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Digital and Content Marketing Expert
Tara Raynes
,
Stockport, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a digital marketer with over 20 years experience. I have just launched a new digital agency based in Manchester focused on SEO, PPC, Content, and Social. My role, as one of the founders, is in directing digital and content strategy. All of the content we produce for our clients is backed by SEO / keyword research to ensure all content is optimised. I have an MBA in media marketing, experience working with top agencies and clients, and am willing to work at a highly competitive rate.
I am passionate about digital marketing. I run a blog on Mister Digital that is focused on key trends, specifically within SEO and content marketing. I strongly believe that inbound is an effective way to drive qualified traffic and advise my clients that this should be the core backbone of their digital marketing strategy. I am able and have written about any subject and can also offer business writing for planning, web content, tenders, or proposals.
I am passionate about digital marketing. I run a blog on Mister Digital that is focused on key trends, specifically within SEO and content marketing. I strongly believe that inbound is an effective way to drive qualified traffic and advise my clients that this should be the core backbone of their digital marketing strategy. I am able and have written about any subject and can also offer business writing for planning, web content, tenders, or proposals.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - 2020
job
General Manager, Chemistry /Clickworks
Danone Cow & Gate brand.
* Digital lead for Danone Cow & Gate brand with oversight of key site properties including Cow and Gate Babyclub, Firstonethousanddays.ie, and the Cow & Gate health care professional site.
* Lead digital strategist on Welfare's digital consultation report to inform the recreation of their current brand website.
* Created first ever eDetail for Danone Ireland with Aptamil milk allergy offering. The eDetail received very positive feedback from our client team and is an enormous success with GPs.
* Led and created integrated strategy presentations for key new business pitches such as Glanbia, Coca-Cola Hellenic, Robert Roberts, and Enterprise Ireland.
* Integration point for Chemistry in offering through the line partnerships for key clients such as Danone, Irish Cancer Society, Bord na Mona, and Mitsubishi.
* Led and provided oversight of site launches including CRU's new brand site, Irish Cancer Society's Get Cancer campaign site, Irish Skin Foundation's brand site, Bord Gais' Under 21 site property, and Concern's World Championship website.
* Lead digital strategist on Welfare's digital consultation report to inform the recreation of their current brand website.
* Created first ever eDetail for Danone Ireland with Aptamil milk allergy offering. The eDetail received very positive feedback from our client team and is an enormous success with GPs.
* Led and created integrated strategy presentations for key new business pitches such as Glanbia, Coca-Cola Hellenic, Robert Roberts, and Enterprise Ireland.
* Integration point for Chemistry in offering through the line partnerships for key clients such as Danone, Irish Cancer Society, Bord na Mona, and Mitsubishi.
* Led and provided oversight of site launches including CRU's new brand site, Irish Cancer Society's Get Cancer campaign site, Irish Skin Foundation's brand site, Bord Gais' Under 21 site property, and Concern's World Championship website.
Integration, Chemistry, Website, GPS, Health, Campaign, Enterprise, LED, Manager
2012 - 2013
job
Digital Director
Burson-Marsteller.
* Digital and social media strategy consultation for healthcare clients within B-M including Novartis, Ferring, United Healthcare, Amgen, and Roche. Outreach included both HCP and DTC efforts.
* Worked alongside PR team on new business pitches to integrate digital / social media tactical recommendations and presented to client teams.
* Compiled and presented SEO audit and corresponding content optimization recommendation for Ferring's Euflexxa.
* Developed social media strategy point of view for distribution to key healthcare clients.
* Led and implemented HCP social media monitoring initiatives and presented to client partners.
* Worked alongside PR team on new business pitches to integrate digital / social media tactical recommendations and presented to client teams.
* Compiled and presented SEO audit and corresponding content optimization recommendation for Ferring's Euflexxa.
* Developed social media strategy point of view for distribution to key healthcare clients.
* Led and implemented HCP social media monitoring initiatives and presented to client partners.
Social Media, Seo, Audit, Pr, Content, Monitoring, Audit, Social, LED, Social media monitoring
2010 - 2012
job
Management Supervisor
LBi.
