$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Experienced Agency Growth & Business Development - Advertising, Media, Performance Marketing, PR, & Brand
Chris Gordon
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Innovative and down to earth Agency Growth & Business Development specialist with an outstanding track record of generating revenue for agencies and creative businesses. I'm a senior executive with a career Agencyland stretching over 15 years. In that time I had have the privilege of working with the brightest and best in our industry from start-up studios, independent agencies to the Big Six Global Networks and everything in between.
I'm an expert in shaping a value proposition that will differentiate you in today's super-crowded market; My work on target selection and agency branding and marketing gets agencies noticed by brands that actively buy-in to their offer. Those with business development teams hire me to coach their people and sometimes I'm asked to step in and lead them. My experience of running and winning some of the largest new business pitches is invaluable to those who either have a major pitch of their own coming up or who want to be match-fit when the time comes. I'm highly adept at developing C-Level client relationships and my consultative approach builds trust and uncovers opportunities that transform businesses. I have an exceptional knowledge of the UK and global advertising and media ecosystem and there isn't a sector or specialism in which I have not worked.
Here is a selection agencies I've worked for or with: GroupM (Wavemaker, Xaxis) Dentsu Aegis Network (iProspect, Isobar, Amplifi/Amnet, Merkle, Carat, Vizeum, dentsu X, Lambie-Nairn, Siegel+Gale, Interbrand, Landor, Iris, MKTG. Home, Start Design, Lateral, Imagination, George P. Johnson.
My client sector experience includes: FMCG/CPG, Financial Services, Retail, DTC, Travel, Consumer Electronics, Telcos, Entertainment, Automotive, Government & Public Sector, Charities, Arts & Culture
I'm an expert in shaping a value proposition that will differentiate you in today's super-crowded market; My work on target selection and agency branding and marketing gets agencies noticed by brands that actively buy-in to their offer. Those with business development teams hire me to coach their people and sometimes I'm asked to step in and lead them. My experience of running and winning some of the largest new business pitches is invaluable to those who either have a major pitch of their own coming up or who want to be match-fit when the time comes. I'm highly adept at developing C-Level client relationships and my consultative approach builds trust and uncovers opportunities that transform businesses. I have an exceptional knowledge of the UK and global advertising and media ecosystem and there isn't a sector or specialism in which I have not worked.
Here is a selection agencies I've worked for or with: GroupM (Wavemaker, Xaxis) Dentsu Aegis Network (iProspect, Isobar, Amplifi/Amnet, Merkle, Carat, Vizeum, dentsu X, Lambie-Nairn, Siegel+Gale, Interbrand, Landor, Iris, MKTG. Home, Start Design, Lateral, Imagination, George P. Johnson.
My client sector experience includes: FMCG/CPG, Financial Services, Retail, DTC, Travel, Consumer Electronics, Telcos, Entertainment, Automotive, Government & Public Sector, Charities, Arts & Culture
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Global Growth Partner
Wavemaker Global.
• Leadership role at GroupM global media network.
• Lead on defensive and offensive new business pitches with regional or global scope - typically $100M+ billing / $3M+ revenue opportunities.
• Supported new business prospect development and pitching across EMEA, Wavemaker's largest region (40+ markets).
• Responsible for development and line management of Global Growth Team (6 people) working closely with Chief Growth Officer.
2019-04 - 2020-01 Global Growth Partner
Wavemaker Global, London
• Leadership role at GroupM global media network.
• Lead on defensive and offensive new business pitches with regional or global scope - typically $100M+ billing / $3M+ revenue opportunities.
• Supported new business prospect development and pitching across EMEA, Wavemaker's largest region (40+ markets).
• Responsible for development and line management of Global Growth Team (6 people) working closely with Chief Growth Officer.
Responsibilities:
• Pitch Lead on Global & Regional pitches (area of focus: EMEA) responsible for overall Pitch Story, Casting and delivery of all elements (RFI, RFP, Chemistry, Technical Submissions, Pitch Theatre and final presentations)
• Built pitch-winning Media Pricing models with GroupM Global Trading and Local Trading teams
• Created innovative Operating Models with Global and Local Client Service Leads ensuring profitability of all new business accounts
• Developed compelling Commercial Models, Fee Structures and Performance Related Bonuses with Global Finance Director and Local Market Finance Directors
• Prospecting strategy and execution for Global Tier One Prospects and supported local prospecting efforts.
• Built and strengthened strategic relationships with vendors, advertising agencies and intermediaries
• Established, initiated and optimised business development strategies based on company targets, services, market data and budget factors.
