Management
including inputting into presentations for investor roadshows and the delivery of marketplace and competitor insights.
● Responsible for partnering with Google, Facebook, Snapchat and Double click on quarterly
business plans and reviews to ensure Hostelworld was at the forefront of best practices in technology and automation.
● Responsible for managing the relationship with external creative agencies Lucky Generals
and the 7 Stars, including working with the Head of Brand to provide the technical
specifications for creative briefs to ensure all assets were optimised for media buying.
● Responsible for all media buying related to large multimillion brand campaigns. These
adverts featured globally known celebrities such as Mariah Carey, Fifty Cent etc.
● Responsible for the leadership and development of a team of in-house Planning Executives,
Biddable Media Executives and Paid Social Executives.
● Hands on experience of DBM, AdWords, Facebook, Snapchat, Twitter, DCM, Google
Analytics, Adobe Analytics and Branch/ Tune. Proficient at using SQL for data deep dives.
● Responsible for the project management of several technical projects including the implementation of DoubleClick Campaign Manager, Google Vision and GA360.
● Responsible for partnering with the Data Science team to strategize and plan the utilisation
of customer segmentation data to deliver targeted and personalised campaigns at scale.
Key Achievements
● Achieved double digit growth in mobile bookings year on year with steady growth on all
group bookings.
● Acquisition Lead on a cross functional project with the Data Science team that delivered a
contribution model to prove the commercial value of impression-based advertising.
● Project managed a 'Google Vision' project which set out to address how the Company could
use machine learning to categorise more than one million website images that were
featuring in Display remarketing feeds.
● Delivered 64M paid views on You Tube and Facebook for a brand campaign to change the perception of hostels.
marketing campaigns to drive customer acquisition and brand awareness.
● Accountable for the preparation of revenue and booking forecasts for Senior Management
including inputting into presentations for investor roadshows and the delivery of marketplace and competitor insights.
● Responsible for partnering with Google, Facebook, Snapchat and Double click on quarterly
business plans and reviews to ensure Hostelworld was at the forefront of best practices in technology and automation.
● Responsible for managing the relationship with external creative agencies Lucky Generals
and the 7 Stars, including working with the Head of Brand to provide the technical
specifications for creative briefs to ensure all assets were optimised for media buying.
● Responsible for all media buying related to large multimillion brand campaigns. These
adverts featured globally known celebrities such as Mariah Carey, Fifty Cent etc.
● Responsible for the leadership and development of a team of in-house Planning Executives,
Biddable Media Executives and Paid Social Executives.
● Hands on experience of DBM, AdWords, Facebook, Snapchat, Twitter, DCM, Google
Analytics, Adobe Analytics and Branch/ Tune. Proficient at using SQL for data deep dives.
● Responsible for the project management of several technical projects including the implementation of DoubleClick Campaign Manager, Google Vision and GA360.
● Responsible for partnering with the Data Science team to strategize and plan the utilisation
of customer segmentation data to deliver targeted and personalised campaigns at scale.
Key Achievements
● Achieved double digit growth in mobile bookings year on year with steady growth on all
group bookings.
● Acquisition Lead on a cross functional project with the Data Science team that delivered a
contribution model to prove the commercial value of impression-based advertising.
● Project managed a 'Google Vision' project which set out to address how the Company could
use machine learning to categorise more than one million website images that were
featuring in Display remarketing feeds.
● Delivered 64M paid views on You Tube and Facebook for a brand campaign to change the perception of hostels.
Twitter, Manager, Social, Planning, Booking, Campaign, App, Google, Science, Adobe analytics, Doubleclick, Development, Adobe, Snapchat, Growth, Implementation, Digital Marketing, Media buying, Website, Technology, Analytics, Management, Leadership, Automation, Adwords, Facebook, Data Science, Machine learning, Advertising, Project Management, Sql, Marketing
2012 - 2015
job
Biddable Media Strategist- Programmatic & Paid Social
Hostelworld Group PLC.
Responsible for the strategy and planning of social and paid media campaigns
on DBM, GDN, Facebook, Twitter and Instagram aligned with Hostelworld's global strategy.
● Responsible for providing insights, channel monitoring, performance reporting and recommendations.
● Building and optimising display, native, video and paid social campaigns, across ad serving
(DCM) and bidding platforms (DBM and Facebook Power Editor).
● Maintaining performance, delivery and profitability of both branding and direct
response display and paid social campaigns.
● Leveraging campaign data to create post campaign analysis presentations.
● Ensuring display and native campaigns adhere to brand safety requirements, this
includes updating blacklists and implementing 3rd party verification tools across
relevant platforms.
● Co-ordination of set up of pixels, SDK's and floodlight tags and supported with troubleshooting common tagging issues.
on DBM, GDN, Facebook, Twitter and Instagram aligned with Hostelworld's global strategy.
● Responsible for providing insights, channel monitoring, performance reporting and recommendations.
● Building and optimising display, native, video and paid social campaigns, across ad serving
(DCM) and bidding platforms (DBM and Facebook Power Editor).
● Maintaining performance, delivery and profitability of both branding and direct
response display and paid social campaigns.
● Leveraging campaign data to create post campaign analysis presentations.
● Ensuring display and native campaigns adhere to brand safety requirements, this
includes updating blacklists and implementing 3rd party verification tools across
relevant platforms.
● Co-ordination of set up of pixels, SDK's and floodlight tags and supported with troubleshooting common tagging issues.
Safety, UP, Social, Native, Planning, Online, Programmatic, Twitter, PLC, Compliance, Facebook, Instagram, Operations, Video, Branding, Digital Marketing, Seo, PPC, Google Display, Project coordination, Native and display advertising, Digital Marketing Strategy, Online marketing
My education
Dublin City University
MSc, Business & Human Resource Strategy
MSc, Business & Human Resource Strategy
Stanford University
N/a, European Entrepreneurship
N/a, European Entrepreneurship
Dublin Institute of Technology
BSc, Business Management
BSc, Business Management
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