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Corporate communications professional with PLC and brand marketing experience
Sallyanne Heywood
,
Swansea, United Kingdom
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Commercially astute and dynamic VP of Corporate Communications & Marketing with >20 years’ experience supporting the realisation of strategic visions for international brands, including American Express and SSP Group Limited.
Delivers worldwide marketing and communications (B2B & B2C) and transforms global functions; builds exceptional capabilities and acts as special / comms advisory to C-suite stakeholders, implements strategies relating to investor and media relations, PR, corporate brand identity, external campaigns, digital marketing and employee comm and engagement.
Influences and motivates multi-level stakeholders, creates consensus and drives integrated marketing & communications campaigns; collaborates with Board level stakeholders, media, press, bloggers, PR agencies, investors and geographically dispersed talent pools. Responds to changes such as transition from PLC to private ownership.
Strives to innovate and formulates new ideas to propel organisations forward; advocates use of digital and explores new ways to engage with virtual talent pools using mobile applications, embraces social media and launches new intranet / internet sites with two-way communications that dramatically increase sales via online engagement.
Delivers worldwide marketing and communications (B2B & B2C) and transforms global functions; builds exceptional capabilities and acts as special / comms advisory to C-suite stakeholders, implements strategies relating to investor and media relations, PR, corporate brand identity, external campaigns, digital marketing and employee comm and engagement.
Influences and motivates multi-level stakeholders, creates consensus and drives integrated marketing & communications campaigns; collaborates with Board level stakeholders, media, press, bloggers, PR agencies, investors and geographically dispersed talent pools. Responds to changes such as transition from PLC to private ownership.
Strives to innovate and formulates new ideas to propel organisations forward; advocates use of digital and explores new ways to engage with virtual talent pools using mobile applications, embraces social media and launches new intranet / internet sites with two-way communications that dramatically increase sales via online engagement.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Vice President Global Marketing & Communications
Ciklum Ltd.
Invited to join this leading digital solutions company with responsibility for global marketing and communications. Targeting
clients and prospects in Fortune 500 and fast-growing organisations. Special focus on creation of full corporate communications
function.
* Created and activated crisis communications strategy; to support business during COVID19 pandemic. Key member of Business Continuity and Incident Response Team, creating, managing and delivering effective messaging to all stakeholder
groups.
* Established in-house PR Office; reconnected business to key press across three continents and 12 countries and provided proactive and reactive content for media consumption.
* C-Suite advisory; coaching, creating and delivering c-suite comms programmes, across multi-channels and audiences
to include media training, speech writing, video production etc.
* Created and activated demand generation campaign; reshaped and reduced marketing budget and team to ensure
effective activity during crisis.
clients and prospects in Fortune 500 and fast-growing organisations. Special focus on creation of full corporate communications
function.
* Created and activated crisis communications strategy; to support business during COVID19 pandemic. Key member of Business Continuity and Incident Response Team, creating, managing and delivering effective messaging to all stakeholder
groups.
* Established in-house PR Office; reconnected business to key press across three continents and 12 countries and provided proactive and reactive content for media consumption.
* C-Suite advisory; coaching, creating and delivering c-suite comms programmes, across multi-channels and audiences
to include media training, speech writing, video production etc.
* Created and activated demand generation campaign; reshaped and reduced marketing budget and team to ensure
effective activity during crisis.
Marketing, Coaching, Writing, Video, Budget, Training, C, Pr, Content, Support, Global Marketing, Office, Campaign, Production, President
2018 - 2020
job
Internal Communications Director
American Express Global Business Travel Ltd.
Following acquisition of Hogg Robinson by Amex, transitioned across into senior leadership position in leading provider of end-
to-end corporate travel management, responsible for communications to 17,500 global staff in more than 140 countries with
$2M p.a. budget and team of 15 (11 virtual), acting as special advisory for CEO and COO communication programmes.
