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Christopher White
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
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Language
English
Fluently
Spanish
Good
My experience
2019 - ?
freelance
STRATEGIC RESEARCH AND PLANNING CONSULTANT
Brand Dynamics.
Developing unique insight product to understand Mental Availability and Distinctive Assets to help build effective marketing and communications.
Media Research Group - Developing insight training course
Media Research Group - Developing insight training course
Marketing, Research, Training
2008 - 2019
job
HEAD OF INSIGHT
C Safe.
Key achievements include:
- Significantly growing revenue streams
- Pioneering and award-winning research innovation
- Setting up academic partnership with UCL
- Combining syndicated, social and primary research to answer client briefs
Consumer Insight
Projects covering Consumer Deep Dives, Brand Positioning, NPD Research and Futures. Innovative methodologies including Implicit, Mental Availability and OCEAN personality profiling. Methodologically neutral covering social syndicated and primary research. Clients worked on include SEAT, Sainsbury's, Manchester City, BBC Radio 3, BHF. Award winning papers at Media Week, Media Research Group and MediaTel awards
Segmentation & Consumer Profiling
Using qualitative and quantitative research to segment consumers and springboard marketing and communications planning. Quantitative techniques include factor and principle component analysis as well as segmentation integration. Clients include Chanel 5, You Tube, Twitter and Manchester City
Campaign Understanding & Effectiveness
To evaluate communication campaigns and make strategic recommendations for further campaigns. Techniques include online quantitative research including implicit research, online communities and focus groups. Clients include BHF, Sainsbury's, Sega, Warner Bros
Project, Team and Revenue Management
Responsible for P&L of £1M. Grown revenue by 100% in the past three years from gaining new clients e.g. SEAT £200k, B.H.F. £100k
- Significantly growing revenue streams
- Pioneering and award-winning research innovation
- Setting up academic partnership with UCL
- Combining syndicated, social and primary research to answer client briefs
Consumer Insight
Projects covering Consumer Deep Dives, Brand Positioning, NPD Research and Futures. Innovative methodologies including Implicit, Mental Availability and OCEAN personality profiling. Methodologically neutral covering social syndicated and primary research. Clients worked on include SEAT, Sainsbury's, Manchester City, BBC Radio 3, BHF. Award winning papers at Media Week, Media Research Group and MediaTel awards
Segmentation & Consumer Profiling
Using qualitative and quantitative research to segment consumers and springboard marketing and communications planning. Quantitative techniques include factor and principle component analysis as well as segmentation integration. Clients include Chanel 5, You Tube, Twitter and Manchester City
Campaign Understanding & Effectiveness
To evaluate communication campaigns and make strategic recommendations for further campaigns. Techniques include online quantitative research including implicit research, online communities and focus groups. Clients include BHF, Sainsbury's, Sega, Warner Bros
Project, Team and Revenue Management
Responsible for P&L of £1M. Grown revenue by 100% in the past three years from gaining new clients e.g. SEAT £200k, B.H.F. £100k
Marketing, Research, Innovation, Management, Integration, Quantitative research, Radio, Twitter, Npd, Campaign, Online, Social, UP, Winning
2003 - 2008
freelance
STRATEGIC RESEARCH & PLANNING CONSULTANT
Aviva.
Planning and research to develop Aviva brand in Europe
Starcom UK - strategic planning advice for key clients
The Spectator - strategic advertising audit for sales planning
The Futures Company- Strategic Research and Futures
Starcom UK - strategic planning advice for key clients
The Spectator - strategic advertising audit for sales planning
The Futures Company- Strategic Research and Futures
Advertising, Research, Audit, Strategic Planning, Sales, Audit
2002 - 2003
job
COMMS PLANNER
CARAT INTERNATIONAL.
2000 - 2002
job
SENIOR PLANNER
LEO BURNETT LTD.
1997 - 2000
freelance
SENIOR CONSULTANT
THE HENLEY CENTRE LONDON.
My education
Kingston Business School
Masters, Marketing
Masters, Marketing
n/a
Unspecified, Marketing Research
Unspecified, Marketing Research
University of Newcastle Upon Tyne
BSc, Psychology
BSc, Psychology
n/a
Secondary, Mathematics
Secondary, Mathematics
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