• Developed Wavemaker Way of Pitching 2.0 - playbook ensuring consistent best-practice in pitching across Wavemaker network.
Achievements/Client wins
Total new billings won: $271M / Win rate: 75%
• AXA Groupe Global FS / 30+ markets EMEA/APAC/LATAM Billings: $161M
• Menarini Group Global pharma / 20 markets EMEA/APAC Billings: $50M.
• Perfetti van Melle Global confectionery / 10 markets Billings: $60M.
• Lead on defensive and offensive new business pitches with regional or global scope - typically $100M+ billing / $3M+ revenue opportunities.
• Supported new business prospect development and pitching across EMEA, Wavemaker's largest region (40+ markets).
• Responsible for development and line management of Global Growth Team (6 people) working closely with Chief Growth Officer.
2019-04 - 2020-01 Global Growth Partner
Wavemaker Global, London
• Leadership role at GroupM global media network.
• Lead on defensive and offensive new business pitches with regional or global scope - typically $100M+ billing / $3M+ revenue opportunities.
• Supported new business prospect development and pitching across EMEA, Wavemaker's largest region (40+ markets).
• Responsible for development and line management of Global Growth Team (6 people) working closely with Chief Growth Officer.
Responsibilities:
• Pitch Lead on Global & Regional pitches (area of focus: EMEA) responsible for overall Pitch Story, Casting and delivery of all elements (RFI, RFP, Chemistry, Technical Submissions, Pitch Theatre and final presentations)
• Built pitch-winning Media Pricing models with GroupM Global Trading and Local Trading teams
• Created innovative Operating Models with Global and Local Client Service Leads ensuring profitability of all new business accounts
• Developed compelling Commercial Models, Fee Structures and Performance Related Bonuses with Global Finance Director and Local Market Finance Directors
• Prospecting strategy and execution for Global Tier One Prospects and supported local prospecting efforts.
• Built and strengthened strategic relationships with vendors, advertising agencies and intermediaries
• Established, initiated and optimised business development strategies based on company targets, services, market data and budget factors.
• Developed Wavemaker Way of Pitching 2.0 - playbook ensuring consistent best-practice in pitching across Wavemaker network.
Achievements/Client wins
Total new billings won: $271M / Win rate: 75%
• AXA Groupe Global FS / 30+ markets EMEA/APAC/LATAM Billings: $161M
• Menarini Group Global pharma / 20 markets EMEA/APAC Billings: $50M.
• Perfetti van Melle Global confectionery / 10 markets Billings: $60M.
Content, Social, Planning, Programmatic, Team management, Pitching, Development, Growth, RFP, Network, Marketing, Service, Chemistry, Sales, Analytics, Finance, Management, Optimization, Leadership, Strategic Planning, Budget, Advertising
2018 - 2019
job
New Business & Marketing Director - UK Media Brands
Dentsu Aegis Network UK.
2018-04 - 2019-04
New Business Director - UK Media Brands
Dentsu Aegis Network UK & Ireland, London
• Promoted to UK Board Level role leading new business for DAN UK's Media Brands: Carat, Vizeum, dentsu X, iProspect, Amplifi/Amnet,
Responsibilities
• Ownership of the DAN UK’s new business strategy (offensive & defensive pitches) and ultimately responsible for delivering new business revenue targets across all DAN UK locations (London, Manchester, Leeds, Newcastle and Edinburgh).
• Worked with agency CEOs to understand needs and deliver against commercial objectives.
• Managed full new business process from lead generation to business won.
• Led pitches & managed multi-disciplinary pitch teams.
• Collaborated with Amplifi trading teams to develop compelling media pricing proposals
• Worked with Finance and Legal on all Contract and Commercial negotiations
• Reorganised new business resource to better service DAN agency brands.
• Streamlined pitch teams to deliver greater efficiencies.
• Implemented improved lead qualification procedure.
• Developed new marketing programme to grow prospect pool across intermediaries, referring agencies and direct clients.
Key wins
• Pandora £12m
• Mondelez £55m
• Heineken £42m
• Co-op £50m
• Knight Frank £9m billings
New Business Director - UK Media Brands
Dentsu Aegis Network UK & Ireland, London
• Promoted to UK Board Level role leading new business for DAN UK's Media Brands: Carat, Vizeum, dentsu X, iProspect, Amplifi/Amnet,
Responsibilities
• Ownership of the DAN UK’s new business strategy (offensive & defensive pitches) and ultimately responsible for delivering new business revenue targets across all DAN UK locations (London, Manchester, Leeds, Newcastle and Edinburgh).
