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jobs
Qualified 360 digital marketer with excellent content creation and UX skills
Sabeena Mahey Qadir
,
Hayes, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly organised, innovative and efficient marketing professional with enthusiasm for creating compelling campaigns. Confident speaker who relishes the challenges that launching a campaign can bring. Fascinated by the continual evolving of Digital Marketing trends; IDM DipDigm qualified in Digital Marketing May 2019. Experienced Product Owner owning, redesigning and managing a team of developers to improve websites and doubling mobile traffic through UX design. Enjoy content creation and copywriting with vast experience in social media.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2019
job
Digital Product Owner
The Instant Group.
Product owned and developed The Instant Group's enquiry site targetoffices.com and brochure site theinstantgroup.com (TIG) in line with business requirements through SCRUM principles and agile methodologies.
- Utilised JIRA to plan weekly sprints with external front end and back end developer team
- Trained upon agile and SCRUM methodologies
- Owned product roadmap and backlog for both products
- Solely designed and developed mobile responsive on Adobe XD for TargetOffices.com doubling enquiries
- Increased organic traffic to targetoffices.com by introducing new URLs, correct redirects, filters, Cloudflare DNS, HTTPs, daily sync with CRM system
- Created A/B tests with Optimizely to test new features before release
- Improved UX through HotJar recordings to observe user journeys and heatmapping
- Utilised design, UX and UI principles to improve user journeys for both sites
- Designed, wireframed and developed French and German sites and English redesign of TIG.com
- Refactored TIG.com site with ReactJS to fix issues with rendering on different breakpoints
- Developed new Data Insights product on TIG.com
- Owned and developed Umbraco CMS for TIG.com
- Analysed direct competitors to improve upon current UX
- Analysed daily conversion through Google Analytics and internal reports
- Utilised JIRA to plan weekly sprints with external front end and back end developer team
- Trained upon agile and SCRUM methodologies
- Owned product roadmap and backlog for both products
- Solely designed and developed mobile responsive on Adobe XD for TargetOffices.com doubling enquiries
- Increased organic traffic to targetoffices.com by introducing new URLs, correct redirects, filters, Cloudflare DNS, HTTPs, daily sync with CRM system
- Created A/B tests with Optimizely to test new features before release
- Improved UX through HotJar recordings to observe user journeys and heatmapping
- Utilised design, UX and UI principles to improve user journeys for both sites
- Designed, wireframed and developed French and German sites and English redesign of TIG.com
- Refactored TIG.com site with ReactJS to fix issues with rendering on different breakpoints
- Developed new Data Insights product on TIG.com
- Owned and developed Umbraco CMS for TIG.com
- Analysed direct competitors to improve upon current UX
- Analysed daily conversion through Google Analytics and internal reports
Jira, Product owner, UX Design, Copywriting, Email marketing, Web Development, Website design
2017 - 2019
freelance
Sales and Marketing Support
The Superfood Bakery.
Supported with increasing sales across independent stores and large scaled events in and around London for a small start-up company selling pre-made baking mixtures. Sourced suppliers in the FMCG industry to ensure continual product development and aided co-founders with any ad-hoc work.
• Doubled overall in-store product sales over a 4 week period;
• Provided sales training and marketing support to increase revenue and brand exposure on online and offline channels;
• Onboarded two major suppliers for product development;
• Doubled overall in-store product sales over a 4 week period;
• Provided sales training and marketing support to increase revenue and brand exposure on online and offline channels;
• Onboarded two major suppliers for product development;
Marketing and sales, Customer experience, Customer service
2018 - 2018
job
Marketing Executive
School of Wok.
Managed all social media channels, content and strategy to drive Brand Awareness and sales for public and corporate events. Supported in developing FMCG strategy for grocery products to be released in August 2018.
