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jobs
Creating smart UI designs for clients | Freelance | Remote
Hayley Smeulders
,
Kent, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a remote multi-discipline designer with vast experience in UI and strategic branding. My hybrid of design skills and curiosity led to the creation of "Visual Nomad." I am based in London and work with clients across the world. I’m an inspired traveller that's visited over 50 countries - this is how I nurture my craft.
I specialise in mobile-first strategic design thinking to solve design problems for my clients. From complex UX / UI patterns to creating design systems and branding, I am a versatile designer that always delivers the best customer experience.
I am proficient in the Adobe Suite, Sketch, Invison, and Zeplin. I enjoy running workshops and rapid prototyping with clients and believe that having a hands-on approach with both the client and the team delivers the best results. I believe in working hard, but prefer to work smart.
I specialise in mobile-first strategic design thinking to solve design problems for my clients. From complex UX / UI patterns to creating design systems and branding, I am a versatile designer that always delivers the best customer experience.
I am proficient in the Adobe Suite, Sketch, Invison, and Zeplin. I enjoy running workshops and rapid prototyping with clients and believe that having a hands-on approach with both the client and the team delivers the best results. I believe in working hard, but prefer to work smart.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
freelance
Freelance UI/UX Designer for a London
FL ASH PACK.
based travel start up on a rebrand project. Together with brand team and developers, we worked with an agile
methodology to quickly test and implement new designs using a digital component library. With extensive knowledge of the company's target market I
delivered an entire suite of new page designs with smooth interaction, a new digital modular style guide and ran user testing workshops to validate the
customer journeys. Within a few days of the new rebrand, the company made almost 10x their usual monthly profit.
methodology to quickly test and implement new designs using a digital component library. With extensive knowledge of the company's target market I
delivered an entire suite of new page designs with smooth interaction, a new digital modular style guide and ran user testing workshops to validate the
customer journeys. Within a few days of the new rebrand, the company made almost 10x their usual monthly profit.
UX, User testing, Agile, UI, Test, Workshops, Testing, Guide, UP
2018 - 2019
freelance
Freelance UI/UX & Brand Designer
THE B ROOKE T RUS T.
for a chairty in Borneo. Through workshops and building a deep understanding of their pain points and prioritised
goals, I created brand consistency and smart user interaction that attracted a higher number of donations and in store footfall for The Brooke Trust
goals, I created brand consistency and smart user interaction that attracted a higher number of donations and in store footfall for The Brooke Trust
UX, UI, Workshops
2016 - 2018
job
Mid Weight UI Designer
Foundation in Borneo.
for a creative digital advertising and product design agency. I collaborated with all teams on a diverse spread of projects
including pitches, design strategy, advertising campaigns, UI design and internal branding for the company. I excelled at going the extra mile in high
pressured breifs. Clients include Activia, Shell, Bayer, Bepanthen, Pandora, Lumene, Hilti.
including pitches, design strategy, advertising campaigns, UI design and internal branding for the company. I excelled at going the extra mile in high
pressured breifs. Clients include Activia, Shell, Bayer, Bepanthen, Pandora, Lumene, Hilti.
Design, Branding, Advertising, UI Design, Product Design, UI, Design Strategy
2014 - 2016
job
Associate UI Designer
BRI LLIA NT BAS ICS.
for a global product focused design studio. I achieved high level knowledge and first hand experience spending a month assisting
creative briefs in numerous teams, including Visual Design, UX Design, Strategy and Marketing. Specialised in responsive UI design that delivered the
best customer experience for a range of clients. Clients include Insead, Headbox, CBRE and numerous different start ups.
creative briefs in numerous teams, including Visual Design, UX Design, Strategy and Marketing. Specialised in responsive UI design that delivered the
best customer experience for a range of clients. Clients include Insead, Headbox, CBRE and numerous different start ups.
Marketing, Design, UX Design, UI Design, UX, Customer experience, Visual design, UI, Responsive
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