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Business Strategy Consultant
Michael Lynch MBA
,
Ratho, United Kingdom
Experience
Other titles
Skills
I'm offering
A well networked leader with a passion for positive change. Uses digital and technology insights to enhance business performance, customer experience, and operational efficiency. Has been responsible for leading, developing and delivering successful strategies, designing and implementing change initiatives to drive operational improvement and enhance customer satisfaction, driving business growth through efficient and effective marketing and using evolving technology to drive digital change.
An energetic, innovative and positive business leader, with experience bridging process and technology with people and culture. A natural problem solver who minimises risk and manages complex situations using intuition and detailed analysis to make informed decisions.
Action oriented, combining clear vision with a track record of shaping discussions and instigating/delivering pragmatic change focused on driving business value and competitive advantage. Sets and achieves stretching business and personal goals. Builds successful teams, fosters trust, engenders loyalty. A strong coach and motivator, who engages people, communicates clearly and can negotiate at all levels.
An energetic, innovative and positive business leader, with experience bridging process and technology with people and culture. A natural problem solver who minimises risk and manages complex situations using intuition and detailed analysis to make informed decisions.
Action oriented, combining clear vision with a track record of shaping discussions and instigating/delivering pragmatic change focused on driving business value and competitive advantage. Sets and achieves stretching business and personal goals. Builds successful teams, fosters trust, engenders loyalty. A strong coach and motivator, who engages people, communicates clearly and can negotiate at all levels.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Group Business Director
AmazeRealise.
I joined a digital marketing agency to gain more exposure around how businesses across different markets and industries were tackling big strategic problems, the specific challenges they were facing and the digital tools they were using to solve them.
AmazeRealise are one of the top 10 digital agencies in the UK, giving me the opportunity to work with leading brands such as, Lloyds Banking Group, Expedia and Lexus. This allowed me to look closer at the individual business strategies and how digital was being used to drive performance.
• Part of the executive team supporting key business decisions and challenges
• Involved in the rebranding and proposition workshops, following the merger of two agencies
• Development of the new go to market and proposition strategy
• Setting up new channels to drive lead generation and grow brand awareness
• Supporting the solution proposals for a variety of clients across multiple digital challenges
• Worked in conjunction with the Strategy and UX teams to create a series of events and research papers on Customer Experience (CX)
• Working with the global team to initiate new opportunities to increase market awareness and support the strategic objective to launch the AmazeRealise brand in the US
AmazeRealise are one of the top 10 digital agencies in the UK, giving me the opportunity to work with leading brands such as, Lloyds Banking Group, Expedia and Lexus. This allowed me to look closer at the individual business strategies and how digital was being used to drive performance.
• Part of the executive team supporting key business decisions and challenges
• Involved in the rebranding and proposition workshops, following the merger of two agencies
• Development of the new go to market and proposition strategy
• Setting up new channels to drive lead generation and grow brand awareness
• Supporting the solution proposals for a variety of clients across multiple digital challenges
• Worked in conjunction with the Strategy and UX teams to create a series of events and research papers on Customer Experience (CX)
• Working with the global team to initiate new opportunities to increase market awareness and support the strategic objective to launch the AmazeRealise brand in the US
Digital Marketing, Marketing, UX, Research, Customer experience, Banking, Workshops, Support, Development, CX, Go, ME, UP
2013 - 2017
job
Marketing Director
Sure Thing Insurance.
Co-founded a venture to launch a new insurance broker in the UK. Sure Thing! Insurance was launched within budget and on time. Combining the role of acting COO and Marketing Director, my responsibilities spread across many aspects of a new business being set up and becoming market ready.
• Market strategy including brand and digital assets created and business launched on time and within budget
• Growth target was exceeded by 87% within the 1st year of trading.
• Developed brand design and tone of voice using user groups and creating personas around the target audience.
• Used insights from the personas and research to understand behaviours and preferences, which in turn informed the go to market strategy and tone of voice.
• Deployed tools to develop further insights into customer behaviour, using insights to drive change.
• As a board member I continued to be a pioneer for positive change, influencing the introduction of new technology and customer thinking aligned with our goals to grow market share, increase revenue and achieve best in class customer satisfaction.
