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Senior
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jobs
award recognised and results driven marketing specialist
Mario Christodoulou
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked with a wide range of brands both nationally and internationally. I have managed campaigns continuously and successfully across multiple channels within the marketing mix from communications, online, digital marketing, traditional marketing, events and business development.
I am efficient, hard working and very much a team player. I am adaptable and constantly thriving to learn and improve and I believe my experience and traditional work ethic can benefit your company.
I have experience in managing teams across all marketing platforms, online and offline, events, direct sales and PR. I have driven firm exposure to reach levels of over 200% as a result of my campaigns and forward-thinking ideas.
I am efficient, hard working and very much a team player. I am adaptable and constantly thriving to learn and improve and I believe my experience and traditional work ethic can benefit your company.
I have experience in managing teams across all marketing platforms, online and offline, events, direct sales and PR. I have driven firm exposure to reach levels of over 200% as a result of my campaigns and forward-thinking ideas.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Marketing Manager
Simmons Gainsford LLP.
• Drafting and implementation of the marketing budget and strategy for the group.
• Heading the social media campaigns for the group as well as sister companies.
• Managing external agency teams on strategy and implementation of campaigns.
• Campaign and project management from start to end.
• Creation of marcom online calendar for post/content uploads.
• Implementation of firm's marketing and business development budget annually.
• Digital marketing including PayPerClick, Search Engine Optimisation and CRM.
• Design and edit of the three company websites as well as several online membership profiles and micro sites.
• Developing and implementing company event calendar and executing all events throughout the journey, including internal and external meetings, conferences, seminars, CSR and client events.
• Acting as PR liaison for the group and developing all advertising both online and print.
• Design and content creation of all marketing collateral.
• Head of the company's Social Committee and arranging events throughout the year.
• Leading internal training for staff on aspects such as social media, making tax digital, sales techniques and mobile App.
• Client and business development including client journeys, reporting and onboarding.
• Reporting and analytics reviews to partners using tools such as Google Analytics and CRM lead generation.
• Heading the social media campaigns for the group as well as sister companies.
• Managing external agency teams on strategy and implementation of campaigns.
• Campaign and project management from start to end.
• Creation of marcom online calendar for post/content uploads.
• Implementation of firm's marketing and business development budget annually.
• Digital marketing including PayPerClick, Search Engine Optimisation and CRM.
• Design and edit of the three company websites as well as several online membership profiles and micro sites.
• Developing and implementing company event calendar and executing all events throughout the journey, including internal and external meetings, conferences, seminars, CSR and client events.
• Acting as PR liaison for the group and developing all advertising both online and print.
• Design and content creation of all marketing collateral.
• Head of the company's Social Committee and arranging events throughout the year.
• Leading internal training for staff on aspects such as social media, making tax digital, sales techniques and mobile App.
• Client and business development including client journeys, reporting and onboarding.
• Reporting and analytics reviews to partners using tools such as Google Analytics and CRM lead generation.
Optimization, Manager, Social, Online, Search, Campaign, App, Google, Development, Implementation, Content, Sales, Analytics, CSR, Management, Onboarding, Digital Marketing, Pr, Event, Print, Training, Websites, Budget, CRM, Content creation, Advertising, Project Management, Google analytics, Business development, Design, Marketing, Social Media
2016 - 2017
job
Marketing Manager
Guild of Architectural Ironmongers.
• Organisation of the company's events from start to finish.
• Creation of marketing strategy for social media, advertising, branding and budget.
• Internal communications through e-newsletters, e-shots and mailings.
• Yearly budget plan with presentations to the board of directors.
• Maintaining the company website (wordpress and webselect) with updates, adverts and consumer engagement material.
• Full retention of the company CRM system (webCRM) and creation of communications to members and non-members.
• Working with PR agency to create engaging social media content and managing in-house team from all three pillars (public/technical/education).
• Creation of marketing strategies by using avenues such as LinkedIn, Facebook and Instagram for the first time.
