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Award winning UX Designer / Product Design with 20 years experience.
Phil Masaba
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly skilled and experience UX, Product eDesigner and UX Researcher with over 20 years commercial experience for big brands and start ups.
I am excited to apply my skills to produce immediate results.
Throughout my career, I have made it my priority to utilise current technologies and new techniques to develop elegant, creative technical solutions across all project phases. Comfortable in collaborative and independently-driven roles, I am a forward-thinking leader with refined analytical and critical thinking skills, and I can adapt and revise my strategies to meet evolving priorities, shifting needs, and emergent issues.
Further, I would bring the following strengths to your team:
• Exemplary track record of designing and delivering user experience solutions that add real and measurable value to commercial outcomes.
• User Centred thought leader and passionate ambassador of all User Cantered activities.
• A passionate and motivational lead with strong stakeholder management and well developed communication skills.
I am excited to apply my skills to produce immediate results.
Throughout my career, I have made it my priority to utilise current technologies and new techniques to develop elegant, creative technical solutions across all project phases. Comfortable in collaborative and independently-driven roles, I am a forward-thinking leader with refined analytical and critical thinking skills, and I can adapt and revise my strategies to meet evolving priorities, shifting needs, and emergent issues.
Further, I would bring the following strengths to your team:
• Exemplary track record of designing and delivering user experience solutions that add real and measurable value to commercial outcomes.
• User Centred thought leader and passionate ambassador of all User Cantered activities.
• A passionate and motivational lead with strong stakeholder management and well developed communication skills.
Markets
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Senior Experience Designer
Sainsbury's Group.
Leading UX design on basket, checkout and My Account on group wide propositions.
Key Achievement:
* Design and delivery of Finance and Care solution across brands
In-app purchase improvements leading to greater conversions and upturn in revenue
Key Achievement:
* Design and delivery of Finance and Care solution across brands
In-app purchase improvements leading to greater conversions and upturn in revenue
Design, UX Design, UX, Finance, App
2019 - 2019
freelance
Senior UX Consultant
Discovery.
Delivery of mobile apps redesigns and updates using Agile and Scrumband methodologies.
Key Achievement:
* Lead UX on SVOD Dplay apps (incl Eurosport and Discovery channels).
* In-app purchase improvements leading to greater conversions and upturn in revenue
Key Achievement:
* Lead UX on SVOD Dplay apps (incl Eurosport and Discovery channels).
* In-app purchase improvements leading to greater conversions and upturn in revenue
UX, Agile, Apps, App
2019 - 2019
job
Lead UX
Hyperoptic.
Product Management and Leading UX Design of redesign of new website branding project for disruptive broadband brand.
Design, Branding, UX Design, UX, Product Management, Management, Website, Redesign
2018 - 2019
freelance
Senior UX Design Consultant
AnalogFolk and Engine.
Strategic Product Innovation and Design on a variety of projects for HSBC, Barclays and Deloitte.
Produced design language guidelines documentation for Hsbc.
Produced design language guidelines documentation for Hsbc.
Design, UX Design, UX, Innovation
2018 - 2018
freelance
UX Design Consultant
Sky TV.
Streaming TV / VoD Product design spanning web, mobile, tablet, smart TV, OTT devices.
UxD and prototyping in Axure for user testing and POC.
UX Research:
• Defined UX research processes, applying UX research methods to uncover user insight.
• Analysis of qualitative and quantitative research findings into actionable insights to identify opportunity and provide user experience improvements.
• Help to develop a deep understanding of our target audiences, their behaviours, needs, goals, passions and expectations.
• Creation of documentation defining UX research principles and guidelines to help improve understanding of the customer and target audiences
Key Achievements:
• Design and delivery of ecommerce customer experience improvements across strategic and tactical projects (including partner passes,
• Customer-focused delivery of user-centred design process for better product discovery and delivery.
UxD and prototyping in Axure for user testing and POC.
UX Research:
• Defined UX research processes, applying UX research methods to uncover user insight.
• Analysis of qualitative and quantitative research findings into actionable insights to identify opportunity and provide user experience improvements.
• Help to develop a deep understanding of our target audiences, their behaviours, needs, goals, passions and expectations.
