$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Head of Digital Marketing
Lara T. Allen
,
Maten, Lebanon
Experience
Other titles
Skills
I'm offering
i'm a Marketing Communication professional with over 10 years of experience leading corporate marketing and digital communication across multiple platforms within the banking industry.
Data-driven strategist with expertise in project management, customer experience, product marketing and digital transformation
Data-driven strategist with expertise in project management, customer experience, product marketing and digital transformation
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Italian
Good
Ready for
Ongoing relation / part-time
Available
My experience
2010 - ?
job
Head of Digital Banking
LGB BANK.
Lebanon
Heading the Bank Digital Marketing, covering a wide spectrum of channels from direct, indirect mediums to strategic digital partnerships.
Implementing the Omni-channel digital platform in 2016 and enhancing UX to reach the highest customer satisfaction rate of 93% YOY.
Taking a leadership role and worked closely with the central bank regulatory, compliance, IT and information security to ensure all digital
offerings meet local regulatory guidelines and appropriate controls of all customer-facing digital channels are applied.
Developing and managing the Bank's digital strategy and related road-map, product internal education, communication plan and performance metrics, resulting in 68% increase in the retail online conversions for the year 2018.
Heading the Bank Digital Marketing, covering a wide spectrum of channels from direct, indirect mediums to strategic digital partnerships.
Implementing the Omni-channel digital platform in 2016 and enhancing UX to reach the highest customer satisfaction rate of 93% YOY.
Taking a leadership role and worked closely with the central bank regulatory, compliance, IT and information security to ensure all digital
offerings meet local regulatory guidelines and appropriate controls of all customer-facing digital channels are applied.
Developing and managing the Bank's digital strategy and related road-map, product internal education, communication plan and performance metrics, resulting in 68% increase in the retail online conversions for the year 2018.
Digital Marketing, Marketing, Digital Strategy, Retail, UX, Information Security, Leadership, Compliance, Banking, Security, It, Regulatory, Online
2008 - 2010
job
Credit Officer
MASHREQ BANK.
UAE
Managed the Auto loans credit portfolio, analyzed credit risk and credit scoring, to set appropriate terms for credit requests.
Responsible for asset servicing including collections, loan modifications, loan confirmations and new loan initiations.
Recognized as "Top Achiever" processing 73% of total credit transactions in a BCP scenario, October 2009.
Coordinated with the marketing, retail and sales units to ensure abidance by the marketing strategy and sales target.
Managed the Auto loans credit portfolio, analyzed credit risk and credit scoring, to set appropriate terms for credit requests.
Responsible for asset servicing including collections, loan modifications, loan confirmations and new loan initiations.
Recognized as "Top Achiever" processing 73% of total credit transactions in a BCP scenario, October 2009.
Coordinated with the marketing, retail and sales units to ensure abidance by the marketing strategy and sales target.
Marketing, MArketing Strategy, Retail, Sales, Processing
2006 - 2008
job
Customer Service Sales Advisor
EMIRATES BANK.
UAE
Client servicing and customer lending sales advisor for auto loans and credit cards.
Handled "Deira" industrial area in Dubai achieving AED 2.2M increase in area sales for year 2007.
Emphasized product features based on customer needs and up-sell/cross-sell retail products and services.
Client servicing and customer lending sales advisor for auto loans and credit cards.
Handled "Deira" industrial area in Dubai achieving AED 2.2M increase in area sales for year 2007.
Emphasized product features based on customer needs and up-sell/cross-sell retail products and services.
Retail, Customer service, Sales, Service, UP
My education
2005
UQAM
Bachelors, Business Administration
Bachelors, Business Administration
Lara's reviews
Lara has not received any reviews on Worksome.
Contact Lara T. Allen
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Lara directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark