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Senior
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0
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Enthusiastic data lover
Emma Skidmore
,
Crawley, United Kingdom
Experience
Other titles
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I'm offering
Senior analyst and enthusiastic data lover with six years of experience in manipulating, visualising and interpreting data. Graduated from the University of Kent with a First Class Degree in Business Mathematics. Strong desire and aptitude for learning new skills and programs. A passionate team player who enjoys challenging and thought-provoking work. Expertise in SQL, Python and Power BI. Keen to join a forward-thinking, tech-savvy company that will provide development opportunities in Management and Analytics.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2019 - ?
job
Senior Marketing & CRM Analyst
VIA Outlets.
• Cleanse, manipulate and analyse customer data in Python delivering concise insight.
• Work with European teams to improve the quality of data and analysis.
• Develop forecasts for business performance KPIs.
• Automated a key business report in Excel (VBA) reducing running time by 3 hours.
• Developing RFM segmentation for loyalty members in Python.
• Manage analytical requests from CRM, Tourism and Marketing teams.
• Key stakeholder and participant in the business wide data transformation project.
• Work with European teams to improve the quality of data and analysis.
• Develop forecasts for business performance KPIs.
• Automated a key business report in Excel (VBA) reducing running time by 3 hours.
• Developing RFM segmentation for loyalty members in Python.
• Manage analytical requests from CRM, Tourism and Marketing teams.
• Key stakeholder and participant in the business wide data transformation project.
Marketing, Excel, Python, CRM, VBA, Transformation, Analyst
2017 - 2019
job
CRM Analyst
Ann Summers.
• Presented actionable insights to the business which contributed to commercial objectives.
• Delivered performance and KPI analysis on a weekly, monthly and ad-hoc basis with in depth observations and recommendations.
• Analysed marketing and campaign activities and distributed concise reports and presentations.
• Improved and automated all weekly and monthly reports, reducing running time by half.
• Took a leading CRM role in the business wide data migration project; ultimately ensuring the CRM SCV database was fit for purpose.
• Lead on a project with the view to improve customer recruitment into specific product categories.
• Developed into the key contact for any queries on the database and its functionality.
• Liaised with business teams, scoped reporting requirements and began creating insightful reports and dashboards in Power BI.
• Delivered performance and KPI analysis on a weekly, monthly and ad-hoc basis with in depth observations and recommendations.
• Analysed marketing and campaign activities and distributed concise reports and presentations.
• Improved and automated all weekly and monthly reports, reducing running time by half.
• Took a leading CRM role in the business wide data migration project; ultimately ensuring the CRM SCV database was fit for purpose.
• Lead on a project with the view to improve customer recruitment into specific product categories.
• Developed into the key contact for any queries on the database and its functionality.
• Liaised with business teams, scoped reporting requirements and began creating insightful reports and dashboards in Power BI.
Marketing, CRM, Power BI, Database, Recruitment, Analyst, KPI, BEE, Campaign, Power
2016 - 2017
job
Operational Analyst
1st Credit.
• Delivered management information, analysed portfolio performance and customer behaviour and delivered recommendations to the business.
• Produced monthly performance reporting with detailed analysis ensuring an accurate and timely delivery.
• Designed and developed ad-hoc reports and analysis and presented conclusions to key stakeholders to support operational requirements.
• Analysed the effectiveness of existing and new business strategies and made recommendations to move the business forward.
• Used SAS/Excel to cleanse, analyse and manipulate large datasets.
• Produced monthly performance reporting with detailed analysis ensuring an accurate and timely delivery.
• Designed and developed ad-hoc reports and analysis and presented conclusions to key stakeholders to support operational requirements.
• Analysed the effectiveness of existing and new business strategies and made recommendations to move the business forward.
• Used SAS/Excel to cleanse, analyse and manipulate large datasets.
Excel, Management, SAS, Support, Analyst
2014 - 2016
job
Pricing Analyst
Home Insurance.
• Developed and maintained Pricing Management Information and provided actionable pricing recommendations based on KPIs which supported and drove the volume and profit targets across multiple products.
• Solely developed the pricing strategies for two Home Insurance products which involved liaising with clients, managing the testing and providing pricing sign off for go live.
• Used SAS to manipulate large datasets so that effective data analysis could be performed either on an ad-hoc or regular basis.
• Used SQL to manipulate and clean datasets.
• Managed the BAU processes on a £30m (GWP) Home Account including the pricing updates and testing.
• Solely developed the pricing strategies for two Home Insurance products which involved liaising with clients, managing the testing and providing pricing sign off for go live.
• Used SAS to manipulate large datasets so that effective data analysis could be performed either on an ad-hoc or regular basis.
• Used SQL to manipulate and clean datasets.
• Managed the BAU processes on a £30m (GWP) Home Account including the pricing updates and testing.
Sql, Data Analysis, Management, SAS, Analyst, Testing, Insurance, Go, Processes
My education
2010
-
2019
University of Kent
BSc, Business Mathematics
BSc, Business Mathematics
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