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Senior
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2
jobs
Social media expert with knowledge across B2B and B2C sectors
Mark Solesbury
,
Bracknell, United Kingdom
Experience
Other titles
Skills
I'm offering
I have experience of creating strategies, content and advertising plans using all the major (and some of the smaller) social media channels working in creative agencies and in-house.
I can write short and long form copy which resonates with a brands audience and make appropriate recommendations for social media executions based on knowledge and insight
I can write short and long form copy which resonates with a brands audience and make appropriate recommendations for social media executions based on knowledge and insight
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Social Media and Digital Manager
TCC.
Key Responsibilities:
As Social Media and Digital Manager I am the go-to person within the agency for any queries, insight, advice or strategy creation internally or for clients. I am now the most senior member of the Digital Team with a Social Media Executive who reports to me as a line manager. My role covers a number of responsibilities including:
• Working alongside the in-house studio to create bespoke paid and organic social media campaigns that compliment and promote the in-store activities being carried out by the experiential teams.
• Work with in-house web developer in the day to day management of the agency website. Making recommendations for visual updates, uploading new content and performing regular keywords analysis including SEO audits and website performance.
• Development of digital and social media strategies for clients and agency based on brief received, budgets and timelines to include campaign ideation, digital and social media placements, breakdown of paid budgets, execution and post campaign reporting including learnings and recommendations.
• Join internal and external meetings with teams, vendors or clients where a social media expert is required to share knowledge, campaign results or the value of social media and digital activities.
Key Achievements:
• Introduction of social media process for client work within agency. Establishing briefing, campaign execution and reporting process to ensure all work is delivering against brief and time is being used effectively to return on the investment.
• Proposed and got signed off for a paid social media strategy with Community management client. With a small budget social media accounts grew from an initial total following of 16k to 22k within six months, producing a Cost Per Follower of £0.59
• Adjusted ongoing social media activity with O2 so content was correctly optimised and relevant data being reported. As a result, social media awareness campaigns CPM dropped from roughly £5-8 to £0.90-1.80. Lowest seen in the agency's history with client.
As Social Media and Digital Manager I am the go-to person within the agency for any queries, insight, advice or strategy creation internally or for clients. I am now the most senior member of the Digital Team with a Social Media Executive who reports to me as a line manager. My role covers a number of responsibilities including:
• Working alongside the in-house studio to create bespoke paid and organic social media campaigns that compliment and promote the in-store activities being carried out by the experiential teams.
• Work with in-house web developer in the day to day management of the agency website. Making recommendations for visual updates, uploading new content and performing regular keywords analysis including SEO audits and website performance.
• Development of digital and social media strategies for clients and agency based on brief received, budgets and timelines to include campaign ideation, digital and social media placements, breakdown of paid budgets, execution and post campaign reporting including learnings and recommendations.
• Join internal and external meetings with teams, vendors or clients where a social media expert is required to share knowledge, campaign results or the value of social media and digital activities.
Key Achievements:
• Introduction of social media process for client work within agency. Establishing briefing, campaign execution and reporting process to ensure all work is delivering against brief and time is being used effectively to return on the investment.
• Proposed and got signed off for a paid social media strategy with Community management client. With a small budget social media accounts grew from an initial total following of 16k to 22k within six months, producing a Cost Per Follower of £0.59
• Adjusted ongoing social media activity with O2 so content was correctly optimised and relevant data being reported. As a result, social media awareness campaigns CPM dropped from roughly £5-8 to £0.90-1.80. Lowest seen in the agency's history with client.
Development, ME, Manager, Social, Go, Performing, Campaign, Web, Community, Social Media, Developer, Website, Content, Management, Social media strategies, Budget, Seo
2018 - 2019
job
CRM and Content Manager, Tefal
Social Media.
Key Responsibilities:
Responsible for leading and driving social media and digital content across the Tefal UK brand.
• Manage relationships with creative agencies, generating creative, innovative and engaging social media content through bespoke campaigns and "always on" social media strategy
• Manage and allocate paid media budgets internally and through agencies
• Work with rest of Digital Team in the in-house production & campaign management of all CRM email marketing initiatives, including building, scheduling & sending
• Manage external agencies that carry out Above The Line, PPC and SEO activity with regular contact to review performance and make recommendations upon receiving monthly results.
Key Achievements:
• Creation and execution of six, monthly product specific campaigns to raise awareness and driver users to Tefal website. Campaign Cost Per Click result of £0.15 exceeded previous year of £0.21.
• Developed customer service response process through social media channels, working with internal customer service team and training them on social media responses. Response time to Facebook queries reach a yearly low wait time of 10-15 mins.
Responsible for leading and driving social media and digital content across the Tefal UK brand.
• Manage relationships with creative agencies, generating creative, innovative and engaging social media content through bespoke campaigns and "always on" social media strategy
• Manage and allocate paid media budgets internally and through agencies
• Work with rest of Digital Team in the in-house production & campaign management of all CRM email marketing initiatives, including building, scheduling & sending
• Manage external agencies that carry out Above The Line, PPC and SEO activity with regular contact to review performance and make recommendations upon receiving monthly results.
Key Achievements:
• Creation and execution of six, monthly product specific campaigns to raise awareness and driver users to Tefal website. Campaign Cost Per Click result of £0.15 exceeded previous year of £0.21.
• Developed customer service response process through social media channels, working with internal customer service team and training them on social media responses. Response time to Facebook queries reach a yearly low wait time of 10-15 mins.
Management, Manager, Social, Production, Campaign, Website, Content, Service, Customer service, Social Media, REST, Facebook, PPC, Training, Email marketing, CRM, Seo, Marketing
My education
Demontfort University
N/a, N/a
N/a, N/a
St Crispins Secondary School
N/a, N/a
N/a, N/a
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