• Creation of documentation defining UX research principles and guidelines to help improve understanding of the customer and target audiences
Key Achievements:
• Design and delivery of ecommerce customer experience improvements across strategic and tactical projects (including partner passes,
• Customer-focused delivery of user-centred design process for better product discovery and delivery.
Customer experience, Processes, Web, Streaming, Testing, Design process, TV, Quantitative research, User testing, Design, Research, UX, Prototyping, Product Design, Ecommerce, UX Design, User Experience
2017 - 2018
freelance
Lead UX Consultant
Stars Group.
Providing UX Design on go to market redesigns of consumer website sand apps for PokerStars.
Leading UX and product design, working closely with product managers to develop user stories and prototypes, working in Lean UX.
Key Achievements:
* Delivering next generation eGaming apps and products across verticals (Sports betting, Poker and Casino.
* Design of multichannel loyalty programme
Leading UX and product design, working closely with product managers to develop user stories and prototypes, working in Lean UX.
Key Achievements:
* Delivering next generation eGaming apps and products across verticals (Sports betting, Poker and Casino.
* Design of multichannel loyalty programme
Design, UX Design, Product Design, UX, Lean, User stories, Website, Apps, Go
2017 - 2017
freelance
Lead UX Consultant
VCCP.
Providing Product Management and UX on go to market redesigns of B2C websites for O2 Telefonica.
Leads all aspects of UX, development of user stories, user research, proof of concept build. Works in Agile delivery with full and project delivery responsibility for ensuring successful and on-time outcomes. Key Achievements:
* Delivered a highly successful UX Design of new website and app for major £80m US Launch
Leads all aspects of UX, development of user stories, user research, proof of concept build. Works in Agile delivery with full and project delivery responsibility for ensuring successful and on-time outcomes. Key Achievements:
* Delivered a highly successful UX Design of new website and app for major £80m US Launch
Design, UX Design, User research, UX, Product Management, Research, Websites, B2C, Agile, User stories, Management, Website, Development, App, Go
2017 - 2017
freelance
Lead UX Consultant
Space66.
Providing Product Management and UX on go to market redesigns of B2C websites for Purplebricks.com.
Leads all aspects of the development of user stories, user research prototype design and build. Works in Agile delivery with full (leadership responsibility for a team of 3) and project delivery responsibility for ensuring successful and on-time outcomes. Key Achievements:
* Delivered a highly successful UX Design of new website and app for major £80m US Launch
* Innovative UX design led to improved customer self-service experience in MyPurblebricks offering.
* Improved customer conversion rating (NPS by 1 star) through innovative and creative UX.
Leads all aspects of the development of user stories, user research prototype design and build. Works in Agile delivery with full (leadership responsibility for a team of 3) and project delivery responsibility for ensuring successful and on-time outcomes. Key Achievements:
* Delivered a highly successful UX Design of new website and app for major £80m US Launch
* Innovative UX design led to improved customer self-service experience in MyPurblebricks offering.
* Improved customer conversion rating (NPS by 1 star) through innovative and creative UX.
Leadership, LED, Go, App, Development, Website, Service, Management, User stories, Design, Agile, B2C, Websites, Research, Product Management, UX, User research, UX Design
2017 - 2017
job
Lead UX
Deloitte.
UX Lead on Product Innovation Accelerator to build and develop UX Design team.
Led the user experience design including user story and customer journeys development, and developed the UX strategy. As team lead worked closely with the Product Managers in Agile.
Key Achievement:
* Delivered game changing improvements to on SaaS products for Tesco impoving KPIs.
* Developed and launched product and Innovation accelerator framework
Led the user experience design including user story and customer journeys development, and developed the UX strategy. As team lead worked closely with the Product Managers in Agile.
Key Achievement:
* Delivered game changing improvements to on SaaS products for Tesco impoving KPIs.
* Developed and launched product and Innovation accelerator framework
Design, User Experience, UX Design, User experience design, UX, Innovation, Agile, Saas, Development, Framework, LED
2016 - 2017
freelance
Senior UX Consultant
Lloyds Banking Group.
Multichannel UX Design of retail banking products in Agile.
Delivered full UX design requirements across multiple products working closely with stakeholders to ensure appropriate management of expectations.