* Assembled world class Internal Communications Team and grew to four FTEs; shaped executive strategy for internal
communications, sourced talent and appointed two staff in UK and two in US. Expanded to 24/7 operation.
* Spearheaded more effective way to communicate and engage with 10,500 remote travel workers (on-going); explored
use of digital via mobile app, coordinated CEO hub meetings and used Microsoft Office 365 notifications.
* Realised integration targets for mitigated employee tribunal recourse and achieved 72% employee engagement
during major competitor acquisition; drove multi-layered internal communications programme.
- Supported smooth integration of 5,000+ employees from 120 countries (five languages); partnered with functional leads
and coordinated timings, offered valuable support to work council and oversaw TUPE requirements.
* Delivered all content for three-day Employee Recognition Event, 'Pacesetters 2019', to celebrate highest performers;
outlined event theme, developed business programme and drafted CEO, COO and CTO presentations.
- Controlled content and guaranteed successful event execution; managed stage presentations from invited industry
suppliers, produced 12 videos and directed teams during gala dinner, parties and main activities.
* Increased profile engagement and two-way communications for CEO comms, with 67% of staff feeling more
connected to CEO; created programme of meetings / events and dedicated communications channel.
* Implemented Senior Leadership Team comms and assured 91% of attendees reported better understanding of role
in future business priorities; designed and delivered two-day event with guest speaker and evening celebrations.
to-end corporate travel management, responsible for communications to 17,500 global staff in more than 140 countries with
$2M p.a. budget and team of 15 (11 virtual), acting as special advisory for CEO and COO communication programmes.
* Assembled world class Internal Communications Team and grew to four FTEs; shaped executive strategy for internal
communications, sourced talent and appointed two staff in UK and two in US. Expanded to 24/7 operation.
* Spearheaded more effective way to communicate and engage with 10,500 remote travel workers (on-going); explored
use of digital via mobile app, coordinated CEO hub meetings and used Microsoft Office 365 notifications.
* Realised integration targets for mitigated employee tribunal recourse and achieved 72% employee engagement
during major competitor acquisition; drove multi-layered internal communications programme.
- Supported smooth integration of 5,000+ employees from 120 countries (five languages); partnered with functional leads
and coordinated timings, offered valuable support to work council and oversaw TUPE requirements.
* Delivered all content for three-day Employee Recognition Event, 'Pacesetters 2019', to celebrate highest performers;
outlined event theme, developed business programme and drafted CEO, COO and CTO presentations.
- Controlled content and guaranteed successful event execution; managed stage presentations from invited industry
suppliers, produced 12 videos and directed teams during gala dinner, parties and main activities.
* Increased profile engagement and two-way communications for CEO comms, with 67% of staff feeling more
connected to CEO; created programme of meetings / events and dedicated communications channel.
* Implemented Senior Leadership Team comms and assured 91% of attendees reported better understanding of role
in future business priorities; designed and delivered two-day event with guest speaker and evening celebrations.
Office 365, Budget, Leadership, Event, Employee Engagement, Management, Integration, Content, Support, Speaker, Cto, Ceo, Office, App
2008 - 2018
job
Head of Corporate Communications
Hogg Robinson Group PLC.
then promoted to Head of Corporate Marketing Communications and, in 2016, progressed up to MARCOM Director role.
Marketing, UP
2006 - 2008
job
Head of Communications
SSP Group Limited.
As result of buyout, SSP Group Limited was formed (previously part of Compass), operating food and beverage concession in global travel industry with brands such as Upper Crust, M&S Simply Food and Millie's Cookies. Appointed to expand international
communications capability and instilled cohesive culture across diverse geographical locations.
* Fulfilled all communications during transition from PLC to profit-driven business; made formal recommendations to stakeholders on portraying PLC behaviour to external press, engaged employees and supported cultural changes.
* Dramatically increased international communications footprint; raised headcount from three to 15, headed up
external and internal comms across 28 countries and instilled harmonised approach to global operations.
