$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Maud Rousseau
,
Sevenoaks, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
French
Fluently
My experience
2019 - ?
job
Managing Partner
Propero.
Hired by the founder to reenergize the brand and build a new team from scratch.
Overall responsibility for redefining the strategic growth of the agency's offering and retaining existing clients.
● Built a team of seven marketing campaign managers as well as creatives.
● Lead the team who is responsible for driving customer value and retention through multiple marketing channels and the development of engaging campaigns.
● Commercial responsibility for contracts, fee structures and finances for all clients, as well as forecasting and reporting on the firm's revenue.
● Maintain and build strong relationships with key senior clients.
● Responsible for overall delivery and quality of work from all teams.
● Growing Propero's offering - providing clients with game changing projects and strategic innovations linked to accounts' critical priorities.
● Department management, vision and structure ensuring team members' career progression and the wellbeing of teams during remote working through daily team Zoom Scrums, one-to-ones etc.
● Driving performance marketing and paid acquisitions campaigns / Lead Generation campaigns.
● Responsible for external PR and rebranding.
Overall responsibility for redefining the strategic growth of the agency's offering and retaining existing clients.
● Built a team of seven marketing campaign managers as well as creatives.
● Lead the team who is responsible for driving customer value and retention through multiple marketing channels and the development of engaging campaigns.
● Commercial responsibility for contracts, fee structures and finances for all clients, as well as forecasting and reporting on the firm's revenue.
● Maintain and build strong relationships with key senior clients.
● Responsible for overall delivery and quality of work from all teams.
● Growing Propero's offering - providing clients with game changing projects and strategic innovations linked to accounts' critical priorities.
● Department management, vision and structure ensuring team members' career progression and the wellbeing of teams during remote working through daily team Zoom Scrums, one-to-ones etc.
● Driving performance marketing and paid acquisitions campaigns / Lead Generation campaigns.
● Responsible for external PR and rebranding.
Marketing, Forecasting, Contracts, Pr, Management, Growth, Development, Retention, Campaign, Contracts, Founder
2018 - 2019
job
Group Marketing & Partnership Director
Poweredbypie.
Responsible for defining and driving the new brand growth strategy and transformation. Lead on the development and launch of a new brand, Consolidation of a portfolio of brands and 32 franchises, built the marketing function into a team to deliver outstanding performance across all channels. Reporting directly to the Group Chief Executive Officer.
● Build the Digital Marketing Strategy from the ground up and create the digital acquisition strategy
● Create and execute brand campaigns and activities to support the new brand growth and promote new features and capabilities. Develop and drive online and offline campaigns.
● Define UX/customer journeys.
● Paid acquisition: create and monitor growth campaigns aimed at attracting and converting new customers through online performance marketing channels.
● Driving performance marketing via PPC, SEO, affiliate, display, social and innovation marketing.
● Driving brand awareness through advertising, videos and PR aimed at target audiences.
● Strategy & Budget: Develop and deliver an integrated marketing strategy, overseeing the delivery of all brand communication initiatives through offline and online channels. Overall responsibility for the marketing budget.
● Acquisition and implementation of a new CRM system.
● Build the Digital Marketing Strategy from the ground up and create the digital acquisition strategy
● Create and execute brand campaigns and activities to support the new brand growth and promote new features and capabilities. Develop and drive online and offline campaigns.
● Define UX/customer journeys.
● Paid acquisition: create and monitor growth campaigns aimed at attracting and converting new customers through online performance marketing channels.
● Driving performance marketing via PPC, SEO, affiliate, display, social and innovation marketing.
● Driving brand awareness through advertising, videos and PR aimed at target audiences.
● Strategy & Budget: Develop and deliver an integrated marketing strategy, overseeing the delivery of all brand communication initiatives through offline and online channels. Overall responsibility for the marketing budget.
● Acquisition and implementation of a new CRM system.
Pr, UP, Social, Online, Development, Affiliate, Digital Marketing Strategy, Support, Transformation, Growth, Implementation, Digital Marketing, Growth strategy, PPC, Innovation, Budget, UX, CRM, MArketing Strategy, Advertising, Seo, Marketing
2015 - 2018
job
Group Marketing and Communications Director
SearchFlow.
Member of the SearchFlow board focused on transforming the brand strategy, value proposition and market growth. Responsible for the strategic leadership and management of offline and online marketing acquisition strategy across all paid search, natural search, affiliates, email and social channels as well as leveraging product launches to drive growth and awareness. Built and executed the company's PR Strategy.
● Transformed the 15 years old tired brand from the brand identity to positioning, messages, to creating a new long-term strategy which set the brand apart from the legal market achieving 65% brand exposure.
● Reviewed the marketing and communications functions and brought key processes in-house alongside replacing the entire team to improve efficiencies and reduce cost.