• Worked with agency CEOs to understand needs and deliver against commercial objectives.
• Managed full new business process from lead generation to business won.
• Led pitches & managed multi-disciplinary pitch teams.
• Collaborated with Amplifi trading teams to develop compelling media pricing proposals
• Worked with Finance and Legal on all Contract and Commercial negotiations
• Reorganised new business resource to better service DAN agency brands.
• Streamlined pitch teams to deliver greater efficiencies.
• Implemented improved lead qualification procedure.
• Developed new marketing programme to grow prospect pool across intermediaries, referring agencies and direct clients.
Key wins
• Pandora £12m
• Mondelez £55m
• Heineken £42m
• Co-op £50m
• Knight Frank £9m billings
Advertising, Powerpoint, Brand identity, Salesforce, Finance, Marketing, Business development, Project Management, Business strategy, Management, Business Optimization
2015 - 2018
job
New Business & Marketing Director
Dentsu Aegis Network North (Manchester).
2015-05 - 2018-04
New Business & Marketing Director
Dentsu Aegis Network North, Manchester
• Manchester-based role with responsibility for new business and marketing for Dentsu Aegis Network's operations outside of London - 4 Offices, 650+ staff and £400M+ annual billings.
Responsibilities
• Owned new business & marketing strategy and delivery of new business revenue targets across all brands and four office locations - £2.5-3.5M average annual revenue target
• New Business lead for Carat, Vizeum, iProspect, Amplifi, Fetch
• Subject-matter expert in People-based Media Planning and Buying, Media Strategy, Performance Marketing (PPC, Display, Paid Social, SEO, Social), Content Marketing, Analytics, CRO, Data Strategy.
• Supervised all marketing and planning activities to exceed sales and margin goals.
• Developed new marketing programmes and grew lead pool across intermediaries, referring agencies and direct clients.
• Line management of new business, marketing and creative teams (direct reports 9).
• Led pitches & managed large cross-department pitch teams.
• Led all contract and commercial negotiations with DAN Legal and Finance
Achievements
• Beat new business revenue targets every year by between +20% to +50%.
• Delivered in excess of £11m in fee income across FY2015 - 2018.
Notable wins
• Virgin Active, NFU Mutual, Bathstore, Bordeaux Wines), B&M, Jurys Inn Hotels, Monsoon Accessorize, Hotter Concept, Betfred, AccorHotels, BetVictor, Bensons for Beds/Harveys Furniture, Knight Frank, The Co-operative.
New Business & Marketing Director
Dentsu Aegis Network North, Manchester
• Manchester-based role with responsibility for new business and marketing for Dentsu Aegis Network's operations outside of London - 4 Offices, 650+ staff and £400M+ annual billings.
Responsibilities
• Owned new business & marketing strategy and delivery of new business revenue targets across all brands and four office locations - £2.5-3.5M average annual revenue target
• New Business lead for Carat, Vizeum, iProspect, Amplifi, Fetch
• Subject-matter expert in People-based Media Planning and Buying, Media Strategy, Performance Marketing (PPC, Display, Paid Social, SEO, Social), Content Marketing, Analytics, CRO, Data Strategy.
• Supervised all marketing and planning activities to exceed sales and margin goals.
• Developed new marketing programmes and grew lead pool across intermediaries, referring agencies and direct clients.
• Line management of new business, marketing and creative teams (direct reports 9).
• Led pitches & managed large cross-department pitch teams.
• Led all contract and commercial negotiations with DAN Legal and Finance
Achievements
• Beat new business revenue targets every year by between +20% to +50%.
• Delivered in excess of £11m in fee income across FY2015 - 2018.
Notable wins
• Virgin Active, NFU Mutual, Bathstore, Bordeaux Wines), B&M, Jurys Inn Hotels, Monsoon Accessorize, Hotter Concept, Betfred, AccorHotels, BetVictor, Bensons for Beds/Harveys Furniture, Knight Frank, The Co-operative.
Planning, Network, Content, Sales, Finance, Management, PPC, Operations, MArketing Strategy, Seo, Content marketing, Marketing, Business development, Digital Marketing
2013 - 2015
job
Business Development
Home Marketing Group.
Board-level role at UK's largest independent agency.
Owned business development function selling
Home's, Creative, Branding, Performance, Digital
Design & Build and Data propositions.
