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Experienced digital marketing consultant based in Berkshire
Monica Birhoata
,
Arborfield, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced marketing professional with proven ability to use integrated digital marketing strategies to drive sales gains and increase brand awareness. Adept at consistently improving search rankings through content marketing, strategic partnerships, keyword research and a constant focus on modern strategies.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Marketing Consultant / Freelancer
Bespoke Marketing.
Combining my strategic thinking with practical knowledge of the latest marketing tools, techniques and technologies, my aim is to find the right solution to achieve my clients goals. I support a variety of clients including individuals, businesses without a marketing resource or businesses with in-house marketing teams that need an extra hand.
Marketing, Support
2015 - 2020
job
Marketing Manager / Head
PRISYM ID.
Developed and implemented the company integrated digital strategy to include social media channels (LinkedIn, Twitter, YouTube), new website, email marketing campaigns, videos, webinars, SEO and PPC.
Selected Results:
* Launched a fully responsive Wordpress website increasing website unique visitors with 50% while decreasing bounce rate from 89% to 55% and increasing number of pages / sessions.
* Tripled the number of downloads from the website and increased by 400% the number of qualified leads generated by marketing.
* Developed engaging content including infographics, original videos, blogs and guides gaining 1st page organic position in google ranking for relevant keywords.
* Increased the company's average of 150 registrations per webinar to 500 registrations.
* Implemented marketing nurturing strategies generating marketing qualified leads with 50% success rate in sales opportunity conversion.
* Introduced marketing automation and lead nurturing strategies, increased CTR to 20% (industry average 1.92%) and grew contact database by 150%.
* Increased social media conversions and managed community engagement groups.
* Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement.
* Audited keywords to identify SEO/traffic generation opportunities and then led the creation of high-impact content.
* Established ethical standards and ensure legal compliance related to email and online data by establishing formal policies, training and guidelines.
Selected Results:
* Launched a fully responsive Wordpress website increasing website unique visitors with 50% while decreasing bounce rate from 89% to 55% and increasing number of pages / sessions.
* Tripled the number of downloads from the website and increased by 400% the number of qualified leads generated by marketing.
* Developed engaging content including infographics, original videos, blogs and guides gaining 1st page organic position in google ranking for relevant keywords.
* Increased the company's average of 150 registrations per webinar to 500 registrations.
* Implemented marketing nurturing strategies generating marketing qualified leads with 50% success rate in sales opportunity conversion.
* Introduced marketing automation and lead nurturing strategies, increased CTR to 20% (industry average 1.92%) and grew contact database by 150%.
* Increased social media conversions and managed community engagement groups.
* Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement.
* Audited keywords to identify SEO/traffic generation opportunities and then led the creation of high-impact content.
* Established ethical standards and ensure legal compliance related to email and online data by establishing formal policies, training and guidelines.
Sales, Manager, LED, Social, Performing, Responsive, Online, Google, Community, Twitter, Blogs, Website, Compliance, Youtube, Content, Social Media, ADS, Linkedin, Database, Marketing Automation, Automation, PPC, Training, Email marketing, Advertising, Digital Strategy, Seo, Marketing, Wordpress
2015 - 2015
job
Digital Marketing Manager
TRAFFIGLOVE.
Created and developed short and long-term digital campaigns to generate leads. Also provided support to end users and partners developing strong relationships with their marketing departments to facilitate co-activities.
Selected Results:
* Launched a fully optimised e-commerce platform and produced product videos.
Selected Results:
* Launched a fully optimised e-commerce platform and produced product videos.
Digital Marketing, Marketing, E-commerce, Support, Manager
2014 - 2015
job
Marketing Manager
AECOM.
Planned and managed the online marketing activities for the Environment sector of this global consultancy delivering successful marketing programmes through a range of digital marketing channels.
Selected Results:
* Developed an email marketing plan that aligned with the sales goals of the regional teams.
* Led the launching campaign of a high profile thought leadership piece comprising of email campaigns, social media and video interviews.
Selected Results:
* Developed an email marketing plan that aligned with the sales goals of the regional teams.
* Led the launching campaign of a high profile thought leadership piece comprising of email campaigns, social media and video interviews.
Digital Marketing, Social Media, Marketing, Online marketing, Video, Email marketing, Leadership, Sales, Campaign, Online, Social, LED, Manager
2007 - 2015
job
Marketing Manager
PiLON.
Established the digital presence of this housing contractor, by implementing their first website, creating their social media accounts and implementing their email strategy.
* Launched company's first social media presence and built awareness by creating/sharing engaging content and building a sense of community.
* Implemented their first CRM: Microsoft Dynamics and email platform: Dotmailer.
* Helped with the development of a Net Promoter Score app.
* Launched company's first social media presence and built awareness by creating/sharing engaging content and building a sense of community.
* Implemented their first CRM: Microsoft Dynamics and email platform: Dotmailer.
* Helped with the development of a Net Promoter Score app.
Social Media, Marketing, CRM, Content, Website, Net, Development, Community, App, Social, Manager
My education
2020
Hubspot Academy
Certificate Inbound Marketing, Marketing
Certificate Inbound Marketing, Marketing
2018
The Institute of Direct AND Digital Marketing
N/a, Integrated Marketing Strategy
N/a, Integrated Marketing Strategy
2014
-
2015
London School of Marketing
CIM Professional Diploma, Marketing
CIM Professional Diploma, Marketing
2013
NVQ
NVQ, Level 5 Management
NVQ, Level 5 Management
2001
-
2006
Bucharest University
Bachelors, Tourism Management and Economics
Bachelors, Tourism Management and Economics
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