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Highly Experienced Commercial Executive
Justin Coetzee
,
Cape Town, South Africa
Experience
Other titles
Skills
I'm offering
I am a seasoned commercial executive with considerable international experience, gained on full time assignment within the Telecommunications sector, in diverse emerging markets across Africa and the Middle East. These markets include South Africa, Nigeria, Mozambique, Tanzania, Oman, Seychelles and Afghanistan. Specialist skills include; marketing & brand management. Copy and business writer extraordinaire. Executive management, sales and marketing management and commercial strategy formulation, development and implementation. World class extreme swimmer& motivational speaker. Outstanding communication skills, motivator, influencer, team leader, peoples person and deal maker.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Independent Sales Associate
RE/MAX LIVING City Bowl & Atlantic Seaboard.
RE/MAX LIVING is an independently owned and operated franchise business that forms part of the global RE/MAX brand. Focusing on residential property sales and rentals in the greater Cape Town City Bowl, Atlantic Seaboard and V&A Waterfront.
Operate and manage self-owned property business, supported by RE/MAX, the largest property brand on the planet.
Specialising in high-end residential property sales, in the 2 million - 30 million USD range along the Cape Town Atlantic Seaboard.
Operate and manage self-owned property business, supported by RE/MAX, the largest property brand on the planet.
Specialising in high-end residential property sales, in the 2 million - 30 million USD range along the Cape Town Atlantic Seaboard.
Sales
2013 - 2016
job
Sales Director, Fine & Country Atlantic Seaboard
Fine & Country International Realty.
is a global network of over 300 licensed real estate offices specialising in the marketing and sale of luxury residential property with offices in Dubai, West Africa, Qatar, Mauritius, Cyprus, Malta, Abu Dhabi, Portugal, Spain, the Bahamas and the USA and includes over 50 licensed offices in South Africa. The Cape Town Atlantic Seaboard operation is a flagship operation and premium location for Fine & Country International
In addition to actively canvassing, marketing and selling properties along the Atlantic Seaboard, responsible for overseeing the overall sales operations for the business inter-alia;
● Setting and achieving revenue budgets and sales targets
● Managing the day to day activities of the sales team
● Deal making and deal closure
● High level reporting
● Board representation
In addition to actively canvassing, marketing and selling properties along the Atlantic Seaboard, responsible for overseeing the overall sales operations for the business inter-alia;
● Setting and achieving revenue budgets and sales targets
● Managing the day to day activities of the sales team
● Deal making and deal closure
● High level reporting
● Board representation
Marketing, Operations, Sales, Network, Sales Director, International, USA
2012 - 2013
job
Marketing Director
Globacom.
Glo is the largest independently owned, full-service Telco in Africa, offering GSM & fixed voice services, 3G & 4G/LTE data services, gateway and broadband carrier services in Nigeria, Benin, Ivory Coast and Ghana, the fastest growing GSM operator in Africa and one of the largest now, with over 30 million active subscribers in the region;
Responsible for marketing strategy and integrated marketing plan, inter-alia;
● Brand development strategy;
● High value segment & enterprise development strategy;
● Product development strategy;
● Communication strategy;
Responsible for leading the marketing team on the effective execution and implementation of the marketing plan
Responsible for marketing strategy and integrated marketing plan, inter-alia;
● Brand development strategy;
● High value segment & enterprise development strategy;
● Product development strategy;
● Communication strategy;
Responsible for leading the marketing team on the effective execution and implementation of the marketing plan
Marketing, MArketing Strategy, Product development, Service, Implementation, Development, Gsm, Enterprise
2010 - 2012
job
Chief Marketing Officer
Starcomms PLC.
CDMA Voice and Data Network Operator - Starcomms was the first telecommunications operator in Nigeria to be listed on the domestic Exchange and is the largest CDMA 3G Mobile network in the country
● Responsible for strategic and tactical direction and control of all commercial activities
● Responsible for full operational direction and control of all five Regional Business Units
● Instrumental in the strategic change from voice focused operator to mobile broadband services provider
● Led commercial due diligence to secure a new equity partner and majority shareholder
● Responsible for strategic and tactical direction and control of all commercial activities
● Responsible for full operational direction and control of all five Regional Business Units
● Instrumental in the strategic change from voice focused operator to mobile broadband services provider
● Led commercial due diligence to secure a new equity partner and majority shareholder
Marketing, Exchange, Due Diligence, Network, Commercial Due diligence, Direction, LED
2008 - 2010
job
Marketing Director
Cable & Wireless, Mahe Island.
Cable & Wireless is a full service international communications network operator offering PSTN, mobile, broadband and IPTV products & services
● Responsible for formulation of integrated marketing plan and all commercial activities
● Increased total revenues by 27% per annum with an EBITA margin of 52%
● Launched both postpaid and prepaid Blackberry® service into the Seychelles market
● Harmonization of the Cable & Wireless brand across all elements including retail points of presence, outdoor and electronic media
● Increased CWS total market share from 60% - 68%% through concerted mobile data and internet focus in a mature, saturated market
● Responsible for formulation of integrated marketing plan and all commercial activities
● Increased total revenues by 27% per annum with an EBITA margin of 52%
● Launched both postpaid and prepaid Blackberry® service into the Seychelles market
● Harmonization of the Cable & Wireless brand across all elements including retail points of presence, outdoor and electronic media
● Increased CWS total market share from 60% - 68%% through concerted mobile data and internet focus in a mature, saturated market
Marketing, Retail, Service, Wireless, Network, Internet, International, Formulation, IPTV, PSTN
2006 - 2008
job
Chief Commercial Officer, Emirates Telecom Tanzania
ETISALAT.
