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Senior
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3
jobs
Senior marketing leader with expertise in digital, social and healthcare
Adam Naylor
,
Glossop, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an expert in digital and social marketing, from strategy and insight gathering to execution, measurement and analytics.
I have expertise in healthcare, focusing in pharmaceuticals targeting the professional and consumer audience, as well as creating transformation at an organisational level.
I have experience in B2C and B2B and enjoy converting complex ideas into understandable and actionable programmes.
I have expertise in healthcare, focusing in pharmaceuticals targeting the professional and consumer audience, as well as creating transformation at an organisational level.
I have experience in B2C and B2B and enjoy converting complex ideas into understandable and actionable programmes.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2022
job
Group Digital Director
Hanover Communications.
2020 - 2021
job
Digital Health Director
MHP.
Health
2019 - 2020
job
UK Managing Director - Digital Innovation
Burson Cohn & Wolfe.
Innovation, Digital innovation
2017 - 2019
job
Digital Director - Paid, Data and Analytics and Pfizer Lead
unknown.
Analytics
2016 - 2017
job
Digital Associate Director
Paid, Data and Analytics.
• Leadership of the UK integrated marketing team including; creative, strategy, design and digital team, responsible for the development of the team plan, strategy and management of finances and staff planning, including P&L for the team and delivery to the wider business
• Member of the UK board, and involved in all major decisions affecting the agency as a whole including setting the plans and direction for the next year, and 3 year plan
• Responsible for the continuing digital transformation and innovation across the agency, leading a team of 30 across the agency to reach these goals
• Client lead on accounts teams including Pfizer Vaccines and Sky. Owning the end to end delivery of direct to consumer, healthcare professional and consumer campaigns across healthcare, corporate and consumer clients
• Working as a senior consultant across the business, working across projects, retained accounts and new business programmes
• Developing strategy across digital, paid, data and analytics programmes across the agency, as well as delivering and developing training materials for all levels of client and internal levels
• Key achievements include:
◦ Launching three direct to consumer campaigns across the IDM region, activating digital, social and paid channels
◦ Creating the digital transformation programmes for Pfizer across content, channel, culture workstreams, including;
* creation of bespoke digital transformation training programme with Cambridge Judge Business School
* Creation of the first Pfizer's social media guidelines
* agency insights partner on team creation of new CMS from it's inception, now adopted as cross Pfizer solution,
* creation of measurement approach to focus on four levels of measurement to measure the intention change based on campaign
◦ securing Bayer's first direct to consumer campaign in 5 years
◦ leading the digital transformation and upskill of client teams across healthcare and consumer teams
◦ Driving an across agency revenue growth of 60% in digital work YoY
• Member of the UK board, and involved in all major decisions affecting the agency as a whole including setting the plans and direction for the next year, and 3 year plan
• Responsible for the continuing digital transformation and innovation across the agency, leading a team of 30 across the agency to reach these goals
• Client lead on accounts teams including Pfizer Vaccines and Sky. Owning the end to end delivery of direct to consumer, healthcare professional and consumer campaigns across healthcare, corporate and consumer clients
• Working as a senior consultant across the business, working across projects, retained accounts and new business programmes
• Developing strategy across digital, paid, data and analytics programmes across the agency, as well as delivering and developing training materials for all levels of client and internal levels
• Key achievements include:
◦ Launching three direct to consumer campaigns across the IDM region, activating digital, social and paid channels
◦ Creating the digital transformation programmes for Pfizer across content, channel, culture workstreams, including;
* creation of bespoke digital transformation training programme with Cambridge Judge Business School
* Creation of the first Pfizer's social media guidelines
* agency insights partner on team creation of new CMS from it's inception, now adopted as cross Pfizer solution,
* creation of measurement approach to focus on four levels of measurement to measure the intention change based on campaign
◦ securing Bayer's first direct to consumer campaign in 5 years
◦ leading the digital transformation and upskill of client teams across healthcare and consumer teams
◦ Driving an across agency revenue growth of 60% in digital work YoY
Analytics, Social, Direction, Campaign, Development, Transformation, Growth, It, Content, Social Media, Management, Leadership, Training, Digital transformation, Innovation, CMS, Design, Marketing
2013 - 2014
job
Digital Account Director
GE Oil & Gas.
October 2013 - October 2014
• Responsible for the management and execution of key B2B and B2C accounts in the agency including VMware EMEA, GE Oil & Gas, EMC UK and Logitech UK and EMEA
33 Digital, London, UK
• Responsible for the management and execution of key B2B and B2C accounts in the agency including VMware EMEA, GE Oil & Gas, EMC UK and Logitech UK and EMEA
33 Digital, London, UK
B2B, B2C, VMware, Management, EMC
2012 - 2013
job
Senior Account Manager
unknown.
Responsible for a range of accounts in the agency, including Microsoft across consumer, commercial and partner focuses as well as Premier Inn and Sage.
Account Manager, Manager
2011 - 2012
temp
Marketing & Communication Coordinator for the Microsoft Partner Team
Microsoft UK.
Responsible for the internal communications strategy and execution for the Microsoft Partner team, analysis of attainment against key business metrics, management of workload for central market organisation and =
Marketing, Management, Coordinator, Organization
2009 - 2011
job
Internal Communications Lead for Windows Live Business Group
Microsoft Corp.
Responsible for communications and community management of the worldwide product manager leads for Windows Live across all Microsoft global subsidiaries, based at the global headquarters.
Product Manager, Management, Windows, Community, Manager
My education
City University
MSc, Behavioural Economics
MSc, Behavioural Economics
Aston University
BSc, Human Psychology
BSc, Human Psychology
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