Responsibilities
• Full ownership of new business and marketing plan
• Developed creative sales tools, including Pitch
decks, credentials decks, trend reports, product
one-pagers
• Developed new agency positioning
• Managed new business lead generation
• Led all new business pitches
Achievements and Wins
• Bayer, B&Q, Freemans Grattan, Figleaves, Go
Outdoors, JD Williams, N Brown plc, Harrison Spinks,
Jones Lang LaSalle, Monster Pets, Sage, Waitrose.
Owned business development function selling
Home's, Creative, Branding, Performance, Digital
Design & Build and Data propositions.
Responsibilities
• Full ownership of new business and marketing plan
• Developed creative sales tools, including Pitch
decks, credentials decks, trend reports, product
one-pagers
• Developed new agency positioning
• Managed new business lead generation
• Led all new business pitches
Achievements and Wins
• Bayer, B&Q, Freemans Grattan, Figleaves, Go
Outdoors, JD Williams, N Brown plc, Harrison Spinks,
Jones Lang LaSalle, Monster Pets, Sage, Waitrose.
Marketing, Design, Business development, Branding, Sales, PLC, Development, Go, LED
2011 - 2013
job
Business Development Director
PSONA (Communisis Plc).
Key member of launch team for integrated brand
communications agency owned by Communisis,
one of Europe's largest marketing service providers.
Responsibilities
• Full ownership of sales & marketing strategy.
• Designed and built prospect database.
• Developed new agency positioning.
• Managed lead generation and line managed new
business executive
• Worked with Communisis strategic account leads to cross-sell agency services
Achievements
• Notable wins: Barclays, Barclaycard, HSBC,
Autotrader, T-Mobile, EE, Skipton, Defra, William Hill,
Direct Line Group, Boots, ArrowECS, Diageo, Hitachi
• Annual fee income of £2m
communications agency owned by Communisis,
one of Europe's largest marketing service providers.
Responsibilities
• Full ownership of sales & marketing strategy.
• Designed and built prospect database.
• Developed new agency positioning.
• Managed lead generation and line managed new
business executive
• Worked with Communisis strategic account leads to cross-sell agency services
Achievements
• Notable wins: Barclays, Barclaycard, HSBC,
Autotrader, T-Mobile, EE, Skipton, Defra, William Hill,
Direct Line Group, Boots, ArrowECS, Diageo, Hitachi
• Annual fee income of £2m
Marketing, MArketing Strategy, Database, Sales, Service
2010 - 2011
job
Director
Start Design Group / JudgeGill.
Hired to design and implement agency's first
structured approach to new business incorporating
lead generation, agency positioning and marketing
and pitching across EMEA and providing support to Hong Kong office.
Responsibilities
• Full ownership of sales & marketing budget & strategy for Start and JudgeGill
• Development of new revenues from existing clients
including Adidas, P&G and BBC
• Developed new agency positioning for Start and JudgeGill.
• Managing marketing and PR campaigns across both
agencies to build awareness and support agency
positioning and messsaging.
• Developed revised agency credentials
presentations, first set of case studies and ongoing
thought pieces
• Line managed 1x new business exec.
• Led pitch teams.
Wins
• Arcadia, Tom Farr, Adidas Russia, Dubai Airports.
structured approach to new business incorporating
lead generation, agency positioning and marketing
and pitching across EMEA and providing support to Hong Kong office.
Responsibilities
• Full ownership of sales & marketing budget & strategy for Start and JudgeGill
• Development of new revenues from existing clients
including Adidas, P&G and BBC
• Developed new agency positioning for Start and JudgeGill.
• Managing marketing and PR campaigns across both
agencies to build awareness and support agency
positioning and messsaging.
• Developed revised agency credentials
presentations, first set of case studies and ongoing
thought pieces
• Line managed 1x new business exec.
• Led pitch teams.
Wins
• Arcadia, Tom Farr, Adidas Russia, Dubai Airports.
Marketing, Design, Budget, Pr, Sales, Support, Development, Pitching, Office, LED
2007 - 2010
job
Director
Rainmaker.
Board director at the UK's largest new business
consultancy I directed new business campaigns for
many leading agencies including Iris, Interbrand,
Siegel+Gale, Lambie-Nairn, Dalziel + Pow, Firefly, BCW,
Simpson Carpenter and KNOTs.
Responsibilities
• Developed agency propositions and implemented
outsourced sales and marketing strategies that
created new prospect relationships and significant
new business wins
• Line managed new business teams (typically 10x
new business consultants each with 4 agency
clients)
• After 9 months was given additional responsibility for
winning new agency clients for Rainmaker
Achievements
Increased new business revenues year on year.
• Won over 60 new accounts for Rainmaker including
BCW, Firefly, iris, Interbrand, Siegel & Gale,
Imagination and Grey generating annual fees of
£1m+.