• Sales visits to member companies to create collaboration plans.
• Providing marketing key-note presentations to branch meetings.
• Creation of new branding guidelines to offer fresh approach to company branding.
• Supporting the Technical and Education departments to create communications for members, training courses, promotional events and direct marketing tools.
• Creation of marketing strategy for social media, advertising, branding and budget.
• Internal communications through e-newsletters, e-shots and mailings.
• Yearly budget plan with presentations to the board of directors.
• Maintaining the company website (wordpress and webselect) with updates, adverts and consumer engagement material.
• Full retention of the company CRM system (webCRM) and creation of communications to members and non-members.
• Working with PR agency to create engaging social media content and managing in-house team from all three pillars (public/technical/education).
• Creation of marketing strategies by using avenues such as LinkedIn, Facebook and Instagram for the first time.
• Sales visits to member companies to create collaboration plans.
• Providing marketing key-note presentations to branch meetings.
• Creation of new branding guidelines to offer fresh approach to company branding.
• Supporting the Technical and Education departments to create communications for members, training courses, promotional events and direct marketing tools.
Linkedin, Manager, Social, Webcrm, Organization, Retention, Website, Content, Sales, Direct marketing, Pr, Social Media, Facebook, Training, Instagram, Budget, CRM, MArketing Strategy, Advertising, Branding, Marketing, Wordpress
2016 - 2016
freelance
Senior Trade & Digital Marketing Consultant
Hong Kong Tourism Board.
Digital Marketing & PR
• Main liaison between HKTB and digital media agencies working across various campaigns including SEO, PPC and GDN.
• End to end project management and budgeting control. Raising Service Provider Orders and processing accounts.
• Creation of two micro-sites for the UK and the Netherlands in conjunction with media agency which involved design, content creation, launch and full analytics.
• Creation of a social media competition campaign through Facebook which involved paid fan acquisition.
• Management of content across all social media.
Trade Marketing
• Management of co-marketing partnership with major industry brands.
• Contract and SLA creation for partnerships.
• Organisation of events with affiliates and associations such as workshops, training to staff, quiz nights and business planning meetings.
• Updating of trade content management system such as e-newsletters, CRM emailing, local updates and company intranet.
• Full control on all collateral and arranging logistics for events.
• Sourcing venues for incentivised events with partners and trade members.
• Main liaison between HKTB and digital media agencies working across various campaigns including SEO, PPC and GDN.
• End to end project management and budgeting control. Raising Service Provider Orders and processing accounts.
• Creation of two micro-sites for the UK and the Netherlands in conjunction with media agency which involved design, content creation, launch and full analytics.
• Creation of a social media competition campaign through Facebook which involved paid fan acquisition.
• Management of content across all social media.
Trade Marketing
• Management of co-marketing partnership with major industry brands.
• Contract and SLA creation for partnerships.
• Organisation of events with affiliates and associations such as workshops, training to staff, quiz nights and business planning meetings.
• Updating of trade content management system such as e-newsletters, CRM emailing, local updates and company intranet.
• Full control on all collateral and arranging logistics for events.
• Sourcing venues for incentivised events with partners and trade members.
Pr, Quiz, Social, Processing, Campaign, Organization, Workshops, Content, Sourcing, Service, Analytics, Management, Digital Marketing, Facebook, Content Management, PPC, Training, CRM, Content creation, Project Management, Seo, Design, Marketing, Social Media
2008 - 2016
job
Marketing Communications Officer
Cyprus Tourism Organisation.
Digital Marketing
• Proliferation of all digital channels through HTML, PPC, SEO and Social Media outlets.
• Successfully implemented, executed and optimized over 20 company and stakeholder account projects.
• Responsible for advertising placement and pricing.
• Created and managed social media outlets such as Facebook, Twitter and LinkedIn.
• Drafting and editing content for all online campaigns.
• Managing the UK sales and marketing team members on strategy and execution of all events, campaigns and activity within the UK.
• Public Relations management through television, radio, and online.
