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jobs
Andrew Mulholland
,
Woodlands, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2016 - ?
job
Marketing Director
Groupcall Ltd.
London
Remit to transform the marketing function of a privately-owned developer of education focussed software applications, with primary focus on UK schools market.
Marketing Director (Feb '16 to present)
• Grew website page views 250% and inbound enquiries up 600%
• Implemented buyer personas, customer journeys and marketing automation processes
• Introduced Customer Success Programme to nurture community and customer advocacy
• Developed issues based content (video, e-books, whitepapers, info graphics, blogs)
• Conducted statistically significant customer research to feed content and inform product development
• Formulated personalised outbound activity, content amplification and remarketing
• Worked closely with Microsoft partner marketing team to devise and implement end user campaign activity.
Remit to transform the marketing function of a privately-owned developer of education focussed software applications, with primary focus on UK schools market.
Marketing Director (Feb '16 to present)
• Grew website page views 250% and inbound enquiries up 600%
• Implemented buyer personas, customer journeys and marketing automation processes
• Introduced Customer Success Programme to nurture community and customer advocacy
• Developed issues based content (video, e-books, whitepapers, info graphics, blogs)
• Conducted statistically significant customer research to feed content and inform product development
• Formulated personalised outbound activity, content amplification and remarketing
• Worked closely with Microsoft partner marketing team to devise and implement end user campaign activity.
Marketing, Product development, Video, Research, Automation, Marketing Automation, Content, Website, Blogs, Developer, Development, Community, Software, Campaign, Processes, UP
2012 - 2016
job
Head of Marketing and Business Solutions Sales Manager
D-Link Corporation.
London
A global leader in consumer and business networking, security, storage and IP CCTV with a turnover of over $1billion.
Head of Marketing and Business Solutions Sales Manager (Jan '12 to Feb '16)
• Ownership of P&L for D-Link's business solutions activity in the UK and Ireland
• Assumed responsibility for SI/VAR and DMR sales teams - with a combined target of €9million. Primary end user vertical: education
• Consistently over-achieved on revenue target. Final year 25% growth in sales whilst market in decline
• Ideal partner profiling and gap analysis identify key gaps to exploit
• Introduction of inside sales agents responsible for tele-channel management and lead nurturing
• responsibility for all marketing planning and output.
A global leader in consumer and business networking, security, storage and IP CCTV with a turnover of over $1billion.
Head of Marketing and Business Solutions Sales Manager (Jan '12 to Feb '16)
• Ownership of P&L for D-Link's business solutions activity in the UK and Ireland
• Assumed responsibility for SI/VAR and DMR sales teams - with a combined target of €9million. Primary end user vertical: education
• Consistently over-achieved on revenue target. Final year 25% growth in sales whilst market in decline
• Ideal partner profiling and gap analysis identify key gaps to exploit
• Introduction of inside sales agents responsible for tele-channel management and lead nurturing
• responsibility for all marketing planning and output.
Marketing, Networking, Management, Sales, Security, Marketing Planning, Growth, Storage, Manager, SI, Ideal
2007 - 2012
job
Marketing Manager
unknown.
• Delivered comprehensive 'recruit, re-engage and energize' programme, returning the UK business to profitable growth
• Key participant in project team for global partner programme, Salesforce and global web integration
• Led European creative and PR agency appointment and management
• Initiated and drove through pan-European re-brand and campaign development
• Forged excellent relationships with IT press - 22.5% share-of-voice (v.5% market share) and multiple awards
• Devised innovative incentive and learning programme, 'The Big Reward Zone', opens communication with over 1,200 UKI channel sales people in its first quarter - 80% visit the site on a weekly basis
• Managed presence at international Bett and IFSEC exhibitions, generating a combined pipeline of over €10million from £150K investment
• Developed 'Shop-in-shop' programme for retail independents, responsible for sales of £600K in first quarter
• Developed relationships with Intel, Ubisoft, Samsung, IKEA, UBM, HMV, DivX and TalkTalk
• Conceived channel sales promotions, incentives, merchandising and hospitality programmes.
• Key participant in project team for global partner programme, Salesforce and global web integration
• Led European creative and PR agency appointment and management
• Initiated and drove through pan-European re-brand and campaign development
• Forged excellent relationships with IT press - 22.5% share-of-voice (v.5% market share) and multiple awards
• Devised innovative incentive and learning programme, 'The Big Reward Zone', opens communication with over 1,200 UKI channel sales people in its first quarter - 80% visit the site on a weekly basis
• Managed presence at international Bett and IFSEC exhibitions, generating a combined pipeline of over €10million from £150K investment
• Developed 'Shop-in-shop' programme for retail independents, responsible for sales of £600K in first quarter
• Developed relationships with Intel, Ubisoft, Samsung, IKEA, UBM, HMV, DivX and TalkTalk
• Conceived channel sales promotions, incentives, merchandising and hospitality programmes.
Marketing, Retail, Salesforce, Pr, Management, Integration, Sales, It, Growth, Development, Web, International, Campaign, LED, Manager
2006 - 2007
job
Internet Marketing Manager
Experian QAS.