● Strategic and commercial marketing strategy, digital, data and customer insights
● Collaborated with internal BI and Product to gather critical consumer data and insights to help craft market strategy and connect strategy to product vision and roadmaps.
● Digital marketing includes affiliates, PPC, SEO, social media, online advertising, email, content marketing
● PR and social media strategy
● Developed strategies for client engagement including content marketing, social media management, thought leadership collateral, and establishing CRM.
● Introduced proactive change culture in unionised workforce through the creation and launch of a new brand identity, new messages, strapline, brand story and mission statement.
● Increased brand loyalty, staff retention, motivation and therefore work efficiency with a decreased in the number of sick days from 4 days per month to none.
● Created and implemented marketing strategy to increase growth rate.
● Achieved a 74% increase in the number of web sessions over the first 3 months of 2016, with increase in the number of unique visitors to the website.
● Number of visitors driven to the website rapidly grew from updated email campaigns and social media platforms resulting in a 27% increase in engagement from rebranded email campaigns.
● Transformed the 15 years old tired brand from the brand identity to positioning, messages, to creating a new long-term strategy which set the brand apart from the legal market achieving 65% brand exposure.
● Reviewed the marketing and communications functions and brought key processes in-house alongside replacing the entire team to improve efficiencies and reduce cost.
● Strategic and commercial marketing strategy, digital, data and customer insights
● Collaborated with internal BI and Product to gather critical consumer data and insights to help craft market strategy and connect strategy to product vision and roadmaps.
● Digital marketing includes affiliates, PPC, SEO, social media, online advertising, email, content marketing
● PR and social media strategy
● Developed strategies for client engagement including content marketing, social media management, thought leadership collateral, and establishing CRM.
● Introduced proactive change culture in unionised workforce through the creation and launch of a new brand identity, new messages, strapline, brand story and mission statement.
● Increased brand loyalty, staff retention, motivation and therefore work efficiency with a decreased in the number of sick days from 4 days per month to none.
● Created and implemented marketing strategy to increase growth rate.
● Achieved a 74% increase in the number of web sessions over the first 3 months of 2016, with increase in the number of unique visitors to the website.
● Number of visitors driven to the website rapidly grew from updated email campaigns and social media platforms resulting in a 27% increase in engagement from rebranded email campaigns.
Management, Brand identity, Processes, Social, Online, Search, BEE, Web, Retention, Motivation, Growth, Natural, Website, Content, Digital Marketing, Pr, Leadership, PPC, Social media management, CRM, Online Marketing, MArketing Strategy, Advertising, Seo, Content marketing, Marketing, Social Media
2014 - 2015
job
Marketing and Communications Director - Veyo (Start-up)
The Law Society.
Veyo was a jointed venture between The Law Society and Mastek UK to develop an electronic conveyancing system. Main responsibilities were to oversee the planning, development and execution of Veyo's marketing, communications, brand, sales' strategy and community initiatives. Reporting directly to the Chief Executive Officer and to the board. Managed a team of 5.
● Successfully led the digital, marketing, advertising, sales, PR, social media, research, customer retention, partnerships, customer service, community efforts, awards programmes, in-bound marketing, SEO, PPC, Google Analytics
● Created and implemented a new brand for the conveyancing market on behalf of The Law Society (positioning, identity, strapline, messages, collaterals, website, PR stunts and ad campaigns.
● Convinced the lawyers, conveyancers and the industry that this revolutionary platform would help the industry by bringing transparency and accuracy to the market.
● Developed a phased marketing and communications campaign to introduce Veyo before its official launch.
● Created a campaign to push prospects to buy the product before the launch and keep the market interested - so much so that over 50% of conveyancers signed up to Veyo within 3 months despite not having a product.
● Created a fresh stand out brand maintaining elements of heritage. Successfully launched in October 2015 and recognised as outstanding even to this day.
● Successfully led the digital, marketing, advertising, sales, PR, social media, research, customer retention, partnerships, customer service, community efforts, awards programmes, in-bound marketing, SEO, PPC, Google Analytics
● Created and implemented a new brand for the conveyancing market on behalf of The Law Society (positioning, identity, strapline, messages, collaterals, website, PR stunts and ad campaigns.
● Convinced the lawyers, conveyancers and the industry that this revolutionary platform would help the industry by bringing transparency and accuracy to the market.
● Developed a phased marketing and communications campaign to introduce Veyo before its official launch.
● Created a campaign to push prospects to buy the product before the launch and keep the market interested - so much so that over 50% of conveyancers signed up to Veyo within 3 months despite not having a product.
● Created a fresh stand out brand maintaining elements of heritage. Successfully launched in October 2015 and recognised as outstanding even to this day.
