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jobs
Shaping & communicating value
Robert Mitson
,
Chelmsford, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced marketing & communications consultant with a passion for shaping and communicating value.
Having worked on a range of B2B and B2C projects for organisations ranging from start-ups to multi-national PLCs, I am skilled at managing campaigns from concept to delivery.
Having worked on a range of B2B and B2C projects for organisations ranging from start-ups to multi-national PLCs, I am skilled at managing campaigns from concept to delivery.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Marketing Consultant
Formatura.
Key Achievements:
- Working with a luxury travel company to rebrand and develop content to target direct clients;
- Helping an AI start-up to grow their digital presence through effective content strategy and community management.
Key services:
- Content strategy;
- Product marketing;
- Content production - including short and long-form;
- Email & Social Media campaign management;
- SEO strategy & implementation;
- Graphic design for Social Media graphics, posters, flyers and other assets.
- Working with a luxury travel company to rebrand and develop content to target direct clients;
- Helping an AI start-up to grow their digital presence through effective content strategy and community management.
Key services:
- Content strategy;
- Product marketing;
- Content production - including short and long-form;
- Email & Social Media campaign management;
- SEO strategy & implementation;
- Graphic design for Social Media graphics, posters, flyers and other assets.
Social Media, Marketing, Design, Seo, Graphic design, Content Production, Management, Content, Implementation, Ai, Community, Content strategy, Campaign, Production, Social, UP
2018 - 2019
job
Brand & Business Development Manager, EMEA
Cushman & Wakefield PLC.
Key Achievements:
- Planning, developing and executing digital content strategy for two businesses with combined revenue of $100m per
annum;
- Writing and implementing marketing strategy to optimise lead generation and drive new business;
- Re-writing the value propositions for Asset Services & V&A businesses with Board members and Partners and planning
content and digital campaigns for renewed service offering;
- Developing Cushman & Wakefield's 'Investor Services' offering with UK Head of Business Development.
Responsibilities
- Reporting to the European CMO and UK Head of Business Development;
- Creating & implementing marketing plans for Asset Services & Valuation & Advisory businesses in EMEA;
- Planning and managing annual marketing budget of $150,000 USD;
- Writing Press Releases and managing external press relationships;
- Managing on and off-page optimisation and conducting keyword research through SEMrush and SimilarWeb;
- Championing the roll-out of Cushman & Wakefield's Salesforce platform, driving buy-in and best practice;
- Managing website content in SiteCore and WordPress;
- Implementing full-mix marketing & business development campaigns from initial research to execution, including
content strategy, content creation, organic and paid social media, email campaigns and events;
- Reporting to the Board on performance of campaigns and content, using Google Analytics, social insights and other
KPIs to measure effectiveness & ROI;
- Extensive copywriting for a range of audiences, both internally and externally, for web, email, social media, capability
collateral, script-writing for video and drafting supporting materials for pursuits including RFPs, ITTs, and pitches;
- Working with the EMEA Head of Digital Marketing to contribute to the global website redevelopment project (due to launch in Q4 2019) - incl. discovery, site map/wireframe development, visual concept sign-off and writing content.
- Planning, developing and executing digital content strategy for two businesses with combined revenue of $100m per
annum;
- Writing and implementing marketing strategy to optimise lead generation and drive new business;
- Re-writing the value propositions for Asset Services & V&A businesses with Board members and Partners and planning
content and digital campaigns for renewed service offering;
- Developing Cushman & Wakefield's 'Investor Services' offering with UK Head of Business Development.
Responsibilities
- Reporting to the European CMO and UK Head of Business Development;
- Creating & implementing marketing plans for Asset Services & Valuation & Advisory businesses in EMEA;
- Planning and managing annual marketing budget of $150,000 USD;
- Writing Press Releases and managing external press relationships;
- Managing on and off-page optimisation and conducting keyword research through SEMrush and SimilarWeb;
- Championing the roll-out of Cushman & Wakefield's Salesforce platform, driving buy-in and best practice;
- Managing website content in SiteCore and WordPress;
- Implementing full-mix marketing & business development campaigns from initial research to execution, including
content strategy, content creation, organic and paid social media, email campaigns and events;
- Reporting to the Board on performance of campaigns and content, using Google Analytics, social insights and other
KPIs to measure effectiveness & ROI;
- Extensive copywriting for a range of audiences, both internally and externally, for web, email, social media, capability
collateral, script-writing for video and drafting supporting materials for pursuits including RFPs, ITTs, and pitches;
- Working with the EMEA Head of Digital Marketing to contribute to the global website redevelopment project (due to launch in Q4 2019) - incl. discovery, site map/wireframe development, visual concept sign-off and writing content.
Salesforce, Manager, Social, Google, Web, Content strategy, Development, KEYWORD RESEARCH, Website, Content, Service, Sitecore, Analytics, Optimization, Digital Marketing, ROI, Research, Budget, Video, Content creation, Writing, MArketing Strategy, Google analytics, Copywriting, Business development, Marketing, Wordpress, Social Media
2017 - 2018
job
Marketing Operations & Digital Coordinator
Wedlake Bell LLP.