- Installed standardised approach to international communications; embraced cultural diversities, motivated staff to knowledge share, embedded training and development paths and coached talent.
communications capability and instilled cohesive culture across diverse geographical locations.
* Fulfilled all communications during transition from PLC to profit-driven business; made formal recommendations to stakeholders on portraying PLC behaviour to external press, engaged employees and supported cultural changes.
* Dramatically increased international communications footprint; raised headcount from three to 15, headed up
external and internal comms across 28 countries and instilled harmonised approach to global operations.
- Installed standardised approach to international communications; embraced cultural diversities, motivated staff to knowledge share, embedded training and development paths and coached talent.
Operations, Training, Embedded, PLC, Development, International, UP
2002 - 2006
freelance
Director / Interim PR Consultant
Heywood-Phillips.
Following departure from Getty Images, set up own consultancy offering PR services to corporate clients. Worked on multiple
projects with major global brands, supported move to digital, change management and PR strategy development.
Notable Assignments:
Jacquie Lawson E-C ar ds
* Switched up PR during first peak of digital and key to sale of company to Hallmark; championed PR to tell story and promote E-Cards, developed features for Good Housekeeping and Easy Living magazines, courted US national
newspaper and landed article in Wall Street Journal that brought Hallmark to the table.
The Walt Disney Company
* Managed internal communications programme and mitigated detrimental impact of employee related changes;
outlined message on need to bring resource in line with amendments to benefits and compensation scheme.
O2
* Revolutionised employee engagement and safeguarded buy in to O2 products / services; introduced newsletters,
comms toolkits and cutting edge machine-to-machine concepts to promote O2 brand.
projects with major global brands, supported move to digital, change management and PR strategy development.
Notable Assignments:
Jacquie Lawson E-C ar ds
* Switched up PR during first peak of digital and key to sale of company to Hallmark; championed PR to tell story and promote E-Cards, developed features for Good Housekeeping and Easy Living magazines, courted US national
newspaper and landed article in Wall Street Journal that brought Hallmark to the table.
The Walt Disney Company
* Managed internal communications programme and mitigated detrimental impact of employee related changes;
outlined message on need to bring resource in line with amendments to benefits and compensation scheme.
O2
* Revolutionised employee engagement and safeguarded buy in to O2 products / services; introduced newsletters,
comms toolkits and cutting edge machine-to-machine concepts to promote O2 brand.
Change management, C, Employee Engagement, Pr, Management, Development, Strategy development, Interim, UP
2000 - 2002
job
Director EMEA, Corporate Communications
Getty Images.
Joined major visual media company during precursor to digital photography, directed team of seven located in mainland Europe
and responsible for $3.5M-$4M p.a. budget, drove pioneering programmes and restructured communications function.
* Facilitated transition from film to digital; managed crisis communication sessions globally to introduce concept of digital photography, invited photographers to round table events with renowned digital specialists.
* Blended cultural and country requirements into one cohesive framework; developed one set of content and tailored
it to each location, implemented personal development paths and mentored on systems and processes.
* Organised New Blood Campaign that premiered at Cannes Lions Festival; coordinated major beach party complete
with projected company logo and promoted use of digital by creative talent in future advertising campaigns.
and responsible for $3.5M-$4M p.a. budget, drove pioneering programmes and restructured communications function.
* Facilitated transition from film to digital; managed crisis communication sessions globally to introduce concept of digital photography, invited photographers to round table events with renowned digital specialists.
* Blended cultural and country requirements into one cohesive framework; developed one set of content and tailored
it to each location, implemented personal development paths and mentored on systems and processes.
* Organised New Blood Campaign that premiered at Cannes Lions Festival; coordinated major beach party complete
with projected company logo and promoted use of digital by creative talent in future advertising campaigns.
Advertising, Budget, Logo, Photography, Movie, Content, It, Festival, Development, Campaign, Framework, Processes
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