Sales, UP, LED, Social, Campaign, Google, Retention, Community, Development, Website, Service, Social Media, Analytics, Customer service, Pr, PPC, Research, Advertising, Google analytics, Seo, Marketing
2009 - 2014
job
Founder
Flashbulb.
Providing new business, research & strategy, marketing, PR & social media.
● Clients of note included Facebook Property app, BNP Paribas Real Estate, Razzamataz Theatre Schools/Duncan Bannatyne, Industry Branding Agency and Chesterton Humberts.
● Also completed work for Easy Property (easy Group) , BIO CITY Istanbul (biotech, pharmaceutical project working for the Turkish government & GSK), DTZ residential, Metropolitan Home Ownership, Sanska Project development (11-19 Monument Street, London, EC3), Verdion (European Logistic property), Hatton Real Estate, Saxon developments (34 Holland Park and other prestigious properties), CROWN Holdings and Corning, Bosch.
● Clients of note included Facebook Property app, BNP Paribas Real Estate, Razzamataz Theatre Schools/Duncan Bannatyne, Industry Branding Agency and Chesterton Humberts.
● Also completed work for Easy Property (easy Group) , BIO CITY Istanbul (biotech, pharmaceutical project working for the Turkish government & GSK), DTZ residential, Metropolitan Home Ownership, Sanska Project development (11-19 Monument Street, London, EC3), Verdion (European Logistic property), Hatton Real Estate, Saxon developments (34 Holland Park and other prestigious properties), CROWN Holdings and Corning, Bosch.
Social Media, Marketing, Branding, Research, Facebook, Pr, Pharmaceutical, Development, App, Social, Founder
2009 - 2009
job
Associate Director
TTA Group Ltd.
Strategic planning & Brand Marketing, New business, PR & online and offline communications for clients across several
sectors including Financial Services and Property. Key communications advisor to the Chairman.
● Wrote reports, presented key findings & developed guidelines and strategy.
● Oversaw all media relations and creative input and provide advice, guidance and support to clients on the media implications of business decisions.
● Clients spanning from financial services to property including FindaProperty.com, Primelocation.com, The Digital Property Group, St James, Berkeley group and Zurich Financial Services
● New Business development - consistently won business from Berkeley Group and St James property developers.
sectors including Financial Services and Property. Key communications advisor to the Chairman.
● Wrote reports, presented key findings & developed guidelines and strategy.
● Oversaw all media relations and creative input and provide advice, guidance and support to clients on the media implications of business decisions.
● Clients spanning from financial services to property including FindaProperty.com, Primelocation.com, The Digital Property Group, St James, Berkeley group and Zurich Financial Services
● New Business development - consistently won business from Berkeley Group and St James property developers.
Marketing, Business development, Strategic Planning, Pr, Support, Development, Online
2005 - 2008
job
Head of Public Relations and Marketing
Rightmove.co.uk.
Responsible for maximising the marketing communications potential of the Rightmove businesses to build the brand
awareness and reputation. Led the in-house PR and Marketing team, the external investors relations PR firm in dealing with shareholders' communication and the advertising agency.
● Developed and owned the PR & Marketing Communications Strategy for Rightmove and its sub-brands including New Homes, Overseas, RightmovePlus (Platform for Agents only).
● Key advisor to the Board of Directors on communication issues.
● Implement their PR risk and crisis management policy.
● Managed the PR budget, tracked results (ROI) & its effectiveness.
● Media relations with key journalists within the national, consumer, business, trade and financial press
● Enhanced Rightmove's reputation before the float and helped the company throughout the IPO process.
● Created and implemented the Rightmove HPI - House Price Index.
● Media spokesperson on all money and property matters.
awareness and reputation. Led the in-house PR and Marketing team, the external investors relations PR firm in dealing with shareholders' communication and the advertising agency.
● Developed and owned the PR & Marketing Communications Strategy for Rightmove and its sub-brands including New Homes, Overseas, RightmovePlus (Platform for Agents only).
● Key advisor to the Board of Directors on communication issues.
● Implement their PR risk and crisis management policy.
● Managed the PR budget, tracked results (ROI) & its effectiveness.
● Media relations with key journalists within the national, consumer, business, trade and financial press
● Enhanced Rightmove's reputation before the float and helped the company throughout the IPO process.
● Created and implemented the Rightmove HPI - House Price Index.
● Media spokesperson on all money and property matters.
Marketing, Advertising, Public relations, Budget, ROI, Pr, Management, Crisis management, LED
2003 - 2005
job
Head of Marketing Communications
Dragon Brands International.
Marketing
1999 - 2003
job
European Public Relations Manager
FutureBrand.
Public relations, Manager
My education
?
-
1998
ESSEC Business School Grande Ecole de France
Masters, English, French
Masters, English, French
Maud's reviews
Maud has not received any reviews on Worksome.
Contact Maud Rousseau
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Maud directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark