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3
jobs
Strategic Marketing Consultant and Senior Agency Board Director available for Advertising and Marketing Consultancy
Alexander Hawke
,
Bedford, United Kingdom
Experience
Other titles
Skills
I'm offering
A multi-award winning, dynamic senior marketing professional with over 19 years' of integrated B2C and B2B marketing communications’ experience, spent at top London marketing and creative agencies. Integrated Marketer across all disciplines (through-the-line (TTL)): Strategy, Brand, Digital, Mobile, TV, Press, Social, Outdoor Advertising, Sponsorship, Retail, Shopper, Category, Promotional and Experiential.
Markets
United States
United Kingdom
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Managing Partner, Business Development
McCann Worldgroup (McCann Milton Keynes & Craft Worldwide).
Business development, Development
2016 - 2020
job
Managing Partner, Client Services
McCann World Group (McCann London & McCann Demand).
Agency Board Management for McCann Demand and Integrated
Advertising Lead for world-class and top-ten McCann Worldgroup
clients, including: Mastercard, Subway, IQOS, c2c Trains, Travel Republic & Anglian Home Improvements.
Highlights include:
- Created a unique integrated Worldgroup team for Mastercard UK,
bringing together 3 agency offerings (McCann London, McCann Demand & Craft London). This team covered all Integrated
Advertising, Digital Payments and Production expertise. Increased
revenue by 54% to £2.7 million.
- Created a unique integrated Worldgroup team for Subway UK,
bringing together 3 agency offerings (McCann London, MRM/McCann & Craft London). This team covered all Integrated Advertising, Retail,
CRM Loyalty and Production expertise. Increased revenue by 11% to
£2 million.
- Re-built and expanded a virtual global agency hub offering for global
client IQOS across 2 McCann Worldgroup offices. Increased revenue
by 12% to £7.25 million and grew margin to 39%.
Advertising Lead for world-class and top-ten McCann Worldgroup
clients, including: Mastercard, Subway, IQOS, c2c Trains, Travel Republic & Anglian Home Improvements.
Highlights include:
- Created a unique integrated Worldgroup team for Mastercard UK,
bringing together 3 agency offerings (McCann London, McCann Demand & Craft London). This team covered all Integrated
Advertising, Digital Payments and Production expertise. Increased
revenue by 54% to £2.7 million.
- Created a unique integrated Worldgroup team for Subway UK,
bringing together 3 agency offerings (McCann London, MRM/McCann & Craft London). This team covered all Integrated Advertising, Retail,
CRM Loyalty and Production expertise. Increased revenue by 11% to
£2 million.
- Re-built and expanded a virtual global agency hub offering for global
client IQOS across 2 McCann Worldgroup offices. Increased revenue
by 12% to £7.25 million and grew margin to 39%.
Advertising, CRM, Retail, Management, Production, Project Management, Digital Marketing, Content marketing, Brand identity, Brand Building, Digital design, Design, Film and video, Video content, Social Media, Video Production, Business development, Growth strategy, Innovation
2016 - 2016
job
Client Director
B Street, London.
Joined the Management Board at B Street to drive Innovation and Growth into existing (Ferrero & eCover) and new clients (Scottish Leader & Kellogg's).
Innovation, Management, Growth, Business development, Digital Marketing, Project Management, Social Media, Integrated multi-channel campaigns, Business strategy, Outdoor media, Graphic design, Digital Marketing Strategy, Content marketing
2012 - 2016
job
Business Director
The Big Kick.
Integrated Brand Experience and Activation Client Lead for world-class clients including: PepsiCo, Walkers’, Doritos, AG Barr, NYBCo, Greene King & Philip Morris.
Highlights include:
- Re-built a group of clients that delivered £2.3m revenue over 3 years.
- Won AG Barr, Greene King, Camelot (specifically Lotto Instants) and Philip Morris Trade business.
- Won and grew Philip Morris Trade Engagement Business to deliver £4.3m TO and £1.4m GM in 2 years.
Highlights include:
- Re-built a group of clients that delivered £2.3m revenue over 3 years.
- Won AG Barr, Greene King, Camelot (specifically Lotto Instants) and Philip Morris Trade business.
- Won and grew Philip Morris Trade Engagement Business to deliver £4.3m TO and £1.4m GM in 2 years.
Digital Marketing, Content marketing, Project Management, MArketing Strategy, Customer experience, Integrated multi-channel campaigns, Sponsorship, Social Media Marketing, Press, Outdoor media
2008 - 2012
job
Client Services Director
BD Network.
Integrated Through-the-Line Client Lead for world-class clients including: Cineworld, Coca-Cola, Galaxy, Heinz & NESTEA.
Highlights include:
- Drove new business (inheriting an original £296k GM project and turning it into a Group worth £4m TO and £2.5m GM in 3 years) through winning:
Galaxy
NESTEA (Global)
Heinz (Sauces, Soups, Frozen & World Foods & SEM - Beanz)
- Led the implementation of the new Business Management Engine into BD Network (200 people agency).
- Drove office expansion plans for a Vienna office to service Coca-Cola and NESTEA in the Central and Southern Region.
Highlights include:
- Drove new business (inheriting an original £296k GM project and turning it into a Group worth £4m TO and £2.5m GM in 3 years) through winning:
Galaxy
NESTEA (Global)
Heinz (Sauces, Soups, Frozen & World Foods & SEM - Beanz)
- Led the implementation of the new Business Management Engine into BD Network (200 people agency).
- Drove office expansion plans for a Vienna office to service Coca-Cola and NESTEA in the Central and Southern Region.
Business Management, Management, Service, Implementation, Project Management, Change management, Business development, Business strategy, Integrated multi-channel campaigns, Social Media, Digital Marketing, Content marketing, Advertising, Graphic design
My education
2000
-
2001
Leeds Metropolitan University
Masters (MA), Business Studies
Masters (MA), Business Studies
1997
-
2000
University of Leeds
Batchelors, BEng (Hons), Mineral Engineering
Batchelors, BEng (Hons), Mineral Engineering
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