John Baines , Stockport, United Kingdom

Driven social media and digital specialist capable of devising and executing effective strategies and producing high quality content for global brands, managing all phases of digital marketing initiatives from concept through delivery and optimization. Educated to Masters Level in Sports Broadcast Journalism, I am a highly skilled and experienced Digital and Social Media Manager with a background in delivering excellent growth, results and recognition for some of the world's largest and most iconic online brands. I pride myself on my intrinsic knowledge of digital platforms and social media arena and an innate ability to devise and develop captivating creative content strategies to drive brand, audience and revenue gains. With an astute commercial awareness and in-depth understanding of the digital media eco- system, I have the ability to build strong and enduring networks of contacts with leading global sports clubs, organisations, governing bodies, brands, broadcasters, media companies, agencies and influencers. Working in a fast-paced, results and target driven environment inspires me. I have a relentless work ethic and am able to work autonomously. I also have extensive experience of managing, developing and leading teams - locally and globally - in extremely competitive and congested digital spheres.