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Senior
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Senior marketing specialist with a passion for digital
Gemma Hymanson
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a creative brand specialist with a passion for digital. I have proven experience leading strategic campaigns across Digital channels and media and Above the Line marketing, both local and global.
I understand the power of storytelling, and love bringing brands to life to drive acquisition, grow brand affinity and adoption. I take an audience-first approach to marketing, striving to achieve the best results for the customer and the business.
I’m a calm and collaborative manager and enjoy building strong relationships with stakeholders internally and externally. I am reliable and consistent under pressure, and thrive working across fast paced organisations.
I’ve worked across Entertainment, Film & TV, Digital Product, Wellness, Retail, Travel and Music.
Operational experience across social media, digital strategy, CRM, performance, data led marketing & partnerships.
I understand the power of storytelling, and love bringing brands to life to drive acquisition, grow brand affinity and adoption. I take an audience-first approach to marketing, striving to achieve the best results for the customer and the business.
I’m a calm and collaborative manager and enjoy building strong relationships with stakeholders internally and externally. I am reliable and consistent under pressure, and thrive working across fast paced organisations.
I’ve worked across Entertainment, Film & TV, Digital Product, Wellness, Retail, Travel and Music.
Operational experience across social media, digital strategy, CRM, performance, data led marketing & partnerships.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
My experience
2014 - ?
job
Digital Brand Marketing Manager
The Walt Disney Company.
Digital Lead for Star Wars, Mickey and Friends, Disney Princess, Frozen. Created integrated marketing strategy and end-to-end campaign planning; connecting all lines of business. Focused on driving commercial growth for consumer products and experiences;
● Led strategy across digital channels for Mickey Mouse's 90th Anniversary, achieving stand out success, contributing to 21% sales growth year-on-year for the franchise, including:
-Rankin photography (+1m reach) partnership with PR;
-Festival Influencer event (12m accumulative reach, +10% engagement);
-Instagram Giphy Sticker and lens partnership (+103m imp. globally);
• Devised and executed UK Social Media Strategy for multiple audiences, brands and channels: Facebook, Instagram, Twitter and Youtube. Led both Paid media acquisition and Organic 'always on', including:
• Increased conversion for brand partnerships within Youth Adult/Adult Disney Consumer products managing social performance: Cath Kidston, Yoox and Pandora (+13 ROAS)
● Achieved average weekly reach +450k on Winnie the Pooh UK Facebook page increasing engagement by +35% to key Family audience, by delivering audience-first content and copy strategy;
● Delivered +3m views, +31% video completion rates for Star Wars fan recruitment drive. Managed media and strategy across Youtube Discovery and TrueView on owned and talent channels;
● Over-achieved by 30% vs Disney Benchmark on launch of email CRM in UK targeting families (c.250k database) by delivering end-to-end campaigns including strategy, ideation, creative and execution, which was rolled out across EMEA;
● Championed UK data connections planning project, resulting in 15% increase of efficiency. Presenting to 100+ stakeholders across Retail, Studios, PR, Live Events and Travel, defining and devising focused data driven strategy;
● Awarded Collaboration prize across all UK Marketing teams by CMO, recognising additive results of strong partnership and collaborative work practices in Digital, Social, Franchise, PR and Retail teams for 'Dream Big' Princess campaign.
● £1m+ Budget and Team Management (3 direct reports and intern)
Additional Contribution:
Communications Lead for 'Women@Disney UK and Ire'
Disney Sponsor for Young Enterprise
● Led strategy across digital channels for Mickey Mouse's 90th Anniversary, achieving stand out success, contributing to 21% sales growth year-on-year for the franchise, including:
-Rankin photography (+1m reach) partnership with PR;
-Festival Influencer event (12m accumulative reach, +10% engagement);
-Instagram Giphy Sticker and lens partnership (+103m imp. globally);
• Devised and executed UK Social Media Strategy for multiple audiences, brands and channels: Facebook, Instagram, Twitter and Youtube. Led both Paid media acquisition and Organic 'always on', including:
• Increased conversion for brand partnerships within Youth Adult/Adult Disney Consumer products managing social performance: Cath Kidston, Yoox and Pandora (+13 ROAS)
● Achieved average weekly reach +450k on Winnie the Pooh UK Facebook page increasing engagement by +35% to key Family audience, by delivering audience-first content and copy strategy;
● Delivered +3m views, +31% video completion rates for Star Wars fan recruitment drive. Managed media and strategy across Youtube Discovery and TrueView on owned and talent channels;
● Over-achieved by 30% vs Disney Benchmark on launch of email CRM in UK targeting families (c.250k database) by delivering end-to-end campaigns including strategy, ideation, creative and execution, which was rolled out across EMEA;
● Championed UK data connections planning project, resulting in 15% increase of efficiency. Presenting to 100+ stakeholders across Retail, Studios, PR, Live Events and Travel, defining and devising focused data driven strategy;
● Awarded Collaboration prize across all UK Marketing teams by CMO, recognising additive results of strong partnership and collaborative work practices in Digital, Social, Franchise, PR and Retail teams for 'Dream Big' Princess campaign.
● £1m+ Budget and Team Management (3 direct reports and intern)
Additional Contribution:
Communications Lead for 'Women@Disney UK and Ire'
Disney Sponsor for Young Enterprise
Sales, Internal, Manager, LED, Social, Enterprise, Campaign, Team management, Festival, Presenting, Growth, Twitter, Recruitment, Youtube, Content, Social Media, Management, Pr, Photography, Event, C, Database, Facebook, Instagram, Budget, Retail, Video, CRM, MArketing Strategy, Marketing
2010 - 2010
internship
Marketing Internship
Holy Cow! Food Company.
at fast-growing food company.
Marketing, Internship
2009 - 2009
internship
Internship at leading event
Phénomène.
film and media agency in Paris.
Event, Movie, Internship
My education
The University of Nottingham
N/a, Google Squared Digital Marketing Qualification (Minor in Management Studies)
N/a, Google Squared Digital Marketing Qualification (Minor in Management Studies)
Bordeaux Ecole de Management
N/a, Business Management
N/a, Business Management
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