Ollie Cload , London, United Kingdom

Experienced perfromance marketing manager currently working for an international pureplay retail company managing £12 million+ in annual paid advertising spend, delivering millions in revenue. Also managing a freelance portfolio of ca. £1m ad spend per year.



Previous to this I worked at a digital marketing agency as an account manager overseeing all digital marketing activities including PPC, SEO, Paid social and account strategy.



I am open to all offers and will happily discuss client needs and make recommendations before starting a job to ensure maximum transparency.







PPC:

- Google Ads/Adwords & Bing

- Campaign Creation

- Advanced SKAG (Single Keyword Per Ad group) Campaigns

- Ongoing Optimisation

- Keyword Research

- Landing Page Creation & Optimisation

- Remarketing

- Utilising RLSA strategies (Remarketing Lists for Search Ads)



Socail Ads:

- Facebook ads

- LinkedIn

- Twitter

- Pinterest

- Spotify



Google & Bing Shopping:

- Creation and optimisation of Shopping Feeds via merchant centres

- Campaign structuring & creation

- Optimising feeds for performance



App advertising:

- UAC (Universal App Campaigns

- Apple Search Ads Certified



SEO - Search Engine Optimisation:

- Complete SEO Strategy

- Full Technical Website Audit

- Backlink Audit & Competitor Review

- On Page & Off Page Optimisation

- Keyword Research Targeting Highly Relevant Traffic

- SEO for Large eCommerce Websites

- Website Migrations

- Whitehat link building



Analytics & Tracking:

- Google Analytics

- Adobe Analytics (Omniture)

- Google Tag Manager

- Mixpanel

- Attribution modelling

- Incrementality testing





Experience with following platforms:

- Magento (1.0 & 2.0)

- Wordpress

- Shopify

- Bigcommerce

- Nop Commerce

- Sitefinity

- Drupal - & more