Key Achievement:
* Improved customer journey design across multiple Group brands led to improvements in usability and conversion rates.
Delivered full UX design requirements across multiple products working closely with stakeholders to ensure appropriate management of expectations.
Key Achievement:
* Improved customer journey design across multiple Group brands led to improvements in usability and conversion rates.
Design, UX Design, Retail, UX, Agile, Usability, Management, Banking, Usability & UX, LED
2016 - 2016
freelance
Lead UX Consultant
Reed Elsevier Lexis Nexis Group.
Led UX design and Agile delivery of Financial and Information Management Enterprise Solution projects.
Delivered full UX design requirements across multiple products working closely with stakeholders to ensure appropriate management of expectations.
Key Achievement:
* Developed creative and innovative design for SaaS finance product that was implemented company wide and then rolled out to a number of clients.
Delivered full UX design requirements across multiple products working closely with stakeholders to ensure appropriate management of expectations.
Key Achievement:
* Developed creative and innovative design for SaaS finance product that was implemented company wide and then rolled out to a number of clients.
Design, UX Design, UX, Agile, Saas, Management, Finance, Information Management, Enterprise, LED
2016 - 2016
freelance
Customer Experience Consultant
The Cooperative Group.
Thought leadership, user centred design and innovation on multiple projects.
Designed and delivered Group wide rebranding.
Key Achievement:
* From scratch recruited, trained, mentored and motivated a UX team and grew it to 15.
Designed and delivered Group wide rebranding.
Key Achievement:
* From scratch recruited, trained, mentored and motivated a UX team and grew it to 15.
Design, UX, Innovation, Customer experience, Leadership, It
2015 - 2016
freelance
Senior UX Consultant
House of Fraser.
Champion of UX and thought leadership throughout the business.
As Interim head of CX, led a multidisciplinary team of 15 UX Architects, UI Designers and Developers. Directed the team with scoping, prioritization and planning to ensure on time delivery of projects and initiatives. Provided thought leadership and direction for the launch of new £32m UK website.
Key Achievement:
* Acted as Head of Customer Experience working closely with and influencing stakeholders to ensure the required level of buy in.
As Interim head of CX, led a multidisciplinary team of 15 UX Architects, UI Designers and Developers. Directed the team with scoping, prioritization and planning to ensure on time delivery of projects and initiatives. Provided thought leadership and direction for the launch of new £32m UK website.
Key Achievement:
* Acted as Head of Customer Experience working closely with and influencing stakeholders to ensure the required level of buy in.
UX, Customer experience, UI, Leadership, Website, CX, Direction, Interim, LED
2015 - 2015
job
Digital UX Manager
Thames Valley Police and Hampshire Constabulary.
Experience design and delivery on Digital Policing Transformation and Change programme.
Led the development of the UX strategy across both police forces. Directed engagement with Microsoft working with MS Dynamics CRM, working in Agile.
Key Achievement:
* Redefined call handling with innovative product design. The success of the new system led to its adoption by four police forces.
Led the development of the UX strategy across both police forces. Directed engagement with Microsoft working with MS Dynamics CRM, working in Agile.
Key Achievement:
* Redefined call handling with innovative product design. The success of the new system led to its adoption by four police forces.
Design, CRM, Product Design, UX, Agile, Transformation, Development, Dynamics CRM, LED, Manager
2015 - 2015
job
Senior UX Architect
Virgin Media.
Defined best practice customer experience across the user experience design.
Lead UX in the team creating and develop wireframes and responsive prototypes, UX and Interaction of designs on Broadband and QuadPlay product propositions, and Experience Design on Television Service offerings.
Key Achievement:
* Introduction of new UI for the Customer Support Team improved call handling efficiency and allowed increased product upselling to customers.
* Redesign of the Broadband customer journey improved sales conversions and reduced dropout rates.
Lead UX in the team creating and develop wireframes and responsive prototypes, UX and Interaction of designs on Broadband and QuadPlay product propositions, and Experience Design on Television Service offerings.
Key Achievement:
* Introduction of new UI for the Customer Support Team improved call handling efficiency and allowed increased product upselling to customers.
