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Experienced Marketing Director, Specialising In Content and SEO
Andrew Balerdi
,
London, United Kingdom
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How can I drive sales and improve your website, content or brand?
Hello I am Andrew, an award winning marketer, founder of The Good Marketing Co. and looking to partner with interesting brands who are looking to grow.
In the past 3 years I have worked with many clients the health and wellness industry, some of these include: NHS, Pfizer, Boots, Britannia Pharma, Welltodo, Purearth.
I have worked to help them to improve their visibility and rank on search engines, improve their content and build up their brands to resonate with audiences.
I frequently lecture about practical aspects of marketing at Kent University, Goldsmiths. I am also Google Partner for analytics and SEO.
I believe in changing the landscape of marketing. I want to contribute to marketing projects based on principles of simplicity, fairness, logic, authenticity and empathy.
Hello I am Andrew, an award winning marketer, founder of The Good Marketing Co. and looking to partner with interesting brands who are looking to grow.
In the past 3 years I have worked with many clients the health and wellness industry, some of these include: NHS, Pfizer, Boots, Britannia Pharma, Welltodo, Purearth.
I have worked to help them to improve their visibility and rank on search engines, improve their content and build up their brands to resonate with audiences.
I frequently lecture about practical aspects of marketing at Kent University, Goldsmiths. I am also Google Partner for analytics and SEO.
I believe in changing the landscape of marketing. I want to contribute to marketing projects based on principles of simplicity, fairness, logic, authenticity and empathy.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
CEO / Founder
THE GOOD MARKETING CO.
Partnered with many new and past clients including NHS, Purearth, Welltodo, Pfizer, Britannia Pharmaceuticals
and Essex Boot Camp.
§ Built a brand marketing agency for the health and wellness industry to increase market share, brand awareness,
and customer engagement.
§ Generated £20M+ for clients over the last two years including a gain of £80K in sales for Pure Earth from a £20K
ad investment.
§ Worked closely with 12 clients, from multinational corporations to SMEs, and rebuilt five new brands.
§ Collaborated with Britannia Pharmaceuticals to redefine the brand, update the website and develop a unique
media and marketing package.
§ Working with Well to do Global to create a marketing and messaging platform, define sustainable brand
guidelines and boost brand awareness.
§ Gained 12.5K+ followers for Marion Wagner (@marionwagner) on Instagram.
§ Increased sign ups by 23% in two months for Essex Boot Camp through a new marketing structure and user-
friendly sign up process.
§ Gained 27k new followers for @fittybox on Instagram and 3500 on twitter.
and Essex Boot Camp.
§ Built a brand marketing agency for the health and wellness industry to increase market share, brand awareness,
and customer engagement.
§ Generated £20M+ for clients over the last two years including a gain of £80K in sales for Pure Earth from a £20K
ad investment.
§ Worked closely with 12 clients, from multinational corporations to SMEs, and rebuilt five new brands.
§ Collaborated with Britannia Pharmaceuticals to redefine the brand, update the website and develop a unique
media and marketing package.
§ Working with Well to do Global to create a marketing and messaging platform, define sustainable brand
guidelines and boost brand awareness.
§ Gained 12.5K+ followers for Marion Wagner (@marionwagner) on Instagram.
§ Increased sign ups by 23% in two months for Essex Boot Camp through a new marketing structure and user-
friendly sign up process.
§ Gained 27k new followers for @fittybox on Instagram and 3500 on twitter.
Marketing, Instagram, Sales, Website, Twitter, Ceo, Health, UP, Founder
2016 - 2017
job
Head of Marketing
SENSIIA DUOFERTILITY.
§ Designed and executed effective marketing strategies and supervised the re-branding of Duofertility.
§ Led and mentored a team of six, trained all 19 employees, and managed a $100K budget.
§ Bolstered Duofertility subscriptions and Empowered B2B trade platforms for listing Duofertility on Boots and
Amazon websites through revised web site architecture, focused pages, and topic hierarchy. Increased sales from
5 monthly users to 246.
§ Built an automated CRM platform to facilitate workflow among segment users, increase loyalty, and launch a
reward scheme.
§ Evaluated consumer behaviour to engage customers in the early stages of the purchase cycle through imaginative
and compelling content.
§ Enhanced Customer Service through best business practices and Web Chat which increased in-bound leads by
66%. Designed the new website and created videos.
§ Launched advertising and marketing campaigns across Facebook, PPC, Adwords, and email which increased site
traffic 700%+ over 6 months.
§ Increase revenue by $100K by developing five key affiliate clinical partnerships in the US and UK.