* Key client contact for Bristol Myers Squibb's Yervoy and Brivanib brands for digital AOR HCP marketing.
* Successfully oversaw launch of Yervoy brand, boasting a robust HCP site launch site and marking a milestone for BMS digital launch efforts.
* Partnered with strategy, medical, and creative to define Brivanib's pre-launch digital campaign.
* Brand planning lead for both Yervoy and Brivanib, collaborating with cross-agency stakeholders and brand team to create an integrated tactical plan.
* Led CRM planning effort in partnership with CRM strategic director to define appropriate cadence model, barriers to entry, and data capture needs.
* Worked in collaboration with strategic planning to define appropriate Yervoy KPI's and corresponding metrics planning.
* Successfully oversaw launch of Yervoy brand, boasting a robust HCP site launch site and marking a milestone for BMS digital launch efforts.
* Partnered with strategy, medical, and creative to define Brivanib's pre-launch digital campaign.
* Brand planning lead for both Yervoy and Brivanib, collaborating with cross-agency stakeholders and brand team to create an integrated tactical plan.
* Led CRM planning effort in partnership with CRM strategic director to define appropriate cadence model, barriers to entry, and data capture needs.
* Worked in collaboration with strategic planning to define appropriate Yervoy KPI's and corresponding metrics planning.
Marketing, CRM, Strategic Planning, Management, KPI, Campaign, LED
2009 - 2010
job
Account Supervisor
Deutsch.
* Key client contact for Novartis' Exelon Patch brand overseeing strategic and creative. development for our brand website, TV, CRM program, CPA effort, and online banners.
* Works closely with data strategy team to develop 2010 measurement plan recommendation by determining appropriate success metrics.
* Partners with account planning team in the implementation and analysis of qualitative market research.
* Collaborates with senior level management to create the Exelon Patch 2010 communication plan.
* Works closely with data strategy team to develop 2010 measurement plan recommendation by determining appropriate success metrics.
* Partners with account planning team in the implementation and analysis of qualitative market research.
* Collaborates with senior level management to create the Exelon Patch 2010 communication plan.
CRM, Market research, Research, Management, Website, TV, Implementation, Development, Online
2006 - 2007
job
Senior Account Executive
Nitro Group.
* Key client contact for the Lady Foot Locker and Champs Sports account overseeing all marketing components including retail, TV, online, print, and OOH.
* Oversaw Nike's Back to School retail promotion program across both Lady Foot Locker and Champs Sports divisions.
* Partnered with media to create a cohesive sports marketing program to further promote Champs Sports brand equity.
* Oversaw Nike's Back to School retail promotion program across both Lady Foot Locker and Champs Sports divisions.
* Partnered with media to create a cohesive sports marketing program to further promote Champs Sports brand equity.
Marketing, Retail, Print, TV, Online
2004 - 2006
job
Account Executive
unknown.
* Key client contact for all Camel advertising including various CRM and DM programs reporting directly to Group Account Director.
* Accountability for the day-to-day execution and management of the Camel advertising (DM, interactive), and executive budget.
* Managed creation of Camel brand manual by reassessing and deconstructing existing brand image to recreate cohesive brand strategy, aesthetic, and positioning.
* Drafted creative briefs on various incoming projects including CRM, DM, and print pieces on the Camel account.
* Accountability for the day-to-day execution and management of the Camel advertising (DM, interactive), and executive budget.
* Managed creation of Camel brand manual by reassessing and deconstructing existing brand image to recreate cohesive brand strategy, aesthetic, and positioning.
* Drafted creative briefs on various incoming projects including CRM, DM, and print pieces on the Camel account.
Advertising, CRM, Budget, Print, Management, Brand identity
2003 - 2006
job
Agent 16
unknown.
Agent
2004 - 2004
job
Assistant Account Executive
Camel.
* Acted as liaison between account and production for all DM, interactive, and print projects for Camel.
* Implemented and managed the daily workflow by creating pre and post-production timelines on all projects.
* Implemented and managed the daily workflow by creating pre and post-production timelines on all projects.
Print, Workflow, Production
My education
Metropolitan College of NY
MBA, N/a
MBA, N/a
Hunter College
Bachelors, N/a
Bachelors, N/a
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