Direct Marketing
• To draw up the marketing budgets and action plan for the organisation.
• Monthly comparative marketing evaluation and create approximate sales predictions to identify effective marketing channels for brands.
• Increase in stakeholder and account loyalty by 50% since 2010.
• 35% increase in sales since 2015 due to training staff and partners.
• Special Interest marketing management for niche and specified target markets.
• Direct mailings and targeted projects.
• Managing the accounts of various bodies and trade.
• Event coordinator for all company events from beginning to end.
• Content design and editing for a range of company publications including print and digital.
• Affiliate and members account management. Working with key stakeholders and various accounts.
Key Areas Covered in Job Roles:
• Digital Marketing - Online Advertising, Blogging, Search Engine Optimisation, Social Media (Facebook/Twitter/LinkedIn/Company Intranet).
• Public Relations - Celebrity/Charity, Event Management, Media Liaising, Account Director, Budget Control.
• Media Planning/Buying - Television Networks, Website Advertising, Radio and Trade/Public Magazines.
• Cross Media Marketing - Emailing Lists, Newsletter, Radio, and Television.
• Marketing Communications - Pricing, Promotion, Product Training, use of software (Vocus, CRM, SAS)
• Brand Account Management - Budgeting, Acquisition, Client Management.
• Diversity/Special Interest Marketing - Niche Marketing/Advertising (Sports, Business, Leisure, Incentives).
• Proliferation of all digital channels through HTML, PPC, SEO and Social Media outlets.
• Successfully implemented, executed and optimized over 20 company and stakeholder account projects.
• Responsible for advertising placement and pricing.
• Created and managed social media outlets such as Facebook, Twitter and LinkedIn.
• Drafting and editing content for all online campaigns.
• Managing the UK sales and marketing team members on strategy and execution of all events, campaigns and activity within the UK.
• Public Relations management through television, radio, and online.
Direct Marketing
• To draw up the marketing budgets and action plan for the organisation.
• Monthly comparative marketing evaluation and create approximate sales predictions to identify effective marketing channels for brands.
• Increase in stakeholder and account loyalty by 50% since 2010.
• 35% increase in sales since 2015 due to training staff and partners.
• Special Interest marketing management for niche and specified target markets.
• Direct mailings and targeted projects.
• Managing the accounts of various bodies and trade.
• Event coordinator for all company events from beginning to end.
• Content design and editing for a range of company publications including print and digital.
• Affiliate and members account management. Working with key stakeholders and various accounts.
Key Areas Covered in Job Roles:
• Digital Marketing - Online Advertising, Blogging, Search Engine Optimisation, Social Media (Facebook/Twitter/LinkedIn/Company Intranet).
• Public Relations - Celebrity/Charity, Event Management, Media Liaising, Account Director, Budget Control.
• Media Planning/Buying - Television Networks, Website Advertising, Radio and Trade/Public Magazines.
• Cross Media Marketing - Emailing Lists, Newsletter, Radio, and Television.
• Marketing Communications - Pricing, Promotion, Product Training, use of software (Vocus, CRM, SAS)
• Brand Account Management - Budgeting, Acquisition, Client Management.
• Diversity/Special Interest Marketing - Niche Marketing/Advertising (Sports, Business, Leisure, Incentives).
Twitter, Direct marketing, Management, SAS, Sales, Radio, Content, Website, Marketing Management, Media planning, Optimization, Affiliate, Coordinator, Software, Content design, Organization, Search, Online, Social, UP, Blogging, Social Media, Marketing, Html, Design, Seo, Advertising, Public relations, HTML/CSS/Javascript, CRM, Digital Marketing, Budget, Account management, Training, PPC, Facebook, Print, Event, Linkedin
My education
2006
-
2007
University of Westminster
Masters, Tourism Planning Combined Marketing
Masters, Tourism Planning Combined Marketing
2003
-
2006
University of Westminster
Bachelors, Environment & Marketing
Bachelors, Environment & Marketing
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