§ Decreased email processes by 80% through automation of marketing procedures and customer service.
§ Drafted internal process maps, project scope, build, marketing metrics, KPIs, testing, and analytics dashboards.
§ Led and mentored a team of six, trained all 19 employees, and managed a $100K budget.
§ Bolstered Duofertility subscriptions and Empowered B2B trade platforms for listing Duofertility on Boots and
Amazon websites through revised web site architecture, focused pages, and topic hierarchy. Increased sales from
5 monthly users to 246.
§ Built an automated CRM platform to facilitate workflow among segment users, increase loyalty, and launch a
reward scheme.
§ Evaluated consumer behaviour to engage customers in the early stages of the purchase cycle through imaginative
and compelling content.
§ Enhanced Customer Service through best business practices and Web Chat which increased in-bound leads by
66%. Designed the new website and created videos.
§ Launched advertising and marketing campaigns across Facebook, PPC, Adwords, and email which increased site
traffic 700%+ over 6 months.
§ Increase revenue by $100K by developing five key affiliate clinical partnerships in the US and UK.
§ Decreased email processes by 80% through automation of marketing procedures and customer service.
§ Drafted internal process maps, project scope, build, marketing metrics, KPIs, testing, and analytics dashboards.
Sales, LED, Processes, Web, Amazon, Testing, Affiliate, Consumer behaviour, Workflow, Architecture, Website, Content, Service, Marketing, Analytics, Customer service, Automation, Adwords, Facebook, PPC, Websites, Budget, B2B, CRM, Advertising, Branding
2014 - 2016
job
Head of Digital, Cross Channel Marketing & Client Strategy
PROCO.
Directed and mentored a team of 10 designers, developers and account managers to track project costs, comply
with budgets, and deliver quality marketing projects on time.
§ Supervised a variety of media campaigns, including print, web to print automation, email, social media, affiliate
marketing, SMS, and search channels.
§ Designed and launched multi-channel in store and online campaign for DFS Voucher and Offer scheme generating
£2M revenue over 11 months.
§ Evaluated market, consumer, competitor, and economic data to create effective media, print, and digital
strategies for retail clients to sell directly to consumers.
§ Used Jira and Basecamp to implement agile development processes and advised the sales team regarding
technical questions and sustainable solutions.
§ Implemented in store and affiliate partnership campaigns for Hardys Sweets generating 10K new subscribers and
£15K revenue monthly.
§ Applied front end coding, marketing techniques and effective communication to design high quality client
campagins, facilitate execution, and maximise ROI.
§ Attended pitch meetings, presented recommendations, and consulted on technical and marketing campaign
solutions for approval.
with budgets, and deliver quality marketing projects on time.
§ Supervised a variety of media campaigns, including print, web to print automation, email, social media, affiliate
marketing, SMS, and search channels.
§ Designed and launched multi-channel in store and online campaign for DFS Voucher and Offer scheme generating
£2M revenue over 11 months.
§ Evaluated market, consumer, competitor, and economic data to create effective media, print, and digital
strategies for retail clients to sell directly to consumers.
§ Used Jira and Basecamp to implement agile development processes and advised the sales team regarding
technical questions and sustainable solutions.
§ Implemented in store and affiliate partnership campaigns for Hardys Sweets generating 10K new subscribers and
£15K revenue monthly.
§ Applied front end coding, marketing techniques and effective communication to design high quality client
campagins, facilitate execution, and maximise ROI.
§ Attended pitch meetings, presented recommendations, and consulted on technical and marketing campaign
solutions for approval.
Print, Processes, Social, Online, Search, Campaign, Web, Development, Affiliate, Sales, Social Media, Automation, ROI, Agile development, Agile, Jira, Retail, Design, Marketing
2013 - 2014
job
Head of Development & Client Strategy
21:12 COMMUNICATIONS.
§ Led a team of six designers and developers and was able to get them all at least a 20% pay rise.
§ Created a dynamic summer activity programme which gained 20K downloads for Sainsbury's,
§ Created 250 banner ad campaigns for HSBC, Jaeger le Coultre, Google and Samsung.
§ Created a dynamic summer activity programme which gained 20K downloads for Sainsbury's,
§ Created 250 banner ad campaigns for HSBC, Jaeger le Coultre, Google and Samsung.
Development, Banner, Google, LED
My education
2001
-
2004
De Montfort University
Bachelors, English and Theatre Studies
Bachelors, English and Theatre Studies
1995
-
2000
St Edwards School
GCSEs, A-levels, English, French Art
GCSEs, A-levels, English, French Art
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