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Senior
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jobs
General Manager
Vijay Balasubramanian
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A senior leader with significant P&L and program management experience across both Retail and Operations. Passionately leading teams and organisations to seek, create and apply customer-centric business models that provide focus and generate great commercial outputs. Proven track record in building multi disciplinary teams and driving projects across the full business value chain (buying, marketing, product, supply chain and operations) while supporting hiring and development programs in a leadership and mentoring capacity.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Category Leader / General Manager
Amazon UK.
Lead the UK's 2nd largest(£383MM) and fastest growing category, Tools and Home Improvement
Responsibilities
• Strategy Definition & Execution: Developing and implementing clear and comprehensive strategic objectives for
the business and driving them through implementation
• P&L responsibility: Optimising all aspects of the category P&L (top and bottom line) by delivering the right selec-
tion, pricing, margin improvements, supply chain efficiencies and top-notch customer experience
• Product management: Drive new product innovation, including site features and launching new propositions
• Relationship management: Nurture relationships with multiple external and internal stakeholders. Lead multiple
internal projects across cross functional teams in a complex matrix and geographical structure
• Leadership: Lead a team of 9 individuals, effectively recruiting and developing high performing talent
Achievements
• Delivered £180MM (+26% YoY) growth over 3 years and +337bps of margin improvement. Accelerated category
growth rate by +12% YoY by signing new vendors, entering new categories and pricing improvements
• Led entry into two, billion pound Home Improvement market segments. Responsible for on-boarding vendors rep-
resenting 70% of overall segment value. Engaged at the CXO level of vendors, leading to £24MM incremental sales
in the first year
• Successfully negotiated multiple £100MM+ pan-EU contracts, delivering best in class margin improvements
• Launched multiple CX features including Home Installation, Financing and 'Work with Alexa' badges for Home
Improvement products. Improved product conversion rates by 8% and reduced product return rates by 50%
• Hired 16 individuals and developed a comprehensive training programme for team. Coached managers to develop a
positive team culture and successfully promoted 55% of the vendor management team over two years
Responsibilities
• Strategy Definition & Execution: Developing and implementing clear and comprehensive strategic objectives for
the business and driving them through implementation
• P&L responsibility: Optimising all aspects of the category P&L (top and bottom line) by delivering the right selec-
tion, pricing, margin improvements, supply chain efficiencies and top-notch customer experience
• Product management: Drive new product innovation, including site features and launching new propositions
• Relationship management: Nurture relationships with multiple external and internal stakeholders. Lead multiple
internal projects across cross functional teams in a complex matrix and geographical structure
• Leadership: Lead a team of 9 individuals, effectively recruiting and developing high performing talent
Achievements
• Delivered £180MM (+26% YoY) growth over 3 years and +337bps of margin improvement. Accelerated category
growth rate by +12% YoY by signing new vendors, entering new categories and pricing improvements
• Led entry into two, billion pound Home Improvement market segments. Responsible for on-boarding vendors rep-
resenting 70% of overall segment value. Engaged at the CXO level of vendors, leading to £24MM incremental sales
in the first year
• Successfully negotiated multiple £100MM+ pan-EU contracts, delivering best in class margin improvements
• Launched multiple CX features including Home Installation, Financing and 'Work with Alexa' badges for Home
Improvement products. Improved product conversion rates by 8% and reduced product return rates by 50%
• Hired 16 individuals and developed a comprehensive training programme for team. Coached managers to develop a
positive team culture and successfully promoted 55% of the vendor management team over two years
Vendor Management, LED, Manager, Contracts, Alexa, Performing, CX, Growth, Implementation, Product Management, Sales, Management, Leadership, Training, Customer experience, Contracts, Innovation
2015 - 2017
job
Head of After Market Services / Senior Manager Product Management
Amazon Warehouse Deals.