• Brought Experian into the Web 2.0 era
• Agreed board-level sign-off for inaugural global web strategy; harmonised US, APAC and EMEA activities
• Over-achieved on lead and margin targets for UK, delivering 180% digital growth with ROI of 850%
• Achieved 1st page Google rankings for company's top 15 keywords via search engine optimisation
• Developed 'Automated Enquiry System', significantly improving conversion of web leads
• Pioneered the organisation's first webinar events
• Improved conversion rates for key landing pages via A/B testing
• Involved in research and UX planning and testing of new, on-demand delivery model.
• Agreed board-level sign-off for inaugural global web strategy; harmonised US, APAC and EMEA activities
• Over-achieved on lead and margin targets for UK, delivering 180% digital growth with ROI of 850%
• Achieved 1st page Google rankings for company's top 15 keywords via search engine optimisation
• Developed 'Automated Enquiry System', significantly improving conversion of web leads
• Pioneered the organisation's first webinar events
• Improved conversion rates for key landing pages via A/B testing
• Involved in research and UX planning and testing of new, on-demand delivery model.
Marketing, UX, Research, ROI, Optimization, Landing pages, Growth, Testing, Internet, Web, Organization, Google, Search, Manager
2004 - 2006
job
Public Sector Campaign Manager
Mind the Gap.
• Filled opportunity pipeline - the public sector (B2G) sales team becomes the most successful in the business
• Fully integrated public sector campaign, 'Mind the Gap', delivers business-record ROI of over 500%
• Devised 'Customer Success Programme' - facilitating over 40 customer endorsements in year 1.
• Delivered vertical campaigns to central and local government, education, health and criminal justice sectors
• Conducted horizontal campaigns to IT, marketing, finance, contact centre and HR contacts
• Developed research: 'Mind the Gap: Data Quality in the Public Sector' and produced white papers
• Guest speaker at two public sector industry events and represented marketing at national sales conference.
• Fully integrated public sector campaign, 'Mind the Gap', delivers business-record ROI of over 500%
• Devised 'Customer Success Programme' - facilitating over 40 customer endorsements in year 1.
• Delivered vertical campaigns to central and local government, education, health and criminal justice sectors
• Conducted horizontal campaigns to IT, marketing, finance, contact centre and HR contacts
• Developed research: 'Mind the Gap: Data Quality in the Public Sector' and produced white papers
• Guest speaker at two public sector industry events and represented marketing at national sales conference.
Marketing, Research, ROI, Finance, Sales, Data quality, It, Speaker, Health, Public sector, Campaign, Manager
2003 - 2004
job
Marketing Communications Manager
NTL Inc., Hampshire.
• Account based marketing, supporting sales in customers such as Vodafone, T-Mobile, O2, Orange, Channel 4, Channel Five and the Met Police
• Developed and launched Wireless brand identity for new company division within existing NTL framework
• 'Sitefinder' application improves time-to-market and makes NTL easier to do business with - key factor in improving customer retention from 80 to 95%
• Produced video case studies, generating meetings for new multi-million pound opportunities
• Introduced printed customer magazine, 'Wireless Vision'
• Specified internal and external research to gauge customer satisfaction
• Reviewed, re-structured and re-designed divisional websites
• Planned and implemented hospitality programme and presence at trade shows / conferences.
• Developed and launched Wireless brand identity for new company division within existing NTL framework
• 'Sitefinder' application improves time-to-market and makes NTL easier to do business with - key factor in improving customer retention from 80 to 95%
• Produced video case studies, generating meetings for new multi-million pound opportunities
• Introduced printed customer magazine, 'Wireless Vision'
• Specified internal and external research to gauge customer satisfaction
• Reviewed, re-structured and re-designed divisional websites
• Planned and implemented hospitality programme and presence at trade shows / conferences.
Marketing, Video, Research, Websites, Sales, Wireless, Retention, Framework, Manager
1999 - 2003
job
hardware manufacturer, software developer then systems integrator to the mid-market
Viglen plc.
corporate, education and public sectors - employing 300 people and turning over £100+ million per annum.
Various Marketing Roles (Jan '99 to Jan '03)
• Served my 'apprenticeship' with Alan Sugar, Nick Hewer et al.
• Progressed from Marketing Co-ordinator (Schools) to Marketing Executive (Education) to Junior Marketing Manager, helping the company diversify from 'box shifter' to 'solutions provider'.
Various Marketing Roles (Jan '99 to Jan '03)
• Served my 'apprenticeship' with Alan Sugar, Nick Hewer et al.
• Progressed from Marketing Co-ordinator (Schools) to Marketing Executive (Education) to Junior Marketing Manager, helping the company diversify from 'box shifter' to 'solutions provider'.
Marketing, Developer, Hardware, Software, Manager
My education
Strathclyde Graduate Business School
MSc, Marketing Management
MSc, Marketing Management
The University of Glasgow
Masters, N/a
Masters, N/a
UWC Atlantic College
Secondary, N/a
Secondary, N/a
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