* Redesign of the Broadband customer journey improved sales conversions and reduced dropout rates.
Design, User Experience, User experience design, UX, Customer experience, UI, Wireframes, Sales, Service, Support, Redesign, Responsive
2014 - 2015
job
Lead UX Designer, Group Digital Products
Tesco Group.
Defined best practice customer experience across the user experience design for MyTesco and other products.
Worked with Product Managers and stakeholder to determine requirements, articulate user needs, and translate those needs into concepts and elegant interface designs in the context of business objectives, competitor activity and project KPIs. Defined and communicated all proposals to stakeholders and then produced and maintained design pattern consistency and coherence across the product as appropriate.
Key Achievement:
* Delivered SaaS supplier portal that enable better upload of product details to Tesco.com, which delivered measurable improvements in online conversion.
Worked with Product Managers and stakeholder to determine requirements, articulate user needs, and translate those needs into concepts and elegant interface designs in the context of business objectives, competitor activity and project KPIs. Defined and communicated all proposals to stakeholders and then produced and maintained design pattern consistency and coherence across the product as appropriate.
Key Achievement:
* Delivered SaaS supplier portal that enable better upload of product details to Tesco.com, which delivered measurable improvements in online conversion.
Design, User Experience, User experience design, UX, Customer experience, Saas, Online, Portal
2014 - 2014
job
Customer Experience Digital Manager
unknown.
Delivered best in class eService, and e-billing across channels, both online and instore.
Led and defined user Centred Design experience across web and mobile apps. Designed, proposed and delivered customer experience improvements, and delivered design solutions on the MyEE app.
Key Achievement:
* Delivered new eService and billing platform UI, which decreased customer bill shock and improved in life experience for clients enabling them to buy more add on and pay bills easier.
Led and defined user Centred Design experience across web and mobile apps. Designed, proposed and delivered customer experience improvements, and delivered design solutions on the MyEE app.
Key Achievement:
* Delivered new eService and billing platform UI, which decreased customer bill shock and improved in life experience for clients enabling them to buy more add on and pay bills easier.
Design, Customer experience, UI, Apps, Web, App, Online, LED, Manager
2013 - 2014
job
UX Architect
Barclays Bank.
Working as part of Barclays Design Office I worked on a number of B2B and consumer products, including Barclays Wealth, Premier Banking, Business Relationship Manager portal and Colleague intranet. I was also involved in UX Research which helped drive innovation and identify opportunity as well as provisioning and carrying usability lab testing.
Delivery in agile environment of 3 hig profile projects
Delivery in agile environment of 3 hig profile projects
Design, B2B, UX, Research, Innovation, Agile, Usability, Banking, Usability & UX, Testing, Office, Portal, Manager
2013 - 2013
job
Senior User Experience Architect
Nationwide Building Society.
Multi-platform mobile app design for Nationwide Banking transactional payments app.
Produced wire frames, interactive prototypes and functional specification documentation, developed of User Testing discussion guide, and set-up user testing workshops and research.
Produced wire frames, interactive prototypes and functional specification documentation, developed of User Testing discussion guide, and set-up user testing workshops and research.
Design, User Experience, Research, User testing, App Design, Banking, Workshops, Testing, App, Guide, UP
2012 - 2013
job
Senior User Experience Architect
Citi Group.
User Experience design for the Global Assets and Transactions Management Portal.
Delivered design solutions for data-intensive and heavy transaction oriented apps. Responsible for the Full User Centred Design lifecycle, including analysis of business and user requirements, stakeholder management, production of information architecture, wireframes, prototypes and functional specifications. Developed the strategy for design guidelines and principles.
Key Achievement:
• Led UX design, delivering Corporate Actions Portal.
Delivered design solutions for data-intensive and heavy transaction oriented apps. Responsible for the Full User Centred Design lifecycle, including analysis of business and user requirements, stakeholder management, production of information architecture, wireframes, prototypes and functional specifications. Developed the strategy for design guidelines and principles.
Key Achievement:
• Led UX design, delivering Corporate Actions Portal.
Design, User Experience, UX Design, User experience design, UX, Stakeholder Management, Wireframes, Management, Architecture, Apps, Information Architecture, Production, Portal, LED
2011 - 2012
job
Senior User Experience Architect
Grand Union.