• Increased impressions and followers across overall social media channels by 21% during 1H18;
• Redeveloped entire website through creating original SEO optimising copy and content for CRO project;
• Developed Brand identity and voice through original content creation for all media channels;
• Managed Direct Mail marketing for corporate and public contacts;
• Created general reporting for Social Media statistics and KPI's via SproutSocial;
• Engaged and maintained relationships with key industry influencers;
• Increased impressions and followers across overall social media channels by 21% during 1H18;
• Redeveloped entire website through creating original SEO optimising copy and content for CRO project;
• Developed Brand identity and voice through original content creation for all media channels;
• Managed Direct Mail marketing for corporate and public contacts;
• Created general reporting for Social Media statistics and KPI's via SproutSocial;
• Engaged and maintained relationships with key industry influencers;
Social Media Marketing, Social Media, Social media copywriting, Copywriting, Adobe Photoshop, Photography, Instagram, Facebook advertising, Twitter advertisement, Email marketing, Blog, Content marketing
2015 - 2017
job
Channel Sales and Marketing Co-ordinator
Canon Europe.
Managed internal and external stakeholders to increase Channel Distribution sales through the planning of promotional campaigns for the entire EMEA region.
Developed and successfully implemented 3 end-user campaigns on time and within budget with specific target audiences in mind. Streamlined communications and budget processes between the Central Marketing team and the National Sales Organisations. Improved Canon’s brand perception with Partners to bring in maximum ROI.
• Increased EU23 Channel Distribution sales by +5% across EMEA in a declining market (2016-2017) through Promotional Campaigns for B2B and B2C End-Users;
• Designed original ATL and BTL assets for implementation with major accounts EU-wide (Staples, Bureauvallee, Ingram Micro);
• Developed educational Digital project for Partners on SEO and PPC principles which was presented in a large-scale Partner Conference;
• Managed, tracked and allocated EU budget via Oracle to sales organisations and central campaigns. Created effective ROI and cost-saving tracker;
• Conducted competitor research with product marketing teams;
• Supported roll-out of marketing automation platform (Eloqua) through internal communication channels e.g. Social Media, Microsoft Teams, PACE;
• Created regular campaign, product and channel sales reporting for KPI’s;
Developed and successfully implemented 3 end-user campaigns on time and within budget with specific target audiences in mind. Streamlined communications and budget processes between the Central Marketing team and the National Sales Organisations. Improved Canon’s brand perception with Partners to bring in maximum ROI.
• Increased EU23 Channel Distribution sales by +5% across EMEA in a declining market (2016-2017) through Promotional Campaigns for B2B and B2C End-Users;
• Designed original ATL and BTL assets for implementation with major accounts EU-wide (Staples, Bureauvallee, Ingram Micro);
• Developed educational Digital project for Partners on SEO and PPC principles which was presented in a large-scale Partner Conference;
• Managed, tracked and allocated EU budget via Oracle to sales organisations and central campaigns. Created effective ROI and cost-saving tracker;
• Conducted competitor research with product marketing teams;
• Supported roll-out of marketing automation platform (Eloqua) through internal communication channels e.g. Social Media, Microsoft Teams, PACE;
• Created regular campaign, product and channel sales reporting for KPI’s;
Digital and social campaigns, Content marketing, Marketing campaigns, Project Management, Digital Marketing, Project coordination, Internal communication
2014 - 2015
freelance
PR and Marketing
Almeida London.
Increased awareness of the upcoming new brand collections for small start-up by creating SEO optimising product descriptions and original content for various social media channels.
• Utilised Photoshop and DSLR photography skills to take product images for site;
• Provided event support and design support sewing new pieces/ researching suppliers;
• Increased Instagram followers through new product images;
• Utilised Photoshop and DSLR photography skills to take product images for site;
• Provided event support and design support sewing new pieces/ researching suppliers;
• Increased Instagram followers through new product images;
Content marketing, Content creation, Social Media, Copywriting, Event coordination, Adobe Photoshop
My education
2018
-
2019
Institute of Data and Marketing
Digital Marketing (Dip Digm), Digital Marketing
Digital Marketing (Dip Digm), Digital Marketing
2009
-
2012
Queen Mary University of London
Bachelors, ENGLISH LANGUAGE AND LINGUISTICS
Bachelors, ENGLISH LANGUAGE AND LINGUISTICS
2002
-
2009
Herschel Grammar School
GCSES, A-Levels, Misc
GCSES, A-Levels, Misc
GCSES- 11 GCSEs A*-B (3 A*, 7 A, 1 B)
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