Key Achievements:
- Managing product development and launch campaign for a new Employment Law product, including direct mail,
telemarketing, organic and paid social media, and email components resulting in 16 appointments and four instructions
in the first four weeks;
- Implementing the firm's first content governance process with Board and leading on content strategy for 2017/18;
- Driving the implementation of new visual identity, including all on-/offline collateral, and merchandise;
- Project managing content migration for the firm's new website, launched in November 2017.
Responsibilities
- Reporting to the Head of Marketing and Business Development;
- Establishing the firm's first content calendar and governance process to align content with business objectives;
- Managing the development of content strategy for a range of practice areas;
- Project managing the development of CRM reports to aid key client programme and referral mapping on InterAction;
- Drafting submissions for Legal 500 and Chambers & Partners directories, and CityWealth and eprivateclient awards;
- Maintaining relationships with suppliers, including press, designers, digital (for SEO and PPC), printers and publishers;
- Developing an internal comms strategy to increase engagement and promote cross-practice collaboration;
- Working closely with the Senior Events Manager to establish and align strategy and reporting protocol;
- Managing the production of the firm's thought leadership, including copywriting, liaising with designers, printing,
distribution and targeted digital promotion via email and on social media;
- Establishing the Firm's first insights and analytics reporting protocol for web, social media, email and CRM activities;
- Overseeing data stewarding for InterAction, as well as helping implement tools to ensure compliance with the GDPR.
- Managing product development and launch campaign for a new Employment Law product, including direct mail,
telemarketing, organic and paid social media, and email components resulting in 16 appointments and four instructions
in the first four weeks;
- Implementing the firm's first content governance process with Board and leading on content strategy for 2017/18;
- Driving the implementation of new visual identity, including all on-/offline collateral, and merchandise;
- Project managing content migration for the firm's new website, launched in November 2017.
Responsibilities
- Reporting to the Head of Marketing and Business Development;
- Establishing the firm's first content calendar and governance process to align content with business objectives;
- Managing the development of content strategy for a range of practice areas;
- Project managing the development of CRM reports to aid key client programme and referral mapping on InterAction;
- Drafting submissions for Legal 500 and Chambers & Partners directories, and CityWealth and eprivateclient awards;
- Maintaining relationships with suppliers, including press, designers, digital (for SEO and PPC), printers and publishers;
- Developing an internal comms strategy to increase engagement and promote cross-practice collaboration;
- Working closely with the Senior Events Manager to establish and align strategy and reporting protocol;
- Managing the production of the firm's thought leadership, including copywriting, liaising with designers, printing,
distribution and targeted digital promotion via email and on social media;
- Establishing the Firm's first insights and analytics reporting protocol for web, social media, email and CRM activities;
- Overseeing data stewarding for InterAction, as well as helping implement tools to ensure compliance with the GDPR.
Content, Manager, Social, Production, Campaign, Web, Content strategy, Development, Coordinator, Implementation, Printers, Compliance, Website, Social Media, Analytics, Telemarketing, GDpr, Leadership, PPC, Operations, Product development, CRM, Copywriting, Seo, Business development, Marketing
2017 - 2017
job
Marketing Coordinator
The Royal Aeronautical Society.
Key Achievements:
- Establishing reporting procedures for Facebook, Twitter and LinkedIn Insights and web analytics;
- Creating the Society's first Content Calendar for planning and scheduling email and social media content.
Responsibilities
- Managing Social Media and Email Marketing campaigns (to over 80,000 subscribers);
- Developing content strategy and writing copy for a variety of audiences, including internal stakeholders, partner
organisations and the Society's membership, distributed through a range of physical and digital channels;
- Contributed to marketing strategy and objective setting for 2017/18;
- Creating and managing PPC and paid social campaigns, using Google Analytics to track and report on conversion.
- Establishing reporting procedures for Facebook, Twitter and LinkedIn Insights and web analytics;
- Creating the Society's first Content Calendar for planning and scheduling email and social media content.
Responsibilities
- Managing Social Media and Email Marketing campaigns (to over 80,000 subscribers);
- Developing content strategy and writing copy for a variety of audiences, including internal stakeholders, partner
organisations and the Society's membership, distributed through a range of physical and digital channels;
- Contributed to marketing strategy and objective setting for 2017/18;
- Creating and managing PPC and paid social campaigns, using Google Analytics to track and report on conversion.
Linkedin, Social, Google, Web, Content strategy, Coordinator, Twitter, Content, Analytics, Social Media, Facebook, PPC, Email marketing, Writing, MArketing Strategy, Google analytics, Marketing
2016 - 2017
job
Business Development Assistant
Acuma Private Wealth Management.
Key achievements:
- Generating and qualifying leads for new business valued at $2,000,000HKD (£200,000) in six months;
- Creating content and managing communities across all online communities.