Subsidiary of Emirates Telecom (ETISALAT) Dar es Salaam, Tanzania - GSM & CDMA Network & International Gateway Operator
● Launched the first mobile money transfer service in Tanzania and only the second on the African continent
● Doubled Zantel market share in both the first and second year
In the business despite being the 4th GSM operator in the Tanzanian space
● Market leader in terms of proportionate customer growth for all but the 1st of the seven quarters spent in Tanzania
● Complete Corporate Identity & retail re-launch
● First subsidiary to launch Etisalat brand endorsement
● Launched the first mobile money transfer service in Tanzania and only the second on the African continent
● Doubled Zantel market share in both the first and second year
In the business despite being the 4th GSM operator in the Tanzanian space
● Market leader in terms of proportionate customer growth for all but the 1st of the seven quarters spent in Tanzania
● Complete Corporate Identity & retail re-launch
● First subsidiary to launch Etisalat brand endorsement
Retail, Corporate identity, Service, Network, Growth, Telecom, International, Gsm
2006 - 2006
freelance
Specialist Marketing Consultant
Al-Injaz Telecommunications.
Al-Injaz was licenced by the Regulatory Authority in Oman to set up a Mobile Virtual Network Operation. Engaged on a 3 month assignment to assist with the broader pre-launch marketing function including:
• RFQ formulation related to the vetting and appointment of local and off shore advertising agencies
• Product design and specification
• Process development and documentation
• Network pricing and other negotiations
• Corporate Identity and brand formulation
• Recruitment and training of local commercial staff
• RFQ formulation related to the vetting and appointment of local and off shore advertising agencies
• Product design and specification
• Process development and documentation
• Network pricing and other negotiations
• Corporate Identity and brand formulation
• Recruitment and training of local commercial staff
Marketing, Design, Advertising, Product Design, Training, Corporate identity, Network, Recruitment, Development, Regulatory, Process development, UP, Formulation
2004 - 2006
job
Executive Head of Sales
MCEL.
MCEL is the leading GSM operator in Mozambique offering voice and 3G data services to the Mozambican market
● Instrumental in the growth of the mCel subscriber base threefold in 24 months in the face of an aggressive onslaught by a new entrant into the local market (Vodafone Mozambique)
● Increased sales revenues from USD 43 million to over USD 150 million with an EBITDA margin of over 55%
● Implementation of a revolutionary and highly successful retention program in the Moçambican market
● Reduction in churn from 25% to less than 12%
● Implementation of improved sales and customer care processes
● Instrumental in the growth of the mCel subscriber base threefold in 24 months in the face of an aggressive onslaught by a new entrant into the local market (Vodafone Mozambique)
● Increased sales revenues from USD 43 million to over USD 150 million with an EBITDA margin of over 55%
● Implementation of a revolutionary and highly successful retention program in the Moçambican market
● Reduction in churn from 25% to less than 12%
● Implementation of improved sales and customer care processes
Sales, Less, Implementation, Growth, Retention, Gsm, Processes
2001 - 2003
job
GM Sales & Marketing, Supercall Cellular, RSA
the Altech Group of companies.
Supercall cellular is a niche market service provider for the top three GSM operators in South Africa, servicing the SME and Corporate segments
● Responsible for the formulation of sales and marketing strategy and the successful implementation of same
● Responsible for leading a team of cellular sales professionals and ensuring consistent achievement of sales targets
● Implementation of this strategy resulted in a 35% increase in activations
● Responsible for the formulation of sales and marketing strategy and the successful implementation of same
● Responsible for leading a team of cellular sales professionals and ensuring consistent achievement of sales targets
● Implementation of this strategy resulted in a 35% increase in activations
Marketing, MArketing Strategy, Sales, Service, Implementation, Gsm, Formulation
1993 - 2001
job
National Sales Manager
Nampak.
Nampak is a leading South African blue chip packaging and Fast Moving Consumer Goods conglomerate
Packaging, Sales, Manager
1989 - 1993
job
Sales Representative
Adcock.
Adcock-Ingram is a leading South African pharmaceutical and Fast Moving Consumer Goods manufacturing organisation
Sales, Pharmaceutical, Organization
1987 - 1989
job
Commissioned Officer
South African Navy.
My education
1998
-
1999
Graduate Institute of Management and Technology / Henley Business School
Post graduate, Management
Post graduate, Management
1994
-
1996
Damelin University Pretoria
Diploma, Production Management
Diploma, Production Management
1994
-
1996
Rhodes University Grahamstown
Post graduate, Business studies
Post graduate, Business studies
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