Design of eCommerce consumer app for stores.
Led a UX team of 4, working with a third party development resource to produce solutions and carried out multi-variant testing of proof of concept.
Led a UX team of 4, working with a third party development resource to produce solutions and carried out multi-variant testing of proof of concept.
Design, User Experience, Ecommerce, UX, Development, Testing, App, LED
2011 - 2011
job
Lead User Experience Architect
Fidelity International.
Customer Centred Designs of UI for highly complex Financial Services systems.
Directed the user interface design ensuring conformance to ISO, Accessibility and W3C. Oversaw design planning and content strategy development including production of content taxonomy and ontology. Produced proof of concepts, mock-ups and prototypes in Axure. Ran User Research workshops and usability testing. Produced business documentation for functional specification and design guidelines.
Directed the user interface design ensuring conformance to ISO, Accessibility and W3C. Oversaw design planning and content strategy development including production of content taxonomy and ontology. Produced proof of concepts, mock-ups and prototypes in Axure. Ran User Research workshops and usability testing. Produced business documentation for functional specification and design guidelines.
Design, User Experience, User research, Research, User Interface Design, UI, Usability, Content, Workshops, Usability & UX, Development, Testing, Strategy development, Content strategy, Accessibility, Production
2010 - 2010
job
Lead Information Architect
News International.
Information architecture and design of solutions for consumer web sites.
Managed the design of innovative GUI for multi-channel web, mobile and iPad projects to put content behind a pay wall. Developed information architecture and design of solutions for consumer web sites including iPad, Android, iOS and Windows platforms. Led customer testing of design and proposition in conjunction with Bunnyfoot and 2CV usability consultancy.
Managed the design of innovative GUI for multi-channel web, mobile and iPad projects to put content behind a pay wall. Developed information architecture and design of solutions for consumer web sites including iPad, Android, iOS and Windows platforms. Led customer testing of design and proposition in conjunction with Bunnyfoot and 2CV usability consultancy.
Design, Android, IOS, Usability, Windows, Content, Architecture, Usability & UX, Testing, Web, Information Architecture, LED
2009 - 2010
freelance
Senior Information Architect/ User Experience Consultant
Three.
User experience design for ecommerce website on both web and mobile platforms including retail transactional checkout.
Designed innovative web and mobile applications on web and mobile; Android, Symbian and IOS. Ran usability workshops, consumer and user research, and competitor benchmarking analysis. Developed high fidelity prototypes, mock-ups and proof of concept using Flex, HTML, JavaScript and CSS.
Designed innovative web and mobile applications on web and mobile; Android, Symbian and IOS. Ran usability workshops, consumer and user research, and competitor benchmarking analysis. Developed high fidelity prototypes, mock-ups and proof of concept using Flex, HTML, JavaScript and CSS.
HTML/CSS/Javascript, Web, Usability & UX, Workshops, Website, Usability, Research, Retail, User experience design, Javascript, IOS, User research, Android, Ecommerce, User Experience, Design, Html, Css
2009 - 2009
freelance
User Experience Consultant
IOME.
Design, strategy and planning for consumer web site solution including apps, iPhone, Android and Symbian.
Produced and presented a design solution based on comprehensive analysis of the business requirement, competitor analysis and customer and user research.
Produced and presented a design solution based on comprehensive analysis of the business requirement, competitor analysis and customer and user research.
Design, User Experience, Android, User research, Research, Apps, Web
2009 - 2009
freelance
User Experience Consultant
Department of Health (Sapient).
Designed and developed Information Architecture for a high-profile government project.
Worked closely with Business Analysts and stakeholders to produce innovative solutions to enhance the user experience based on persona development, task based scenarios, site mapping, wire framing and prototype design and build.
Worked closely with Business Analysts and stakeholders to produce innovative solutions to enhance the user experience based on persona development, task based scenarios, site mapping, wire framing and prototype design and build.
Design, User Experience, Architecture, Development, Information Architecture
2008 - 2009
freelance
User Experience Consultant
Citi Bank/OTM.
User Experience Design of website for CitiBank Group.