Responsibilities:
- Managing pipeline for four senior advisors;
- Engaging key targets through a series of targeted social media campaigns;
- Writing, proof-reading and editing copy for marketing collateral, email campaigns and company website;
- Developing plans for on-boarding high net worth prospects as clients through thorough research and planning;
- B2C communications via social Media, telemarketing, email, face-to-face and events; and
- Managing CRM database (Salesforce) to cleanse new data, process bookings and manage communications.
- Generating and qualifying leads for new business valued at $2,000,000HKD (£200,000) in six months;
- Creating content and managing communities across all online communities.
Responsibilities:
- Managing pipeline for four senior advisors;
- Engaging key targets through a series of targeted social media campaigns;
- Writing, proof-reading and editing copy for marketing collateral, email campaigns and company website;
- Developing plans for on-boarding high net worth prospects as clients through thorough research and planning;
- B2C communications via social Media, telemarketing, email, face-to-face and events; and
- Managing CRM database (Salesforce) to cleanse new data, process bookings and manage communications.
Social Media, Marketing, Business development, Writing, CRM, Research, B2C, Database, Salesforce, Telemarketing, Content, Website, Net, Development, Online, Social
2015 - 2016
freelance
Founder and Digital Marketing Consultant
unknown.
Responsibilities:
- Planning digital marketing campaigns from initial goal-setting through execution and reporting for small businesses;
- Helping develop multi-platform digital strategies across a range of industries in B2C and B2B environments;
- Planning and writing social media content, through a thorough approval process with key stakeholders;
- Writing content for blog posts, newsletters, and paid social ads; and
- Creating quarterly reports for each client and conducting monthly progress calls.
- Planning digital marketing campaigns from initial goal-setting through execution and reporting for small businesses;
- Helping develop multi-platform digital strategies across a range of industries in B2C and B2B environments;
- Planning and writing social media content, through a thorough approval process with key stakeholders;
- Writing content for blog posts, newsletters, and paid social ads; and
- Creating quarterly reports for each client and conducting monthly progress calls.
Digital Marketing, Social Media, Marketing, Writing, B2B, B2C, ADS, Content, Blog, Social, Founder
2014 - 2015
job
Marketing Assistant (Undergraduate Placement Year)
Westminster Business School.
Key achievements:
- Redesigning Students' Newsletter, increasing open and clickthrough rates by 10% and 22% respectively; and
- Launching the Young Entrepreneur's Interview Series on the Business School's blog, increasing traffic by 13% over
three-month period.
Responsibilities:
- Creating and monitoring mass email marketing communications;
- Planning and producing content for digital channels including web, social media and blog;
- Consulting on design projects including merchandise and printed materials with the University's design agency;
- Reporting on effectiveness of activities from social media insights, email and Google Analytics; and
- Helping plan, promote and facilitate events, including Recruitment Fairs and on-Campus University events.
- Redesigning Students' Newsletter, increasing open and clickthrough rates by 10% and 22% respectively; and
- Launching the Young Entrepreneur's Interview Series on the Business School's blog, increasing traffic by 13% over
three-month period.
Responsibilities:
- Creating and monitoring mass email marketing communications;
- Planning and producing content for digital channels including web, social media and blog;
- Consulting on design projects including merchandise and printed materials with the University's design agency;
- Reporting on effectiveness of activities from social media insights, email and Google Analytics; and
- Helping plan, promote and facilitate events, including Recruitment Fairs and on-Campus University events.
Social Media, Marketing, Design, Google analytics, Email marketing, Interview, Consulting, Analytics, Content, Recruitment, Blog, Monitoring, Web, Google, Social
2013 - 2014
temp
Student Brand Manager
Chipotle Mexican Grill.
Responsibilities:
- Developing marketing strategies to target students in London;
- Working with UK Marketing Manager to develop digital and print campaign concepts; and
- Planning & executing on-campus outreach campaigns, which increased footfall by 5% over six-month period.
- Developing marketing strategies to target students in London;
- Working with UK Marketing Manager to develop digital and print campaign concepts; and
- Planning & executing on-campus outreach campaigns, which increased footfall by 5% over six-month period.
Marketing, Print, Campaign, Manager
2012 - 2014
freelance
Business Development Consultant
Westminster Business Consultants.
(student role)
Responsibilities:
- Developing and implementing internal Business Development strategy;
- Managing primary market research projects for clients including Lucienne Barriere and Mayor of London's office; and
- Generating and nurturing leads through social media and email campaigns, and a programme of events.
Responsibilities:
- Developing and implementing internal Business Development strategy;
- Managing primary market research projects for clients including Lucienne Barriere and Mayor of London's office; and
- Generating and nurturing leads through social media and email campaigns, and a programme of events.
Social Media, Business development, Market research, Research, Development, Office, Social
My education
Westminster Business School University of Westminster
BSc, Business Economics
BSc, Business Economics
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