Led a 5 person UK team to manage Amazon's open-boxed retail channel(£220MM), Amazon Warehouse Deals. Respon-
sible for all aspects of the UK business including Customer Experience, P&L management, Marketing and Operations
• Developed and executed two year end-end transformation strategy to drive improvements in customer experience,
operations, pricing. Led cross functional teams across Technology, Transportation, Operations, Customer Service
and Legal. Improved end-end margins by +16% YoY, exceeding goals by +12%
• Delivered a +6.3% YoY grading yield improvement by launching a scalable IT product to standardise product con-
dition assessment for returned products. Launched product across an 3,000 strong Operations workforce
• Improved customer experience by +23% YoY, by institutionalising a new 'Excess Grading Defect Customer Re-
turns' and developing relevant processes to improve grading assessment of product
• Developed positive relationships with multiple liquidation partners and repair vendors across the UK
• Partnered collaboratively with vendors to launch the first TV overboxing solution, reducing damage rates by 75%
sible for all aspects of the UK business including Customer Experience, P&L management, Marketing and Operations
• Developed and executed two year end-end transformation strategy to drive improvements in customer experience,
operations, pricing. Led cross functional teams across Technology, Transportation, Operations, Customer Service
and Legal. Improved end-end margins by +16% YoY, exceeding goals by +12%
• Delivered a +6.3% YoY grading yield improvement by launching a scalable IT product to standardise product con-
dition assessment for returned products. Launched product across an 3,000 strong Operations workforce
• Improved customer experience by +23% YoY, by institutionalising a new 'Excess Grading Defect Customer Re-
turns' and developing relevant processes to improve grading assessment of product
• Developed positive relationships with multiple liquidation partners and repair vendors across the UK
• Partnered collaboratively with vendors to launch the first TV overboxing solution, reducing damage rates by 75%
Technology, LED, Manager, Processes, Assessment, Amazon, Transformation, It, TV, Marketing, Service, Customer service, Management, Customer experience, Operations, Product Management, Retail
2013 - 2015
job
Head of Strategy and Transformation
BT PLC.
Built and led a 14 person team to drive the Transformation strategy for £2.8B revenue/17,500 person division of BT
• Defined transformation strategy to deliver 5.4% efficiency improvement and £14M cost reduction from BT's
17,500-field force. Gained Board and CEO alignment on strategy. Delivered £10.7M in benefits in first 10 months
of implementation of strategy, exceeding financial and operational targets
• Launched a £1.8M IT product to standardise the planning and allocation of services across 58 different regional
branches. Led identification of features, new operational process and training plan for over 420 users of product
• Collaborated with internal R&D team to develop AI and machine learning approaches to automate manual inputs
into the planning and allocation tool, resulting in a 3% improvement in customer experience
• Lead business development efforts for monetisation of IT product with international Telco's to support next wave of CAPEX investment. Sold product to four Telco's in the Middle East, generating £6MM in annual revenue
• Built 14 person team from the ground-up. Set strategic direction and coached team on execution
• Awarded Blue Ribbon Award (top 2% of 78,000 employees) for going 'Above and Beyond' in current role
• Defined transformation strategy to deliver 5.4% efficiency improvement and £14M cost reduction from BT's
17,500-field force. Gained Board and CEO alignment on strategy. Delivered £10.7M in benefits in first 10 months
of implementation of strategy, exceeding financial and operational targets
• Launched a £1.8M IT product to standardise the planning and allocation of services across 58 different regional
branches. Led identification of features, new operational process and training plan for over 420 users of product
• Collaborated with internal R&D team to develop AI and machine learning approaches to automate manual inputs
into the planning and allocation tool, resulting in a 3% improvement in customer experience
• Lead business development efforts for monetisation of IT product with international Telco's to support next wave of CAPEX investment. Sold product to four Telco's in the Middle East, generating £6MM in annual revenue
• Built 14 person team from the ground-up. Set strategic direction and coached team on execution
• Awarded Blue Ribbon Award (top 2% of 78,000 employees) for going 'Above and Beyond' in current role
Business development, Machine learning, Customer experience, Training, R, It, Implementation, Transformation, Support, Ceo, Development, Ai, International, Direction, LED, UP
2011 - 2013
freelance
Strategy Manager - Internal Strategy and Delivery Consultant
unknown.