• Successful account direction helping clients to generate over £25m in new business wins.
consultancy I directed new business campaigns for
many leading agencies including Iris, Interbrand,
Siegel+Gale, Lambie-Nairn, Dalziel + Pow, Firefly, BCW,
Simpson Carpenter and KNOTs.
Responsibilities
• Developed agency propositions and implemented
outsourced sales and marketing strategies that
created new prospect relationships and significant
new business wins
• Line managed new business teams (typically 10x
new business consultants each with 4 agency
clients)
• After 9 months was given additional responsibility for
winning new agency clients for Rainmaker
Achievements
Increased new business revenues year on year.
• Won over 60 new accounts for Rainmaker including
BCW, Firefly, iris, Interbrand, Siegel & Gale,
Imagination and Grey generating annual fees of
£1m+.
• Successful account direction helping clients to generate over £25m in new business wins.
Marketing, Sales, Direction, Winning
2006 - 2007
job
Director
Sponsorship Consulting.
Senior Director leading this innovative sponsorship
agency's sports, arts and entertainment accounts
including: Tata, Unilever, Shell and the NEC.
• Line Management of junior executives (2 direct reports)
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
agency's sports, arts and entertainment accounts
including: Tata, Unilever, Shell and the NEC.
• Line Management of junior executives (2 direct reports)
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
Linkedin, Management, Sponsorship
2004 - 2006
job
Head of Development
Royal College of Art.
Responsibilities
• Overall commercial lead for world's #1 design
school.
• Developed mutually rewarding partnerships
between brands and innovative art, fashion and design
• Full budget responsibility for all projects and for
department.
• Team management (4 direct reports)
Achievements
• Exceeded revenue targets every year - increased
revenues by over 50% within first year
• Developed successful relationships with: PlayStation,
Visa, BMW, Conran Group, HP, UNIQLO, Sun
Microsystems, WPP and Deutsche Bank.
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
• Overall commercial lead for world's #1 design
school.
• Developed mutually rewarding partnerships
between brands and innovative art, fashion and design
• Full budget responsibility for all projects and for
department.
• Team management (4 direct reports)
Achievements
• Exceeded revenue targets every year - increased
revenues by over 50% within first year
• Developed successful relationships with: PlayStation,
Visa, BMW, Conran Group, HP, UNIQLO, Sun
Microsystems, WPP and Deutsche Bank.
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
Design, Budget, Fashion, Linkedin, Management, Team management
2001 - 2004
job
Commercial Development Lead
The Barbican.
Senior member of commercial team developing
and selling creative commercial partnerships between leading brands and London's world class
arts & entertainment organisation.
Responsibilities / achievements
• Successful brand partnerships included: American
Express, Renault Lavazza, Absolut, Toyota, Pernod
Ricard, Mexico Tourism Board and Sony Electronics
• Delivered £2m in sponsorship revenues
• Line management of account manager (1 direct report).
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
and selling creative commercial partnerships between leading brands and London's world class
arts & entertainment organisation.
Responsibilities / achievements
• Successful brand partnerships included: American
Express, Renault Lavazza, Absolut, Toyota, Pernod
Ricard, Mexico Tourism Board and Sony Electronics
• Delivered £2m in sponsorship revenues
• Line management of account manager (1 direct report).
Further details of my achievements in this role can be
found on my LinkedIn profile:
https://www.linkedin.com/in/chrisrgordon/
Account Manager, Linkedin, Management, Electronics, Sponsorship, Organization, Express, Manager
1999 - 2001
job
Manager
Media Sales.
Centaur Media
• First sales role selling classified and display
advertising on B2B magazine titles International
Money Marketing and Televisual.
• Consistently beat sales targets and developed new
advertiser accounts.
• Trained in Consultative Sales and classic models
(DIPADA, AIDA etc)
• First sales role selling classified and display
advertising on B2B magazine titles International
Money Marketing and Televisual.
• Consistently beat sales targets and developed new
advertiser accounts.
• Trained in Consultative Sales and classic models
(DIPADA, AIDA etc)
Marketing, Advertising, B2B, Sales, International, Manager
My education
1995
-
1998
Courtauld Institute of Art University Of London
Bachelors, History of Art
Bachelors, History of Art
1987
-
1994
Tiffin School for Boys
Secondary, A-Levels & GCSE
Secondary, A-Levels & GCSE
10 GCSEs AAAAAAAABC
Chris' reviews
Chris has not received any reviews on Worksome.
Contact Chris Gordon
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Chris directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark