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Skilled copywriter with over 20 years of experience working in IT software sales and marketing, mostly in Cyber Security
Matt Atkinson
,
Wokingham, United Kingdom
Experience
Other titles
Skills
I'm offering
Exceptional writing skills allowing me to transform ideas into writing that effectively communicates information to the appropriate audiences. -Excellent listening skills engaging with clients, understanding their wants and needs and providing exactly the work desired. -Extensive background in sales and marketing allowing me to understand how the product development, promotion and sales process works and how to strategically reach target customers. -Outstanding creative thinking skills; overcoming issues in writing and emanating new innovative ideas, always looking for that unfair advantage and new perspective on old thought processes, often challenging the accepted. -Strong interpersonal skills that allow me to communicate clearly and effectively with my clients and establish quality standards.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
GM, Sales and Marketing, Progress Technology Services, Freelance
Cyber Security Services Distributor.
• Create website content for Cyber Security Services Distributor.
• Understand Progress's vendor community products and services (often over complicated)
and refine into simple messages that can be digested by target audience in seconds.
• Create content for digital and traditional publication using creative concepts.
• Research aspects that make products and services more appealing to target audience,
nurturing future engagement
• Understand Progress's vendor community products and services (often over complicated)
and refine into simple messages that can be digested by target audience in seconds.
• Create content for digital and traditional publication using creative concepts.
• Research aspects that make products and services more appealing to target audience,
nurturing future engagement
Marketing, Research, Sales, Content, Technology, Website, Security, Community
2018 - 2019
freelance
VP Sales and Marketing
Encode Security.
Create Encode microsite specifically for a well-known, London based yearly event in cyber
security.
• Following huge success yielded by the microsite, focus Encode on a similar design for
main corporate 'site.
• Built repeatable framework for methodological approach to messaging, content and collateral development.
• Build out content and subject matter for webinars
• Manage and maintain third party platforms and suppliers; regular webinars, physical and digital events, PR and analyst relations
• Hire and train marketing personnel
• Simplified complex messaging into measurable, quantifiable benefits/outcome to target
market.
• Collaborate with, advise and steer business stake holders.
• Hold regular round table discussions with company subject matter experts for use with creative content.
Career
Since the 90's I have enjoyed a successful extensive career in sales and marketing, selling
enterprise class software to C suite, often with a sterling ticket value into millions. This vast
experience at the coal face has armed me with towering knowledge of how and why large
corporates buy services and product, re-articulating stayed and old idioms along the way and
transitioning me perfectly for a career in content and copywriting specifically relevant to the IT industry.
security.
• Following huge success yielded by the microsite, focus Encode on a similar design for
main corporate 'site.
• Built repeatable framework for methodological approach to messaging, content and collateral development.
• Build out content and subject matter for webinars
• Manage and maintain third party platforms and suppliers; regular webinars, physical and digital events, PR and analyst relations
• Hire and train marketing personnel
• Simplified complex messaging into measurable, quantifiable benefits/outcome to target
market.
• Collaborate with, advise and steer business stake holders.
• Hold regular round table discussions with company subject matter experts for use with creative content.
Career
Since the 90's I have enjoyed a successful extensive career in sales and marketing, selling
enterprise class software to C suite, often with a sterling ticket value into millions. This vast
experience at the coal face has armed me with towering knowledge of how and why large
corporates buy services and product, re-articulating stayed and old idioms along the way and
transitioning me perfectly for a career in content and copywriting specifically relevant to the IT industry.
Content, ME, Framework, Enterprise, Software, Development, Analyst, It, Security, Marketing, Sales, Pr, Event, C, Creative content, Copywriting, Design
My education
1984
-
1987
Thames Valley University
Bachelors, International Business
Bachelors, International Business
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