• Market strategy including brand and digital assets created and business launched on time and within budget
• Growth target was exceeded by 87% within the 1st year of trading.
• Developed brand design and tone of voice using user groups and creating personas around the target audience.
• Used insights from the personas and research to understand behaviours and preferences, which in turn informed the go to market strategy and tone of voice.
• Deployed tools to develop further insights into customer behaviour, using insights to drive change.
• As a board member I continued to be a pioneer for positive change, influencing the introduction of new technology and customer thinking aligned with our goals to grow market share, increase revenue and achieve best in class customer satisfaction.
Marketing, Design, Budget, Research, Technology, Growth, Insurance, Go, UP
2010 - 2012
job
Head of Marketing and Digital
Hastings Insurance Group.
Post management buy out, I was head hunted to help turn around the business and assist in the strategic aim to grow market share from 3% to 10%. Lead the ecommerce and marketing teams who had responsibility for brand, comms, acquisition, conversion, user journey and loyalty, and create a plan aligned to the strategic aims
• Developed full new structure of the marketing team going from 8 heads to 22 within first year
• Introduced and executed tender process to identify key new suppliers across digital
• Introduced measures to monitor brand awareness and customer satisfaction
• Implemented a CRM and email management system allowing us to track and monitor more effectively.
• Put customer centricity at the forefront of change by introducing A/B and MVT testing prior to any changes being 100% applied to the site, measuring drop off, conversion and cross sell.
• Played an active role as voice of the customer, representing at both the board and customer focus group.
• Overall the business turned itself around and became truly customer focused, as result the business grew year on year in terms of revenue and market share.
• Developed full new structure of the marketing team going from 8 heads to 22 within first year
• Introduced and executed tender process to identify key new suppliers across digital
• Introduced measures to monitor brand awareness and customer satisfaction
• Implemented a CRM and email management system allowing us to track and monitor more effectively.
• Put customer centricity at the forefront of change by introducing A/B and MVT testing prior to any changes being 100% applied to the site, measuring drop off, conversion and cross sell.
• Played an active role as voice of the customer, representing at both the board and customer focus group.
• Overall the business turned itself around and became truly customer focused, as result the business grew year on year in terms of revenue and market share.
Marketing, Ecommerce, CRM, Management, User journey, Testing, Focus group
1995 - 2010
job
Head of Marketing and e-Commerce
Kwik Fit Financial Services.
Part of the original team involved in the set up of the new financial services arm of Kwik Fit Group. Kwik Fit Financial was set up as a challenger brand in a bid to deliver customer excellence as a key differentiator. My initial role was a change champion driving efficiencies and productivity through technology and automation, while latterly I was tasked with setting up the online side of the business.
• Responsibility of online and offline marketing, including channels and brand development
• Drove online conversion and optimisation by focusing on user journey
• Created a CRM to track and analyse every on and offline customer touch point - acquisition through to retention.
• Oversaw all of the disciplines of the online and offline marketing team, including user journey, brand and product development.
• Increased brand awareness through driving campaigns across all channels.
• Increased % of new business from 0 to 80% within 3 years of launching.
• As well as my marketing responsibilities I sat on the operational board, influencing strategy and key decisions across the business.
Additional experience as Head of Online, Project lead - Mergers and Acquisitions, Project lead - business re-engineering, and Head of Customer Service at Kwik Fit Insurance
• Responsibility of online and offline marketing, including channels and brand development
• Drove online conversion and optimisation by focusing on user journey
• Created a CRM to track and analyse every on and offline customer touch point - acquisition through to retention.
• Oversaw all of the disciplines of the online and offline marketing team, including user journey, brand and product development.
• Increased brand awareness through driving campaigns across all channels.
• Increased % of new business from 0 to 80% within 3 years of launching.
• As well as my marketing responsibilities I sat on the operational board, influencing strategy and key decisions across the business.
Additional experience as Head of Online, Project lead - Mergers and Acquisitions, Project lead - business re-engineering, and Head of Customer Service at Kwik Fit Insurance
Marketing, CRM, Product development, Automation, E-commerce, Optimization, Customer service, User journey, Service, Technology, Engineering, Insurance, Development, Retention, Online, UP
My education
n/a
MBA, Business Administration
MBA, Business Administration
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