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Award-winning freelance designer based in London with a focus on branding and packaging.
Daniel Goodman
,
London, United Kingdom
Experience
Other titles
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I'm offering
I’m Daniel Goodman, an award-winning freelance designer based in London with a focus on branding and packaging. My 12-year career has been anything but typical; graduating top of my class in 2006, running my own studio – Dan Good Design for 8 years and then hungry for a new challenge, moved to London in 2016. Recent highlights include developing Michelin's Global Packaging Guidelines and re-designing Georgia’s national beer. I’m passionate and driven, have a penchant for bold ideas, a somewhat OCD-like focus on the details and the experience to deliver results through to completion.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Available
My experience
2017 - 2018
freelance
Design Director
ECHO.
As Design Director at ECHO in London, I led a number of key projects, including the creation of Michelin's Global Packaging Guidelines, category-defining pack designs for LVMH spirits, and a new line of paints for Craig & Rose.
Branding, Graphic design, Visual identity, Logo Design, Layout, Packaging, Packaging design, Annual reports, Brand identity
2016 - 2017
job
Senior Designer
DRINK WORKS.
After moving to London, I worked as a Senior Graphic Designer at Drink Works. I helped develop brand strategy, branding and packaging design for major players in the beverage industry including SAB Miller, Accolade Wines and Coca-Cola.
Design, Branding, Brand identity, Packaging
2014 - 2016
project
THE FLOW PROJECT
Two years; two different regions with remarkably similar challenges; 28 out-of-work youth; some deeply rural, some from bustling small towns; an unlikely collaboration of academics, local municipality, development practitioners, and innovators; one great big out-the-box project that pushed the boundaries of development work.
I played a key role in developing and implementing the project and was integral to the roll-out and design of the two community currencies.
I played a key role in developing and implementing the project and was integral to the roll-out and design of the two community currencies.
Social innovation, Graphic design, Design, Web design, Visual Identity, Education
2008 - 2016
job
Designer
DAN GOOD DESIGN.
In 2008 I set up Dan Good Design, a small studio working with a wide range of clients, from non-profits to startups and what would become some of South Africa's top craft beer brands.
Throughout this time I established myself as a multidisciplinary designer, being able to work from the ground up, from naming, strategy and branding creation through to packaging, web and app design.
Throughout this time I established myself as a multidisciplinary designer, being able to work from the ground up, from naming, strategy and branding creation through to packaging, web and app design.
Design, Branding, App Design, Packaging, Startups, Web, App, Naming
2007 - 2008
job
Designer
FUEL DESIGN.
I worked as part of a small team at FUEL Design, specializing in print and web design, developing brand identities and collateral, packaging and below the line advertising.
Design, Advertising, Packaging, Web design, Print, Web
My education
2004
-
2006
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
National Diploma, Graphic Design
National Diploma, Graphic Design
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