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jobs
Arthur Pottersman
,
Finchley Road, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
1998 - ?
job
agency writer
Daily Mail, Express and Mirror.
creative group head (D'Arcy McManus, Ogilvy).
• Disciplines: advertising and marketing; print and editorial (long and short copy); TV and radio; sales promotion; newsletters; websites.
• Freelance writer since 1998 - working with agency/client teams, including managers, owners, designers and writers - planning, managing and producing campaigns in these B2B and B2C sectors:
Financial services - including innovative B2C product guides for current & savings accounts, debit cards, personal loans and mortgages, and complex B2B products:
Abbey National, Barclays Bank, Barclays Life, Clerical Medical, HSBC (offshore/wealth management), Jersey Financial Services Commission, Key Trust (Jersey wealth managers), Killik & Co (stockbrokers), Lloyds Bank/Lloyds TSB (tone-of-voice & brand documents; business banking & treasury - including derivatives product guides; consumer retail and wealth management/private banking); Nationwide, Renault Vehicle Finance, Riyad Bank Saudi Arabia (debit and credit cards), Wesleyan Financial Services.
Automotive
Jaguar, Lotus, Peugeot, Suzuki.
Consumer durables
Ariston/Colston, British Gas, De Beers, Hoover, Lovell Homes, Viners cutlery.
Employee/trade newsletters
Barclays Life, De Beers, Glanbia Food Service, Key Trust, Lloyds Bank.
Food/FMCG
British-American Tobacco, Clairol, Country Life English Butter, Cropwell Bishop Stilton, Pizza Hut, The Cheese Company.
Business-to business
BBC Technology, British Gas (housing development), BT, Central Office of Information,
Hoopers (probate genealogists), Hutchison Telecom, Marley, National Power, Summit
Catering, 3M, Verbatim media storage.
Publishing/education
Crafts Council, Royal Academy of Arts, The Beano, The Natural History Museum.
Transport/leisure
British Rail, Carlton Tower Hotel, Transport for London.
• Responsive to brief: it may seem surprising that staff in a fiercely regulated industry as intellectually organised as banking may need the support of a charity; but a moment's thought prompts the understanding that 1) we are all but human; and 2) pressure on staff at every level can take its toll.
• Attention to detail: I produce 50-60 catalogues each year for the RA - ensuring that no errors creep through.
• Presentation skills: command of tones-of-voice, tailored to the audience, stakeholder and occasion; always seeking to engage a fresh response.
• Proven organisational skills: my consistent success as a freelance demands managing workloads, identifying priorities; remaining calm under pressure; maintaining team morale; meeting deadlines.
• Readiness to learn: experienced researcher (newspaper background, legal training; internet experience help); "when the facts change, I change my mind" - and persuade colleagues to share alternative directions.
• Disciplines: advertising and marketing; print and editorial (long and short copy); TV and radio; sales promotion; newsletters; websites.
• Freelance writer since 1998 - working with agency/client teams, including managers, owners, designers and writers - planning, managing and producing campaigns in these B2B and B2C sectors:
Financial services - including innovative B2C product guides for current & savings accounts, debit cards, personal loans and mortgages, and complex B2B products:
Abbey National, Barclays Bank, Barclays Life, Clerical Medical, HSBC (offshore/wealth management), Jersey Financial Services Commission, Key Trust (Jersey wealth managers), Killik & Co (stockbrokers), Lloyds Bank/Lloyds TSB (tone-of-voice & brand documents; business banking & treasury - including derivatives product guides; consumer retail and wealth management/private banking); Nationwide, Renault Vehicle Finance, Riyad Bank Saudi Arabia (debit and credit cards), Wesleyan Financial Services.
Automotive
Jaguar, Lotus, Peugeot, Suzuki.
Consumer durables
Ariston/Colston, British Gas, De Beers, Hoover, Lovell Homes, Viners cutlery.
Employee/trade newsletters
Barclays Life, De Beers, Glanbia Food Service, Key Trust, Lloyds Bank.
Food/FMCG
British-American Tobacco, Clairol, Country Life English Butter, Cropwell Bishop Stilton, Pizza Hut, The Cheese Company.
Business-to business
BBC Technology, British Gas (housing development), BT, Central Office of Information,
Hoopers (probate genealogists), Hutchison Telecom, Marley, National Power, Summit
Catering, 3M, Verbatim media storage.
Publishing/education
Crafts Council, Royal Academy of Arts, The Beano, The Natural History Museum.
Transport/leisure
British Rail, Carlton Tower Hotel, Transport for London.
• Responsive to brief: it may seem surprising that staff in a fiercely regulated industry as intellectually organised as banking may need the support of a charity; but a moment's thought prompts the understanding that 1) we are all but human; and 2) pressure on staff at every level can take its toll.
• Attention to detail: I produce 50-60 catalogues each year for the RA - ensuring that no errors creep through.
• Presentation skills: command of tones-of-voice, tailored to the audience, stakeholder and occasion; always seeking to engage a fresh response.
• Proven organisational skills: my consistent success as a freelance demands managing workloads, identifying priorities; remaining calm under pressure; maintaining team morale; meeting deadlines.
• Readiness to learn: experienced researcher (newspaper background, legal training; internet experience help); "when the facts change, I change my mind" - and persuade colleagues to share alternative directions.
Office, Natural, It, Offshore, FMCG, Support, Telecom, Development, Tone-of-voice, TV, Storage, Detail, Internet, Power, Responsive, Treasury, RAW, Marketing, Banking, Technology, Service, Researcher, Radio, Sales, Finance, Management, Print, Training, B2C, Websites, B2B, Retail, Advertising
My education
City of London School
Secondary, Education
Secondary, Education
Cambridge University
Bachelors, English
Bachelors, English
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