Led CEO and MD level projects to build and launch new products and propositions
• Developed a new IOS/Android App, BT SmartTalk that enabled customers to access their landlines on their mobile
phones. Identified key features and worked collaboratively with the User Experience and Technology to launch
App. Identified key customer segments and collaborated with Marketing teams, leading to 40K registered users in first three months
• Defined proposition to launch 5 new Wi-Fi sports opportunities. Negotiated commercial terms with suppliers, con-
tent partners and sports clubs in the UK. Developed £8M business case and gained signoff for investment
• Developed a new IOS/Android App, BT SmartTalk that enabled customers to access their landlines on their mobile
phones. Identified key features and worked collaboratively with the User Experience and Technology to launch
App. Identified key customer segments and collaborated with Marketing teams, leading to 40K registered users in first three months
• Defined proposition to launch 5 new Wi-Fi sports opportunities. Negotiated commercial terms with suppliers, con-
tent partners and sports clubs in the UK. Developed £8M business case and gained signoff for investment
Marketing, User Experience, Android, IOS, Android app, Technology, Business Case, Ceo, App, Manager, LED
2009 - 2009
job
Quantitative Equity Investment Analyst
FIDELITY WORLDWIDE INVESTMENTS.
Jul 2010 - Aug 2011
Conducted detailed financial analysis of publicly traded companies and recommended investments
• Analysed business strategy and operational capabilities of £200M-£1B market cap UK companies. Conducted prod-
uct and customer analysis, competitor analysis, channel checks and value chain analysis to evaluate investment
• Pitched investment opportunities to portfolio managers, leading to multiple successful investments
• 1 of 8 selected from over 650+ top tier MBA student applicants for internship. Only full time offer made among
interns
Conducted detailed financial analysis of publicly traded companies and recommended investments
• Analysed business strategy and operational capabilities of £200M-£1B market cap UK companies. Conducted prod-
uct and customer analysis, competitor analysis, channel checks and value chain analysis to evaluate investment
• Pitched investment opportunities to portfolio managers, leading to multiple successful investments
• 1 of 8 selected from over 650+ top tier MBA student applicants for internship. Only full time offer made among
interns
Business strategy, Analyst, Internship
2007 - 2008
job
Associate, Liberty Harbor Hedge Fund
GOLDMAN SACHS & CO.
Developed quantitative risk models for a $3B hedge fund, using advanced quantitative concepts
• Handpicked to run the risk management strategy of a $3B hedge fund. Hired and developed a team of 5 analysts
evaluating the risk of the fund and recommending portfolio positioning
• Handpicked to run the risk management strategy of a $3B hedge fund. Hired and developed a team of 5 analysts
evaluating the risk of the fund and recommending portfolio positioning
Risk Management, Management
2007 - 2008
job
Product & Software Development Manager
SHADOW FINANCIAL.
Lead product manager relating to all product features for US Treasury settlements and clearance. 4th member of startup, involved in all stages of business development from client development to operational delivery
Business development, Software development, Product Manager, Development, Software, Treasury, Manager
2005 - 2007
job
Analyst, Fixed Income Prime Brokerage
unknown.
Built and launched a technology product that gathered the largest market share in 2 years
• Executed technical product strategy and managed 500% growth in business, with $1 trillion gross market exposure
and $60M revenue. Signed up 4 biggest clients, representing 30% of revenues
• Led global team for expansion of business into Europe and Asia, resulting in 20% growth in revenues
• Executed technical product strategy and managed 500% growth in business, with $1 trillion gross market exposure
and $60M revenue. Signed up 4 biggest clients, representing 30% of revenues
• Led global team for expansion of business into Europe and Asia, resulting in 20% growth in revenues
Technology, Growth, Analyst, LED, Asia, UP
My education
University of Chicago Booth School of Business
MBA, Strategy and Finance
MBA, Strategy and Finance
STATE OF NEW YORK AT BUFFALO
MSc, Computer Science
MSc, Computer Science
University of Madras
Bachelors, Computer Science & Engineering
Bachelors, Computer Science & Engineering
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