Liaised closely with all key stakeholders to understand and document business and end-user requirements. Carried out user interviews and UAT workshops, competitor analysis and benchmarking to produce personas and task based scenarios. Built low and high-fidelity prototypes for user testing and delivered user Experience Design, Architecture and Functional Specification.
Liaised closely with all key stakeholders to understand and document business and end-user requirements. Carried out user interviews and UAT workshops, competitor analysis and benchmarking to produce personas and task based scenarios. Built low and high-fidelity prototypes for user testing and delivered user Experience Design, Architecture and Functional Specification.
Design, User Experience, User experience design, User testing, Architecture, Website, Workshops, Testing
2008 - 2008
freelance
User Experience Consultant
BT plc.
User experience architecture and design of mobile devices, Interactive TV and Rich Internet Applications.
Led cross functional projects to carry out User Experience research and User Acceptance testing. Managed and mentored a team of (how many) User Experience Architects. Acted as the User Experience across the business.
Led cross functional projects to carry out User Experience research and User Acceptance testing. Managed and mentored a team of (how many) User Experience Architects. Acted as the User Experience across the business.
Design, User Experience, Research, Architecture, TV, Testing, Internet, LED
2008 - 2008
freelance
User Experience Consultant
Digitas.
Information Architecture and interaction design for consumer branded website.
Created content strategy and taxonomies to improve usability and search engine optimization. Provided full thought leadership on project.
Created content strategy and taxonomies to improve usability and search engine optimization. Provided full thought leadership on project.
Design, User Experience, Usability, Leadership, Search engine optimization, Content, Architecture, Website, Interaction design, Usability & UX, Content strategy, Information Architecture, Search
2008 - 2008
freelance
User Experience Consultant
Bauer Consumer.
Information Architecture and design for multi-channel consumer website.
Lead UX in team of 3 including brand plannerdesigners and stakeholders to create an award-winning website and mentored and motivated the User Experience Team and championed User Experience across the business. Designed content strategy and taxonomies to improve usability and search engine optimization. Created ontology's to hierarchically structure metadata to improve search engine optimization. Carried User research and workshops in conjunction with external suppliers.
Lead UX in team of 3 including brand plannerdesigners and stakeholders to create an award-winning website and mentored and motivated the User Experience Team and championed User Experience across the business. Designed content strategy and taxonomies to improve usability and search engine optimization. Created ontology's to hierarchically structure metadata to improve search engine optimization. Carried User research and workshops in conjunction with external suppliers.
Design, User Experience, User research, UX, Research, Usability, Search engine optimization, Content, Architecture, Website, Workshops, Usability & UX, Content strategy, Information Architecture, Search, Winning
2008 - 2008
freelance
User Experience Consultant
Archibald Ingall.
Information architecture and design for O2 RBS Six Nations microsite Rich Internet Applications.
Tasked with producing story boards, wireframes and prototypes, working closely with stakeholders.
Tasked with producing story boards, wireframes and prototypes, working closely with stakeholders.
Design, User Experience, Wireframes, Architecture, Internet, Information Architecture
2008 - 2008
freelance
User Experience Consultant
AKQA Ltd.
Information architecture and User Centred design for Sainsbury's consumer website.
Lead UX in a team of 17 ensuring the successful production of the website. Designed and delivered usability guidelines and developed the future direction and strategy for the website.
Prior to this spent 5 years delivering Information Architecture and User Experience solution on multiple projects for a diverse range of clients including GlaxoSmithKline, Invesco, WA Atkins, Hackney & St Alban's Councils, Cisco and Thompson Reuters.
Lead UX in a team of 17 ensuring the successful production of the website. Designed and delivered usability guidelines and developed the future direction and strategy for the website.
Prior to this spent 5 years delivering Information Architecture and User Experience solution on multiple projects for a diverse range of clients including GlaxoSmithKline, Invesco, WA Atkins, Hackney & St Alban's Councils, Cisco and Thompson Reuters.
Design, User Experience, UX, Cisco, Usability, Architecture, Website, Usability & UX, Information Architecture, Production, Direction
My education
University of Leicester
Bachelors, Economics
Bachelors, Economics
Chartered Institute of Marketing
Unspecified, Marketing
Unspecified, Marketing
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